NOHrD, sister brand of WaterRower, has developed the NOHrD Bike, to meet customer demand for fitness equipment with a design-led aesthetic.

The bike, which was in development for six years, was something of a passion project for NOHrD CEO and lead designer Dominik Kuprecht, who says he was driven by a mission to create an indoor cycle that fuses functionality with style.

Made from solid sustainable hardwood with a steel frame and wear-free braking technology, the bike is built to last and boasts a number of high-tech features, including advanced planetary gear technology and an eddy brake current which ensure smooth and precise pedal action, while adaptable resistance enables users to adjust the resistance to their own requirements.

In addition, the bike is available in two options: the NOHrD Bike and the NOHrD Bike Pro. The NOHrD Bike comes without a monitor to ensure the bike retains its minimalist appearance, instead it is equipped with Bluetooth sensors, which send workout data to the NOHrD Bike app so users can still track their performance, while the NOHrD Bike Pro features a 19-inch touch screen display offering a library of instructor-led classes and virtual rides.

Dominik Kuprecht, NOHrD CEO and lead designer, said: "The needs of the customer at the heart of everything we do. When developing a product, my priority is always to deliver a machine that gives the user a best in class workout experience, only then do we turn our attention to creating something that is also visually stunning."