Keiser UK has announced its continued UK expansion with the recruitment of three key hires across its sales, marketing and medical divisions, as well as the launch of a new department within the business.

Keiser Rehab is a new focus for the business and includes working with healthcare professionals to utilise Keiser Strength equipment as part of their clinical rehab offering and will be launched in early 2022.

Chris Beck joins as regional business manager, covering the South, Southwest of England and Wales. Beck's previous tenure was with Core Health & Fitness, specialising in working with independent gym facilities.

On joining Keiser UK, Beck commented: “I'm delighted to join such an iconic fitness company and to drive strong sales across my territory.

"Keiser is synonymous with the very best in performance training and it's fantastic to join at such an exciting time in the company’s history."

Manoj Patel, a highly-experienced physiotherapist and clinic owner, will be working with Keiser as a consultant physiotherapist - a key role within the Keiser Rehab division.

Patel said: “I'm excited at the opportunity to demonstrate a Gold Standard rehab solution to healthcare professionals and to assist therapists and clinic owners to develop their clinical offering.

"We'll also be launching in-house training courses with the aim of upskilling therapists’ knowledge, and the application of gold standards to strength-based rehabilitation and exercise prescription."

Hannah Lewin joins as marketing and education director, with responsibilities spanning the UK and US. Lewin is an experienced marketing manager and joins on a permanent basis, having already worked within Keiser as a UK master trainer.

Discussing her new role, Lewin said: “I'm excited to continue working with Keiser and I'm looking forward to working with the team to build even more innovative, open and creative marketing ideas, as well as driving our world-class education offering to further increase Keiser’s B2B and B2C global profile”.