MoveGB
MoveGB
MoveGB
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Follow Health Club Management on Google+ Join the discussion with Health Club Management on LinkedIn Subscribe to Health Club Management Get RSS alerts from Health Club Management magazine
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

Product news

App users to star in Freeletics advertising campaign

Four civilians have been selected to star in Freeletics’ advertising campaign, as the Munich-based fitness company attempts to demonstrate the universality of its offer.

The firm’s ‘Real People, Real Results’ campaign shows that “anyone can reach their goals” using Freeletics’ apps and digital personal trainers, not just people “living in favourable conditions”.

As a result, no models or professional athletes have been used to endorse the app – only “real app users”.

The four individuals were chosen from Freeletics’ base of 17 million users. A technician, a student and a police officer are among those chosen, while the group has completed 5,200 workouts between them.

It is the second time the company has used normal people to demonstrate its offer via advertising.

“By using real users for these ad campaigns, we not only wanted to underline the authenticity that we as a company have valued since day one, but we also wanted to highlight the achievements of our users,” said Freeletics chief executive Daniel Sobhani.

“We have never been about runway physique or unrealistic ideals. Which is why these campaigns aim to show what anyone and everyone can achieve.”

Sign up for FREE ezines & magazines
Company Details
Freeletics GmbH
State of the art coaching intelligence, learning from millions, adapting to you.
Address
Lothstrasse 5, D-80335 Munich, Germany
Active IQ
Active IQ

Product news

SportsArt has developed a new range of environmentally-friendly fitness equipment that could dramatically reduce a
Leisure Sound Solutions, an audio-visual supplier for the leisure industry, has launched a brand new
Technogym has been named as the official supplier of training equipment and digital training solutions
Swedish training equipment manufacturer, Exxentric, has launched a new product line based on its innovative
Global fitness equipment manufacturer Dyaco has unveiled a range of specialist medical and rehabilitation equipment
Power Plate has teamed up with SKLZ, leader in sports training products, and EXOS, pioneers
Taylor Made Designs
Taylor Made Designs
SportsArt has developed a new range of environmentally-friendly fitness equipment that could dramatically reduce a
Billed as the modern interpretation of classical ballet, Barre capitalises on the trend for ballet-inspired
WestWon has announced a new partnership with WaterRower UK, that will see the fitness equipment
Concept2 has expanded its line of ergometers with the launch of its latest innovation, the
Pulse Fitness has launched Dual Strength, a new range of strength training machines that can
German boutique fitness company Five Concept debuted its brand new range of Mobility equipment at
The emergence of Woodbury Park as a major sport and leisure destination from functional golf
Dyaco International
Dyaco International
SportsArt has developed a new range of environmentally-friendly fitness equipment that could dramatically reduce a
When setting up a new gym or expanding an existing business, the purchasing of fitness
AJ Products (UK) Ltd. is a supplier of office and workplace furniture, lockers and changing
The Bannatyne Group has appointed a new manager for its Ingleby Barwick health club spa
Active IQ
Active IQ
1 - 15 of 1,099
Latest News
Jaimie Chin-Dickey, founder of London-based boutique studio UN1T, has revealed plans to "grow further in ...
Latest News
Warren Ormerod, who was responsible for creating the Pulse Soccer brand, has announced he will ...
Latest News
Stuart Broster, CEO of Anytime Fitness UK, has revealed plans to become the UK's largest ...
Latest News
GPs and health professionals are being urged to refer older and inactive patients for golf ...
Latest News
Entrepreneurs Shamir Sidhu and Daniel Marin are aiming to build the UK’s dominant yoga chain ...
Latest News
Finnish architects OOPEAA have won a competition to design and create floating sea pools for ...
Latest News
Low-cost operator énergie Fitness is looking to more than double the number of franchised clubs ...
Latest News
US-based fitness franchise Gold's Gym has secured its 10th facility in Saudi Arabia. The 27,000sq ...
Features
Tech
We asked some of the biggest names in health club management software to share their predictions for the future
Features
Design
Soho House has opened one of the most high-end gyms in London. Kath Hudson finds out more
Features
Research
Allegra Strategies has researched the UK fitness market for a new report. Analyst Leonor Stanton reviews it exclusively for HCM
People
Profile
We’ve strategically positioned ourselves as mid-market, with a more premium offering than many of our competitors
People
People profile
We develop a community feel by partnering people up in classes and running social events and monthly challenges
People
People profile
I love that CycleBar encourages a community while not taking itself too seriously. We want our riders to have a great time while they’re making positive choices for their fitness
Catalogue Gallery
Click on a catalogue to view it online
Featured suppliers
Featured supplier: Calling all salon and spa owners!
The Salon & Spa Owners’ Club invites you to Olympia Beauty! Held on Sunday 30 September and Monday 1 October 2018 at Olympia London
Featured suppliers
Featured supplier: PfP uses NBS to boost participation in deprived areas
Places for People Leisure (PfP) is using Sport England’s National Benchmarking Service (NBS) alongside clever tactics to increase participation in deprived areas across its Rotherham contract
Company profiles
Company profile: Dyaco UK Limited
Dyaco UK Limited offers a versatile range of world-class commercial, medical and home fitness and ...
Company profiles
Company profile: Myzone Group Ltd
At Myzone we reward Effort to solve the pervasive problem of ‘diminishing motivation within exercisers’ ...
Directory
Architects/designers
Zynk Design Consultants: Architects/designers
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Clothing/promotional merchandise
Taylor Made Designs: Clothing/promotional merchandise
Fitness equipment
Dyaco International: Fitness equipment
Trade associations
International SPA Association - iSPA: Trade associations
Furniture suppliers
AJ Products: Furniture suppliers
Direct debit solutions
Harlands Group: Direct debit solutions
Audio visual
Lightmasters UK Ltd: Audio visual
Skincare
The Tides Wellness: Skincare
Retail solutions
Swimrite Supplies Ltd / SRS Leisure: Retail solutions
Property & Tenders
White Rocks, Hastings
GVA
Property & Tenders
Diary dates
28 Aug - 01 Sep 2018
tbc, Sao Paulo, Brazil
Diary dates
22-23 Sep 2018
Worldwide,
Diary dates
Job search
MoveGB
MoveGB