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Hedgehog Concept Ltd
Hedgehog Concept Ltd
Hedgehog Concept Ltd
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Mastectomy scars and cannabis part of provocative Equinox 2017 marketing campaign

Equinox, the US gym and lifestyle brand, has launched a provocative new advertising campaign, which features images of a woman baring mastectomy scars and the cultivation of cannabis.

The Commit to Something campaign uses shots by world-renowned fashion photographer Steven Klein, and attempt to encourage viewers to “take action and celebrate dedication”.

Seven photographs that comprise the campaign will be prominent on social media and within the 86 clubs owned by Equinox.

The company has “upscale, full-service” sites in New York, Los Angeles, San Francisco, Miami, Chicago, Boston, Dallas, Houston, Washington DC, London, Toronto and Vancouver.

“This year’s campaign revolves around the notion that what you commit to is who you are, so we’re daring viewers to take stance and look inward, even if doing so makes you a little bit uncomfortable,” said executive vice-president and chief marketing officer Carlos Becil.

“We’re in the business of changing lives at Equinox, so we’ve learned firsthand that going ‘all in’ on anything—whether it be a workout, a cause or yourself—will undoubtedly get you one step closer to finding out who you really are.”

All seven campaign photographs can be found here.

Sign up for FREE ezines & magazines
Equinox, the US gym and lifestyle brand, has launched a provocative new advertising campaign, which features images of a woman baring mastectomy scars and the cultivation of cannabis.
HAF,SAM
THUMB16172_107151.jpg
Latest News
Technogym has announced the launch of live and on-demand classes. The new content will be ...
Latest News
A number of gym operators are concerned that local lockdowns could come into effect in ...
Latest News
Prime Minister Boris Johnson has announced that gyms may be able to reopen in a ...
Latest News
UK consumer confidence has improved significantly since the beginning of the lockdown, with a fifth ...
Latest News
The PGA Tour has recently bought 1,000 Whoop bands for its golfers, after PGA Tour ...
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ukactive has announced that Active Uprising and the National Summit are going digital as part ...
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Industry body ukactive has today (1 July) hosted a delegation of government and public health ...
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Features
Opinion
The fitness & leisure industries should seek out ways to become advocates for the health and wellbeing of older adults
Features
Supplier showcase
Bannatyne has driven member engagement with Les Mills during the lockdown
Features
Statistics
More than 65,000 people responded to a survey designed to gauge what members want and expect from the sector after lockdown, as Leisure-net’s Dave Monkhouse reports
Features
Consumer culture
Ken Hughes, expert in consumer culture and human behaviour spoke as part of the Technogym Talks series of webinars about how operators can navigate the new consumer landscape
Features
Talking Point
The fitness industry has shown incredible flexibility during lockdown, pivoting to digital to keep people active. But as lockdowns end, we ask what impact the pandemic will have on facility provision
Features
feature
As the health and fitness industry gears up for reopening, Caroline Constantine, MD of Right Directions, shares critical guidance about safe operating procedures
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Reopening
David Lloyd Leisure has launched a raft of outdoor classes, including an enhanced role for its Battlebox concept, as Liz Terry reports
Features
People
HCM people

Jo Smallwood

general manager, Oldham Leisure Centre
We saw the opportunity to initiate new partnerships with the Oldham Foodbank to help local residents during the COVID-19 crisis. We can’t serve our community in the way we would usually do, so we’ve moved resources to help where people need us most
People
HCM people

Ben Lucas

Founder, Flow Athletic, Sydney
We advise our Flow Athletes to complete classes at a ratio of one yoga class to one strength class to one cardio class. This combination has very positive effects
People
We have one club in Madrid with 27,500 customers and 20,000 people on a two year waiting list
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Catalogue Gallery
Click on a catalogue to view it online
Directory
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Trade associations
International SPA Association - iSPA: Trade associations
Fitness equipment
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Lockers/interior design
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Whole body cryotherapy
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Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
06-07 Jul 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
28-31 Aug 2020
Expo Centre & Riviera di Rimini, Italy
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
01-02 Oct 2020
Whittlebury Hall, Whittlebury, United Kingdom
Diary dates
11-12 Oct 2020
ExCeL London, London, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates

News

Mastectomy scars and cannabis part of provocative Equinox 2017 marketing campaign

Equinox, the US gym and lifestyle brand, has launched a provocative new advertising campaign, which features images of a woman baring mastectomy scars and the cultivation of cannabis.

The Commit to Something campaign uses shots by world-renowned fashion photographer Steven Klein, and attempt to encourage viewers to “take action and celebrate dedication”.

Seven photographs that comprise the campaign will be prominent on social media and within the 86 clubs owned by Equinox.

The company has “upscale, full-service” sites in New York, Los Angeles, San Francisco, Miami, Chicago, Boston, Dallas, Houston, Washington DC, London, Toronto and Vancouver.

“This year’s campaign revolves around the notion that what you commit to is who you are, so we’re daring viewers to take stance and look inward, even if doing so makes you a little bit uncomfortable,” said executive vice-president and chief marketing officer Carlos Becil.

“We’re in the business of changing lives at Equinox, so we’ve learned firsthand that going ‘all in’ on anything—whether it be a workout, a cause or yourself—will undoubtedly get you one step closer to finding out who you really are.”

All seven campaign photographs can be found here.

Sign up for FREE ezines & magazines
Equinox, the US gym and lifestyle brand, has launched a provocative new advertising campaign, which features images of a woman baring mastectomy scars and the cultivation of cannabis.
HAF,SAM
THUMB16172_107151.jpg

News

Technogym has announced the launch of live and on-demand classes. The new content will be
A number of gym operators are concerned that local lockdowns could come into effect in
Prime Minister Boris Johnson has announced that gyms may be able to reopen in a
UK consumer confidence has improved significantly since the beginning of the lockdown, with a fifth
The PGA Tour has recently bought 1,000 Whoop bands for its golfers, after PGA Tour
ukactive has announced that Active Uprising and the National Summit are going digital as part
Zynk Design Consultants
Zynk Design Consultants
• New training program Immunity Boost to strengthen the immune system • Mobile training slot
Industry body ukactive has today (1 July) hosted a delegation of government and public health
Health and fitness company Ingesport – which operates the GO fit chain of gyms in
Mountainside Fitness in Arizona has filed a lawsuit against state's governor, Doug Ducey, after he
Physical activity levels in England have continued to fall from those recorded at the initial
Franchise operator Club Pilates has shown that there is growing confidence in the US fitness
Fitness and athletic apparel firm Lululemon will acquire at-home fitness tech firm Mirror in a
EMD UK
EMD UK
Innovatise, the company behind myFitApp, today announced the immediate availability of its customer-branded live-streaming solution.
Gymbox has broken ranks and announced it will reopen all its gyms on 4 July,
Stretching and fitness chain Topstretching has opened a large gym and studio on Palm Jumeirah
Gyms and health clubs in Northern Ireland have been given the green light to reopen
SIBEC
SIBEC
1 - 15 of 11,499
Features
Opinion
The fitness & leisure industries should seek out ways to become advocates for the health and wellbeing of older adults
Features
Supplier showcase
Bannatyne has driven member engagement with Les Mills during the lockdown
Features
Statistics
More than 65,000 people responded to a survey designed to gauge what members want and expect from the sector after lockdown, as Leisure-net’s Dave Monkhouse reports
Features
Consumer culture
Ken Hughes, expert in consumer culture and human behaviour spoke as part of the Technogym Talks series of webinars about how operators can navigate the new consumer landscape
Features
Talking Point
The fitness industry has shown incredible flexibility during lockdown, pivoting to digital to keep people active. But as lockdowns end, we ask what impact the pandemic will have on facility provision
Features
feature
As the health and fitness industry gears up for reopening, Caroline Constantine, MD of Right Directions, shares critical guidance about safe operating procedures
Features
Reopening
David Lloyd Leisure has launched a raft of outdoor classes, including an enhanced role for its Battlebox concept, as Liz Terry reports
Features
People
HCM people

Jo Smallwood

general manager, Oldham Leisure Centre
We saw the opportunity to initiate new partnerships with the Oldham Foodbank to help local residents during the COVID-19 crisis. We can’t serve our community in the way we would usually do, so we’ve moved resources to help where people need us most
People
HCM people

Ben Lucas

Founder, Flow Athletic, Sydney
We advise our Flow Athletes to complete classes at a ratio of one yoga class to one strength class to one cardio class. This combination has very positive effects
People
We have one club in Madrid with 27,500 customers and 20,000 people on a two year waiting list
People
HCM people

Aaron Smith

Founder, KX Pilates
‘KX’ stands for ‘the Kaizen Experience’, which means ‘change for the better’ in Japanese. It’s a philosophy that focuses on continuous improvement. We’re always seeking to improve, not only as a company but as individuals
People
HCM people

Michael Ramsay

Founder and director, STRONG Rowformer
There’s something about the combination of fast-twitch and slow-twitch fibres working together that absolutely destroys you and gives you an almost euphoric feeling at the end of every workout
People
Kate Cracknell talks connected health and digital transformation with Chris Blackwell-Frost, Martin Friend and Rick Crawford from Nuffield Health’s senior management team
People
Now we have an offering with no geographical limits, we’re looking to sell digital memberships beyond our member base
People
HCM people

Professor Zhen Yan

director of the Center for Skeletal Muscle Research, University of Virginia
Regular exercise may help people survive COVID-19
People
HCM people

Dr Jonathan Leary

Remedy Place, West Hollywood: Founder and CEO
Remedy Place teaches people how to take care of themselves and gives them the tools they need to be holistically healthy
People
Featured supplier news
Featured supplier: myFitApp launches branded live-streaming as part of its COVID-19 support package
Innovatise, the company behind myFitApp, has announced the immediate availability of its customer- branded live-streaming solution.
Featured supplier news
Featured supplier: EGYM presents Corona Gym Solution, for the successful re-opening of fitness studios
Finally, the time has come: fitness and health facilities around the globe are gradually resuming operations.
Video Gallery
Technogym mywellness app
Technogym
Improve your training experience. All your data in a single app. Read more
More videos:
Company profiles
Company profile: Incorpore Limited
Incorpore Ltd is a leading fitness and wellness company which has been successfully delivering solutions ...
Company profiles
Company profile: EXF Fitness
EXF offer so much more than modular systems and pick and mix installations, they don’t ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
SpaBooker: Spa software
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Trade associations
International SPA Association - iSPA: Trade associations
Fitness equipment
Healthcheck Services Ltd: Fitness equipment
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Design consultants
Zynk Design Consultants: Design consultants
Direct debit solutions
Harlands Group: Direct debit solutions
Management software
Fisikal: Management software
Wearable technology solutions
MyZone: Wearable technology solutions
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
06-07 Jul 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
28-31 Aug 2020
Expo Centre & Riviera di Rimini, Italy
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
01-02 Oct 2020
Whittlebury Hall, Whittlebury, United Kingdom
Diary dates
11-12 Oct 2020
ExCeL London, London, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
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Hedgehog Concept Ltd
Hedgehog Concept Ltd