Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab
Health Club Management

Health Club Management

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Health Club Management

Health Club Management

features

Legend

Industry software provider, Legend Club Management Systems, has been investing in R&D since 2002, to underpin the success of its clients. With GLL, Serco, Halo and Parkwood on board, we find out more about this innovative business and its wide range of services

Published in Health Club Management 2018 issue 5
Legend's powerful mobile App
Legend's powerful mobile App

Legend was founded in 2002, as an independent leisure sector software specialist.

Our innovative, cloud-based technology is a complete, scalable leisure management solution which has become a popular software choice for health clubs, leisure centres, universities, sports parks and all manner of leisure locations in the UK.

Legend is also expanding in Ireland, North America, EMEA and Australasia.

We invest over 30 per cent of revenues in R&D, enabling us to continuously add new functionality and services to our core product in consultation with customers.

We're also the only industry vendor in the UK to have gained the ISO9001 Quality Management accreditation and ISO27001 Information Security accreditation.

Our specialist focus and knowhow allows us to add value for customers – this is evidenced by the fact that 80 per cent of new customers are referrals from existing clients.

Navigating the Journey
Nothing shifts faster than consumer expectations and we're proud to respond swiftly to their changing demands.

People expect fast, easy access to services, coupled with a proactive approach to managing activity choices. They also want easy-to-use communication channels and technology to track their fitness.

Legend’s customer engagement features, deliver on these needs using mobile apps, web, tablet and kiosks, to enable consumers to access information on their own terms, and to be able to choose and buy when they choose. These solutions also provide operators with more efficient ways of interacting with customers.

Serco has used Legend since 2006, and Christopher Puszczynski-Phelps, the trust's management information manager, says: “At our busier sites, over 90 per cent of classes are booked online – 60 per cent on mobile. It's more customer-friendly and frees up staff for more value-added interactions.”

Increased Efficiency
Our purpose is to help clients streamline work and improve operations and with two million online and 750,000 kiosk transactions a month, they're are saving on IT costs while also reducing their carbon footprint.

And while costs are reduced, income from Direct Debit collections and additional bookings is increasing.

It’s a simple equation – make it easier for customers to find and pay for what they want and improve the quality of products, service, and marketing and revenue improves. This solution creates a virtuous circle: lower costs and higher income mean the system pays for itself.

It’s all about the Data
Legend’s Business Intelligence and Analysis Reporting allows clients to put data at the heart of everything from strategic decision-making to real-time management interventions, because the system drives actions based on daily targets and generates real-time alerts.

It all comes down to good use of data: Serco Leisure has reduced its carbon footprint by 29 per cent and achieved annual savings in excess of £1 million using insights from Legend’s PowerHouse energy management solution, for example.

“Legend enables us to understand our data in ways we were unable to do with previous systems,” says Puszczynski-Phelps. “With Legend, the information management system is fully integrated and data is available at the press of a button. It’s also clearly visualised, saving time and creating clarity. Moreover, we can design and update our own dashboards, meaning our data, and the way we use it, is entirely under our control.”

Information Security
Legend’s solution places the three guiding principles of information security - confidentiality, availability and integrity – at the heart of our clients’ businesses.

Our ISO 27001 Information Security Accreditation and readiness for impending GDPR make it easier for clients to embrace the new regulation and embed best practice within their daily operations, including physical infrastructure and ethical security culture, to protect both business and customer data, for the long term.

Exceptional Service
Legend sets the standard for responsive customer service, with industry-leading service levels underpinned by our ISO 9001 Accredited Quality Management Processes.

Kieron Vango, CEO of Inverclyde Leisure, says, “Legend offers one 24/7 support desk for all our IT services”.

Exceptional customer service extends beyond support. Legend provides value added services, including webinars, workshops, events, user groups and forums where customers can share best practice.

Our Account Managers have high levels of customer engagement to ensure clients are using the Legend system to maximal effect.

transition to legend
We make the transition to Legend so easy that customers have all services in place from day one – including online – with a ‘zero downtime guarantee’.

Iain Hayes, operations director of Halo Leisure, explains, “The project management we received from Legend during switch-over was fantastic. We built a great relationship with the implementation team”.

Conclusion
From efficiency improvements to increased revenue, higher membership sales, to better customer retention, optimised debt collection and reduced administration burden, Legend delivers for customers.

Our seamless software solution, with its powerful functionality, security features and ease of use, offers the one-stop solution to the industry’s challenges.

Legend is your partner for the future, with software you can trust.

Case study Legend

Online ticketing

GLL has increased revenues via online ticketing, a solution developed to coincide with the opening of the London 2012 Olympic pool to the public. Serco Leisure use online ticketing to facilitate bookings of white water rafting, swimming sessions and outdoor activities.

Legend online ticketing drives white water rafting sales for Serco
Legend online ticketing drives white water rafting sales for Serco

Case study

Fast Pay KiosK

In October 2017 Legend unveiled the industry’s first Fast-Payment Kiosk which offers contactless payment using card, smartphone or app to create a seamless customer journey

The solution is designed to minimise queues and make it easier for customers to pay. Legend client, GLL, today conducts 7.4 million kiosk transactions a year.

Legend’s innovative Fast Payment Kiosk in action.
Legend’s innovative Fast Payment Kiosk in action.

Case study

Legend – Customer journey

Legend has collaborated with Parkwood Leisure to develop a Customer Management Module which enables the creation of bespoke customer journeys and allows improved task management.

The Customer Management Module also ensures optimal use of all the company's sales and marketing resources, resulting in significant increases in new member sign-ups.

Chris Rinder, sales director, of Parkwood says, “By better understanding our customers' buying habits, developing seamless journeys that maximise opportunities for people to join, carefully quantifying the results of our marketing and determining the focus for our sales people, we've managed to substantially improve our joining results.”

Legend competes in the Annual Micklegate Run Soapbox Race, raising funds for Cancer Research UK
Legend competes in the Annual Micklegate Run Soapbox Race, raising funds for Cancer Research UK
Legend competes in the Annual Micklegate Run Soapbox Race, raising funds for Cancer Research UK
Legend competes in the Annual Micklegate Run Soapbox Race, raising funds for Cancer Research UK
http://www.leisureopportunities.com/images/760438_688660.jpg
Industry software provider has been investing in R&D since 2002 to underpin the success of its clients
People
HCM people

José Teixeira

SC Fitness, Portugal: head of customer experience
People often assume that those who pay more stay longer, but we don’t see this. What we see is that if you have PT you stay longer because you use more, not because you pay more
People
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Rachael Blumberg

Platefit: creator and founder
People know yoga, Pilates, HIIT and Barry’s Bootcamp, but many don’t know vibration training and it’s my intention, passion and purpose to make it available and bring it to the world
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features

Legend

Industry software provider, Legend Club Management Systems, has been investing in R&D since 2002, to underpin the success of its clients. With GLL, Serco, Halo and Parkwood on board, we find out more about this innovative business and its wide range of services

Published in Health Club Management 2018 issue 5
Legend's powerful mobile App
Legend's powerful mobile App

Legend was founded in 2002, as an independent leisure sector software specialist.

Our innovative, cloud-based technology is a complete, scalable leisure management solution which has become a popular software choice for health clubs, leisure centres, universities, sports parks and all manner of leisure locations in the UK.

Legend is also expanding in Ireland, North America, EMEA and Australasia.

We invest over 30 per cent of revenues in R&D, enabling us to continuously add new functionality and services to our core product in consultation with customers.

We're also the only industry vendor in the UK to have gained the ISO9001 Quality Management accreditation and ISO27001 Information Security accreditation.

Our specialist focus and knowhow allows us to add value for customers – this is evidenced by the fact that 80 per cent of new customers are referrals from existing clients.

Navigating the Journey
Nothing shifts faster than consumer expectations and we're proud to respond swiftly to their changing demands.

People expect fast, easy access to services, coupled with a proactive approach to managing activity choices. They also want easy-to-use communication channels and technology to track their fitness.

Legend’s customer engagement features, deliver on these needs using mobile apps, web, tablet and kiosks, to enable consumers to access information on their own terms, and to be able to choose and buy when they choose. These solutions also provide operators with more efficient ways of interacting with customers.

Serco has used Legend since 2006, and Christopher Puszczynski-Phelps, the trust's management information manager, says: “At our busier sites, over 90 per cent of classes are booked online – 60 per cent on mobile. It's more customer-friendly and frees up staff for more value-added interactions.”

Increased Efficiency
Our purpose is to help clients streamline work and improve operations and with two million online and 750,000 kiosk transactions a month, they're are saving on IT costs while also reducing their carbon footprint.

And while costs are reduced, income from Direct Debit collections and additional bookings is increasing.

It’s a simple equation – make it easier for customers to find and pay for what they want and improve the quality of products, service, and marketing and revenue improves. This solution creates a virtuous circle: lower costs and higher income mean the system pays for itself.

It’s all about the Data
Legend’s Business Intelligence and Analysis Reporting allows clients to put data at the heart of everything from strategic decision-making to real-time management interventions, because the system drives actions based on daily targets and generates real-time alerts.

It all comes down to good use of data: Serco Leisure has reduced its carbon footprint by 29 per cent and achieved annual savings in excess of £1 million using insights from Legend’s PowerHouse energy management solution, for example.

“Legend enables us to understand our data in ways we were unable to do with previous systems,” says Puszczynski-Phelps. “With Legend, the information management system is fully integrated and data is available at the press of a button. It’s also clearly visualised, saving time and creating clarity. Moreover, we can design and update our own dashboards, meaning our data, and the way we use it, is entirely under our control.”

Information Security
Legend’s solution places the three guiding principles of information security - confidentiality, availability and integrity – at the heart of our clients’ businesses.

Our ISO 27001 Information Security Accreditation and readiness for impending GDPR make it easier for clients to embrace the new regulation and embed best practice within their daily operations, including physical infrastructure and ethical security culture, to protect both business and customer data, for the long term.

Exceptional Service
Legend sets the standard for responsive customer service, with industry-leading service levels underpinned by our ISO 9001 Accredited Quality Management Processes.

Kieron Vango, CEO of Inverclyde Leisure, says, “Legend offers one 24/7 support desk for all our IT services”.

Exceptional customer service extends beyond support. Legend provides value added services, including webinars, workshops, events, user groups and forums where customers can share best practice.

Our Account Managers have high levels of customer engagement to ensure clients are using the Legend system to maximal effect.

transition to legend
We make the transition to Legend so easy that customers have all services in place from day one – including online – with a ‘zero downtime guarantee’.

Iain Hayes, operations director of Halo Leisure, explains, “The project management we received from Legend during switch-over was fantastic. We built a great relationship with the implementation team”.

Conclusion
From efficiency improvements to increased revenue, higher membership sales, to better customer retention, optimised debt collection and reduced administration burden, Legend delivers for customers.

Our seamless software solution, with its powerful functionality, security features and ease of use, offers the one-stop solution to the industry’s challenges.

Legend is your partner for the future, with software you can trust.

Case study Legend

Online ticketing

GLL has increased revenues via online ticketing, a solution developed to coincide with the opening of the London 2012 Olympic pool to the public. Serco Leisure use online ticketing to facilitate bookings of white water rafting, swimming sessions and outdoor activities.

Legend online ticketing drives white water rafting sales for Serco
Legend online ticketing drives white water rafting sales for Serco

Case study

Fast Pay KiosK

In October 2017 Legend unveiled the industry’s first Fast-Payment Kiosk which offers contactless payment using card, smartphone or app to create a seamless customer journey

The solution is designed to minimise queues and make it easier for customers to pay. Legend client, GLL, today conducts 7.4 million kiosk transactions a year.

Legend’s innovative Fast Payment Kiosk in action.
Legend’s innovative Fast Payment Kiosk in action.

Case study

Legend – Customer journey

Legend has collaborated with Parkwood Leisure to develop a Customer Management Module which enables the creation of bespoke customer journeys and allows improved task management.

The Customer Management Module also ensures optimal use of all the company's sales and marketing resources, resulting in significant increases in new member sign-ups.

Chris Rinder, sales director, of Parkwood says, “By better understanding our customers' buying habits, developing seamless journeys that maximise opportunities for people to join, carefully quantifying the results of our marketing and determining the focus for our sales people, we've managed to substantially improve our joining results.”

Legend competes in the Annual Micklegate Run Soapbox Race, raising funds for Cancer Research UK
Legend competes in the Annual Micklegate Run Soapbox Race, raising funds for Cancer Research UK
Legend competes in the Annual Micklegate Run Soapbox Race, raising funds for Cancer Research UK
Legend competes in the Annual Micklegate Run Soapbox Race, raising funds for Cancer Research UK
http://www.leisureopportunities.com/images/760438_688660.jpg
Industry software provider has been investing in R&D since 2002 to underpin the success of its clients
Latest News
Mid-market health club operator Total Fitness has acquired Pro-Fit Personal Training. The deal follows a ...
Latest News
PureGym is set to become the second largest fitness operator in Europe, after revealing plans ...
Latest News
The Glass House Retreat, a new eco-friendly health and wellness retreat, has opened in Bulphan, ...
Latest News
A large-scale study on genetics has shown that being more physically active reduces the risk ...
Latest News
The Gym Group has confirmed plans to roll out a new small box format in ...
Latest News
Representatives from the three main political parties have backed the view that physical activity has ...
Latest News
Life Leisure is expanding its facility portfolio with the launch of an independent boutique fitness ...
Latest News
Almost half of children and young people (46.8 per cent) in England are doing the ...
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Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Harlands Effect: Make Your Business More Profitable
Harlands Group is a membership management service for health and fitness operators, which interacts directly with members to effectively manage membership payments.
Featured supplier news
Featured supplier: Who does your brand belong to?
Who does your brand belong to? There used to be only one answer to this question: the company that grew it and invested in it.
Company profiles
Company profile: Ecore
Ecore transforms reclaimed materials into unique performance surfaces that make people’s lives better. Ecore has ...
Company profiles
Company profile: Dyaco UK Ltd
Dyaco UK Limited offers a versatile range of world-class commercial, medical and home fitness equipment ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Trade associations
International SPA Association - iSPA: Trade associations
Exercise equipment
Eleiko Sport AB: Exercise equipment
Management software
Fisikal: Management software
Fitness equipment
Miha Bodytec GmbH: Fitness equipment
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Wearable technology solutions
MyZone: Wearable technology solutions
Locking solutions
Ojmar: Locking solutions
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Fitness software
Go Do.Fitness: Fitness software
Spa software
ResortSuite: Spa software
Property & Tenders
Diary dates
21-23 Jan 2020
Harrogate Convention Centre, Harrogate, United Kingdom
Diary dates
28-30 Jan 2020
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
29-30 Jan 2020
Holiday Inn San Francisco-Golden Gateway, San Francisco, United States
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
25-26 Mar 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
19-24 Apr 2020
tbc, Beijing, China
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
10-27 Jun 2020
tbc, Pinggu, China
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
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Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab