Three days to rediscover wellness and shake up the industry

The 21st edition of Beautyworld Middle East, held in 2016, was a resounding success, with a 25 per cent increase in visitor numbers over the preceding show, highlighting the growing opportunities and interest in the Middle East market for beauty products, hair, fragrances and wellbeing.

The Middle East and Africa region is currently the world’s fastest growing market for fragrances, hair care, colour cosmetics, skin care, men’s grooming, spa and wellness, and its overall beauty and personal care market is expected to be worth US$34.7 billion by 2020.

The benefits of exhibiting at Beautyworld Middle East are immense. Being at the largest platform of its kind in the Middle East, you will be able to build alliances with new business partners, access new markets, optimise the sales cycle of your products and solutions, and boost the presence of your brand within the region and beyond.

The Global Wellness Institute estimates that the UAE will top spa growth, more than doubling wellness-focused trips from 2012-2017, with 993,352 trips added and 17.9 per cent annual growth.

The UAE forges ahead into the future of wellbeing tourism with an initiative inaugurated by Shaikh Hamdan Bin Mohammad Bin Rashid Al Maktoum, Crown Prince of Dubai and chairman of the Dubai Executive Council, which set a target of more than 500,000 international medical tourists by 2020, building on a 12-15 per cent year-on-year growth in the past few years. They will enjoy world-class facilities for wellness, cosmetic and dental services and physiotherapy, to name few.

Beautyworld Middle East is at the forefront of the industry, attracting 37,184 visitors in 2016. Over 10 per cent of our professional visitors expressed their interest in meeting wellness spa exhibitors to initiate new business relations, discover the latest innovations and developments, and expand their specialist knowledge.

Spread across six product groups to provide a compelling visiting experience, the upcoming show will feature the Professional Equipment, Spa and Wellness area in a premium location of the Dubai World Trade Center: the Al Multaqua Ballroom. This location will provide a high visitor footfall, as well as an ideal setting to promote your products to your target audience.

This year the section will also welcome for the first time an innovative spa experience, exclusively at Beautyworld Middle East. It will offer visitors the opportunity to navigate through the spa journey using their five senses.

Each visitor will be offered a bespoke treatment involving taste, sound, touch, scent and sight, and customised for their needs. This is a unique and memorable experience designed by centdegres in collaboration with Carita, specifically for Beautyworld Middle East.

www.beautyworldME.com