Payasugym
Payasugym
Payasugym
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Follow Health Club Management on Google+ Join the discussion with Health Club Management on LinkedIn Subscribe to Health Club Management Get RSS alerts from Health Club Management magazine
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

News

PayAsUGym signs strategic partnership with customer data platform InfoSum

Online fitness marketplace PayAsUGym has signed a partnership deal with customer data expert InfoSum.

According to PayAsUGym, the move will enable clubs listed within its service to gain greater insight into the incrementality of customers generated through the platform, assess conversion to membership directly and understand attrition.

The insight offered by InfoSum – a data collaboration technology provider founded in 2016 – will also enable gym operators to work closely on price and yield optimisation on a venue-by-venue basis, ensuring "net positive revenue and member movement".

"We know from our own data that 92 per cent of customers using our platform are new to the gym they visit and 15 per cent go on to become full-time members of the gyms directly," said Neil Harmsworth, COO and co-founder of PayAsUGym.

"Our partnership with InfoSum will demonstrate this incrementality through a transparent and auditable process by an independent third party.

"It will also give our gym partners valuable insight into their customers that can be interrogated through behavioural and demographic segmentation.

"We believe that this work will ultimately generate the most sophisticated understanding of customer movements within the gym industry.”

Harmsworth added that, in future, there will be "significant opportunities" for gym operators to participate in further data enrichment and benchmarking to better understand customer behaviour at an industry-specific level.

The InfoSum partnership follows PauAsUGym’s recent £6.5m Series A investment round led by Albion Capital.

Sign up for FREE ezines & magazines
Online fitness marketplace PayAsUGym has signed a partnership deal with customer data expert InfoSum.
HAF,FIT,IND,PTS,TEC
The partnership will offer sites using the PayAsUGym platform
Fitness On Demand
Fitness On Demand

News

Mark Verstegen, founder and CEO of human performance specialist EXOS, has said that health clubs
Fitness tech firm Myzone has signed a deal with Snap Fitness which will see the
Global fitness company Les Mills has launched a search for an experienced manager to lead
American fitness giant Core Health & Fitness has signed a strategic partnership with Danish tech
Boutique fitness operator Boom Cycle will launch its fifth site next year. Scheduled to open
David Lloyd Leisure (DLL) will invest more than £15m in rolling out its new hi-tech,
Active IQ
Active IQ
Mark Verstegen, founder and CEO of human performance specialist EXOS, has said that health clubs
More than £346m in "wasted" childcare funding should be used to get children more active
A new boutique fitness concept has entered the booming London fitness market today (18 September).
Simon Devane, CEO of sports injury clinic Pure Sports Medicine, has revealed plans to take
Developer Moda has signed a pioneering partnership with wellness company Hero, which will look to
A new report has called for a "major culture shift" in order to get older
Ukactive chair Tanni Grey-Thompson has made a passionate call for the government to finally recognise
Perfect Gym Solutions SA.
Perfect Gym Solutions SA.
Mark Verstegen, founder and CEO of human performance specialist EXOS, has said that health clubs
A boutique indoor rowing and personal training studio – described as the first of its
Jetts Fitness has opened a club in Skipton, Yorkshire, making it the fifth location the
Work could soon begin on what has been described as one of the first developments
Fitness On Demand
Fitness On Demand
1 - 15 of 10,462
Features
feature
I wanted to learn a skill – as an adult you don’t often get the chance to master something new. We called it a school, because we’re all learning all the time - David Jackson
Features
feature
How far is the health club industry from completing its evolution from a niche sector to a mass mainstream movement?
Features
feature
The IHRSA European Congress, which takes place next month in Lisbon, Portugal, is a must-attend, must-experience event for industry leaders doing business in Europe says IHRSA’s Kristen Walsh
Features
Supplier showcase
GoCardless & Speedflex
Features
People
people
If you ‘deficit spend’ with your health in your younger years, you’ll hit 50 and not be in great shape physically or psychologically
People
people
What’s on offer in gyms doesn’t appeal to the majority of the population. I’m intrigued to know why the market doesn’t respond
People
people
The drive behind everything we do is to help our patients get better. Whether that means climbing Everest, or climbing the stairs
People
people
We’re offering members the convenience of having a workout and a chance to shop in a lively, welcoming environment
People
People profile
There’s no doubt in my mind that training outdoors is a huge mood booster, and a better mood will always result in a better workout
People
Interview
In five years’ time, I see us being closer to 500 clubs than 400 and there’s opportunity internationally too –possibly in the US - Rebecca Passmore
People
People profile
Aerial is tough initially, but people get addicted because of the results they see and because it makes you completely switch off
People
Interview
I want to build a social lifestyle brand that combines music and wellness to create something that inspires people. I want to change the way people think of working out, so it’s like going to a club or a concert
People
Interview
In Islington, there’s a strong demand for family facilities and we’re building our first Little Space – a dedicated kids’ training area
People
Catalogue Gallery
Click on a catalogue to view it online
Featured suppliers
Featured supplier: Escape launches Master Trainer programme
In a first of its kind event, Escape Fitness has launched its worldwide Master Trainer programme.
Featured suppliers
Featured supplier: EXF becomes exclusive European manufacturer and UK distributor for Mobile Fitness Equipment
Bespoke equipment manufacturer EXF, has signed an exclusive agreement with Mobile Fitness Equipment to become their European manufacturer.
Company profiles
Company profile: Xn Leisure Systems Ltd
Delivering exceptional service, attracting new members and building a network of loyal repeat customers – ...
Company profiles
Company profile: TVS Group
TVS has a broad portfolio of products, including high-performing shock pads, surfaces for sport, fitness ...
Directory
Member access schemes
Move GB: Member access schemes
Clothing/promotional merchandise
Taylor Made Designs: Clothing/promotional merchandise
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Trade associations
International SPA Association - iSPA: Trade associations
Flooring
Total Vibration Solutions Ltd: Flooring
Lockers
Safe Space Lockers Ltd: Lockers
Exercise equipment
Origin Fitness: Exercise equipment
Computer solutions
Gantner Electronics Ltd: Computer solutions
Direct debit solutions
Harlands Group: Direct debit solutions
Locking solutions
Ojmar: Locking solutions
Property & Tenders
White Rocks, Hastings
GVA
Property & Tenders
Diary dates
22-23 Sep 2018
Worldwide,
Diary dates
24-27 Sep 2018
Omni La Costa Resort & Spa, Carlsbad, United States
Diary dates
Job search
Payasugym
Payasugym