advertising campaign news
09 Jan 2026
PureGym has focused on the post-exercise, feel-good glow in an advertising campaign that launched on
07 Jan 2026
Anytime Fitness is tackling gymtimidation with a new advertising campaign and in-club initiative, designed for
01 Aug 2025
Stuart Angus, director of spa for Center Parcs UK and Ireland, has announced the launch
14 Jan 2025
Les Mills has backed up the official launch of its functional circuits programme, Ceremony, with
12 May 2024
Planet Fitness has announced the repurchase of 314,000 shares at a rate of US$20 million.
28 Apr 2023
Dior has launched a brand new wellness retreat at the iconic Hôtel du Cap-Eden-Roc in
As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay
04 Jan 2021
British makeup artist Pat McGrath has been honoured with a DBE by the Queen for
15 May 2020
Peloton is working to engage with consumers in the US and UK during the global
05 May 2020
The trade body for the German fitness sector, Deutscher Industrieverband für Fitness und Gesundheit (DIFG),
26 Sep 2019
DW Fitness First has teamed up with Hollywood film studio Twentieth Century Fox for its
19 Mar 2019
The Gym Group has tackled investor chatter about stagnation in market penetration by collaborating with
20 Aug 2018
Tourist spending in Australia has grown by a huge AU$5.8bn (US$4.2bn, €3.7bn, £3.3bn), or 6
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal
15 Jan 2018
The creative director of Gucci has opened a restaurant, museum and gift shop dedicated to
21 Jul 2017
Four civilians have been selected to star in Freeletics’ advertising campaign, as the Munich-based fitness
03 Jul 2017
The Westin Los Cabos Resort & Spa on the Baja California Sur peninsula in Mexico
30 Mar 2017
Increased membership numbers helped Pure Gym record strong financial results in 2016, with further rises
23 Jan 2017
Westin Hotels & Resorts is calling on travellers to be mindful of their wellbeing while
05 Jan 2017
Equinox, the US gym and lifestyle brand, has launched a provocative new advertising campaign, which
One of the biggest mistakes operators in the fitness industry still make is advertising almost
14 Sep 2016
David Lloyd Leisure (DLL) has opened its 93rd club at Rouken Glen, Glasgow. The opening
10 Jun 2016
Blink Fitness has urged its members to put ‘mood above muscle’ as part of a
05 Feb 2016
Commonwealth Games England (CGE) is searching for a premier commercial partner to raise more funds
02 Feb 2016
Prime Minister David Cameron has announced a multi-million pound funding pot to help repair infrastructure
18 Nov 2015
SeaWorld Entertainment's new CEO Joel Manby has revealed details about the company's plans, which involve
13 Jul 2015
Not feeling ‘gym body ready’ is serving as a significant barrier to taking part in
29 May 2015
SeaWorld Orlando has announced plans to build the tallest and fastest rollercoaster in the theme
01 May 2015
The Advertising Standards Authority (ASA) has confirmed it has launched a formal investigation into the
28 Apr 2015
The backlash against a controversial advertising campaign for Protein World weight-loss products – which critics
24 Mar 2015
Struggling SeaWorld is looking to reconnect with a disillusioned audience by launching a new advertising
01 Sep 2014
A new television advert for Vancouver, Canada’s, Science World Museum has been pulled from TV
28 May 2014
President Barack Obama is aiming to draw an additional 30 million inbound tourists to the
12 Mar 2014
Actor Liam Neeson has taken up a new role promoting Northern Ireland as a tourist
17 Feb 2014
VisitBritain has launched two new international advertising campaigns as it seeks to build on the
10 Jan 2014
Health club franchisor and operator énergie Group has secured a deal with Abbey International Finance
21 Aug 2013
James Haskell (London Wasps/England Rugby) is delighted to introduce his Functional Food Supplement Range -
03 Jun 2013
Costa, a Whitbread brand, is releasing new 'ice' products. The Costa Ice line, previously known
18 Sep 2012
The countdown to EAG International 2013 has begun, with 1 October 2012 seeing the opening
23 Jan 2012
VisitScotland has awarded £40,200 of funding to Love Loch Lomond, a tourism partnership that works
07 Dec 2011
Tourism Ireland has announced details of its plans to promote the island of Ireland during
01 Sep 2011
Performance running footwear company ASICS is sponsoring Channel 4's broadcast coverage of the current IAAF
30 Aug 2011
Lucozade Sport Lite is adding a new cherry variant to the range, helping to drive
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David Lloyd is stepping up its commitment to women’s health as it continues to explore what fit-for-purpose looks like for the female population
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Starpool supports Olympic champion Marcell Jacobs, says Riccardo Turri
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Find out how your gym can tap into the corporate wellness boom
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SnowDome Fitness has added 50 per cent more space with cutting-edge Technogym solutions
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Third Space partnered with IndigoFitness to deliver a
bespoke training space for its new club at The Whiteley
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Greg Bradley looks at the shift towards strength training in gyms and advises on how operators can create the ultimate training environment
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EGYM has opened a new HQ in Paternoster Square,
London and revealed a range of new launches
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New launch, Salus House, elevates boutique wellness with
high service levels and a partnership with Technogym
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Active IQ is calling for greater accountability in online fitness advice with the launch of a new trustmark
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HCM magazine
For every member with a tripod and a big following, there are others irritated at the way equipment is being hogged or wary they’ll be in the background on someone’s Insta feed. Do influencers offer valuable, free marketing or are they just a nuisance? Kath Hudson finds out how operators are responding
HCM magazine
HCM People
Jamie Clements
The Breath Coach“I experienced a blissful feeling of joy I hadn’t felt since I was a kid”
HCM magazine
Raphael Cuomo explores the
powerful link between addiction,
health and behaviour change
HCM magazine
Strength training is evolving,
driven by changing consumer
preferences. Julie Cramer talks
to innovators about how their
products are meeting this demand
HCM magazine
Collaborations with the medical profession and greater aspirations around wellbeing are creating a need for more experts in our sector. It’s time to reboot our thinking around the workforce
HCM magazine
HCM People
Stephen Price
Founder, SP&Co Group“Working in public health over the last few years has lit up parts of my brain again”
HCM magazine
Small improvements to sleep, diet and physical activity have major benefits for the heart, according to new research from the University of Sydney
HCM magazine
If the health service is to
survive, we must recognise
that it is a disease service
– and that wellbeing rests with
us, says the activity advocate
and healthy ageing champion.
He talks to Kate Cracknell
HCM magazine
As the entrepreneur who started Wexer, Fresh Fitness, Fitness DK and Repeat, as well as being a former elite athlete, Rasmus Ingerslev’s life looked perfect from the outside, but onthe inside it was a different story. He talks to Kath Hudson about healing old wounds
HCM magazine
UK market penetration has risen to 18 per cent – one of the highest
globally, yet with 100 per cent of people seeing benefits when they
exercise, how high could it go? Kath Hudson asks the experts…
HCM magazine
Record market penetration in the UK
fitness sector masks a deeper shift
around consumer engagement, according
to a report from Grant Thornton and
UK Active, as Liz Terry reports
HCM magazine
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Opinion
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“Strength training has moved from the margins to the mainstream.”
Featured supplier news
One of the biggest mistakes the fitness industry still makes is advertising almost
exclusively to people who already look and live like gym members.
Featured supplier news
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing
disparate information from multiple systems to be aggregated into one dataset, to support
its focus on reducing health inequalities and improving healthy life expectancy.
Company profiles
Power Plate's range of products include whole body vibration platforms, targeted vibration products and the ...
Company profiles
Speedflex offers safe and effective, high intensity, low impact HIIT training in a variety of ...
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