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Les Mills
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Brazil's SmartFit accelerates growth plans

Brazilian gym chain SmartFit is set to speed up its expansion across South America.

The chain currently has 600 locations across Brazil, Mexico, Chile, The Dominican Republic, Peru, Colombia, Argentina and Ecuador – and last year grew its membership by 34 per cent.

SmartFit is part of the São Paulo-based Bio Ritmo Group, which in 2018 was ranked eighth on the IHRSA Global 25 list in terms of number of members, with 1,508,000 at the end of 2017.

It has since grown the number of members across its network of clubs to more than 2 million.

As part of the growth strategy, SmartFit has signed a deal with equipment provider Life Fitness to kit out 450 clubs – which will be a mixture of new sites and the redevelopment of existing sites.

"In order to continue to grow strongly, we needed a solid and robust company to be our partner in almost every unit of this Latin American expansion," said Thiago Somera, infrastructure director of the Bio Ritmo Group.

"With Life Fitness, we have achieved the reliability to go through this process and fulfill our purpose of fitness' democratisation on high standards."

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Brazilian gym chain SmartFit is set to speed up its expansion across South America.
HAF,FIT
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Because of our strong focus on community and inclusivity our members really do range from unemployed, and even homeless, to CEOs and board members of major institutions and celebrities
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We now have eight sites and offer retreats, such as a retreat in a Moroccan palace and a French chateaux-based yin yoga and writing retreat
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News

Brazil's SmartFit accelerates growth plans

Brazilian gym chain SmartFit is set to speed up its expansion across South America.

The chain currently has 600 locations across Brazil, Mexico, Chile, The Dominican Republic, Peru, Colombia, Argentina and Ecuador – and last year grew its membership by 34 per cent.

SmartFit is part of the São Paulo-based Bio Ritmo Group, which in 2018 was ranked eighth on the IHRSA Global 25 list in terms of number of members, with 1,508,000 at the end of 2017.

It has since grown the number of members across its network of clubs to more than 2 million.

As part of the growth strategy, SmartFit has signed a deal with equipment provider Life Fitness to kit out 450 clubs – which will be a mixture of new sites and the redevelopment of existing sites.

"In order to continue to grow strongly, we needed a solid and robust company to be our partner in almost every unit of this Latin American expansion," said Thiago Somera, infrastructure director of the Bio Ritmo Group.

"With Life Fitness, we have achieved the reliability to go through this process and fulfill our purpose of fitness' democratisation on high standards."

Sign up for FREE ezines & magazines
Brazilian gym chain SmartFit is set to speed up its expansion across South America.
HAF,FIT
imagesX/THUMB341989_167939_876460.jpg

News

New York’s Blum Center for Health, a functional health facility, is offering a personalised, non-invasive,
US-based fitness franchise UFC Gym has opened its first European club. The 18,000sq ft (1,670sq
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Physical activity bodies ukactive and EuropeActive have agreed to strengthen their partnership in the event
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Les Mills
Les Mills
1 - 15 of 11,122
Features
Promotional feature
Premier Global NASM has introduced a Nutrition Certification course to help fitness professionals give their clients the tools to achieve long-lasting, healthy behaviours
Features
Cycling
Why does indoor cycling attract so many loyal followers? Abi Harris ask industry innovators how much is down to the instructor and what part the kit has to play
Features
FIBO China
Jak Phillips went to FIBO China and filed this report
Features
Promotional feature
Now in its eighth year, Myzone has established itself as a key player in the fitness industry. We chat to Myzone's global marketing director, Gemma Bonnett-Kolakowska, about how the brand continues to develop and evolve
Features
feature
New refurbishment featuring Technogym’s Biocircuit sees 27 per cent membership growth in the first six months at Macclesfield Leisure Centre
Features
Promotional feature
Matrix Fitness is launching MX4 Active to engage the ageing and deconditioned populations. We talk to Steve Barrett, director of global group education and training, to find out more
Features
Flooring
Thanks to the rise in popularity of functional zones, there’s been an increased call for turf. We take a look at some of the turf products being installed
Features
People
WE11 is a disruptive model and is going to cause mayhem in the industry: we’ve flipped the script and given the PTs a fair deal, instead of rinsing them
People
HCM people

Ben Gotting & Dave Thomas

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Because of our strong focus on community and inclusivity our members really do range from unemployed, and even homeless, to CEOs and board members of major institutions and celebrities
People
HCM people

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Le Tigre: founder
We now have eight sites and offer retreats, such as a retreat in a Moroccan palace and a French chateaux-based yin yoga and writing retreat
People
Our first trial was in a beer fridge, the second was in an ice factory in Pennsylvania. And after seeing first hand the impact that cooler temperatures made on the fitness experience, we both realized that we were truly onto something much bigger than what we had anticipated - Johnny Adamic, co-founder of Brrrn
People
Empowering our instructors is our next big task. This is an incredibly dedicated, loyal group of people and there’s a big opportunity to do something very special with them
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Andrew Grill

Practical Futurist
Your marketing department will have to start writing ad copy for robots, not for humans. These digital agents will be gatekeepers, a bit like a PA. It’s already happening, so get ahead and start using it
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HCM people

Martin Seibold

CEO Life Fit Group
Gathering existing, strong brands under one roof to create the new Life Fit Group made perfect sense
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Our industry starts and ends with people, so I spent my first three weeks visiting our clubs and listening
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Rich Hutson

CEO of CHi Fitness and Co-founder of Fire Fitness
The business wasn’t getting the numbers needed, so I raised the prices by 25 per cent. It worked and we didn’t skip a beat
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Job search
POST YOUR JOB
Featured supplier news
Featured supplier: 30 and thriving: Physical Company celebrates landmark anniversary
Physical Company, a specialist equipment supplier based in the UK, has celebrated its thirtieth anniversary.
Featured supplier news
Featured supplier: Crown Sports Lockers to launch sector first at IHS 2019
Crown Sports Locker will launch a waterproof locker that will open the door to facilities demanding a sustainable solution for wet changing areas.
Opinion
promotion
An ever-increasing number of Brits are engaging in sporting events, setting themselves goals and looking to increase their fitness levels....
Opinion: Dr Crionna Tobin on nutritional training for PTs and fitness experts
As an industry, we still underestimate the power of a truly varied fitness regime - and the growing appetite for it, especially among emerging customer segments.
Opinion: Collaboration vs aggregation - what’s the difference?
Company profiles
Company profile: Healthcheck Services Ltd
Here at Healthcheck Services, we want to empower you, your clients & your staff to ...
Company profiles
Company profile: Ecore
Ecore transforms reclaimed materials into unique performance surfaces that make people’s lives better. Ecore has ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Governing body
EMD UK: Governing body
Lockers/interior design
Fitlockers: Lockers/interior design
Spa software
SpaBooker: Spa software
Direct debit solutions
Debit Finance Collections: Direct debit solutions
Skincare
Sothys: Skincare
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Fitness software
Go Do.Fitness: Fitness software
Locking solutions
Ojmar: Locking solutions
Management software
Fisikal: Management software
Property & Tenders
Kirklees Active Leisure
Property & Tenders
Diary dates
28-30 Oct 2019
Hotel Royal Savoy, Lausanne, Switzerland
Diary dates
30-31 Oct 2019
NEC, Birmingham, United Kingdom
Diary dates
05-08 Nov 2019
Koelnmesse, Cologne, Germany
Diary dates
21-22 Nov 2019
JW Marriott Miami Turnberry Resort, Aventura,
Diary dates
29 Nov 2019
The King’s Fund, London, United Kingdom
Diary dates
29-30 Jan 2020
Holiday Inn San Francisco-Golden Gateway, San Francisco, United States
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
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tbc, Pinggu, China
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ExCeL London, London, United Kingdom
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