Les Mills
Les Mills
Les Mills
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

News

Mastectomy scars and cannabis part of provocative Equinox 2017 marketing campaign

Equinox, the US gym and lifestyle brand, has launched a provocative new advertising campaign, which features images of a woman baring mastectomy scars and the cultivation of cannabis.

The Commit to Something campaign uses shots by world-renowned fashion photographer Steven Klein, and attempt to encourage viewers to “take action and celebrate dedication”.

Seven photographs that comprise the campaign will be prominent on social media and within the 86 clubs owned by Equinox.

The company has “upscale, full-service” sites in New York, Los Angeles, San Francisco, Miami, Chicago, Boston, Dallas, Houston, Washington DC, London, Toronto and Vancouver.

“This year’s campaign revolves around the notion that what you commit to is who you are, so we’re daring viewers to take stance and look inward, even if doing so makes you a little bit uncomfortable,” said executive vice-president and chief marketing officer Carlos Becil.

“We’re in the business of changing lives at Equinox, so we’ve learned firsthand that going ‘all in’ on anything—whether it be a workout, a cause or yourself—will undoubtedly get you one step closer to finding out who you really are.”

All seven campaign photographs can be found here.

Sign up for FREE ezines & magazines
Equinox, the US gym and lifestyle brand, has launched a provocative new advertising campaign, which features images of a woman baring mastectomy scars and the cultivation of cannabis.
HAF,SAM
THUMB16172_107151.jpg
Latest News
Online fitness marketplace Hussle has reached overfunded status within days of launching its first ever ...
Latest News
Studio Ramoprimo has created a gym in Beijing's Indigo East Hotel that is designed to ...
Latest News
Huw Edwards, CEO of ukactive, has written to Boris Johnson, requesting that the Prime Minister's ...
Latest News
Personal training company Ultimate Performance has revealed plans to add three new clubs to its ...
Latest News
Increased exercise levels can significantly reduce the chances of developing depression, even among people who ...
Latest News
Wellness company MYXfitness has become the latest company to launch an on-demand, at-home fitness offer, ...
Latest News
Franchised operator Planet Fitness has unveiled plans to expand its footprint into Australia. The first ...
Latest News
US-based climbing centre operator Brooklyn Boulders is looking to expand its boutique fitness studio concept ...
Features
Active ageing
The 2019 Moving Communities report highlighted that the silver pound could drive significant growth in public leisure. Operators are capitalising on this potential revenue stream, but uptake is slow. Utku Topraksevten investigates
Features
Cryotherapy
Cryotherapy is hot right now, with more people attracted to its cited benefits, from reduced recovery time to improved sleep quality. Operators offering this chilly experience give us their advice
Features
feature
If you think of school leavers when you think of apprentices, think again. Apprenticeships are far from limited to career starters, with new generation programmes tailor-made to bring out the best in accomplished managers
Features
Thought leaders
Equinox and SoulCycle became mired in controversy recently, when the CEO and majority shareholder of their parent company hosted a fundraiser for President Trump’s re-election. What's the way forward for these brands and what can we learn from this furore? Kath Hudson asks the thought leaders
Features
Supplier showcase

Precor and Matrix share their latest operator case studies
Features
feature
A partnership between Pure Gym and BLK BOX is challenging the low-cost model
Features
Cycling
In last month’s issue we grilled operators about what makes the best indoor cycling class, and they agreed instructors play a crucial part in the overall class experience. Now we’re asking the experts on the frontline for their thoughts on what makes indoor cycling such a phenomenon
Features
People
HCM people

Gita Sjahrir

Founder, R-FITNESS
We became the first boutique fitness brand in all of Southeast Asia to ever raise venture capital backing. This was positive for the industry as it signalled that the industry had growth potential
People
My vision, based on my own personal experience, would be for physical activity to become the norm – not something you have to make an effort to do, but something you just go ‘yeah, that’s part of my everyday life’
People
One of the opportunities we’re looking at is in London. The location doesn’t suit a low-cost gym, but would suit a boutique-style model. - John Oxley
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Does your fitness studio contain the cure to 21st-century living?
What’s the secret ingredient that makes a live group fitness experience so powerful? And how can clubs unlock it?
Featured supplier news
Featured supplier: Fisikal develops new 'easy start' business management solution for studios and personal trainers
Fisikal has launched its first self-activating digital business solution, ideal for personal trainers and studio operators.
Company profiles
Company profile: EXF Fitness
EXF offer so much more than modular systems and pick and mix installations, they don’t ...
Company profiles
Company profile: Matrix Fitness
At Matrix Fitness, our goal is to make innovative commercial fitness equipment that stands out ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Direct debit solutions
Debit Finance Collections: Direct debit solutions
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Spa software
SpaBooker: Spa software
Skincare
Sothys: Skincare
Lockers/interior design
Fitlockers: Lockers/interior design
Wearable technology solutions
MyZone: Wearable technology solutions
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Trade associations
International SPA Association - iSPA: Trade associations
Management software
Fisikal: Management software
Exercise equipment
Eleiko Sport AB: Exercise equipment
Property & Tenders
Diary dates
21-22 Nov 2019
JW Marriott Miami Turnberry Resort, Aventura,
Diary dates
29 Nov 2019
The King’s Fund, London, United Kingdom
Diary dates
10-12 Dec 2019
tbc, Fort Lauderdale, United States
Diary dates
29-30 Jan 2020
Holiday Inn San Francisco-Golden Gateway, San Francisco, United States
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
10-27 Jun 2020
tbc, Pinggu, China
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates

News

Mastectomy scars and cannabis part of provocative Equinox 2017 marketing campaign

Equinox, the US gym and lifestyle brand, has launched a provocative new advertising campaign, which features images of a woman baring mastectomy scars and the cultivation of cannabis.

The Commit to Something campaign uses shots by world-renowned fashion photographer Steven Klein, and attempt to encourage viewers to “take action and celebrate dedication”.

Seven photographs that comprise the campaign will be prominent on social media and within the 86 clubs owned by Equinox.

The company has “upscale, full-service” sites in New York, Los Angeles, San Francisco, Miami, Chicago, Boston, Dallas, Houston, Washington DC, London, Toronto and Vancouver.

“This year’s campaign revolves around the notion that what you commit to is who you are, so we’re daring viewers to take stance and look inward, even if doing so makes you a little bit uncomfortable,” said executive vice-president and chief marketing officer Carlos Becil.

“We’re in the business of changing lives at Equinox, so we’ve learned firsthand that going ‘all in’ on anything—whether it be a workout, a cause or yourself—will undoubtedly get you one step closer to finding out who you really are.”

All seven campaign photographs can be found here.

Sign up for FREE ezines & magazines
Equinox, the US gym and lifestyle brand, has launched a provocative new advertising campaign, which features images of a woman baring mastectomy scars and the cultivation of cannabis.
HAF,SAM
THUMB16172_107151.jpg

News

Online fitness marketplace Hussle has reached overfunded status within days of launching its first ever
Studio Ramoprimo has created a gym in Beijing's Indigo East Hotel that is designed to
Huw Edwards, CEO of ukactive, has written to Boris Johnson, requesting that the Prime Minister's
Personal training company Ultimate Performance has revealed plans to add three new clubs to its
Increased exercise levels can significantly reduce the chances of developing depression, even among people who
Wellness company MYXfitness has become the latest company to launch an on-demand, at-home fitness offer,
Alliance Leisure
Alliance Leisure
Fisikal has launched its first self-activating digital business solution, ideal for personal trainers and studio
Franchised operator Planet Fitness has unveiled plans to expand its footprint into Australia. The first
US-based climbing centre operator Brooklyn Boulders is looking to expand its boutique fitness studio concept
Disability sports charity Activity Alliance has called on political parties to commit to giving disabled
Beachbody – the global fitness brand behind Insanity and P90X – has announced that it
Boutique fitness operator 1Rebel has partnered with Technogym to develop an at-home indoor cycling platform
Sport England has published an update on its digital strategy, in which the grassroots organisation
Dyaco International
Dyaco International
Each year ACSM’s Health and Fitness journal releases the top fitness trends for the following
A new all-in-one digital platform will begin offering certified, trainer-led live group fitness classes in
Peloton co-founder and CEO John Foley has admitted that he is baffled as to why
Seattle-based studio Best Practice Architecture has created a new gym with innovative design touches and
Core/Stairmaster
Core/Stairmaster
1 - 15 of 11,156
Features
Active ageing
The 2019 Moving Communities report highlighted that the silver pound could drive significant growth in public leisure. Operators are capitalising on this potential revenue stream, but uptake is slow. Utku Topraksevten investigates
Features
Cryotherapy
Cryotherapy is hot right now, with more people attracted to its cited benefits, from reduced recovery time to improved sleep quality. Operators offering this chilly experience give us their advice
Features
feature
If you think of school leavers when you think of apprentices, think again. Apprenticeships are far from limited to career starters, with new generation programmes tailor-made to bring out the best in accomplished managers
Features
Thought leaders
Equinox and SoulCycle became mired in controversy recently, when the CEO and majority shareholder of their parent company hosted a fundraiser for President Trump’s re-election. What's the way forward for these brands and what can we learn from this furore? Kath Hudson asks the thought leaders
Features
Supplier showcase

Precor and Matrix share their latest operator case studies
Features
feature
A partnership between Pure Gym and BLK BOX is challenging the low-cost model
Features
Cycling
In last month’s issue we grilled operators about what makes the best indoor cycling class, and they agreed instructors play a crucial part in the overall class experience. Now we’re asking the experts on the frontline for their thoughts on what makes indoor cycling such a phenomenon
Features
People
HCM people

Gita Sjahrir

Founder, R-FITNESS
We became the first boutique fitness brand in all of Southeast Asia to ever raise venture capital backing. This was positive for the industry as it signalled that the industry had growth potential
People
My vision, based on my own personal experience, would be for physical activity to become the norm – not something you have to make an effort to do, but something you just go ‘yeah, that’s part of my everyday life’
People
One of the opportunities we’re looking at is in London. The location doesn’t suit a low-cost gym, but would suit a boutique-style model. - John Oxley
People
Boxing training can be transferred onto any other sport, as it helps mindset, agility, power, recovery, fitness and strength
People
people are together on the climbing walls, cheering each other on, coaching each other, interacting, laughing and enjoying each other’s company. It’s a completely different environment from anything I’ve ever seen
People
HCM people

Rachael Blumberg

Platefit: creator and founder
People know yoga, Pilates, HIIT and Barry’s Bootcamp, but many don’t know vibration training and it’s my intention, passion and purpose to make it available and bring it to the world
People
HCM people

José Teixeira

SC Fitness, Portugal: head of customer experience
People often assume that those who pay more stay longer, but we don’t see this. What we see is that if you have PT you stay longer because you use more, not because you pay more
People
HCM people

Ben Gotting & Dave Thomas

The Foundry: co-founders
Because of our strong focus on community and inclusivity our members really do range from unemployed, and even homeless, to CEOs and board members of major institutions and celebrities
People
Jimmy had the brilliant idea to put the logos of all of the current cycling brands in and around NYC onto a piece of paper and we handed it to the investor at the end of our presentation. Then we handed a blank piece of paper and referenced that this was the current number of cool fitness concepts in the world and how we would like the investor to help us fill that page. A day later he wrote us a cheque
People
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Does your fitness studio contain the cure to 21st-century living?
What’s the secret ingredient that makes a live group fitness experience so powerful? And how can clubs unlock it?
Featured supplier news
Featured supplier: Fisikal develops new 'easy start' business management solution for studios and personal trainers
Fisikal has launched its first self-activating digital business solution, ideal for personal trainers and studio operators.
Company profiles
Company profile: EXF Fitness
EXF offer so much more than modular systems and pick and mix installations, they don’t ...
Company profiles
Company profile: Matrix Fitness
At Matrix Fitness, our goal is to make innovative commercial fitness equipment that stands out ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Direct debit solutions
Debit Finance Collections: Direct debit solutions
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Spa software
SpaBooker: Spa software
Skincare
Sothys: Skincare
Lockers/interior design
Fitlockers: Lockers/interior design
Wearable technology solutions
MyZone: Wearable technology solutions
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Trade associations
International SPA Association - iSPA: Trade associations
Management software
Fisikal: Management software
Exercise equipment
Eleiko Sport AB: Exercise equipment
Property & Tenders
Diary dates
21-22 Nov 2019
JW Marriott Miami Turnberry Resort, Aventura,
Diary dates
29 Nov 2019
The King’s Fund, London, United Kingdom
Diary dates
10-12 Dec 2019
tbc, Fort Lauderdale, United States
Diary dates
29-30 Jan 2020
Holiday Inn San Francisco-Golden Gateway, San Francisco, United States
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
10-27 Jun 2020
tbc, Pinggu, China
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
Les Mills
Les Mills