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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

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DW Fitness First partners with 20th Century Fox for Terminator-themed fitness campaign

DW Fitness First has teamed up with Hollywood film studio Twentieth Century Fox for its first-ever film partnership.

The fitness chain is collaborating with the studio on the launch of the new blockbuster Terminator: Dark Fate.

A set of TV ads – backed up by digital, social and in gym/store communications – have been created to encourage consumers to try out the newly created The Dark Fate Challenge at DW Fitness gyms.

The challenge has been made available at all 120 DW Fitness First gyms and includes five exclusive six-week fitness programmes, featuring themes and movements from the film. These include The Dark Fate Preparation Programme, Fat Burning Programme, Improving Fitness Programme, Improving Strength Programme and Back Together Programme.

To support The Dark Fate Challenge, DW Fitness First is introducing a new Be Back to Fit Programme to support those who are new to the gym or looking to reset their fitness routine.

The advertising campaign will roll out across SKY channels and will see Terminator: Dark Fate scenes intertwined with high-adrenaline and high-speed action DW Fitness First gym moments, emulating the fast-paced action movie.

DW Fitness First experts and brand representatives will feature at the heart of the campaign, with DW Fitness First’s own trainers and staff featuring in the adverts and across all creative. Adverts will also be seen on-screen at DW Fitness First gyms and stores nationwide.

"DW Fitness First is committed to helping everyone create positive fitness habits, and both The Dark Fate Challenge and Be Back To Fit Programmes have been designed specifically to support, motivate and excite people to get back into a positive exercise routine this Autumn and create sustainable habits that they can stick to long-term," said Sarah Coles, group head of communications at DW Fitness First.

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DW Fitness First has teamed up with Hollywood film studio Twentieth Century Fox for its first-ever film partnership.
HAF,FIT,IND,PTS,SAM
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News

DW Fitness First partners with 20th Century Fox for Terminator-themed fitness campaign

DW Fitness First has teamed up with Hollywood film studio Twentieth Century Fox for its first-ever film partnership.

The fitness chain is collaborating with the studio on the launch of the new blockbuster Terminator: Dark Fate.

A set of TV ads – backed up by digital, social and in gym/store communications – have been created to encourage consumers to try out the newly created The Dark Fate Challenge at DW Fitness gyms.

The challenge has been made available at all 120 DW Fitness First gyms and includes five exclusive six-week fitness programmes, featuring themes and movements from the film. These include The Dark Fate Preparation Programme, Fat Burning Programme, Improving Fitness Programme, Improving Strength Programme and Back Together Programme.

To support The Dark Fate Challenge, DW Fitness First is introducing a new Be Back to Fit Programme to support those who are new to the gym or looking to reset their fitness routine.

The advertising campaign will roll out across SKY channels and will see Terminator: Dark Fate scenes intertwined with high-adrenaline and high-speed action DW Fitness First gym moments, emulating the fast-paced action movie.

DW Fitness First experts and brand representatives will feature at the heart of the campaign, with DW Fitness First’s own trainers and staff featuring in the adverts and across all creative. Adverts will also be seen on-screen at DW Fitness First gyms and stores nationwide.

"DW Fitness First is committed to helping everyone create positive fitness habits, and both The Dark Fate Challenge and Be Back To Fit Programmes have been designed specifically to support, motivate and excite people to get back into a positive exercise routine this Autumn and create sustainable habits that they can stick to long-term," said Sarah Coles, group head of communications at DW Fitness First.

Sign up for FREE ezines & magazines
DW Fitness First has teamed up with Hollywood film studio Twentieth Century Fox for its first-ever film partnership.
HAF,FIT,IND,PTS,SAM
imagesX/THUMB343175_89179_725100.jpg

News

Action PR have created a new studio design for Everyone Active 's Fortis Powered by
Gold's Gym completed 22 US franchise agreements and a total of 35 new openings worldwide
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The Gym Group is set to continue its fast pace of growth in 2020, with
A new product aimed at the ageing population is combining wearable fitness tech with artificial
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A new cross-training concept has arrived, offering weightlifting, athletic, metabolic, and functional exercises in a
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Stuart Broster, chief executive of Anytime Fitness UK, will step down from his role in
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Looklen Architects have created a stripped back gym in Bangkok, Thailand, that uses steel latticing
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Fitness giant Les Mills has launched three new studio spaces at its Auckland City Gym in New Zealand
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Job search
POST YOUR JOB
Featured supplier news
Featured supplier: WEXO: The definitive cross training solution
A new cross training concept has arrived, offering weightlifting, athletic, metabolic, and functional exercises in a circuit format.
Featured supplier news
Featured supplier: Gympass expands in Ireland with flagship operator Gym Plus
Gympass, a leader in corporate fitness sales, has expanded its network to Ireland following a new partnership with Gym Plus.
Opinion
promotion
Gyms need to look at ways to deploy technology that helps them engage with customers on a human level. This can be done by encouraging customers to leave as much real-time feedback as possible
Opinion: Customer Feedback: the Good, the Bad and the ‘Could be Improved’ Why health clubs need to take action in 2020 to retain their New Year customers
Video Gallery
Wattbike AtomX
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Join our tribe. Become powered by Wattbike. Read more
More videos:
Company profiles
Company profile: EZ-Runner Systems Ltd
With over 600 clients worldwide in Spa, Golf, Health Club, Hotel and Kids Play Leisure, ...
Company profiles
Company profile: Healthcheck Services Ltd
Here at Healthcheck Services, we want to empower you, your clients & your staff to ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Locking solutions
Monster Padlocks: Locking solutions
Management software
Fisikal: Management software
Professional services
Deloitte UK: Professional services
Trade associations
International SPA Association - iSPA: Trade associations
Fitness software
Go Do.Fitness: Fitness software
Exercise equipment
Eleiko Sport AB: Exercise equipment
Audio visual
Hutchison Technologies: Audio visual
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Direct debit solutions
Harlands Group: Direct debit solutions
Fitness equipment
Octane Fitness: Fitness equipment
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
21-23 Jan 2020
Harrogate Convention Centre, Harrogate, United Kingdom
Diary dates
28-30 Jan 2020
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
29-30 Jan 2020
Holiday Inn San Francisco-Golden Gateway, San Francisco, United States
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tbc, Pinggu, China
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