GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Technogym
Technogym
Technogym
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

News

PayAsUGym signs strategic partnership with customer data platform InfoSum

Online fitness marketplace PayAsUGym has signed a partnership deal with customer data expert InfoSum.

According to PayAsUGym, the move will enable clubs listed within its service to gain greater insight into the incrementality of customers generated through the platform, assess conversion to membership directly and understand attrition.

The insight offered by InfoSum – a data collaboration technology provider founded in 2016 – will also enable gym operators to work closely on price and yield optimisation on a venue-by-venue basis, ensuring "net positive revenue and member movement".

"We know from our own data that 92 per cent of customers using our platform are new to the gym they visit and 15 per cent go on to become full-time members of the gyms directly," said Neil Harmsworth, COO and co-founder of PayAsUGym.

"Our partnership with InfoSum will demonstrate this incrementality through a transparent and auditable process by an independent third party.

"It will also give our gym partners valuable insight into their customers that can be interrogated through behavioural and demographic segmentation.

"We believe that this work will ultimately generate the most sophisticated understanding of customer movements within the gym industry.”

Harmsworth added that, in future, there will be "significant opportunities" for gym operators to participate in further data enrichment and benchmarking to better understand customer behaviour at an industry-specific level.

The InfoSum partnership follows PauAsUGym’s recent £6.5m Series A investment round led by Albion Capital.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Online fitness marketplace PayAsUGym has signed a partnership deal with customer data expert InfoSum.
HAF,FIT,IND,PTS,TEC
THUMB27838_535996.jpg
Latest News
Fitness First has launched a new free digital fitness hub, offering users a wide range ...
Latest News
The Gym Group has brought in Rio Ferdinand and Wais Shaifta as non-executive directors, signalling ...
Latest News
As the global vaccine rollout brings reopening closer and heralds the end of lockdowns, jostling ...
Latest News
Less than half (44.9 per cent) of children and young people in England met the ...
Latest News
An England-wide survey of over 5,000 adults found that 80 per cent of people aged ...
Latest News
The government needs to provide the fitness and physical activity sector with a plan which ...
Latest News
Book4Time, a leading cloud-based business management solution for the global hospitality, spa and wellness industry, ...
Latest News
Some Brits drop their exercise habits, eat unhealthily and drink more alcohol during lockdowns, according ...
HCM Magazine
Sponsored
Technogym introduced live and on-demand functionality to Mywellness in July. Here we find out more about operators who have adopted this solution
HCM Magazine
Sponsored
Andy Hall, COO of data and tech solutions brand, Volution, looks at the trends we can expect to see emerging in the global fitness market in 2021
HCM Magazine
Interview
Smart clubs, a deal with 1Rebel and a collaboration with Amazon. The co-founder and CEO of Saudi Arabia’s Armah Sports talks to Kate Cracknell
HCM Magazine
Local leisure
HCM talks to policy makers, operators and decision-makers about the public sector and trust response to the pandemic
HCM Magazine
Sponsored
Venueserve Fitness enables clubs to offer white-label content streaming to optimise capacity and member engagement
HCM Magazine
Promotion
Wattbike AtomX leads the future of indoor cycling, says Richard Baker
HCM Magazine
Supplier showcase
Bulmershe Leisure Centre, run by Places Leisure, is providing its community with state-of-the-art fitness machines from Octane Fitness
HCM Magazine
HCM magazine
How Virtuagym and Thebodycontent created an ecosystem of fitness within a small community
HCM magazine
This was a year when research helped transformed the gym sector into a serious political force. Two pieces of work stand out in terms of timely impact
HCM magazine
Nu Physio and Fitness has placed Egym at the heart of its protection and prevention model
Featured supplier news
Featured supplier: What does a socially distanced leisure centre and health club look like?
The world has had to get used to social distancing in 2020 and any business operating in the leisure and hospitality sectors has had to face this challenge more than most.
Featured supplier news
Featured supplier: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Company profiles
Company profile: Jordan Fitness
Jordan Fitness have been at the forefront of premium gym design, with a strong reputation ...
Company profiles
Company profile: IONTO Health & Beauty GmbH
IONTO-COMED offers a wide range of treatment beds offering maximum flexibility and the symbiosis of ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Red Light Therapy
 Red Light Rising: Red Light Therapy
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Fitness equipment
Precor: Fitness equipment
Wearable technology solutions
MyZone: Wearable technology solutions
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Skincare
Comfort Zone - Davines S.p.A: Skincare
Fitness Software
FunXtion International BV: Fitness Software
Trade associations
International SPA Association - iSPA: Trade associations
Uniforms
Service Sport: Uniforms
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

PayAsUGym signs strategic partnership with customer data platform InfoSum

Online fitness marketplace PayAsUGym has signed a partnership deal with customer data expert InfoSum.

According to PayAsUGym, the move will enable clubs listed within its service to gain greater insight into the incrementality of customers generated through the platform, assess conversion to membership directly and understand attrition.

The insight offered by InfoSum – a data collaboration technology provider founded in 2016 – will also enable gym operators to work closely on price and yield optimisation on a venue-by-venue basis, ensuring "net positive revenue and member movement".

"We know from our own data that 92 per cent of customers using our platform are new to the gym they visit and 15 per cent go on to become full-time members of the gyms directly," said Neil Harmsworth, COO and co-founder of PayAsUGym.

"Our partnership with InfoSum will demonstrate this incrementality through a transparent and auditable process by an independent third party.

"It will also give our gym partners valuable insight into their customers that can be interrogated through behavioural and demographic segmentation.

"We believe that this work will ultimately generate the most sophisticated understanding of customer movements within the gym industry.”

Harmsworth added that, in future, there will be "significant opportunities" for gym operators to participate in further data enrichment and benchmarking to better understand customer behaviour at an industry-specific level.

The InfoSum partnership follows PauAsUGym’s recent £6.5m Series A investment round led by Albion Capital.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Online fitness marketplace PayAsUGym has signed a partnership deal with customer data expert InfoSum.
HAF,FIT,IND,PTS,TEC
THUMB27838_535996.jpg

News

Fitness First has launched a new free digital fitness hub, offering users a wide range
The Gym Group has brought in Rio Ferdinand and Wais Shaifta as non-executive directors, signalling
As the global vaccine rollout brings reopening closer and heralds the end of lockdowns, jostling
Less than half (44.9 per cent) of children and young people in England met the
An England-wide survey of over 5,000 adults found that 80 per cent of people aged
The government needs to provide the fitness and physical activity sector with a plan which
fibodo Limited
fibodo Limited
Red light therapy equipment supplier, Red Light Rising has partnered with Aidan Robinson of ITRM
Book4Time, a leading cloud-based business management solution for the global hospitality, spa and wellness industry,
Some Brits drop their exercise habits, eat unhealthily and drink more alcohol during lockdowns, according
New year, new celeb workout as Mark ‘Bez’ Berry announces the launch of his own
Frasers Group will open three new regional flagship Flannels-branded retail stores during 2021 – each
The closing of gyms, leisure centres and swimming pools under COVID-19 restrictions is costing the
The UK physical activity sector will lose around £400m a month during lockdown. The figure,
Volution.fit
Volution.fit
Core Health & Fitness is proud to have signed an exclusive supplier agreement for the
HIIT brand 1Rebel has entered the Middle Eastern market for the first time, with the
ukactive has called on the UK government to draft a new National Physical Activity Plan
David Lloyd Leisure has become the latest operator to have its auditors flag up the
An international panel of experts have examined how social prescribing can play a role in
UK-based boutique operator TRIB3 will open its first site in The Netherlands next year. Due
David Lloyd Clubs will develop a new programme in January 2021, designed to help people
Miha Bodytec GmbH
Miha Bodytec GmbH
Matrix Fitness has announced an exclusive partnership with Primal Strength to target an increased strategic
Virgin Active has become the latest big-box operator to signal its intention to raise cash
An independent gym in New York City has "returned to normal" and opened its doors
MyZone Group Ltd
MyZone Group Ltd
1 - 20 of 11,743
HCM Magazine
Sponsored
Technogym introduced live and on-demand functionality to Mywellness in July. Here we find out more about operators who have adopted this solution
HCM Magazine
Sponsored
Andy Hall, COO of data and tech solutions brand, Volution, looks at the trends we can expect to see emerging in the global fitness market in 2021
HCM Magazine
Interview
Smart clubs, a deal with 1Rebel and a collaboration with Amazon. The co-founder and CEO of Saudi Arabia’s Armah Sports talks to Kate Cracknell
HCM Magazine
Local leisure
HCM talks to policy makers, operators and decision-makers about the public sector and trust response to the pandemic
HCM Magazine
Sponsored
Venueserve Fitness enables clubs to offer white-label content streaming to optimise capacity and member engagement
HCM Magazine
Promotion
Wattbike AtomX leads the future of indoor cycling, says Richard Baker
HCM Magazine
Supplier showcase
Bulmershe Leisure Centre, run by Places Leisure, is providing its community with state-of-the-art fitness machines from Octane Fitness
HCM Magazine
HCM magazine
How Virtuagym and Thebodycontent created an ecosystem of fitness within a small community
HCM magazine
This was a year when research helped transformed the gym sector into a serious political force. Two pieces of work stand out in terms of timely impact
HCM magazine
Nu Physio and Fitness has placed Egym at the heart of its protection and prevention model
HCM magazine
High quality user experience and good value for the operator. This is the winning formula behind an expanding Physical Company product range, says James Anderson
HCM magazine
We’ve stepped off the path this month to bring you a special 2020 review edition of HCM and to propose emerging priorities going forward, as we gird our loins to tackle 2021
HCM magazine
A new study from the Global Wellness Institute highlights the scope of the $121bn mental wellness market, as Katie Barnes and Megan Whitby report
HCM magazine
With many older people in crisis due to the pandemic, ukactive’s head of health and wellbeing development, Kenny Butler, explains why the organisation is launching an active ageing consultation and how you can get involved
HCM magazine
Steve Ward celebrates the transformational energy being unleashed in the fitness industry by the pandemic
HCM magazine
Our road map is to manage leisure facilities, developing them into community hubs and ensuring the most in need get the most support
HCM magazine
Featured supplier news
Featured supplier: What does a socially distanced leisure centre and health club look like?
The world has had to get used to social distancing in 2020 and any business operating in the leisure and hospitality sectors has had to face this challenge more than most.
Featured supplier news
Featured supplier: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Company profiles
Company profile: Jordan Fitness
Jordan Fitness have been at the forefront of premium gym design, with a strong reputation ...
Company profiles
Company profile: IONTO Health & Beauty GmbH
IONTO-COMED offers a wide range of treatment beds offering maximum flexibility and the symbiosis of ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Red Light Therapy
 Red Light Rising: Red Light Therapy
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Fitness equipment
Precor: Fitness equipment
Wearable technology solutions
MyZone: Wearable technology solutions
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Skincare
Comfort Zone - Davines S.p.A: Skincare
Fitness Software
FunXtion International BV: Fitness Software
Trade associations
International SPA Association - iSPA: Trade associations
Uniforms
Service Sport: Uniforms
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
Technogym
Technogym