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3D artworks 'to promote' Britain overseas
By Pete Hayman
The artworks will enable people to 'place' themselves at UK landmarks
VisitBritain has announced that a number of 3D artworks have embarked on an international tour to promote the UK as a holiday destination - part of the You're Invited campaign.
It is the second phase of the global marketing programme, with the interactive works created by street artists Joe and Max to allow people to place themselves at UK landmarks. VisitBritain chief executive Sandie Dawe said: "Great Britain 3D is the first ever global tour of 3D art with the sole purpose of promoting a destination to an overseas audience.
"This is a fun, engaging and effective way of taking some of Britain's most famous icons right into the heart of cities around the world."
VisitBritain has announced that a number of 3D artworks have embarked on an international tour to promote the UK as a holiday destination - part of the You're Invited campaign.
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