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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Editor's letter: Work Out to Help Out

There’s never been a more important time for us all to be focused on lobbying, as the industry fights for its work and potential to be recognised and supported

By Liz Terry, Leisure Media | Published in Health Club Management 2021 issue 1
Time to get back to exercise and get fit to fight COVID / photo: Eldar Nurkovic
Time to get back to exercise and get fit to fight COVID / photo: Eldar Nurkovic
New research from Public Health England shows that more than 70 per cent of adults want to get healthier in 2021

Losing new year trade as a result of lockdown is a hard blow for the industry and we’re backing ukactive in fighting for sector-specific support, such as VAT relief, to help through this challenging time.

As part of our contribution to this lobbying, HCM has launched a Parliamentary Petition, calling on the UK government to fund a Work Out to Help Out scheme to relaunch the sector when lockdown ends. We’re also calling for gyms to reopen in the first wave, to avoid a repetition of the ‘pubs before gyms’ debacle of 2020.

We hope you’ll sign the petition and urge your members to do the same, so we can show the strength of support for the sector. You can find it at www.HCMmag.com/petition.

Work Out to Help Out would act as a reboot of the traditional new year membership surge, incentivising people to join a gym, club or leisure centre to get fit.

New research from Public Health England shows that 70 per cent of adults ‘want to get healthier’ in 2021, indicating that the scheme would be pushing on an open door.

Operators rely on the new year sign-ups, with up to 30 per cent of new members joining during this period and if we’re unable to claw back this business, it will weaken the sector and reduce exercise options for consumers.

With government support and awareness-raising, we believe Work Out To Help Out would be a turning point for the health of the nation and would set us on the path to recovery after a winter of enforced sedentary behaviour and declining vitality and mental health.

Last year, the government backed the Eat Out to Help Out scheme and spent £.5bn of public money picking up a proportion of people’s restaurant and bar tabs.

We believe the health and fitness sector is equally deserving of support and that using government money to fatten everyone up was not the wisest move, in the middle of a pandemic driven by a virus which preys on people with excess body fat.

We hope this year, the government will back gyms, so we can support people to get fit to fight COVID.

There’s never been a more important time to (re)make the case for putting prevention at the heart of policymaking, as there are daily reminders we’ve lost our way when it comes to health strategy. A study by the University of Cambridge has identified 689 failed policies over a 30 year period in the fight to address the obesity crisis, for example.

We’re trying to vaccinate our way out of this crisis while denying people access to health-giving activity, rather than broadening the approach to utilise the power of prevention.

We must reboot our policies with a focus on helping people to be more healthy, reopening regulated, COVID-secure wellness environments such as gyms and spas and educating people – especially children – in self-care, so we are better-placed to win this battle and the battles to come.

Liz Terry, HCM editor
[email protected]
@elizterry
https://www.leisureopportunities.co.uk/images/2021/983979_371752.jpg
The pandemic has shown the need for us to embrace prevention in all areas of life
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Diary dates
03-04 Mar 2021
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03-06 Jun 2021
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Locations worldwide,
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tbc, Dunedin, New Zealand
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features

Editor's letter: Work Out to Help Out

There’s never been a more important time for us all to be focused on lobbying, as the industry fights for its work and potential to be recognised and supported

By Liz Terry, Leisure Media | Published in Health Club Management 2021 issue 1
Time to get back to exercise and get fit to fight COVID / photo: Eldar Nurkovic
Time to get back to exercise and get fit to fight COVID / photo: Eldar Nurkovic
New research from Public Health England shows that more than 70 per cent of adults want to get healthier in 2021

Losing new year trade as a result of lockdown is a hard blow for the industry and we’re backing ukactive in fighting for sector-specific support, such as VAT relief, to help through this challenging time.

As part of our contribution to this lobbying, HCM has launched a Parliamentary Petition, calling on the UK government to fund a Work Out to Help Out scheme to relaunch the sector when lockdown ends. We’re also calling for gyms to reopen in the first wave, to avoid a repetition of the ‘pubs before gyms’ debacle of 2020.

We hope you’ll sign the petition and urge your members to do the same, so we can show the strength of support for the sector. You can find it at www.HCMmag.com/petition.

Work Out to Help Out would act as a reboot of the traditional new year membership surge, incentivising people to join a gym, club or leisure centre to get fit.

New research from Public Health England shows that 70 per cent of adults ‘want to get healthier’ in 2021, indicating that the scheme would be pushing on an open door.

Operators rely on the new year sign-ups, with up to 30 per cent of new members joining during this period and if we’re unable to claw back this business, it will weaken the sector and reduce exercise options for consumers.

With government support and awareness-raising, we believe Work Out To Help Out would be a turning point for the health of the nation and would set us on the path to recovery after a winter of enforced sedentary behaviour and declining vitality and mental health.

Last year, the government backed the Eat Out to Help Out scheme and spent £.5bn of public money picking up a proportion of people’s restaurant and bar tabs.

We believe the health and fitness sector is equally deserving of support and that using government money to fatten everyone up was not the wisest move, in the middle of a pandemic driven by a virus which preys on people with excess body fat.

We hope this year, the government will back gyms, so we can support people to get fit to fight COVID.

There’s never been a more important time to (re)make the case for putting prevention at the heart of policymaking, as there are daily reminders we’ve lost our way when it comes to health strategy. A study by the University of Cambridge has identified 689 failed policies over a 30 year period in the fight to address the obesity crisis, for example.

We’re trying to vaccinate our way out of this crisis while denying people access to health-giving activity, rather than broadening the approach to utilise the power of prevention.

We must reboot our policies with a focus on helping people to be more healthy, reopening regulated, COVID-secure wellness environments such as gyms and spas and educating people – especially children – in self-care, so we are better-placed to win this battle and the battles to come.

Liz Terry, HCM editor
[email protected]
@elizterry
https://www.leisureopportunities.co.uk/images/2021/983979_371752.jpg
The pandemic has shown the need for us to embrace prevention in all areas of life
Latest News
Hundreds of gyms, swimming pools and leisure centres have been forced to close and thousands ...
Latest News
People placing increased emphasis on their physical fitness, the advances made in digital fitness and ...
Latest News
A new guide looks to offer local level practitioners and commissioners – as well as ...
Latest News
What are the effects on public health of gyms and leisure centres being shut during ...
Latest News
Mobile data and analytics provider App Annie has released its State Of Mobile 2021 report, ...
Latest News
The world's largest fitness trade fair, FIBO, has been rescheduled to November. The event will ...
Latest News
PM, Boris Johnson, has confirmed that gyms, swimming pools and leisure centres in England will ...
Latest News
The re-opening of gyms in Wales has been pushed back by the country's First Minister ...
Latest News
The physical and mental health of women in the UK has been put under unprecedented ...
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Excess body fat and obesity are likely to have contributed to more deaths in England ...
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Featured supplier news
Featured supplier: Primal Strength bolsters Scottish expansion with Matrix Fitness distribution win
Matrix Fitness has announced an exclusive partnership with Primal Strength to target an increased strategic focus on the Scottish market.
Featured supplier news
Featured supplier: AskNicely helps empower businesses to improve customer experience and boost NPS
Maintaining a consistent member experience across a growing health and fitness brand can prove challenging.
Company profiles
Company profile: Fisikal Limited
Fisikal helps fitness professionals, operators and education organisations improve efficiencies and service through its online ...
Company profiles
Company profile: Precor
For more than 35 years, Precor has driven fitness forward. We continue that heritage every ...
Supplier Showcases
Supplier showcase - Fisikal
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness equipment
Precor: Fitness equipment
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Exercise equipment
Matrix Fitness: Exercise equipment
Trade associations
International SPA Association - iSPA: Trade associations
Spa software
SpaBooker: Spa software
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Member feedback software
AskNicely: Member feedback software
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Wearable technology solutions
MyZone: Wearable technology solutions
Skincare
Comfort Zone - Davines S.p.A: Skincare
Property & Tenders
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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