Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple systems to be aggregated into one dataset, to support its focus on reducing health inequalities and improving healthy life expectancy.

Operating across four sites, Active Blackpool serves one of the country’s most health-challenged populations and is introducing the API (Application Programming Interface), which enables different apps to exchange information with each other in real-time, as it embarks on a wider digital transformation.

One of the first deployments is to support Active Blackpool’s award-nominated Exercise Referral Pathway, which includes multiple touchpoints to support participants before, during and after referral in the pursuit of lasting behaviour change.

The various systems it is connecting include Gladstone, Innovatise, Good Boost, Innerva, EGym, Matrix and ReferAll.

Cornerstone Connect has been created by Oldham-based marketing and design agency Cornerstone Design and Marketing, whose founder and MD, David Wadsworth, first spotted the necessity soon after his company started working with the leisure industry.

“We’re delighted Cornerstone Connect is bringing Active Blackpool’s various systems together to positively influence the various health pathways that sit across the business,” says Wadsworth.

“By encouraging people into long-term health and wellbeing, they’ll be utilising the wider facilities that Active Blackpool provides, which then ultimately drives commercial success. This can then lead to more reinvestment into the local community to support those who need it most.”

Further Cornerstone Connect integrations will allow for the use of an AI-driven chatbot, which can interrogate any data across the Connect system. The new system will provide a series of email automations, app push notifications and text message notifications to increase member engagement and cross selling opportunities for a stronger impact on population health. 

Find out more at https://cornerstoneconnect.co.uk/