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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

DW Fitness First partners with 20th Century Fox for Terminator-themed fitness campaign

DW Fitness First has teamed up with Hollywood film studio Twentieth Century Fox for its first-ever film partnership.

The fitness chain is collaborating with the studio on the launch of the new blockbuster Terminator: Dark Fate.

A set of TV ads – backed up by digital, social and in gym/store communications – have been created to encourage consumers to try out the newly created The Dark Fate Challenge at DW Fitness gyms.

The challenge has been made available at all 120 DW Fitness First gyms and includes five exclusive six-week fitness programmes, featuring themes and movements from the film. These include The Dark Fate Preparation Programme, Fat Burning Programme, Improving Fitness Programme, Improving Strength Programme and Back Together Programme.

To support The Dark Fate Challenge, DW Fitness First is introducing a new Be Back to Fit Programme to support those who are new to the gym or looking to reset their fitness routine.

The advertising campaign will roll out across SKY channels and will see Terminator: Dark Fate scenes intertwined with high-adrenaline and high-speed action DW Fitness First gym moments, emulating the fast-paced action movie.

DW Fitness First experts and brand representatives will feature at the heart of the campaign, with DW Fitness First’s own trainers and staff featuring in the adverts and across all creative. Adverts will also be seen on-screen at DW Fitness First gyms and stores nationwide.

"DW Fitness First is committed to helping everyone create positive fitness habits, and both The Dark Fate Challenge and Be Back To Fit Programmes have been designed specifically to support, motivate and excite people to get back into a positive exercise routine this Autumn and create sustainable habits that they can stick to long-term," said Sarah Coles, group head of communications at DW Fitness First.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
DW Fitness First has teamed up with Hollywood film studio Twentieth Century Fox for its first-ever film partnership.
HAF,FIT,IND,PTS,SAM
imagesX/THUMB343175_89179_725100.jpg
Latest News
Industry body, ukactive, has questioned the decision to close gyms and health clubs as part ...
Latest News
Prime Minister Boris Johnson has paid a surprise visit to a branch of The Gym ...
Latest News
Planet Fitness' share price on the New York Stock Exchange has remained steady at between ...
Latest News
Two of the largest health club operators in the US have announced that members and ...
Latest News
If you're a personal trainer working in the UK, you can now get online PT ...
Latest News
A member of SAGE, the government’s independent group of scientific advisers, has said gyms, pubs ...
Latest News
Following approval to build a £250mn wellbeing resort in Manchester, Therme Group has revealed plans ...
Latest News
Europe's largest gym chain, Basic-Fit, has provided the European fitness sector with some optimism, after ...
Features
Supplier showcase
University College Birmingham has invested in elite performance facilities for students and staff, in partnership with Matrix Fitness
Features
Accessibility
Sport England has teamed up with 15 health and social care charities to find ways to support people living with 10 different health conditions to be physically active. Kath Hudson finds out more
Features
US stats
New research from the US shows Millennials and Gen Z may be slow to return to gyms, while women are more hesitant than men. Club Intel’s Steve Tharrett reports
Features
Supplier showcase
Speedflex has created a synergistic partnership with Everyone Active to deliver a new boutique concept – FORTIS Powered by Speedflex
Features
Finance
Change is coming, with consolidation likely in the market – especially in the boutique sector. Nadim Meer advises operators how to position themselves for investment
Features
Strength
Fitness enthusiasts are on the hunt for new ways to elevate their workouts. Fusion fitness is fitting the bill by making strength training more accessible
Features
Insight
As some of the UK’s top gym operators unveil their reopening videos, insight specialists, Paul Roberts and Mike Evans, analyse members’ reactions on social media
Features
People
HCM people

Debra Wein

founder and CEO, Wellness Workdays
I’ve always felt that if individuals had more education and understanding of nutrition and healthy lifestyle principles, we could literally change lives
People
HCM people

Dave Courteen

MD and co-founder of Mosaic Spa and Health Clubs
I set myself the goal that if I found someone famous to write the foreword and a publisher, then I would write the book
People
Catch-up is already happening. We’re up to 80% of the visits compared to the same day in 2019 and membership sales are up 150-200%
Opinion
promotion
Evidence suggests that over many years personal trainers have been forced to leave the fitness industry because employment patterns are erratic, earnings are inconsistent and it is difficult to build up value needed to secure an appropriate lifestyle.
Opinion: Personal trainers need support as employment opportunities diminish: FREE on-demand webinar
Opinion
promotion
Data-driven businesses are some of today’s greatest global success stories, providing blueprints for success.
Opinion: Up your ‘data game’ to successfully relaunch your fitness business
Featured supplier news
Featured supplier: Digital education: TRX trains more than 14,000 professionals for free using live virtual training
In response to the pandemic, TRX, the global leader in functional training equipment, world- class training content, and app-based training technology, transformed its TRX Suspension Training Course into a free, live virtual edition via Zoom.
Featured supplier news
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Video Gallery
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BMF with Bear Grylls has put up a £1m fund to get personal trainers, fitness instructors and class instructors back to work and earning money. Read more
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Company profiles
Company profile: Wattbike
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Company profiles
Company profile: Healthcheck Services Ltd
Here at Healthcheck Services, we want to empower you, your clients & your staff to ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Design consultants
Zynk Design Consultants: Design consultants
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Direct debit solutions
Harlands Group: Direct debit solutions
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Trade associations
International SPA Association - iSPA: Trade associations
Fitness Software
FunXtion International BV: Fitness Software
Management software
Fisikal: Management software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Skincare
Sothys: Skincare
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
21-24 Sep 2020
Messe Stuttgart, Germany
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22-23 Sep 2020
Heythrop Park, United Kingdom
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17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
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23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates

News

DW Fitness First partners with 20th Century Fox for Terminator-themed fitness campaign

DW Fitness First has teamed up with Hollywood film studio Twentieth Century Fox for its first-ever film partnership.

The fitness chain is collaborating with the studio on the launch of the new blockbuster Terminator: Dark Fate.

A set of TV ads – backed up by digital, social and in gym/store communications – have been created to encourage consumers to try out the newly created The Dark Fate Challenge at DW Fitness gyms.

The challenge has been made available at all 120 DW Fitness First gyms and includes five exclusive six-week fitness programmes, featuring themes and movements from the film. These include The Dark Fate Preparation Programme, Fat Burning Programme, Improving Fitness Programme, Improving Strength Programme and Back Together Programme.

To support The Dark Fate Challenge, DW Fitness First is introducing a new Be Back to Fit Programme to support those who are new to the gym or looking to reset their fitness routine.

The advertising campaign will roll out across SKY channels and will see Terminator: Dark Fate scenes intertwined with high-adrenaline and high-speed action DW Fitness First gym moments, emulating the fast-paced action movie.

DW Fitness First experts and brand representatives will feature at the heart of the campaign, with DW Fitness First’s own trainers and staff featuring in the adverts and across all creative. Adverts will also be seen on-screen at DW Fitness First gyms and stores nationwide.

"DW Fitness First is committed to helping everyone create positive fitness habits, and both The Dark Fate Challenge and Be Back To Fit Programmes have been designed specifically to support, motivate and excite people to get back into a positive exercise routine this Autumn and create sustainable habits that they can stick to long-term," said Sarah Coles, group head of communications at DW Fitness First.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
DW Fitness First has teamed up with Hollywood film studio Twentieth Century Fox for its first-ever film partnership.
HAF,FIT,IND,PTS,SAM
imagesX/THUMB343175_89179_725100.jpg

News

Industry body, ukactive, has questioned the decision to close gyms and health clubs as part
Prime Minister Boris Johnson has paid a surprise visit to a branch of The Gym
Planet Fitness' share price on the New York Stock Exchange has remained steady at between
Two of the largest health club operators in the US have announced that members and
If you're a personal trainer working in the UK, you can now get online PT
A member of SAGE, the government’s independent group of scientific advisers, has said gyms, pubs
Gympass
Gympass
Gympass, the world’s largest corporate fitness platform, has announced a partnership with F45 Training, one
Following approval to build a £250mn wellbeing resort in Manchester, Therme Group has revealed plans
Europe's largest gym chain, Basic-Fit, has provided the European fitness sector with some optimism, after
DW Sports is going into administration saying it's working to save its 73-strong gym portfolio.
The American Council on Exercise (ACE) is urging US Congress to pass a new law
Equipment giant Technogym has introduced its new Excite line of fully-connected cardio kit that has
Global spa consultancy and contract management company, Resense, is set to unveil Asia’s first boutique
Global Wellness Summit
Global Wellness Summit
Fitness expert and television host, Jessie Pavelka has collaborated with Fisikal, experts in digital management
Gyms, health clubs and swimming pools in Scotland have finally been given an "indicative" time
Gyms will be free to open on high streets across England from September 1, following
Leisure operator Everyone Active has launched a new digital offering, to run alongside its bricks
Zynk Design Consultants
Zynk Design Consultants
1 - 15 of 11,548
Features
Supplier showcase
University College Birmingham has invested in elite performance facilities for students and staff, in partnership with Matrix Fitness
Features
Accessibility
Sport England has teamed up with 15 health and social care charities to find ways to support people living with 10 different health conditions to be physically active. Kath Hudson finds out more
Features
US stats
New research from the US shows Millennials and Gen Z may be slow to return to gyms, while women are more hesitant than men. Club Intel’s Steve Tharrett reports
Features
Supplier showcase
Speedflex has created a synergistic partnership with Everyone Active to deliver a new boutique concept – FORTIS Powered by Speedflex
Features
Finance
Change is coming, with consolidation likely in the market – especially in the boutique sector. Nadim Meer advises operators how to position themselves for investment
Features
Strength
Fitness enthusiasts are on the hunt for new ways to elevate their workouts. Fusion fitness is fitting the bill by making strength training more accessible
Features
Insight
As some of the UK’s top gym operators unveil their reopening videos, insight specialists, Paul Roberts and Mike Evans, analyse members’ reactions on social media
Features
People
HCM people

Debra Wein

founder and CEO, Wellness Workdays
I’ve always felt that if individuals had more education and understanding of nutrition and healthy lifestyle principles, we could literally change lives
People
HCM people

Dave Courteen

MD and co-founder of Mosaic Spa and Health Clubs
I set myself the goal that if I found someone famous to write the foreword and a publisher, then I would write the book
People
Catch-up is already happening. We’re up to 80% of the visits compared to the same day in 2019 and membership sales are up 150-200%
People
HCM people

Dan Bond

Owner, CrossFit Fort Ashton
We’d explained leading up to the lockdown that if everyone decided to freeze or cancel, then there would be a possibility of not having a gym to come back to
People
We did some research comparing monthly turnstile swipes with online classes during lockdown, and found the correlation was 96 % – people were maintaining their usual routines
People
HCM people

Jo Smallwood

general manager, Oldham Leisure Centre
We saw the opportunity to initiate new partnerships with the Oldham Foodbank to help local residents during the COVID-19 crisis. We can’t serve our community in the way we would usually do, so we’ve moved resources to help where people need us most
People
I want us to make sure we’re still the go-to sector with the greatest power to improve health and wellbeing in society. We absolutely must not abdicate that opportunity
People
HCM people

Ben Lucas

Founder, Flow Athletic, Sydney
We advise our Flow Athletes to complete classes at a ratio of one yoga class to one strength class to one cardio class. This combination has very positive effects
People
HCM people

Aaron Smith

Founder, KX Pilates
‘KX’ stands for ‘the Kaizen Experience’, which means ‘change for the better’ in Japanese. It’s a philosophy that focuses on continuous improvement. We’re always seeking to improve, not only as a company but as individuals
People
Opinion
promotion
Evidence suggests that over many years personal trainers have been forced to leave the fitness industry because employment patterns are erratic, earnings are inconsistent and it is difficult to build up value needed to secure an appropriate lifestyle.
Opinion: Personal trainers need support as employment opportunities diminish: FREE on-demand webinar
Opinion
promotion
Data-driven businesses are some of today’s greatest global success stories, providing blueprints for success.
Opinion: Up your ‘data game’ to successfully relaunch your fitness business
Featured supplier news
Featured supplier: Digital education: TRX trains more than 14,000 professionals for free using live virtual training
In response to the pandemic, TRX, the global leader in functional training equipment, world- class training content, and app-based training technology, transformed its TRX Suspension Training Course into a free, live virtual edition via Zoom.
Featured supplier news
Featured supplier: The rise of the training pod
Belfast based gym equipment manufacturer BLK BOX designs, engineers and fabricates a range of rigs for the most elite, performance-driven organisations globally.
Video Gallery
BMF with Bear Grylls - Mission to reboot the fitness industry
British Military Fitness
BMF with Bear Grylls has put up a £1m fund to get personal trainers, fitness instructors and class instructors back to work and earning money. Read more
More videos:
Company profiles
Company profile: Wattbike
Wattbike is the creator of the world’s most advanced and innovative indoor bikes, developed in ...
Company profiles
Company profile: Healthcheck Services Ltd
Here at Healthcheck Services, we want to empower you, your clients & your staff to ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Design consultants
Zynk Design Consultants: Design consultants
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Direct debit solutions
Harlands Group: Direct debit solutions
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Trade associations
International SPA Association - iSPA: Trade associations
Fitness Software
FunXtion International BV: Fitness Software
Management software
Fisikal: Management software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Skincare
Sothys: Skincare
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
21-24 Sep 2020
Messe Stuttgart, Germany
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
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