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UNITING THE WORLD OF FITNESS
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Health Club Management

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Action PR's Speedflex studios integrate technology for small group workouts

We needed to create a space which would appeal to everyone. We decided that a gold colour and lighting scheme, would allow us to create a cutting edge design whilst retaining a warm and welcoming feel.
– Cheryl Hersey

Action PR have created a new studio design for Everyone Active's Fortis Powered by Speedflex fitness brand that is focussed on inclusivity and integrates the workout technology into the space.

Speedflex is a type of high-intensity interval training (HIIT) delivered using resistance exercise machines in small-group, trainer-led classes.

Individuals of different training abilities can be in the same classes because Speedflex machines automatically adjust their resistance levels to the ability of the user – meaning the training concept is inherently inclusive.

Trainees' heart-rates are monitored during sessions and data is collected from the machines they are using.

With these factors in mind, Action PR sought to create a space for broad roll-out that would appeal to people across the demographic range, that would contribute to a motivational atmosphere and that would relay individuals' performance figures to them.

A compact studio provides enough space for small group classes without spreading individuals too far apart to the detriment of the class atmosphere.

The exercise machines and stations are laid out around the perimeter of the room for easy circuit use during classes.

Data collected is relayed to a large video-wall at one end of the studio so that individuals can see information about their workouts, like heart-rate, effort and calories burnt.

This feature provides a focus for both the trainer and the trainees, as individuals are pushed to achieve their best and can encourage others to do the same.

"The goal was to create a contemporary studio design but without going down the usual route of the dark-disco feel, popular with many boutique gyms," said Cheryl Hersey, Director at Action PR. "We needed to create a space which would appeal to everyone. We decided that a gold colour and lighting scheme, would allow us to create a cutting edge design whilst retaining a warm and welcoming feel."

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News

Action PR's Speedflex studios integrate technology for small group workouts

We needed to create a space which would appeal to everyone. We decided that a gold colour and lighting scheme, would allow us to create a cutting edge design whilst retaining a warm and welcoming feel.
– Cheryl Hersey

Action PR have created a new studio design for Everyone Active's Fortis Powered by Speedflex fitness brand that is focussed on inclusivity and integrates the workout technology into the space.

Speedflex is a type of high-intensity interval training (HIIT) delivered using resistance exercise machines in small-group, trainer-led classes.

Individuals of different training abilities can be in the same classes because Speedflex machines automatically adjust their resistance levels to the ability of the user – meaning the training concept is inherently inclusive.

Trainees' heart-rates are monitored during sessions and data is collected from the machines they are using.

With these factors in mind, Action PR sought to create a space for broad roll-out that would appeal to people across the demographic range, that would contribute to a motivational atmosphere and that would relay individuals' performance figures to them.

A compact studio provides enough space for small group classes without spreading individuals too far apart to the detriment of the class atmosphere.

The exercise machines and stations are laid out around the perimeter of the room for easy circuit use during classes.

Data collected is relayed to a large video-wall at one end of the studio so that individuals can see information about their workouts, like heart-rate, effort and calories burnt.

This feature provides a focus for both the trainer and the trainees, as individuals are pushed to achieve their best and can encourage others to do the same.

"The goal was to create a contemporary studio design but without going down the usual route of the dark-disco feel, popular with many boutique gyms," said Cheryl Hersey, Director at Action PR. "We needed to create a space which would appeal to everyone. We decided that a gold colour and lighting scheme, would allow us to create a cutting edge design whilst retaining a warm and welcoming feel."

Sign up for FREE ezines & magazines
Related news

Everyone Active launches new boutique format – three Fortis studios to open in January

03 Jan 2020
Everyone Active is piloting a new boutique exercise format, which it plans to roll out ...

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Taking part in regular aerobic exercise could decrease the likelihood of developing Alzheimer's disease in
A self-help studio marketing itself as a "first-of-its-kind self-development wellness space" will open in the
A report outlining membership habits and retention in the fitness sector will be released at
Xponential Fitness has signed a master franchise deal for its Club Pilates brand in Singapore,
The Bee Network initiative – a joined-up cycling and walking network in Greater Manchester –
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An individual who anthropomorphises sadness will feel less sad and will also tend to display better self-control in subsequent decisions about consumption
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Features
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People
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Stephen Aucott & Matt Brown

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Featured supplier news
Featured supplier: Training provider explains how a partnership with Fisikal transformed their business
Drummond Health & Fitness Education Academy has been providing quality health and fitness training and education for more than 35 years.
Featured supplier news
Featured supplier: Iyashi Dôme: the original Japanese sauna
In 2004, Shogoro Uemura, CEO of Iyashi Dôme, was inspired by his father’s work to create a new treatment protocol based on the Japanese tradition of sand bathing.
Opinion
promotion
Gyms need to look at ways to deploy technology that helps them engage with customers on a human level. This can be done by encouraging customers to leave as much real-time feedback as possible
Opinion: Customer Feedback: the Good, the Bad and the ‘Could be Improved’ Why health clubs need to take action in 2020 to retain their New Year customers
Video Gallery
DFC: We do more...
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More videos:
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Company profile: TRX Training UK
TRX provides world-class functional training by offering quality equipment, effective workouts and world-class education capable ...
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Company profile: Dyaco UK Ltd
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Catalogue Gallery
Click on a catalogue to view it online
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Locking solutions
Monster Padlocks: Locking solutions
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Professional services
Deloitte UK: Professional services
Audio visual
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Trade associations
International SPA Association - iSPA: Trade associations
Skincare
Comfort Zone - Davines S.p.A: Skincare
Wearable technology solutions
MyZone: Wearable technology solutions
Fitness software
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Direct debit solutions
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Property & Tenders
Derby City Council
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Diary dates
20 Feb 2020
The Old Truman Brewery, London, United Kingdom
Diary dates
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Palazzo del Ghiaccio, Milan, Italy
Diary dates
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Hilton, Barcelona, Spain
Diary dates
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ExCeL London, London, United Kingdom
Diary dates
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