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British Military Fitness
British Military Fitness
British Military Fitness
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Brazil's SmartFit accelerates growth plans

Brazilian gym chain SmartFit is set to speed up its expansion across South America.

The chain currently has 600 locations across Brazil, Mexico, Chile, The Dominican Republic, Peru, Colombia, Argentina and Ecuador – and last year grew its membership by 34 per cent.

SmartFit is part of the São Paulo-based Bio Ritmo Group, which in 2018 was ranked eighth on the IHRSA Global 25 list in terms of number of members, with 1,508,000 at the end of 2017.

It has since grown the number of members across its network of clubs to more than 2 million.

As part of the growth strategy, SmartFit has signed a deal with equipment provider Life Fitness to kit out 450 clubs – which will be a mixture of new sites and the redevelopment of existing sites.

"In order to continue to grow strongly, we needed a solid and robust company to be our partner in almost every unit of this Latin American expansion," said Thiago Somera, infrastructure director of the Bio Ritmo Group.

"With Life Fitness, we have achieved the reliability to go through this process and fulfill our purpose of fitness' democratisation on high standards."

If you would like to get each issue of HCM magazine sent direct to you for FREE, plus the weekly HCM ezine, sign up now!
Brazilian gym chain SmartFit is set to speed up its expansion across South America.
HAF,FIT
imagesX/THUMB341989_167939_876460.jpg
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News

Brazil's SmartFit accelerates growth plans

Brazilian gym chain SmartFit is set to speed up its expansion across South America.

The chain currently has 600 locations across Brazil, Mexico, Chile, The Dominican Republic, Peru, Colombia, Argentina and Ecuador – and last year grew its membership by 34 per cent.

SmartFit is part of the São Paulo-based Bio Ritmo Group, which in 2018 was ranked eighth on the IHRSA Global 25 list in terms of number of members, with 1,508,000 at the end of 2017.

It has since grown the number of members across its network of clubs to more than 2 million.

As part of the growth strategy, SmartFit has signed a deal with equipment provider Life Fitness to kit out 450 clubs – which will be a mixture of new sites and the redevelopment of existing sites.

"In order to continue to grow strongly, we needed a solid and robust company to be our partner in almost every unit of this Latin American expansion," said Thiago Somera, infrastructure director of the Bio Ritmo Group.

"With Life Fitness, we have achieved the reliability to go through this process and fulfill our purpose of fitness' democratisation on high standards."

If you would like to get each issue of HCM magazine sent direct to you for FREE, plus the weekly HCM ezine, sign up now!
Brazilian gym chain SmartFit is set to speed up its expansion across South America.
HAF,FIT
imagesX/THUMB341989_167939_876460.jpg

News

The hospitality and attractions sectors will benefit from a temporary cut to VAT as part
The UK's fitness industry can finally get back to business on Saturday 25 July, following
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Interest in gym reopening in England is reaching fever pitch, with an announcement expected any
Exercising increases levels of a protein hormone secreted by the bones which has a powerful
A free-to-access training platform has launched to help the sport and fitness workforce confidently return
ukactive
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As countries around the world gear up to relax their lockdown rules, there remains a
Glasgow Life, which runs leisure and culture facilities on behalf of Glasgow City Council, has
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A number of gym operators are concerned that local lockdowns could come into effect in
Prime Minister Boris Johnson has announced that gyms may be able to reopen in a
Zynk Design Consultants
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Focus Training
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1 - 15 of 11,508
Features
Staff welfare
Gym staff didn’t sign up to be frontline workers in a global pandemic, yet as clubs reopen, this is where they’re finding themselves
Features
Statistics
More than 65,000 people responded to a survey designed to gauge what members want and expect from the sector after lockdown, as Leisure-net’s Dave Monkhouse reports
Features
feature
As the health and fitness industry gears up for reopening, Caroline Constantine, MD of Right Directions, shares critical guidance about safe operating procedures
Features
Consumer culture
Ken Hughes, expert in consumer culture and human behaviour spoke as part of the Technogym Talks series of webinars about how operators can navigate the new consumer landscape
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Training
Balance training is set to become a major fitness trend, with exercisers increasingly appreciating the benefits of having a strong core and good balance, particularly as they age. Lauren Health-Jones rounds up the latest product releases
Features
Opinion
The over-70s were treated as one homogenous group during the lockdown and advised to shield. Colin Milner, founder and CEO of the International Council on Active Aging says this is leading to an increase in ageism that the industry must fight to overcome
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Featured supplier news
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BMF with Bear Grylls - Mission to reboot the fitness industry
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BMF with Bear Grylls has put up a £1m fund to get personal trainers, fitness instructors and class instructors back to work and earning money. Read more
More videos:
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Company profile: TRIB3 International Ltd
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Catalogue Gallery
Click on a catalogue to view it online
Directory
Wearable technology solutions
MyZone: Wearable technology solutions
Management software
Fisikal: Management software
Trade associations
International SPA Association - iSPA: Trade associations
Fitness equipment
Healthcheck Services Ltd: Fitness equipment
Exercise equipment
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Design consultants
Zynk Design Consultants: Design consultants
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
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British Military Fitness
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