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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

The way I see it: Francesco Arlotti

As Technogym launches its new virtual and on-demand services, Francesco Arlotti, head of digital solutions, shares his thoughts with HCM

Published in Health Club Management 2020 issue 6
Clubs have a real possibility to become wellness hubs and completely
innovate their business models
Clubs have a real possibility to become wellness hubs and completely innovate their business models
Francesco Arlotti: The way I see it

• Consumers are already digitally addicted. They’re there, waiting for us to catch up

• The digitisation of the sector was going to happen anyway. COVID-19 has simply accelerated the digital transformation

• This crisis is an opportunity – it’s thrown a spotlight on why our penetration rates were stagnating and forced us to be more creative in meeting customers’ needs

• An exclusively offline model is not a good option. Neither is exclusively online. There needs to be a blend

• We must understand what consumers want – focus on their needs rather than ours – and steer away from commoditising our product

• Clubs have a real possibility to become wellness hubs and completely innovate their business models – for example, by interacting with insurance companies, medical organisations and the corporate world

• A digital proposition can only be effectively monetised if it’s seamless

• The pandemic has given consumers a greater appreciation of good physical and mental health and handed us a more receptive audience

• We need to move members away from free fitness content on Facebook and Instagram. Operators need to re-establish a more regular relationship with members

• Our goal is to leverage the huge ecosystem we’ve created to offer people training experiences in line with their goals, personality and passions

• Home is a safe space for people with safety concerns around COVID-19, as well as those who haven’t used a gym before. Don’t fight the safe space, be in alliance with it

• 15 million people across 15,000 clubs globally are registered on Technogym’s Mywellness system. It’s about helping operators stay connected to their members 24/7

• Just because you’re market leader for phase one in the development of a market, that doesn’t mean you’ll still be market leader through the second, third and subsequent phases. Technogym didn’t fall into this trap. We continually evolve and develop. With digital, nothing ever stands still

• We’re launching a library of virtual on demand classes created by Technogym; if operators want to upload their own classes, they can do that too. Also launching is Coach Live video chat: live streaming where instructors can see people training at home and feed back on technique

Read the full interview with Francesco Arlotti in the Q2 edition of Fit Tech magazine.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
We must understand what consumers want
– focus on their needs rather than ours
We must understand what consumers want – focus on their needs rather than ours
Our goal is to offer people training experiences in
line with their goals, personality and passions
Our goal is to offer people training experiences in line with their goals, personality and passions
Gyms and home fitness are not competitors, says Arlotti. People are getting accustomed to training in both
Gyms and home fitness are not competitors, says Arlotti. People are getting accustomed to training in both
https://www.leisureopportunities.co.uk/images/2020/881717_186599.jpg
'Consumers are already digitally addicted. They're there, waiting for us to catch up' – Francesco Arlotti, Technogym
Francesco Arlotti, Technogym,virtual fitness, on-demand fitness, digital fitness
People
We have a period of lead generation before we allow anyone to join. We build the excitement up to a specific launch time and date, much like the ticketing model for concerts
People
People in Club V trust me and I want to do the best for them and help them progress
People
The future of our industry is as a ‘national health service’ – we can’t dance around these conversations – if we’re serious about being closer to health agencies, that needs change and commitment
Features
Talking point
Gym operators in the UK can now open on the high street, without planning permission, thanks to changes in legislation. What impact will this have on the industry? Kath Hudson reports
Features
Research
Five months after the start of lockdown, Leisure-net did a survey to gauge how public sector operators and industry suppliers are faring
Features
Supplier showcase
SIX3NINE opened its second London studio in August, and will continue to partner with Physical Company as it aims to open up to five studios across the city
Features
Research
A new study suggests that exercise leads to elevated galanin levels – which in turn helps the brain’s stress response, giving more resilience. Tom Walker reports
Features
Supplier showcase
Prestigious estate, Stoke Park, has invested in a new fitness technology upgrade by Matrix
Features
Insight
As the physical activity and sports sector unites to fight its corner in making a case for government investment, Sport England has commissioned a research study to prove the economic value of activity, giving weight to the argument. Tom Walker reports
Features
Editor's letter
The hard work is paying off and we’re earning a reputation for safe operations. Now it’s time to tackle the next set of challenges – increasing capacity, yield and memberships, deepening engagement and rebuilding profits says liz Terry
Features
Latest News
Industry body EuropeActive has published a sectoral manifesto which outlines the aims and objectives of ...
Latest News
European fitness operators will face increased consolidation, accelerated digitalisation and the new reality of creating ...
Latest News
Fitness giant Equinox has opened its first fully-outdoor gym in Los Angeles. Called Equinox+ In ...
Latest News
An online fitness community, created by personal trainer and social media influencer, Talilla Henchoz, during ...
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Two functional fitness franchises are continuing their legal battle over a dispute relating to patents. ...
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Xponential Fitness has entered the Saudi Arabian gym market with the launch of five boutique ...
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Chancellor Rishi Sunak's proposals to support the economy through the next six months of the ...
Latest News
The UK government's 'Rule of Six' has come into force in physical activity facilities today ...
Opinion
promotion
The pandemic has thrown a new focus on health, with sales of body composition analysis equipment at an all-time high, as InBody’s Francesca Cooper explains.
Opinion: Gyms add body composition analysis and health screening to their offering following pandemic
Featured supplier news
Featured supplier: Premier Software Solutions offers scalable software for single or multi-site businesses
Premier Software Solutions' flagship business management system, Core by Premier Software, is the leading single and multi-site solution designed specifically for the spa, wellness and leisure industries.
Featured supplier news
Featured supplier: Myzone kicks off #WorkOutToHelpOut campaign
In response to the UK government’s Eat Out To Help Out scheme, Myzone has launched the Work Out To Help Out campaign.
Video Gallery
Freemotion FUSION Team Training
FreeMotion Fitness
The High-Intensity Cardio-Strength Training. Read more
More videos:
Company profiles
Company profile: TRIB3 International Ltd
First established in Sheffield in January 2016 TRIB3 is a bootcamp boutique studio designed to ...
Company profiles
Company profile: Physical Company Ltd
Physical Company provides specialist fitness solutions. This includes equipment, flooring, gym design, programming and training ...
Supplier Showcases
Supplier showcase - Ultimate locker install
Catalogue Gallery
Click on a catalogue to view it online
Directory
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Software
Volution.fit: Software
Design consultants
Zynk Design Consultants: Design consultants
Skincare
Comfort Zone - Davines S.p.A: Skincare
Fitness Software
FunXtion International BV: Fitness Software
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Wearable technology solutions
MyZone: Wearable technology solutions
Trade associations
International SPA Association - iSPA: Trade associations
Management software
fibodo Limited: Management software
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
07 Oct 2020
Online, Singapore, Singapore
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates

features

The way I see it: Francesco Arlotti

As Technogym launches its new virtual and on-demand services, Francesco Arlotti, head of digital solutions, shares his thoughts with HCM

Published in Health Club Management 2020 issue 6
Clubs have a real possibility to become wellness hubs and completely
innovate their business models
Clubs have a real possibility to become wellness hubs and completely innovate their business models
Francesco Arlotti: The way I see it

• Consumers are already digitally addicted. They’re there, waiting for us to catch up

• The digitisation of the sector was going to happen anyway. COVID-19 has simply accelerated the digital transformation

• This crisis is an opportunity – it’s thrown a spotlight on why our penetration rates were stagnating and forced us to be more creative in meeting customers’ needs

• An exclusively offline model is not a good option. Neither is exclusively online. There needs to be a blend

• We must understand what consumers want – focus on their needs rather than ours – and steer away from commoditising our product

• Clubs have a real possibility to become wellness hubs and completely innovate their business models – for example, by interacting with insurance companies, medical organisations and the corporate world

• A digital proposition can only be effectively monetised if it’s seamless

• The pandemic has given consumers a greater appreciation of good physical and mental health and handed us a more receptive audience

• We need to move members away from free fitness content on Facebook and Instagram. Operators need to re-establish a more regular relationship with members

• Our goal is to leverage the huge ecosystem we’ve created to offer people training experiences in line with their goals, personality and passions

• Home is a safe space for people with safety concerns around COVID-19, as well as those who haven’t used a gym before. Don’t fight the safe space, be in alliance with it

• 15 million people across 15,000 clubs globally are registered on Technogym’s Mywellness system. It’s about helping operators stay connected to their members 24/7

• Just because you’re market leader for phase one in the development of a market, that doesn’t mean you’ll still be market leader through the second, third and subsequent phases. Technogym didn’t fall into this trap. We continually evolve and develop. With digital, nothing ever stands still

• We’re launching a library of virtual on demand classes created by Technogym; if operators want to upload their own classes, they can do that too. Also launching is Coach Live video chat: live streaming where instructors can see people training at home and feed back on technique

Read the full interview with Francesco Arlotti in the Q2 edition of Fit Tech magazine.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
We must understand what consumers want
– focus on their needs rather than ours
We must understand what consumers want – focus on their needs rather than ours
Our goal is to offer people training experiences in
line with their goals, personality and passions
Our goal is to offer people training experiences in line with their goals, personality and passions
Gyms and home fitness are not competitors, says Arlotti. People are getting accustomed to training in both
Gyms and home fitness are not competitors, says Arlotti. People are getting accustomed to training in both
https://www.leisureopportunities.co.uk/images/2020/881717_186599.jpg
'Consumers are already digitally addicted. They're there, waiting for us to catch up' – Francesco Arlotti, Technogym
Francesco Arlotti, Technogym,virtual fitness, on-demand fitness, digital fitness
Latest News
Industry body EuropeActive has published a sectoral manifesto which outlines the aims and objectives of ...
Latest News
European fitness operators will face increased consolidation, accelerated digitalisation and the new reality of creating ...
Latest News
Fitness giant Equinox has opened its first fully-outdoor gym in Los Angeles. Called Equinox+ In ...
Latest News
An online fitness community, created by personal trainer and social media influencer, Talilla Henchoz, during ...
Latest News
Two functional fitness franchises are continuing their legal battle over a dispute relating to patents. ...
Latest News
Xponential Fitness has entered the Saudi Arabian gym market with the launch of five boutique ...
Latest News
Chancellor Rishi Sunak's proposals to support the economy through the next six months of the ...
Latest News
The UK government's 'Rule of Six' has come into force in physical activity facilities today ...
Latest News
The UK's physical activity sector has come together to get millions of people active during ...
Latest News
A study by Rutgers University has suggested that it could be possible to predict which ...
Latest News
Health club and gyms operators in California are suing state governor Gavin Newsom in an ...
Opinion
promotion
The pandemic has thrown a new focus on health, with sales of body composition analysis equipment at an all-time high, as InBody’s Francesca Cooper explains.
Opinion: Gyms add body composition analysis and health screening to their offering following pandemic
Featured supplier news
Featured supplier: Premier Software Solutions offers scalable software for single or multi-site businesses
Premier Software Solutions' flagship business management system, Core by Premier Software, is the leading single and multi-site solution designed specifically for the spa, wellness and leisure industries.
Featured supplier news
Featured supplier: Myzone kicks off #WorkOutToHelpOut campaign
In response to the UK government’s Eat Out To Help Out scheme, Myzone has launched the Work Out To Help Out campaign.
Video Gallery
Freemotion FUSION Team Training
FreeMotion Fitness
The High-Intensity Cardio-Strength Training. Read more
More videos:
Company profiles
Company profile: TRIB3 International Ltd
First established in Sheffield in January 2016 TRIB3 is a bootcamp boutique studio designed to ...
Company profiles
Company profile: Physical Company Ltd
Physical Company provides specialist fitness solutions. This includes equipment, flooring, gym design, programming and training ...
Supplier Showcases
Supplier showcase - Ultimate locker install
Catalogue Gallery
Click on a catalogue to view it online
Directory
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Software
Volution.fit: Software
Design consultants
Zynk Design Consultants: Design consultants
Skincare
Comfort Zone - Davines S.p.A: Skincare
Fitness Software
FunXtion International BV: Fitness Software
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Wearable technology solutions
MyZone: Wearable technology solutions
Trade associations
International SPA Association - iSPA: Trade associations
Management software
fibodo Limited: Management software
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
07 Oct 2020
Online, Singapore, Singapore
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
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