Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn
FITNESS, HEALTH, WELLNESS

features

Research:
Brain power

Researchers have long known that the brain changes as a result of exercise. Now researchers believe this process is actually driven by the brain

Published in Health Club Management 2026 issue 4

More from HCM 2026 issue 4

Woman exercising
The brain is always in the driving seat / Shutterstock/Jacob Lund

Researchers at UT Southwestern Medical Center have identified a potential brain-driven mechanism behind the physical benefits of exercise, in findings that could reshape how the health and fitness industry understands training and performance.

The study shows that exercise stimulates neurogenesis, stronger neural connectivity and reduced neuroinflammation – changes that appear to play an active role in improving endurance and overall health.

The research suggests a shift away from the traditional model, where exercise is thought to condition the body first, with the brain responding secondarily. Instead, the team found evidence that specific brain pathways may help regulate physical adaptation, effectively coordinating how the body responds to training.

“Most people think of the body adapting to exercise through the muscles, heart, lungs and other tissues, but our study shows the brain can programme endurance capacity,” says Kevin Williams, associate professor of internal medicine and a senior author on the study.

Most people think of the body adapting to exercise through the muscles, heart, lungs, and other tissues, but our study shows that the brain itself can programme endurance capacity

The team identified neurons in the hypothalamus that appear to influence how efficiently the body adapts to exercise. Modulating these neurons altered endurance outcomes, pointing to a more integrated relationship between brain function and physical performance than previously understood.

The findings suggest improvements in fitness may be partly driven by central nervous system adaptations, rather than muscle and cardiovascular changes alone.

Implications for operators

For health club operators, the implications are significant. Framing exercise around brain health, cognitive performance and resilience – rather than purely aesthetics or strength – could broaden the appeal of exercise.

The research also supports the growing focus in the sector on recovery, stress reduction and mental wellbeing as core parts of the fitness offering.

More broadly, the study reinforces the idea of exercise as a whole-system intervention, with tightly-linked neurological and physiological benefits.

The findings could open up new avenues for both programming and positioning across the sector, while also leading to treatments that reproduce the benefits of exercise training when movement is limited. 

Exercise-induced activation of ventromedial hypothalamic steroidogenic factor-1 neurons mediates improvements in endurance, was published in the journal Neuron

More: www.HCMmag.com/brainbody

Read more from this issue of HCM magazine

View contents of HCM 2026 issue 4
Sign up for FREE ezines & magazines
A new study shows that the brain is able to programme endurance capacity
HCM magazine
HCM People

Stephen Price

Founder, SP&Co Group
Working in public health over the last few years has lit up parts of my brain again
HCM magazine
As the entrepreneur who started Wexer, Fresh Fitness, Fitness DK and Repeat, as well as being a former elite athlete, Rasmus Ingerslev’s life looked perfect from the outside, but onthe inside it was a different story. He talks to Kath Hudson about healing old wounds
HCM magazine
If the health service is to survive, we must recognise that it is a disease service – and that wellbeing rests with us, says the activity advocate and healthy ageing champion. He talks to Kate Cracknell
HCM magazine
Raphael Cuomo explores the powerful link between addiction, health and behaviour change
HCM magazine
Small improvements to sleep, diet and physical activity have major benefits for the heart, according to new research from the University of Sydney
HCM promotional features
Sponsored
Third Space partnered with IndigoFitness to deliver a bespoke training space for its new club at The Whiteley
HCM promotional features
Sponsored
David Lloyd is stepping up its commitment to women’s health as it continues to explore what fit-for-purpose looks like for the female population
HCM promotional features
Sponsored
Find out how your gym can tap into the corporate wellness boom
HCM promotional features
Sponsored
Greg Bradley looks at the shift towards strength training in gyms and advises on how operators can create the ultimate training environment
HCM promotional features
Sponsored
SnowDome Fitness has added 50 per cent more space with cutting-edge Technogym solutions
HCM promotional features
Sponsored
Starpool supports Olympic champion Marcell Jacobs, says Riccardo Turri
HCM promotional features
Sponsored
EGYM has opened a new HQ in Paternoster Square, London and revealed a range of new launches
HCM promotional features
Sponsored
New launch, Salus House, elevates boutique wellness with high service levels and a partnership with Technogym
HCM promotional features
Sponsored
Active IQ is calling for greater accountability in online fitness advice with the launch of a new trustmark
HCM promotional features
Latest News
An ambitious women’s only strength and lifting studio concept is set to launch in Dallas this ...
Latest News
Finnish outdoor fitness equipment specialist, Omnigym, has partnered with charity, Emmaüs Solidarité, to launch an ...
Latest News
Virgin Active has officially opened its redesigned Mayfair club, unveiling its latest Social Wellness Club ...
Latest News
Europe’s largest low-cost operator, Basic-Fit, has agreed to acquire 41 Wellyou clubs in Germany for ...
Latest News
Longevity is the most important motivator for today’s exercisers and social connection is key, according ...
Latest News
Until has opened its fourth club at Canary Wharf, in the iconic YY London building. ...
Latest News
Ben Allen has been appointed managing director at Common Bond. Having set the company up ...
Latest News
Les Mills, whose name became synonymous with one of the world's leading fitness brands, has ...
Opinion
promotion
Strength training has moved from the margins to the mainstream.
Opinion: Building smarter strength spaces for today’s operators
Featured supplier news
Featured supplier news: Cornerstone Connect helps Active Blackpool tackle health inequalities
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple systems to be aggregated into one dataset, to support its focus on reducing health inequalities and improving healthy life expectancy.
Featured supplier news
Featured supplier news: CoverMe extends matching service to personal training, rewriting how members and personal trainers connect
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal training platform that connects the right personal trainer to the right client in under 10 seconds.
Company profiles
Company profile: Core Health & Fitness
Driven by innovation, Core Health & Fitness delivers top-quality products, exceptional service, and ongoing support. ...
Company profiles
Company profile: Everyone Active
Everyone Active's aim is to get communities active, engaged and entertained through our wide-ranging activities ...
Supplier Showcases
Supplier Showcase - From nightclub to health club
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Panatta press release: On Air Fitness chooses Panatta and its Made in Italy fitness equipment
French fitness chain On Air Fitness, with 113 clubs across France and internationally (Spain, Morocco and Portugal) and more than 430,000 members, has chosen to introduce Panatta equipment — a 12-machine circuit from the premium Free Weight Special line —
Featured press releases
ukactive press release: UK Active announces plans for National Fitness Day 2026
UK Active has announced the details of National Fitness Day 2026, with the flagship campaign set to take place on Wednesday 16 September 2026.
Directory
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Lockers
Crown Sports Lockers: Lockers
Industrial washing machines
Miele Company Limited: Industrial washing machines
Spa and beauty equipment
Living Earth Crafts: Spa and beauty equipment
Hot tubs
MSpa International Ltd: Hot tubs
Fitness tracking platform
SpiviTech: Fitness tracking platform
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
Diary dates

features

Research:
Brain power

Researchers have long known that the brain changes as a result of exercise. Now researchers believe this process is actually driven by the brain

Published in Health Club Management 2026 issue 4

More from HCM 2026 issue 4

Woman exercising
The brain is always in the driving seat / Shutterstock/Jacob Lund

Researchers at UT Southwestern Medical Center have identified a potential brain-driven mechanism behind the physical benefits of exercise, in findings that could reshape how the health and fitness industry understands training and performance.

The study shows that exercise stimulates neurogenesis, stronger neural connectivity and reduced neuroinflammation – changes that appear to play an active role in improving endurance and overall health.

The research suggests a shift away from the traditional model, where exercise is thought to condition the body first, with the brain responding secondarily. Instead, the team found evidence that specific brain pathways may help regulate physical adaptation, effectively coordinating how the body responds to training.

“Most people think of the body adapting to exercise through the muscles, heart, lungs and other tissues, but our study shows the brain can programme endurance capacity,” says Kevin Williams, associate professor of internal medicine and a senior author on the study.

Most people think of the body adapting to exercise through the muscles, heart, lungs, and other tissues, but our study shows that the brain itself can programme endurance capacity

The team identified neurons in the hypothalamus that appear to influence how efficiently the body adapts to exercise. Modulating these neurons altered endurance outcomes, pointing to a more integrated relationship between brain function and physical performance than previously understood.

The findings suggest improvements in fitness may be partly driven by central nervous system adaptations, rather than muscle and cardiovascular changes alone.

Implications for operators

For health club operators, the implications are significant. Framing exercise around brain health, cognitive performance and resilience – rather than purely aesthetics or strength – could broaden the appeal of exercise.

The research also supports the growing focus in the sector on recovery, stress reduction and mental wellbeing as core parts of the fitness offering.

More broadly, the study reinforces the idea of exercise as a whole-system intervention, with tightly-linked neurological and physiological benefits.

The findings could open up new avenues for both programming and positioning across the sector, while also leading to treatments that reproduce the benefits of exercise training when movement is limited. 

Exercise-induced activation of ventromedial hypothalamic steroidogenic factor-1 neurons mediates improvements in endurance, was published in the journal Neuron

More: www.HCMmag.com/brainbody

Read more from this issue of HCM magazine

View contents of HCM 2026 issue 4
Sign up for FREE ezines & magazines
A new study shows that the brain is able to programme endurance capacity
Latest News
An ambitious women’s only strength and lifting studio concept is set to launch in Dallas this ...
Latest News
Finnish outdoor fitness equipment specialist, Omnigym, has partnered with charity, Emmaüs Solidarité, to launch an ...
Latest News
Virgin Active has officially opened its redesigned Mayfair club, unveiling its latest Social Wellness Club ...
Latest News
Europe’s largest low-cost operator, Basic-Fit, has agreed to acquire 41 Wellyou clubs in Germany for ...
Latest News
Longevity is the most important motivator for today’s exercisers and social connection is key, according ...
Latest News
Until has opened its fourth club at Canary Wharf, in the iconic YY London building. ...
Latest News
Ben Allen has been appointed managing director at Common Bond. Having set the company up ...
Latest News
Les Mills, whose name became synonymous with one of the world's leading fitness brands, has ...
Latest News
People taking GLP-1 weight loss medications such as Ozempic, Wegovy, Mounjaro and Zepbound may be ...
Latest News
Low-cost gym operator, PureGym, is trialling recovery zones at two of its UK sites, democratising ...
Latest News
In a milestone moment, mental health has become a core part of CIMSPA’s occupational professional ...
Opinion
promotion
Strength training has moved from the margins to the mainstream.
Opinion: Building smarter strength spaces for today’s operators
Featured supplier news
Featured supplier news: Cornerstone Connect helps Active Blackpool tackle health inequalities
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple systems to be aggregated into one dataset, to support its focus on reducing health inequalities and improving healthy life expectancy.
Featured supplier news
Featured supplier news: CoverMe extends matching service to personal training, rewriting how members and personal trainers connect
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal training platform that connects the right personal trainer to the right client in under 10 seconds.
Company profiles
Company profile: Core Health & Fitness
Driven by innovation, Core Health & Fitness delivers top-quality products, exceptional service, and ongoing support. ...
Company profiles
Company profile: Everyone Active
Everyone Active's aim is to get communities active, engaged and entertained through our wide-ranging activities ...
Supplier Showcases
Supplier Showcase - From nightclub to health club
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Panatta press release: On Air Fitness chooses Panatta and its Made in Italy fitness equipment
French fitness chain On Air Fitness, with 113 clubs across France and internationally (Spain, Morocco and Portugal) and more than 430,000 members, has chosen to introduce Panatta equipment — a 12-machine circuit from the premium Free Weight Special line —
Featured press releases
ukactive press release: UK Active announces plans for National Fitness Day 2026
UK Active has announced the details of National Fitness Day 2026, with the flagship campaign set to take place on Wednesday 16 September 2026.
Directory
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Lockers
Crown Sports Lockers: Lockers
Industrial washing machines
Miele Company Limited: Industrial washing machines
Spa and beauty equipment
Living Earth Crafts: Spa and beauty equipment
Hot tubs
MSpa International Ltd: Hot tubs
Fitness tracking platform
SpiviTech: Fitness tracking platform
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
Diary dates
Search news, features & products:
Find a supplier:
Partner sites