The Yard Gym (TYG) is to become Nike Training’s official global training partner in a new global partnership.

The two will co-create training experiences, activations and community moments, designed to inspire more people to train, with purpose and consistency. Nike products and branding will also be incorporated into existing and future TYG gyms. 

Nike Training will also become the exclusive provider of footwear, apparel and accessories for all TYG trainers and team members, with each product selected to meet the functional and performance needs of TYG's coaches and instructors. 

"Like Nike, The Yard Gym believes training is more than a workout. It's about unlocking progress," says Chloe Speed, VP/GM, Nike Training. "By combining Nike's expertise in performance innovation with TYG's industry-leading approach to community and programming, we'll help more athletes push the limits of what's possible and raise the bar of training globally". 

Launched in Australia in 2020 by husband-and-wife duo, Daniel and Tiarne Bova, TYG aims to create a space for people of all fitness levels to train like athletes. Its structured approach centres on delivering strength and endurance-focused workouts.  

"Nike Training embodies the same grit we see inside every TYG studio", says Daniel Bova. "It's about showing up and putting in the work, every single day. We share the same obsession: building stronger, better humans in and out of the gym."

The move follows Nike's retreat from its foray into directly branded studios which began in 2023 with the launch of Nike Studios with partner FitLab.

The two opened a small number of branded concepts in California and Texas, including a flagship location in West Hollywood in LA.

Formats included Nike Training Studio, Nike Running Studio and Nike Strength Studio.

However, Nike shut all of them down by March 27 this year and is no pivoting to partnerships with operators, as well as continuing to deliver its equipment and strength training products

The three former Nike Studios are being converted into other FitLab concepts such as Mile High Run Club, XPT recovery studios and Racked strength clubs.

The launch of the Nike Collective – the hiring of 1,000 instructors – is also thought to have been shelved.

Footnote

Everlast Gyms announced a partnership with Nike Strength in March 2026. Read more here.