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Show preview: Elevate 2023
As the industry in the UK gears up for this annual trade event, HCM gives the lowdown on what you can expect
Since its launch in 2016, Elevate has been driving the union between physical activity, fitness and sports therapy in the name of national health and wellbeing.
Seven years on, the need for face-to-face discussion, business relationships, innovation and support across the sector remains as crucial as ever and Elevate 2023 will be a huge stride for an industry poised to capitalise on the call for the nation to get active.
The event brings opportunity, ideas, technology and innovation from hundreds of suppliers and thought-leaders together in one place. We pride ourselves in being accessible, keeping registration free for professionals who want to reconnect, celebrate resilience and look forward to a future full of exciting new opportunities.
"Elevate 2023 will be a huge stride for an industry poised to capitalise on the call for the nation to get active," – Lucy Findlay, event director, Elevate
Elevate is the UK’s largest trade show dedicated to physical activity, fitness and sport therapy. During two full days, 7,000+ decision-makers from gyms, studios, sport clubs, sports therapy practices, universities, personal training, schools and private practice meet 250 suppliers, showcasing thousands of product innovations designed to ‘elevate’ physical activity levels in the UK.
Elevate 2023 will also offer networking and deliver learning from 200 expert speakers and is made possible by the support of 50 industry associations, media partners and NGOs.
Technogym, Myzone, Active IQ, Egym, Matrix, Powerplate, Origin, Stages Cycling, Xn Leisure, Woodway, Cranlea, Jordan, JP Lennard, Swim England and Keiser.
New for 2023 – Studio Grow, Gym80, Balanced Body, Randox, CDM, Brass Monkey, Airius, Tribox, Alternative Systems Production, Hydrohex and many more.
Elevate remains the largest live learning opportunity for the UK fitness and physical activity sector. Five streams of content will be on offer, with insight from industry leaders, including Sport England, UK Active, CIMSPA, Future Fit, Physios In Sport, Moving Medicine, LeisureDB, Europe Active. Thanks to those involved, the entire programme will be free-to-attend, allowing the sector to come together without a paywall to focus on key issues, opportunities and successes.
The Elevate Thought Leaders Conference will host an Equality, Diversity and Inclusion series – focusing on creating true accessibility and delivering expertise from Equitable Wellness, Sporting Equals, Brighton University, Sport England, NGBs, and UK Active.
Each of the 11 designated Elevate Theatre targets a different subject – whether you want to explore how to get more people active (Activating the Nation Theatre) learn from the latest trends and technology to build your business (The Business of Physical Activity Theatre) discover the latest from wellbeing and nutrition (Future Performance and Wellbeing Theatre) or see the best practise and science from Sports Therapy (Sports Therapy in Practise Theatre).
There will also be workshops with Third Space and Heart Centred Business as well as hands on Pilates education from Merrithew.
The full Elevate programme can be accessed at www.elevatearena.com
Alliance Leisure has developed 220+ projects and invested more than £300m into public sector leisure. As development partner for the UK Leisure Framework, the company has a proven delivery vehicle to speed up the procurement process while remaining compliant. Turnkey solutions from feasibility to construction and after-sales support, marketing and training are offered.
fan systems, designed to reduce heating and cooling costs by 35 per cent on average, while balancing temperatures to improve comfort levels. Its destratification units work simply and inexpensively to save energy, cut costs, improve comfort and reduce CO2, in swimming pools, sports halls and gyms.
With its worldwide patent, the Allegro 2 Reformer from Balanced Body is engineered and built to withstand everyday use, providing Pilates workouts for all fitness abilities in group reforming classes, small group training and during personal training.
Pilates reformer work builds strength, balance, flexibility and the connection of mind and body, offering full body conditioning, the restoration or development of muscular balance, as well as targeted exercise for specific movement patterns, such as upper body rotation, range of motion and hip stability. It also reduces the risk of injury.
BASI Systems’ Pilates Reformer has an Enhanced Pulley System (EPS) that provides finely-tuned control, while an expanded gear system allows precision in spring resistance settings.
With a large carriage cushion and long track, it offers comfort and range of motion and comes with four prepared ports to deliver an expandable system that adapts to a wide range of needs.
Bioniq offers personalised supplements. An initial blood test assesses 50 parameters and the results are used to create a personalised multivitamin, ensuring the body is getting the nutrients it needs based on blood data. The service includes a nutrition consultation to understand the results and give health and lifestyle tips.
Brass Monkey offers fully automated, ice-generating ice baths which are controlled by an app so they can be fine-tuned to the location.
The Silverback model is a commercial-grade ice plunge designed to work in multi-user environments, powered by patented ice cycle technology, and cleaned with dual filtration and UV disinfection.
Flex from Future Fit is a digital learning management system that allows operators to set up, run, monitor and report on training for an entire organisation from one central location.
Designed for both large and small organisations, Flex helps drive compliance and engagement, utilising a user interface to provide learning experiences and an administrative panel to delivers management information.
The company will be exhibiting the Pure Kraft Strong Press Bench which delivers an intensive chest workout. Its load drop mechanism allows the weight to be reduced by up to 30 per cent during the workout so drop sets can be undertaken without having to leave the training position to remove the weight discs from the machine.
The machine has two independent training arms, a seven-way, height-adjustable seat, an integrated boarding aid for optimal starting position and storage pins for weight discs.
The Box12 rolling circuit from Hatton Boxing takes 36 minutes to complete (12 x 3 min rounds) during which virtual coaching screens instruct members through a boxing and functional workout.
The operator can switch on the virtual coaching screens to play all day, meaning the success of the experience is not dependent on staff.
The rolling circuit model means a member can start the workout every three minutes, and can be operated as a class or via an open-door policy.
Hydrohex is a new service that brings the benefits of virtual to aqua fitness.
Providing participants with engaging classes, combined with split views from above and below the surface, Hydrohex offers a workout experience that’s easy to follow and challenging.
Hydrohex offers four class types, each with its own focus and style so instructors can direct the class from the pool, making following easier.
Elevate is partnering with Hyrox to give all companies within the industry the opportunity to get involved in a tailor-made Hyrox race.
The Elevate X Hyrox partnership will aim to engage a range of physical activity professionals and operators, allowing them to undergo the Hyrox Physical Fitness Test (PFT).
The Hyrox race will be open to all Elevate attendees and is an opportunity for four team members to represent their brand as one team. The Elevate X Hyrox PFT will be half the length of a normal Hyrox race and everybody is invited to participate in their company’s team of four – from sales teams to facilities staff and from to PTs to managers.
“We’re delighted to support Elevate 2023,” said Hyrox’s Edward Dier. “As the UK’s largest trade show dedicated to fitness, sport and physical activity, it’s a fantastic opportunity for us to showcase how the Hyrox Experience can be part of any facility.”
Indigo will showcase the Raze Shadow XD lifting rack, as recently installed at Third Space Moorgate.
Racks are designed and manufactured in-house using materials specified to increase longevity. This includes the legs that are constructed from 304 stainless steel to increase strength and resilience.
The Helix Power Rack by Jordan will be on show.
The freestanding rack can be installed on a level surface anywhere indoors, with 5mm-thick steel brace plates and a longer base frame securing the workout.
The Life Fitness team will be consulting with visitors to explain how they create tailored solutions using the Life Fitness and Hammer Strength brands. Visitors will also be able to experience Life Fitness On Demand+ which offers a library of instructor-led on-demand workouts and interactive terrains while also enabling operators to become their own content creator.
Life Fitness On Demand+ is free to new and existing customers with Discover SE3 HD consoles.
Merrithew’s all-black V2 Max Reformer (Onyx) Bundle has been designed for boutique studios, clubs, fitness facilities, as well as private homes which have a dedicated Pilates space.
The reformer is versatile and allows for easier transitions between exercises for efficient group and one-on-one training. A six-position, high-precision gearbar means users can achieve greater precision and superior ergonomics when setting or altering the tension between exercises.
The Miha Bodytec ‘Move’ (m.ove) workstation and travel station are the latest medically approved additions to the range, and have been designed for enhanced portability and versatility.
Move is perfect for operators such as spas, medical clinics, boutiques and PT studios.
The equipment does not require a permanent power supply and uses Bluetooth to connect to the EMS suit, giving greater freedom to train.
The company will be showcasing its access control solution that enables members to get into a gym or sign into classes and activities quickly and easily via a branded member app.
This can transform the members journey and increase App usage while also reducing fraudulent entry and increasing revenue.
Plastic usage is also reduced, with less money spent on cards, tags or bands.
Omega Security will be launching two new products at Elevate – a pool alarm system and an in-house assistance alarm system that can cover entire facilities.
The system has mobile pendants, sauna-proof buttons, an easily managed system with multiple zones and can be used in accessible areas with pool cords and push buttons, as well as poolside and in remote areas, such as tennis courts.
Orbit4 will be showcasing its all-in-one asset management system, service ticketing portal and fully connected procurement ecosystem.
The system drives more data to gym operators so future procurement decisions can be scientific and data-driven. The solution is subscription-based and each of the four pillars can be implemented anytime.
Perfect Gym will showcase its all-in-one gym management system at Elevate, which is used by 1,500+ facilities in 55+ countries.
Using automation and digitalisation, the platform enables facility owners and managers to enhance their customers’ personal fitness journeys with the aim of enabling them to transition from facility of choice to brand of choice.
The Power Plate Rev bike with built in vibration will be on show at this year’s Elevate.
With patent-pending VibeShift Technology, the Rev delivers consistent, safe, precise, and predictable vibration through the pedals – a press of the lever shifts the mode from standard to full-on vibration.
The new product offers health and fitness clubs a vibration concept that delivers accelerated results in a minimum amount of time, while increasing muscle activation.
Precor will be joining the exhibition floor, as well as sponsoring the Business of Physical Activity Theatre, one of Elevate’s 11 conference theatres.
The company will showcase its range of cardio solutions, including the Precor StairClimber, which uses patented technology.
The Precor StairClimber is designed to cater for exercisers of all shapes, sizes and fitness levels with easy-to-negotiate step-on and step-off platforms, its trade-marked Dynamic Step Control – which creates a consistent step for each exerciser’s size and speed – and a range of between 20 and 165 steps per minute.
Quoox Alchemy is a specialist business support service for Small Group Personal Training (SGPT) gyms which offers Alchemy, the Quoox gym management software, at its core. The Quoox Alchemy system offers a range of resources and pre-made tailored content designed to increase turnover, attract new members and maintain a high renewal rate.
Salto’s patented networked locking systems are designed for mid- to large-size locker installations requiring a comprehensive locker management solution and integration with third party solutions.
The keyless lock is equipped with anti-theft protection and Elevate visitors will have the opportunity to see how the lockers are used in real-time.
Lockers can be configured to charge USB appliances, while web-based locker management software offers a real-time audit trial, utilisation reports and the possibility to assign lockers from mobile devices. The networked system is hardwired, doesn’t use batteries and is environment-friendly
The Stravigym XP isolator floating floor system – intended for use in free-weight areas – offers structural resistance and acoustic performance, and can withstand and absorb the energy from high impacts.
The product is engineered to reduce noise, dampen vibration and minimise bounce, thereby reducing the risk of injuries and it is suitable for commercial gyms.
Technogym will exhibit its Ecosystem which comprises connected smart fitness equipment, digital services and training content.
Technogym’s Mywellness CRM enables people to connect to their personal training experience anywhere, via equipment or mobile devices. Other innovations highlighted at Elevate will include the Technogym Skillrun Bootcamp which redefines the bootcamp experience and makes it available for a wide range of consumers; the Universe Cage, a functional strength training platform equipped with a variety of tools and accessories.
Also on show will be Excite Live, a line of fitness equipment with space saving design. It also offers digital content and Biostrength, which uses AI to adapt the workout to each user and ensures 30 per cent greater results.
Technogym will be running five workshops each day in its theatre, focusing on core topics such as consumer training and lifestyle needs, trends and insights surrounding functional strength and how businesses can optimise efficiency through digital transformation.
Xplor Gym will be displaying its all-in-one gym management software with embedded payments and integrated access control, as well as the Legend by Xplor software which brings together leisure centre software, membership payments and value-added services – all powered by one platform – allowing operators to run leisure facilities efficiently.
