Promotion
The fitness industry’s most extensive free-to-attend education programme is back!
Leading industry conference, Elevate will return to ExCeL London from 18-19 June 2025 as the UK’s leading trade event for physical activity, fitness and sports therapy.
Bringing together the most influential voices, pioneering innovations and sector-defining discussions, Elevate 2025 is set to be the most exciting edition yet.
A sneak peek of the 2025 agenda
Debate: Big questions, bold conversations
• Does Our Data Add Up? How reliable are UK-wide activity and gym participation figures, and what do they mean for policy and business?• AI is Nothing to Fear – Cutting through the hype, we reveal AI’s true potential in fitness.
• Shaping Tomorrow – The trends redefining fitness and health – what’s next?
Collaborate: Inclusive, impactful spaces & experiences • Trauma-Informed Coaching – Creating safe, empowering fitness environments.
• The Future of Public Leisure – A whole-systems approach to community wellbeing.
Generate: Business growth & sector development • Entertainment in Fitness – How music, movement, and immersive experiences boost engagement.
• Rethinking Marketing – Fresh, customer-first strategies from the world’s top brands.• Attracting & Retaining Fitness Professionals – Insights into recruiting and keeping top talent.
Accelerate: The future of wellness & performance
• Biohacking & Longevity – Science-backed strategies for optimising health.• Digital Detox – Managing digital overload for better well-being.
Be part of the movement
Register today for two days of cutting-edge education, networking and innovation.
“The importance of the event, Elevate, is to bring together the fitness industry, the technology industry, the healthcare sector and the really important people - who are the practitioners who promote physical activity - and give them a sound bed of evidence to take away and use in their everyday lives. New equipment, new ideas, new energy.” Prof. Charlie Foster, World Health Organisation and Oxford University.
Promotion
Active IQ: Social media companies should introduce trust mark to fight online fitness misinformation
Work is underway in Madrid on one of Europe’s most significant multi-functional complexes, ...














































