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Hedgehog Concept Ltd
Hedgehog Concept Ltd
Hedgehog Concept Ltd
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Legend

Industry software provider, Legend Club Management Systems, has been investing in R&D since 2002, to underpin the success of its clients. With GLL, Serco, Halo and Parkwood on board, we find out more about this innovative business and its wide range of services

Published in Health Club Management 2018 issue 5
Legend's powerful mobile App
Legend's powerful mobile App

Legend was founded in 2002, as an independent leisure sector software specialist.

Our innovative, cloud-based technology is a complete, scalable leisure management solution which has become a popular software choice for health clubs, leisure centres, universities, sports parks and all manner of leisure locations in the UK.

Legend is also expanding in Ireland, North America, EMEA and Australasia.

We invest over 30 per cent of revenues in R&D, enabling us to continuously add new functionality and services to our core product in consultation with customers.

We're also the only industry vendor in the UK to have gained the ISO9001 Quality Management accreditation and ISO27001 Information Security accreditation.

Our specialist focus and knowhow allows us to add value for customers – this is evidenced by the fact that 80 per cent of new customers are referrals from existing clients.

Navigating the Journey
Nothing shifts faster than consumer expectations and we're proud to respond swiftly to their changing demands.

People expect fast, easy access to services, coupled with a proactive approach to managing activity choices. They also want easy-to-use communication channels and technology to track their fitness.

Legend’s customer engagement features, deliver on these needs using mobile apps, web, tablet and kiosks, to enable consumers to access information on their own terms, and to be able to choose and buy when they choose. These solutions also provide operators with more efficient ways of interacting with customers.

Serco has used Legend since 2006, and Christopher Puszczynski-Phelps, the trust's management information manager, says: “At our busier sites, over 90 per cent of classes are booked online – 60 per cent on mobile. It's more customer-friendly and frees up staff for more value-added interactions.”

Increased Efficiency
Our purpose is to help clients streamline work and improve operations and with two million online and 750,000 kiosk transactions a month, they're are saving on IT costs while also reducing their carbon footprint.

And while costs are reduced, income from Direct Debit collections and additional bookings is increasing.

It’s a simple equation – make it easier for customers to find and pay for what they want and improve the quality of products, service, and marketing and revenue improves. This solution creates a virtuous circle: lower costs and higher income mean the system pays for itself.

It’s all about the Data
Legend’s Business Intelligence and Analysis Reporting allows clients to put data at the heart of everything from strategic decision-making to real-time management interventions, because the system drives actions based on daily targets and generates real-time alerts.

It all comes down to good use of data: Serco Leisure has reduced its carbon footprint by 29 per cent and achieved annual savings in excess of £1 million using insights from Legend’s PowerHouse energy management solution, for example.

“Legend enables us to understand our data in ways we were unable to do with previous systems,” says Puszczynski-Phelps. “With Legend, the information management system is fully integrated and data is available at the press of a button. It’s also clearly visualised, saving time and creating clarity. Moreover, we can design and update our own dashboards, meaning our data, and the way we use it, is entirely under our control.”

Information Security
Legend’s solution places the three guiding principles of information security - confidentiality, availability and integrity – at the heart of our clients’ businesses.

Our ISO 27001 Information Security Accreditation and readiness for impending GDPR make it easier for clients to embrace the new regulation and embed best practice within their daily operations, including physical infrastructure and ethical security culture, to protect both business and customer data, for the long term.

Exceptional Service
Legend sets the standard for responsive customer service, with industry-leading service levels underpinned by our ISO 9001 Accredited Quality Management Processes.

Kieron Vango, CEO of Inverclyde Leisure, says, “Legend offers one 24/7 support desk for all our IT services”.

Exceptional customer service extends beyond support. Legend provides value added services, including webinars, workshops, events, user groups and forums where customers can share best practice.

Our Account Managers have high levels of customer engagement to ensure clients are using the Legend system to maximal effect.

transition to legend
We make the transition to Legend so easy that customers have all services in place from day one – including online – with a ‘zero downtime guarantee’.

Iain Hayes, operations director of Halo Leisure, explains, “The project management we received from Legend during switch-over was fantastic. We built a great relationship with the implementation team”.

Conclusion
From efficiency improvements to increased revenue, higher membership sales, to better customer retention, optimised debt collection and reduced administration burden, Legend delivers for customers.

Our seamless software solution, with its powerful functionality, security features and ease of use, offers the one-stop solution to the industry’s challenges.

Legend is your partner for the future, with software you can trust.

Case study Legend

Online ticketing

GLL has increased revenues via online ticketing, a solution developed to coincide with the opening of the London 2012 Olympic pool to the public. Serco Leisure use online ticketing to facilitate bookings of white water rafting, swimming sessions and outdoor activities.

Legend online ticketing drives white water rafting sales for Serco
Legend online ticketing drives white water rafting sales for Serco

Case study

Fast Pay KiosK

In October 2017 Legend unveiled the industry’s first Fast-Payment Kiosk which offers contactless payment using card, smartphone or app to create a seamless customer journey

The solution is designed to minimise queues and make it easier for customers to pay. Legend client, GLL, today conducts 7.4 million kiosk transactions a year.

Legend’s innovative Fast Payment Kiosk in action.
Legend’s innovative Fast Payment Kiosk in action.

Case study

Legend – Customer journey

Legend has collaborated with Parkwood Leisure to develop a Customer Management Module which enables the creation of bespoke customer journeys and allows improved task management.

The Customer Management Module also ensures optimal use of all the company's sales and marketing resources, resulting in significant increases in new member sign-ups.

Chris Rinder, sales director, of Parkwood says, “By better understanding our customers' buying habits, developing seamless journeys that maximise opportunities for people to join, carefully quantifying the results of our marketing and determining the focus for our sales people, we've managed to substantially improve our joining results.”

If you would like to get each issue of HCM magazine sent direct to you for FREE, plus the weekly HCM ezine, sign up now!
Legend competes in the Annual Micklegate Run Soapbox Race, raising funds for Cancer Research UK
Legend competes in the Annual Micklegate Run Soapbox Race, raising funds for Cancer Research UK
Legend competes in the Annual Micklegate Run Soapbox Race, raising funds for Cancer Research UK
Legend competes in the Annual Micklegate Run Soapbox Race, raising funds for Cancer Research UK
http://www.leisureopportunities.com/images/760438_688660.jpg
Industry software provider has been investing in R&D since 2002 to underpin the success of its clients
People
The level of tension in the business around continually pushing things on to another level again is energising, and sometimes exhausting. That tallies with me. I don’t like to sit back
People
HCM people

Aaron Smith

Founder, KX Pilates
‘KX’ stands for ‘the Kaizen Experience’, which means ‘change for the better’ in Japanese. It’s a philosophy that focuses on continuous improvement. We’re always seeking to improve, not only as a company but as individuals
People
HCM people

Ben Lucas

Founder, Flow Athletic, Sydney
We advise our Flow Athletes to complete classes at a ratio of one yoga class to one strength class to one cardio class. This combination has very positive effects
Features
Staff welfare
Many people will use the gym to release tension and cabin fever, but some may target a tough workout to punish themselves – trained staff should be alert to this and have the confidence to check in with them
Features
Consumer culture
Ken Hughes, expert in consumer culture and human behaviour spoke as part of the Technogym Talks series of webinars about how operators can navigate the new consumer landscape
Features
Reopening
David Lloyd Leisure has launched a raft of outdoor classes, including an enhanced role for its Battlebox concept, as Liz Terry reports
Features
Statistics
More than 65,000 people responded to a survey designed to gauge what members want and expect from the sector after lockdown, as Leisure-net’s Dave Monkhouse reports
Features
Talking Point
The fitness industry has shown incredible flexibility during lockdown, pivoting to digital to keep people active. But as lockdowns end, we ask what impact the pandemic will have on facility provision
Features
Statistics
ukactive, 4global and partners have modelled the likely recovery from the lockdown. Ed Hubbard outlines the numbers
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Strength
It’s considered a fundamental part of our fitness routines by medical professionals, but many exercisers, particularly women, are still put off by strength training. We asked leading suppliers what they’re doing to champion strength
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Latest News
The hospitality and attractions sectors will benefit from a temporary cut to VAT as part ...
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The UK's fitness industry can finally get back to business on Saturday 25 July, following ...
Latest News
HCM understands a decision on reopening dates for gyms and also for spas will be ...
Latest News
Interest in gym reopening in England is reaching fever pitch, with an announcement expected any ...
Latest News
Exercising increases levels of a protein hormone secreted by the bones which has a powerful ...
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A free-to-access training platform has launched to help the sport and fitness workforce confidently return ...
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Glasgow Life, which runs leisure and culture facilities on behalf of Glasgow City Council, has ...
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Fitness equipment firm Nautilus Inc is looking for a buyer for its commercial equipment brand ...
Featured supplier news
Featured supplier: Fisikal chosen as tech partner for ‘JP4’; new health app from fitness expert, Jessie Pavelka
Fitness expert and television host, Jessie Pavelka has collaborated with Fisikal, experts in digital management solutions, to create the new JP4 app, a premium 12-week personal health and fitness transformation programme that takes the user on a journey of change through four key elements of health.
Featured supplier news
Featured supplier: EGYM presents Corona Gym Solution, for the successful re-opening of fitness studios
Finally, the time has come: fitness and health facilities around the globe are gradually resuming operations.
Video Gallery
Temple Gym - Nautilus Equipment
Core Health & Fitness
Temple Gym - Nautilus Equipment Read more
More videos:
Company profiles
Company profile: Incorpore Limited
Incorpore Ltd is a leading fitness and wellness company which has been successfully delivering solutions ...
Company profiles
Company profile: Octane Fitness
A global innovator of high-performance fitness equipment, Octane Fitness, a Nautilus, Inc. brand, continually redefines ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness equipment
Stages Cycling: Fitness equipment
Wearable technology solutions
MyZone: Wearable technology solutions
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Design consultants
Zynk Design Consultants: Design consultants
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Exercise equipment
Star Trac / Core Health & Fitness: Exercise equipment
Fitness software
Go Do.Fitness: Fitness software
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Direct debit solutions
Harlands Group: Direct debit solutions
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates

features

Legend

Industry software provider, Legend Club Management Systems, has been investing in R&D since 2002, to underpin the success of its clients. With GLL, Serco, Halo and Parkwood on board, we find out more about this innovative business and its wide range of services

Published in Health Club Management 2018 issue 5
Legend's powerful mobile App
Legend's powerful mobile App

Legend was founded in 2002, as an independent leisure sector software specialist.

Our innovative, cloud-based technology is a complete, scalable leisure management solution which has become a popular software choice for health clubs, leisure centres, universities, sports parks and all manner of leisure locations in the UK.

Legend is also expanding in Ireland, North America, EMEA and Australasia.

We invest over 30 per cent of revenues in R&D, enabling us to continuously add new functionality and services to our core product in consultation with customers.

We're also the only industry vendor in the UK to have gained the ISO9001 Quality Management accreditation and ISO27001 Information Security accreditation.

Our specialist focus and knowhow allows us to add value for customers – this is evidenced by the fact that 80 per cent of new customers are referrals from existing clients.

Navigating the Journey
Nothing shifts faster than consumer expectations and we're proud to respond swiftly to their changing demands.

People expect fast, easy access to services, coupled with a proactive approach to managing activity choices. They also want easy-to-use communication channels and technology to track their fitness.

Legend’s customer engagement features, deliver on these needs using mobile apps, web, tablet and kiosks, to enable consumers to access information on their own terms, and to be able to choose and buy when they choose. These solutions also provide operators with more efficient ways of interacting with customers.

Serco has used Legend since 2006, and Christopher Puszczynski-Phelps, the trust's management information manager, says: “At our busier sites, over 90 per cent of classes are booked online – 60 per cent on mobile. It's more customer-friendly and frees up staff for more value-added interactions.”

Increased Efficiency
Our purpose is to help clients streamline work and improve operations and with two million online and 750,000 kiosk transactions a month, they're are saving on IT costs while also reducing their carbon footprint.

And while costs are reduced, income from Direct Debit collections and additional bookings is increasing.

It’s a simple equation – make it easier for customers to find and pay for what they want and improve the quality of products, service, and marketing and revenue improves. This solution creates a virtuous circle: lower costs and higher income mean the system pays for itself.

It’s all about the Data
Legend’s Business Intelligence and Analysis Reporting allows clients to put data at the heart of everything from strategic decision-making to real-time management interventions, because the system drives actions based on daily targets and generates real-time alerts.

It all comes down to good use of data: Serco Leisure has reduced its carbon footprint by 29 per cent and achieved annual savings in excess of £1 million using insights from Legend’s PowerHouse energy management solution, for example.

“Legend enables us to understand our data in ways we were unable to do with previous systems,” says Puszczynski-Phelps. “With Legend, the information management system is fully integrated and data is available at the press of a button. It’s also clearly visualised, saving time and creating clarity. Moreover, we can design and update our own dashboards, meaning our data, and the way we use it, is entirely under our control.”

Information Security
Legend’s solution places the three guiding principles of information security - confidentiality, availability and integrity – at the heart of our clients’ businesses.

Our ISO 27001 Information Security Accreditation and readiness for impending GDPR make it easier for clients to embrace the new regulation and embed best practice within their daily operations, including physical infrastructure and ethical security culture, to protect both business and customer data, for the long term.

Exceptional Service
Legend sets the standard for responsive customer service, with industry-leading service levels underpinned by our ISO 9001 Accredited Quality Management Processes.

Kieron Vango, CEO of Inverclyde Leisure, says, “Legend offers one 24/7 support desk for all our IT services”.

Exceptional customer service extends beyond support. Legend provides value added services, including webinars, workshops, events, user groups and forums where customers can share best practice.

Our Account Managers have high levels of customer engagement to ensure clients are using the Legend system to maximal effect.

transition to legend
We make the transition to Legend so easy that customers have all services in place from day one – including online – with a ‘zero downtime guarantee’.

Iain Hayes, operations director of Halo Leisure, explains, “The project management we received from Legend during switch-over was fantastic. We built a great relationship with the implementation team”.

Conclusion
From efficiency improvements to increased revenue, higher membership sales, to better customer retention, optimised debt collection and reduced administration burden, Legend delivers for customers.

Our seamless software solution, with its powerful functionality, security features and ease of use, offers the one-stop solution to the industry’s challenges.

Legend is your partner for the future, with software you can trust.

Case study Legend

Online ticketing

GLL has increased revenues via online ticketing, a solution developed to coincide with the opening of the London 2012 Olympic pool to the public. Serco Leisure use online ticketing to facilitate bookings of white water rafting, swimming sessions and outdoor activities.

Legend online ticketing drives white water rafting sales for Serco
Legend online ticketing drives white water rafting sales for Serco

Case study

Fast Pay KiosK

In October 2017 Legend unveiled the industry’s first Fast-Payment Kiosk which offers contactless payment using card, smartphone or app to create a seamless customer journey

The solution is designed to minimise queues and make it easier for customers to pay. Legend client, GLL, today conducts 7.4 million kiosk transactions a year.

Legend’s innovative Fast Payment Kiosk in action.
Legend’s innovative Fast Payment Kiosk in action.

Case study

Legend – Customer journey

Legend has collaborated with Parkwood Leisure to develop a Customer Management Module which enables the creation of bespoke customer journeys and allows improved task management.

The Customer Management Module also ensures optimal use of all the company's sales and marketing resources, resulting in significant increases in new member sign-ups.

Chris Rinder, sales director, of Parkwood says, “By better understanding our customers' buying habits, developing seamless journeys that maximise opportunities for people to join, carefully quantifying the results of our marketing and determining the focus for our sales people, we've managed to substantially improve our joining results.”

If you would like to get each issue of HCM magazine sent direct to you for FREE, plus the weekly HCM ezine, sign up now!
Legend competes in the Annual Micklegate Run Soapbox Race, raising funds for Cancer Research UK
Legend competes in the Annual Micklegate Run Soapbox Race, raising funds for Cancer Research UK
Legend competes in the Annual Micklegate Run Soapbox Race, raising funds for Cancer Research UK
Legend competes in the Annual Micklegate Run Soapbox Race, raising funds for Cancer Research UK
http://www.leisureopportunities.com/images/760438_688660.jpg
Industry software provider has been investing in R&D since 2002 to underpin the success of its clients
Latest News
The hospitality and attractions sectors will benefit from a temporary cut to VAT as part ...
Latest News
The UK's fitness industry can finally get back to business on Saturday 25 July, following ...
Latest News
HCM understands a decision on reopening dates for gyms and also for spas will be ...
Latest News
Interest in gym reopening in England is reaching fever pitch, with an announcement expected any ...
Latest News
Exercising increases levels of a protein hormone secreted by the bones which has a powerful ...
Latest News
A free-to-access training platform has launched to help the sport and fitness workforce confidently return ...
Latest News
Glasgow Life, which runs leisure and culture facilities on behalf of Glasgow City Council, has ...
Latest News
Fitness equipment firm Nautilus Inc is looking for a buyer for its commercial equipment brand ...
Latest News
Technogym has announced the launch of live streaming and on-demand classes. The new content will ...
Latest News
A number of gym operators are concerned that local lockdowns could come into effect in ...
Featured supplier news
Featured supplier: Fisikal chosen as tech partner for ‘JP4’; new health app from fitness expert, Jessie Pavelka
Fitness expert and television host, Jessie Pavelka has collaborated with Fisikal, experts in digital management solutions, to create the new JP4 app, a premium 12-week personal health and fitness transformation programme that takes the user on a journey of change through four key elements of health.
Featured supplier news
Featured supplier: EGYM presents Corona Gym Solution, for the successful re-opening of fitness studios
Finally, the time has come: fitness and health facilities around the globe are gradually resuming operations.
Video Gallery
Temple Gym - Nautilus Equipment
Core Health & Fitness
Temple Gym - Nautilus Equipment Read more
More videos:
Company profiles
Company profile: Incorpore Limited
Incorpore Ltd is a leading fitness and wellness company which has been successfully delivering solutions ...
Company profiles
Company profile: Octane Fitness
A global innovator of high-performance fitness equipment, Octane Fitness, a Nautilus, Inc. brand, continually redefines ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness equipment
Stages Cycling: Fitness equipment
Wearable technology solutions
MyZone: Wearable technology solutions
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Design consultants
Zynk Design Consultants: Design consultants
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Exercise equipment
Star Trac / Core Health & Fitness: Exercise equipment
Fitness software
Go Do.Fitness: Fitness software
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Direct debit solutions
Harlands Group: Direct debit solutions
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
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