GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Les Mills International
Les Mills International
Les Mills International
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Promotional feature: Legend

Industry software provider, Legend Club Management Systems, has been investing in R&D since 2002, to underpin the success of its clients. With GLL, Serco, Halo and Parkwood on board, we find out more about this innovative business and its wide range of services

Published in Health Club Management 2018 issue 5
Legend's powerful mobile App
Legend's powerful mobile App

Legend was founded in 2002, as an independent leisure sector software specialist.

Our innovative, cloud-based technology is a complete, scalable leisure management solution which has become a popular software choice for health clubs, leisure centres, universities, sports parks and all manner of leisure locations in the UK.

Legend is also expanding in Ireland, North America, EMEA and Australasia.

We invest over 30 per cent of revenues in R&D, enabling us to continuously add new functionality and services to our core product in consultation with customers.

We're also the only industry vendor in the UK to have gained the ISO9001 Quality Management accreditation and ISO27001 Information Security accreditation.

Our specialist focus and knowhow allows us to add value for customers – this is evidenced by the fact that 80 per cent of new customers are referrals from existing clients.

Navigating the Journey
Nothing shifts faster than consumer expectations and we're proud to respond swiftly to their changing demands.

People expect fast, easy access to services, coupled with a proactive approach to managing activity choices. They also want easy-to-use communication channels and technology to track their fitness.

Legend’s customer engagement features, deliver on these needs using mobile apps, web, tablet and kiosks, to enable consumers to access information on their own terms, and to be able to choose and buy when they choose. These solutions also provide operators with more efficient ways of interacting with customers.

Serco has used Legend since 2006, and Christopher Puszczynski-Phelps, the company's management information manager, says: “At our busier sites, over 90 per cent of classes are booked online – 60 per cent on mobile. It's more customer-friendly and frees up staff for more value-added interactions.”

Increased Efficiency
Our purpose is to help clients streamline work and improve operations and with two million online and 750,000 kiosk transactions a month, they're are saving on IT costs while also reducing their carbon footprint.

And while costs are reduced, income from Direct Debit collections and additional bookings is increasing.

It’s a simple equation – make it easier for customers to find and pay for what they want and improve the quality of products, service, and marketing and revenue improves. This solution creates a virtuous circle: lower costs and higher income mean the system pays for itself.

It’s all about the Data
Legend’s Business Intelligence and Analysis Reporting allows clients to put data at the heart of everything from strategic decision-making to real-time management interventions, because the system drives actions based on daily targets and generates real-time alerts.

It all comes down to good use of data: Serco Leisure has reduced its carbon footprint by 29 per cent and achieved annual savings in excess of £1 million using insights from Legend’s PowerHouse energy management solution, for example.

“Legend enables us to understand our data in ways we were unable to do with previous systems,” says Puszczynski-Phelps. “With Legend, the information management system is fully integrated and data is available at the press of a button. It’s also clearly visualised, saving time and creating clarity. Moreover, we can design and update our own dashboards, meaning our data, and the way we use it, is entirely under our control.”

Information Security
Legend’s solution places the three guiding principles of information security - confidentiality, availability and integrity – at the heart of our clients’ businesses.

Our ISO 27001 Information Security Accreditation and readiness for impending GDPR make it easier for clients to embrace the new regulation and embed best practice within their daily operations, including physical infrastructure and ethical security culture, to protect both business and customer data, for the long term.

Exceptional Service
Legend sets the standard for responsive customer service, with industry-leading service levels underpinned by our ISO 9001 Accredited Quality Management Processes.

Kieron Vango, CEO of Inverclyde Leisure, says, “Legend offers one 24/7 support desk for all our IT services”.

Exceptional customer service extends beyond support. Legend provides value added services, including webinars, workshops, events, user groups and forums where customers can share best practice.

Our Account Managers have high levels of customer engagement to ensure clients are using the Legend system to maximal effect.

transition to legend
We make the transition to Legend so easy that customers have all services in place from day one – including online – with a ‘zero downtime guarantee’.

Iain Hayes, operations director of Halo Leisure, explains, “The project management we received from Legend during switch-over was fantastic. We built a great relationship with the implementation team”.

Conclusion
From efficiency improvements to increased revenue, higher membership sales, to better customer retention, optimised debt collection and reduced administration burden, Legend delivers for customers.

Our seamless software solution, with its powerful functionality, security features and ease of use, offers the one-stop solution to the industry’s challenges.

Legend is your partner for the future, with software you can trust.

Case study Legend

Online ticketing

GLL has increased revenues via online ticketing, a solution developed to coincide with the opening of the London 2012 Olympic pool to the public. Serco Leisure use online ticketing to facilitate bookings of white water rafting, swimming sessions and outdoor activities.

Legend online ticketing drives white water rafting sales for Serco
Legend online ticketing drives white water rafting sales for Serco

Case study

Fast Pay KiosK

In October 2017 Legend unveiled the industry’s first Fast-Payment Kiosk which offers contactless payment using card, smartphone or app to create a seamless customer journey

The solution is designed to minimise queues and make it easier for customers to pay. Legend client, GLL, today conducts 7.4 million kiosk transactions a year.

Legend’s innovative Fast Payment Kiosk in action.
Legend’s innovative Fast Payment Kiosk in action.

Case study

Legend – Customer journey

Legend has collaborated with Parkwood Leisure to develop a Customer Management Module which enables the creation of bespoke customer journeys and allows improved task management.

The Customer Management Module also ensures optimal use of all the company's sales and marketing resources, resulting in significant increases in new member sign-ups.

Chris Rinder, sales director, of Parkwood says, “By better understanding our customers' buying habits, developing seamless journeys that maximise opportunities for people to join, carefully quantifying the results of our marketing and determining the focus for our sales people, we've managed to substantially improve our joining results.”

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Legend competes in the Annual Micklegate Run Soapbox Race, raising funds for Cancer Research UK
Legend competes in the Annual Micklegate Run Soapbox Race, raising funds for Cancer Research UK
Legend competes in the Annual Micklegate Run Soapbox Race, raising funds for Cancer Research UK
Legend competes in the Annual Micklegate Run Soapbox Race, raising funds for Cancer Research UK
https://www.leisureopportunities.co.uk/images/760438_688660.jpg
Industry software provider has been investing in R&D since 2002 to underpin the success of its clients
Legend,Legend Club Management Systems, GLL, Parkwood Leisure,
HCM magazine
The appetite for health clubs is strong among consumers and investors – to take advantage of this, operators must figure out how to meet key challenges in operationally sustainable ways
HCM magazine
HCM People

Colin Waggett

CEO, Third Space
We first started talking to KSL over two years ago, so this was not a rushed partnership
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM Magazine
Everyone’s talking about
Booming membership sales, busy suburban clubs and members visiting during the working day. Operators are reporting it’s good to be back. Kath Hudson finds out what business has been like since the re-set button was pressed
HCM Magazine
Supplier launch
Life Fitness introduces Integrity SL, the next-generation LED console with intuitive functionality and digital connectivity
HCM Magazine
Sponsored
Les Mills is launching a new digital network called Les Mills Connect to help clubs build back better and emerge from the pandemic with a stronger business
HCM Magazine
Sponsored
Active IQ is launching courses to upskill fitness professionals to work in social prescribing, extending the reach of the industry
HCM Magazine
Interview
David Lloyd Leisure has not only regained its pre-pandemic member numbers, it’s also seeking acquisitions, going hard on digital and continuing to upgrade its portfolio. Its CEO talks to Kate Cracknell
HCM Magazine
Sponsored
Andy Janes and Jamie Whisken explain the vision behind R1SE Bournemouth, and why Technogym was their choice of partner in delivering their unique fusion boutique
HCM Magazine
Insight
Dr Davina Deniszczyc talks us through the findings of the first Nuffield Healthier Nation Index, which has benchmarked activity levels and attitudes to exercise among the UK population
HCM Magazine
Latest News
Peloton has completed the merging of its commercial operations with Precor, the equipment brand it ...
Latest News
Half of UK adults aren't happy with their physical fitness levels, according to a study ...
Latest News
Temporary measures brought in to support businesses in the UK from insolvency during the pandemic ...
Latest News
Nadine Dorries has replaced Oliver Dowden as the Secretary of State for Digital, Media, Culture ...
Latest News
In a major move against the gym market, Apple has revealed a number of upgrades ...
Latest News
Physical activity professionals in England will soon be able to access free, one-to-one learning with ...
Latest News
Fitness equipment giant Nautilus has acquired VAY, a firm specialising in AI and motion technology. ...
Latest News
An award celebrating outstanding individuals in the fitness sector is to be named in honour ...
Featured supplier news
Featured supplier news: Uptivo: Individual and group heart rate tracking
Uptivo is an all-in-one digital solution for fitness clubs, fitness boutique studios and personal trainers that provides powerful tools to schedule activities, manage member payments, and monitor heart rate both for remote and on-site classes.
Featured supplier news
Featured supplier news: Shipping gym equipment from Europe to the UK
Despite the Prime Minister’s claims that trade with the EU would be tariff-free post-Brexit, the reality has become very different when importing gym equipment from the EU.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Company profiles
Company profile: Quoox
With more than 200 integrated features, Quoox is confident there is a solution for every ...
Company profiles
Company profile: Premier Software Solutions Ltd
Premier Software was founded in 1994 and has proven experience developing business management solutions specifically ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Red Light Therapy
 Red Light Rising: Red Light Therapy
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Spa software
SpaBooker: Spa software
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Skincare
Comfort Zone - Davines S.p.A: Skincare
Management software
Premier Software Solutions: Management software
Salt therapy products
Himalayan Source: Salt therapy products
Wearable technology solutions
MyZone: Wearable technology solutions
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Promotional feature: Legend

Industry software provider, Legend Club Management Systems, has been investing in R&D since 2002, to underpin the success of its clients. With GLL, Serco, Halo and Parkwood on board, we find out more about this innovative business and its wide range of services

Published in Health Club Management 2018 issue 5
Legend's powerful mobile App
Legend's powerful mobile App

Legend was founded in 2002, as an independent leisure sector software specialist.

Our innovative, cloud-based technology is a complete, scalable leisure management solution which has become a popular software choice for health clubs, leisure centres, universities, sports parks and all manner of leisure locations in the UK.

Legend is also expanding in Ireland, North America, EMEA and Australasia.

We invest over 30 per cent of revenues in R&D, enabling us to continuously add new functionality and services to our core product in consultation with customers.

We're also the only industry vendor in the UK to have gained the ISO9001 Quality Management accreditation and ISO27001 Information Security accreditation.

Our specialist focus and knowhow allows us to add value for customers – this is evidenced by the fact that 80 per cent of new customers are referrals from existing clients.

Navigating the Journey
Nothing shifts faster than consumer expectations and we're proud to respond swiftly to their changing demands.

People expect fast, easy access to services, coupled with a proactive approach to managing activity choices. They also want easy-to-use communication channels and technology to track their fitness.

Legend’s customer engagement features, deliver on these needs using mobile apps, web, tablet and kiosks, to enable consumers to access information on their own terms, and to be able to choose and buy when they choose. These solutions also provide operators with more efficient ways of interacting with customers.

Serco has used Legend since 2006, and Christopher Puszczynski-Phelps, the company's management information manager, says: “At our busier sites, over 90 per cent of classes are booked online – 60 per cent on mobile. It's more customer-friendly and frees up staff for more value-added interactions.”

Increased Efficiency
Our purpose is to help clients streamline work and improve operations and with two million online and 750,000 kiosk transactions a month, they're are saving on IT costs while also reducing their carbon footprint.

And while costs are reduced, income from Direct Debit collections and additional bookings is increasing.

It’s a simple equation – make it easier for customers to find and pay for what they want and improve the quality of products, service, and marketing and revenue improves. This solution creates a virtuous circle: lower costs and higher income mean the system pays for itself.

It’s all about the Data
Legend’s Business Intelligence and Analysis Reporting allows clients to put data at the heart of everything from strategic decision-making to real-time management interventions, because the system drives actions based on daily targets and generates real-time alerts.

It all comes down to good use of data: Serco Leisure has reduced its carbon footprint by 29 per cent and achieved annual savings in excess of £1 million using insights from Legend’s PowerHouse energy management solution, for example.

“Legend enables us to understand our data in ways we were unable to do with previous systems,” says Puszczynski-Phelps. “With Legend, the information management system is fully integrated and data is available at the press of a button. It’s also clearly visualised, saving time and creating clarity. Moreover, we can design and update our own dashboards, meaning our data, and the way we use it, is entirely under our control.”

Information Security
Legend’s solution places the three guiding principles of information security - confidentiality, availability and integrity – at the heart of our clients’ businesses.

Our ISO 27001 Information Security Accreditation and readiness for impending GDPR make it easier for clients to embrace the new regulation and embed best practice within their daily operations, including physical infrastructure and ethical security culture, to protect both business and customer data, for the long term.

Exceptional Service
Legend sets the standard for responsive customer service, with industry-leading service levels underpinned by our ISO 9001 Accredited Quality Management Processes.

Kieron Vango, CEO of Inverclyde Leisure, says, “Legend offers one 24/7 support desk for all our IT services”.

Exceptional customer service extends beyond support. Legend provides value added services, including webinars, workshops, events, user groups and forums where customers can share best practice.

Our Account Managers have high levels of customer engagement to ensure clients are using the Legend system to maximal effect.

transition to legend
We make the transition to Legend so easy that customers have all services in place from day one – including online – with a ‘zero downtime guarantee’.

Iain Hayes, operations director of Halo Leisure, explains, “The project management we received from Legend during switch-over was fantastic. We built a great relationship with the implementation team”.

Conclusion
From efficiency improvements to increased revenue, higher membership sales, to better customer retention, optimised debt collection and reduced administration burden, Legend delivers for customers.

Our seamless software solution, with its powerful functionality, security features and ease of use, offers the one-stop solution to the industry’s challenges.

Legend is your partner for the future, with software you can trust.

Case study Legend

Online ticketing

GLL has increased revenues via online ticketing, a solution developed to coincide with the opening of the London 2012 Olympic pool to the public. Serco Leisure use online ticketing to facilitate bookings of white water rafting, swimming sessions and outdoor activities.

Legend online ticketing drives white water rafting sales for Serco
Legend online ticketing drives white water rafting sales for Serco

Case study

Fast Pay KiosK

In October 2017 Legend unveiled the industry’s first Fast-Payment Kiosk which offers contactless payment using card, smartphone or app to create a seamless customer journey

The solution is designed to minimise queues and make it easier for customers to pay. Legend client, GLL, today conducts 7.4 million kiosk transactions a year.

Legend’s innovative Fast Payment Kiosk in action.
Legend’s innovative Fast Payment Kiosk in action.

Case study

Legend – Customer journey

Legend has collaborated with Parkwood Leisure to develop a Customer Management Module which enables the creation of bespoke customer journeys and allows improved task management.

The Customer Management Module also ensures optimal use of all the company's sales and marketing resources, resulting in significant increases in new member sign-ups.

Chris Rinder, sales director, of Parkwood says, “By better understanding our customers' buying habits, developing seamless journeys that maximise opportunities for people to join, carefully quantifying the results of our marketing and determining the focus for our sales people, we've managed to substantially improve our joining results.”

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Legend competes in the Annual Micklegate Run Soapbox Race, raising funds for Cancer Research UK
Legend competes in the Annual Micklegate Run Soapbox Race, raising funds for Cancer Research UK
Legend competes in the Annual Micklegate Run Soapbox Race, raising funds for Cancer Research UK
Legend competes in the Annual Micklegate Run Soapbox Race, raising funds for Cancer Research UK
https://www.leisureopportunities.co.uk/images/760438_688660.jpg
Industry software provider has been investing in R&D since 2002 to underpin the success of its clients
Legend,Legend Club Management Systems, GLL, Parkwood Leisure,
Latest News
Peloton has completed the merging of its commercial operations with Precor, the equipment brand it ...
Latest News
Half of UK adults aren't happy with their physical fitness levels, according to a study ...
Latest News
Temporary measures brought in to support businesses in the UK from insolvency during the pandemic ...
Latest News
Nadine Dorries has replaced Oliver Dowden as the Secretary of State for Digital, Media, Culture ...
Latest News
In a major move against the gym market, Apple has revealed a number of upgrades ...
Latest News
Physical activity professionals in England will soon be able to access free, one-to-one learning with ...
Latest News
Fitness equipment giant Nautilus has acquired VAY, a firm specialising in AI and motion technology. ...
Latest News
An award celebrating outstanding individuals in the fitness sector is to be named in honour ...
Latest News
David Lloyd Leisure (DLL) has reorganised its top team in order to expand its estate ...
Latest News
Downtown Miami’s upcoming mixed-use development Legacy Hotel & Residences has signed a joint venture deal ...
Latest News
Colin Waggett has revealed that the recent deal, which saw KSL Capital Partners acquire a ...
Featured supplier news
Featured supplier news: Uptivo: Individual and group heart rate tracking
Uptivo is an all-in-one digital solution for fitness clubs, fitness boutique studios and personal trainers that provides powerful tools to schedule activities, manage member payments, and monitor heart rate both for remote and on-site classes.
Featured supplier news
Featured supplier news: Shipping gym equipment from Europe to the UK
Despite the Prime Minister’s claims that trade with the EU would be tariff-free post-Brexit, the reality has become very different when importing gym equipment from the EU.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Company profiles
Company profile: Quoox
With more than 200 integrated features, Quoox is confident there is a solution for every ...
Company profiles
Company profile: Premier Software Solutions Ltd
Premier Software was founded in 1994 and has proven experience developing business management solutions specifically ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Red Light Therapy
 Red Light Rising: Red Light Therapy
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Spa software
SpaBooker: Spa software
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Skincare
Comfort Zone - Davines S.p.A: Skincare
Management software
Premier Software Solutions: Management software
Salt therapy products
Himalayan Source: Salt therapy products
Wearable technology solutions
MyZone: Wearable technology solutions
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
Les Mills International
Les Mills International