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FITNESS, HEALTH, WELLNESS

advertising campaign news

Dior has launched a brand new wellness retreat at the iconic Hôtel du Cap-Eden-Roc in
British makeup artist Pat McGrath has been honoured with a DBE by the Queen for
Peloton is working to engage with consumers in the US and UK during the global
The trade body for the German fitness sector, Deutscher Industrieverband für Fitness und Gesundheit (DIFG),
DW Fitness First has teamed up with Hollywood film studio Twentieth Century Fox for its
The Gym Group has tackled investor chatter about stagnation in market penetration by collaborating with
Questex/McLean Events (Spatec/SIBEC)
Questex/McLean Events (Spatec/SIBEC)
Study Active has legally acquired the name “Premier Global” and select Premier Global branding assets
Tourist spending in Australia has grown by a huge AU$5.8bn (US$4.2bn, €3.7bn, £3.3bn), or 6
The creative director of Gucci has opened a restaurant, museum and gift shop dedicated to
Four civilians have been selected to star in Freeletics’ advertising campaign, as the Munich-based fitness
The Westin Los Cabos Resort & Spa on the Baja California Sur peninsula in Mexico
Increased membership numbers helped Pure Gym record strong financial results in 2016, with further rises
Westin Hotels & Resorts is calling on travellers to be mindful of their wellbeing while
Elevate
Elevate
Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set
Equinox, the US gym and lifestyle brand, has launched a provocative new advertising campaign, which
David Lloyd Leisure (DLL) has opened its 93rd club at Rouken Glen, Glasgow. The opening
Blink Fitness has urged its members to put ‘mood above muscle’ as part of a
Commonwealth Games England (CGE) is searching for a premier commercial partner to raise more funds
Prime Minister David Cameron has announced a multi-million pound funding pot to help repair infrastructure
SeaWorld Entertainment's new CEO Joel Manby has revealed details about the company's plans, which involve
As one of the most energy-intensive industries in the UK, leisure facilities face a critical
Not feeling ‘gym body ready’ is serving as a significant barrier to taking part in
SeaWorld Orlando has announced plans to build the tallest and fastest rollercoaster in the theme
The Advertising Standards Authority (ASA) has confirmed it has launched a formal investigation into the
The backlash against a controversial advertising campaign for Protein World weight-loss products – which critics
Struggling SeaWorld is looking to reconnect with a disillusioned audience by launching a new advertising
A new television advert for Vancouver, Canada’s, Science World Museum has been pulled from TV
President Barack Obama is aiming to draw an additional 30 million inbound tourists to the
Actor Liam Neeson has taken up a new role promoting Northern Ireland as a tourist
VisitBritain has launched two new international advertising campaigns as it seeks to build on the
Health club franchisor and operator énergie Group has secured a deal with Abbey International Finance
James Haskell (London Wasps/England Rugby) is delighted to introduce his Functional Food Supplement Range -
Costa, a Whitbread brand, is releasing new 'ice' products. The Costa Ice line, previously known
The countdown to EAG International 2013 has begun, with 1 October 2012 seeing the opening
VisitScotland has awarded £40,200 of funding to Love Loch Lomond, a tourism partnership that works
Tourism Ireland has announced details of its plans to promote the island of Ireland during
Performance running footwear company ASICS is sponsoring Channel 4's broadcast coverage of the current IAAF
Lucozade Sport Lite is adding a new cherry variant to the range, helping to drive
Maynards is overhauling the look and feel of its sugar confectionery range this month with
Spain-based health club operator Metropolitan has revealed its plans to open "four or five" new
Tourism Ireland has launched a new EUR2.2m (£1.9m) marketing strategy to coincide with the start
The Ribena Berry characters have hit the tv screens again as Ribena launches its new
Lloyds Lanes of Eastbourne, part of the David Lloyd Leisure Group, has received a fantastic
12,300
HCM promotional features
Sponsored
Brawn is the digital platform that drives revenues from personal training
HCM promotional features
Sponsored
The partnership between PureGym and Belfast-based supplier BLK BOX is transforming the gym floor
HCM promotional features
Sponsored
University of Sheffield Sport has opened the doors of its flagship Goodwin Sports Centre following a major refurbishment
HCM promotional features
Sponsored
Nuffield Health has worked with ServiceSport UK for more than ten years, ensuring the equipment in its clubs is commercially optimised
HCM promotional features
Sponsored
D2F had updated its brand styling to keep pace with business growth. MD, John Lofting and operations director, Matt Aynsley, explain the rationale
HCM promotional features
Sponsored
GymNation is pioneering the future of fitness with software specialist Perfect Gym providing a scalable tech platform to power and sustain its growth
HCM promotional features
Sponsored
The New Keiser M3i Studio Bike brings ride data to life to engage and delight members
HCM promotional features
Sponsored
Francesca Cooper-Boden says health assessment services can boost health club retention
HCM promotional features
Sponsored
Epassi, a provider of workplace wellness benefits, is creating a fitter and more productive workforce, one membership at a time 
HCM promotional features
HCM magazine
Specifier
You might be tempted to skip a service, but experts say it will cost you in the long run. Providers tell Steph Eaves why they their work is important to the management of assets
HCM magazine
Letters
Fuel the debate about issues across the industry and share your ideas and experiences. We’d love to hear from you. [email protected]
HCM magazine
Debate
Although there’s much talk about working with health services, research from SLC suggests there’s much work to do before the sector is ready for the challenge. Kath Hudson asks the experts to identify barriers and solutions
HCM magazine
Interview
Franchise business Orangetheory Fitness is merging with Self Esteem Brands and is on a long-term path to 10,000 units globally, its CEO and co-founder tells Kate Cracknell
HCM magazine
Research
A new study from researchers at Yale shows HIIT can reverse nerve damage caused by Parkinson’s
HCM magazine
Design
McFit, the original budget gym is undergoing a transformation with a new look and estate-wide overhaul, as Liz Terry reports
HCM magazine
HCM People

Esther Fairfax

Founder, The Lotte Berk Foundation
My mother was the first person to take dance and create an exercise programme out of it
HCM magazine
Recovery
As health club operators move to incorporate recovery into their offerings to meet growing consumer demand, Steph Eaves takes a look at what cryotherapy and ice bathing can add to the equation
HCM magazine
Egym has announced deals designed to position it for growth acceleration, as Kath Hudson reports
HCM magazine
Now mental health is the number one reason for people to join a health club, do fitness professionals need a grounding in counselling to offer a more holistic service? Kath Hudson asks the experts
HCM magazine
As more people join clubs to support their mental health, fitness professionals need to be empowered to take a holistic approach. Kath Hudson shares useful tools discussed at the ACE summit on mental health
HCM magazine
Industry suppliers are responding to the exponential increase in consumer demand for strength training with a raft of new and innovative launches and concepts, as Steph Eaves reports
HCM magazine
New research has found BMI to be a highly inaccurate measure of childhood obesity, leading current thinking and policy based on it into question
HCM magazine
Will Orr has been talking to HCM about the company’s new strategy for 2024, as Kath Hudson reports
HCM magazine
HCM People

Dr Jonathan Leary

Founder, Remedy Place
It was as though the whole world woke up at the same time
HCM magazine
HCM People

Cristiano Ronaldo

Footballer and entrepreneur
Taking care of your physical and mental health is essential for a fulfilling life
HCM magazine
Members are telling us they need support with their mental and spiritual health and the industry is starting to see this need. Now’s the time to fast-track our response
HCM magazine
We already have an incredible organisation, but we’re humble enough to recognise there are still areas for continued improvement
HCM magazine
Basic-Fit – which has been scaling rapidly across Europe –  is considering franchising to ramp up growth further afield
HCM magazine
Featured supplier news
Featured supplier news: Study Active acquires Premier Global name and select branding assets
Study Active has legally acquired the name “Premier Global” and select Premier Global branding assets from Assessment Technologies Institute LLC, part of Ascend Learning in the US.
Featured supplier news
Featured supplier news: Sibec EMEA to blend fitness with luxury at Fairmont Monte Carlo
Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set against the breathtaking backdrop of the Fairmont Monte Carlo this Autumn.
Company profiles
Company profile: PSLT Ltd
PSLT Fitness Solutions manufacture, remanufacture and buy back commercial gym equipment. We supply and maintain ...
Company profiles
Company profile: Taylor Made Designs
Taylor Made Designs (TMD) is a ‘leisure specialist’ provider of bespoke leisure workwear, plus branded ...
Supplier Showcase
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Greenwich Leisure Limited press release: ‘FAB’ freebies for Barnet carers!
Being a carer – whether that’s looking after a young person, a senior citizen or someone with a long-term illness or disability – can be rewarding but stressful at times. These responsibilities may also limit the carer’s ability to find paid employment.
Featured press releases
FIBO press release: FIBO 2024: Billion-euro fitness market continues to grow
11 to 14 April saw the fitness industry impressively demonstrate just how innovative it is in fulfilling its responsibility for a healthy society at FIBO in Cologne. Over 1,000 exhibitors and partners generated boundless enthusiasm among 129,668 visitors from 114 countries.
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Snowroom
TechnoAlpin SpA: Snowroom
Cryotherapy
Art of Cryo: Cryotherapy
Lockers
Crown Sports Lockers: Lockers
Salt therapy products
Himalayan Source: Salt therapy products
Spa software
SpaBooker: Spa software
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
10-12 May 2024
China Import & Export Fair Complex, Guangzhou, China
Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates

advertising campaign news

Dior has launched a brand new wellness retreat at the iconic Hôtel du Cap-Eden-Roc in
British makeup artist Pat McGrath has been honoured with a DBE by the Queen for
Peloton is working to engage with consumers in the US and UK during the global
The trade body for the German fitness sector, Deutscher Industrieverband für Fitness und Gesundheit (DIFG),
DW Fitness First has teamed up with Hollywood film studio Twentieth Century Fox for its
The Gym Group has tackled investor chatter about stagnation in market penetration by collaborating with
Questex/McLean Events (Spatec/SIBEC)
Questex/McLean Events (Spatec/SIBEC)
Study Active has legally acquired the name “Premier Global” and select Premier Global branding assets
Tourist spending in Australia has grown by a huge AU$5.8bn (US$4.2bn, €3.7bn, £3.3bn), or 6
The creative director of Gucci has opened a restaurant, museum and gift shop dedicated to
Four civilians have been selected to star in Freeletics’ advertising campaign, as the Munich-based fitness
The Westin Los Cabos Resort & Spa on the Baja California Sur peninsula in Mexico
Increased membership numbers helped Pure Gym record strong financial results in 2016, with further rises
Westin Hotels & Resorts is calling on travellers to be mindful of their wellbeing while
Elevate
Elevate
Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set
Equinox, the US gym and lifestyle brand, has launched a provocative new advertising campaign, which
David Lloyd Leisure (DLL) has opened its 93rd club at Rouken Glen, Glasgow. The opening
Blink Fitness has urged its members to put ‘mood above muscle’ as part of a
Commonwealth Games England (CGE) is searching for a premier commercial partner to raise more funds
Prime Minister David Cameron has announced a multi-million pound funding pot to help repair infrastructure
SeaWorld Entertainment's new CEO Joel Manby has revealed details about the company's plans, which involve
As one of the most energy-intensive industries in the UK, leisure facilities face a critical
Not feeling ‘gym body ready’ is serving as a significant barrier to taking part in
SeaWorld Orlando has announced plans to build the tallest and fastest rollercoaster in the theme
The Advertising Standards Authority (ASA) has confirmed it has launched a formal investigation into the
The backlash against a controversial advertising campaign for Protein World weight-loss products – which critics
Struggling SeaWorld is looking to reconnect with a disillusioned audience by launching a new advertising
A new television advert for Vancouver, Canada’s, Science World Museum has been pulled from TV
President Barack Obama is aiming to draw an additional 30 million inbound tourists to the
Actor Liam Neeson has taken up a new role promoting Northern Ireland as a tourist
VisitBritain has launched two new international advertising campaigns as it seeks to build on the
Health club franchisor and operator énergie Group has secured a deal with Abbey International Finance
James Haskell (London Wasps/England Rugby) is delighted to introduce his Functional Food Supplement Range -
Costa, a Whitbread brand, is releasing new 'ice' products. The Costa Ice line, previously known
The countdown to EAG International 2013 has begun, with 1 October 2012 seeing the opening
VisitScotland has awarded £40,200 of funding to Love Loch Lomond, a tourism partnership that works
Tourism Ireland has announced details of its plans to promote the island of Ireland during
Performance running footwear company ASICS is sponsoring Channel 4's broadcast coverage of the current IAAF
Lucozade Sport Lite is adding a new cherry variant to the range, helping to drive
Maynards is overhauling the look and feel of its sugar confectionery range this month with
Spain-based health club operator Metropolitan has revealed its plans to open "four or five" new
Tourism Ireland has launched a new EUR2.2m (£1.9m) marketing strategy to coincide with the start
The Ribena Berry characters have hit the tv screens again as Ribena launches its new
Lloyds Lanes of Eastbourne, part of the David Lloyd Leisure Group, has received a fantastic
1 - 40 of 12,300
HCM promotional features
Sponsored
Brawn is the digital platform that drives revenues from personal training
HCM promotional features
Sponsored
The partnership between PureGym and Belfast-based supplier BLK BOX is transforming the gym floor
HCM promotional features
Sponsored
University of Sheffield Sport has opened the doors of its flagship Goodwin Sports Centre following a major refurbishment
HCM promotional features
Sponsored
Nuffield Health has worked with ServiceSport UK for more than ten years, ensuring the equipment in its clubs is commercially optimised
HCM promotional features
Sponsored
D2F had updated its brand styling to keep pace with business growth. MD, John Lofting and operations director, Matt Aynsley, explain the rationale
HCM promotional features
Sponsored
GymNation is pioneering the future of fitness with software specialist Perfect Gym providing a scalable tech platform to power and sustain its growth
HCM promotional features
Sponsored
The New Keiser M3i Studio Bike brings ride data to life to engage and delight members
HCM promotional features
Sponsored
Francesca Cooper-Boden says health assessment services can boost health club retention
HCM promotional features
Sponsored
Epassi, a provider of workplace wellness benefits, is creating a fitter and more productive workforce, one membership at a time 
HCM promotional features
HCM magazine
Egym has announced deals designed to position it for growth acceleration, as Kath Hudson reports
HCM magazine
Now mental health is the number one reason for people to join a health club, do fitness professionals need a grounding in counselling to offer a more holistic service? Kath Hudson asks the experts
HCM magazine
As more people join clubs to support their mental health, fitness professionals need to be empowered to take a holistic approach. Kath Hudson shares useful tools discussed at the ACE summit on mental health
HCM magazine
Industry suppliers are responding to the exponential increase in consumer demand for strength training with a raft of new and innovative launches and concepts, as Steph Eaves reports
HCM magazine
New research has found BMI to be a highly inaccurate measure of childhood obesity, leading current thinking and policy based on it into question
HCM magazine
Will Orr has been talking to HCM about the company’s new strategy for 2024, as Kath Hudson reports
HCM magazine
HCM People

Dr Jonathan Leary

Founder, Remedy Place
It was as though the whole world woke up at the same time
HCM magazine
HCM People

Cristiano Ronaldo

Footballer and entrepreneur
Taking care of your physical and mental health is essential for a fulfilling life
HCM magazine
Members are telling us they need support with their mental and spiritual health and the industry is starting to see this need. Now’s the time to fast-track our response
HCM magazine
We already have an incredible organisation, but we’re humble enough to recognise there are still areas for continued improvement
HCM magazine
Basic-Fit – which has been scaling rapidly across Europe –  is considering franchising to ramp up growth further afield
HCM magazine
Featured supplier news
Featured supplier news: Study Active acquires Premier Global name and select branding assets
Study Active has legally acquired the name “Premier Global” and select Premier Global branding assets from Assessment Technologies Institute LLC, part of Ascend Learning in the US.
Featured supplier news
Featured supplier news: Sibec EMEA to blend fitness with luxury at Fairmont Monte Carlo
Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set against the breathtaking backdrop of the Fairmont Monte Carlo this Autumn.
Company profiles
Company profile: PSLT Ltd
PSLT Fitness Solutions manufacture, remanufacture and buy back commercial gym equipment. We supply and maintain ...
Company profiles
Company profile: Taylor Made Designs
Taylor Made Designs (TMD) is a ‘leisure specialist’ provider of bespoke leisure workwear, plus branded ...
Supplier Showcase
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Greenwich Leisure Limited press release: ‘FAB’ freebies for Barnet carers!
Being a carer – whether that’s looking after a young person, a senior citizen or someone with a long-term illness or disability – can be rewarding but stressful at times. These responsibilities may also limit the carer’s ability to find paid employment.
Featured press releases
FIBO press release: FIBO 2024: Billion-euro fitness market continues to grow
11 to 14 April saw the fitness industry impressively demonstrate just how innovative it is in fulfilling its responsibility for a healthy society at FIBO in Cologne. Over 1,000 exhibitors and partners generated boundless enthusiasm among 129,668 visitors from 114 countries.
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Snowroom
TechnoAlpin SpA: Snowroom
Cryotherapy
Art of Cryo: Cryotherapy
Lockers
Crown Sports Lockers: Lockers
Salt therapy products
Himalayan Source: Salt therapy products
Spa software
SpaBooker: Spa software
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
10-12 May 2024
China Import & Export Fair Complex, Guangzhou, China
Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates
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