GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window I've already subscribed!
Elevate Arena
Elevate Arena
Elevate Arena
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn
FITNESS, HEALTH, WELLNESS

features

Activity tracking: Should we trust tracking?

Recent research casts doubt on the ability of existing technology to accurately count the calories burned during exercise. But does being able to tell whether you’ve burnt off 400 calories or 450 during a workout actually matter? Crispin Andrews reports

By Crispin Andrews | Published in Health Club Management 2015 issue 5
Even if not 100 per cent accurate, tracking data offers users a benchmark against which to measure their future performance
Even if not 100 per cent accurate, tracking data offers users a benchmark against which to measure their future performance
You can’t expect a perfect measurement. Ten to 15 per cent out is good – 5 per cent is difficult to achieve

This February, BBC TV technology presenter Lara Lewington decided to find out whether wearable activity trackers gave people an accurate indication of the exercise they do. She spent a week wearing four of the latest trackers and found that they each gave a different record of how many calories she’d burnt off and the steps she’d taken: the range was 2,649 calories, with a 23 per cent difference in the recorded number of steps.

Not long afterwards, researchers at the Perelman School of Medicine and the Center for Health Incentives and Behavioral Economics at the University of Pennsylvania, US, claimed that smartphone apps are just as capable of accurately tracking physical activity as fitness trackers and other wearables.

Participants in this study walked on a treadmill wearing a pedometer, two accelerometers, three wearables and two smartphones running four apps. The researchers counted people walking 500 steps and 1,500 steps and then checked to see what the apps and wearables had recorded. They found that wearables logged between 22.7 per cent and 1.5 per cent less than the observed step count, while apps recorded between 6.7 per cent less and 6.2 per cent more.

The researchers concluded that, if everyone has a smartphone and can download free apps, why – if there’s not much difference in accuracy – would you pay for a wearable device?

In January 2015 there was more bad news for wearables. Iowa State University announced that seven of the most popular wearable devices provided inaccurate readings. The Iowa researchers gave 50 participants seven wearable devices each, and recorded how many calories the devices said each individual burned off.

As a control, they simultaneously tested each participant with a system that determines calorie burn by analysing oxygen levels in exhaled breath – widely recognised as the most accurate way to measure calorie consumption. The Iowa team found that all seven devices were at least 15 per cent inaccurate, with the worst offender out by 40 per cent.

Acceptable margins of error
Newspaper headlines made much of the inaccuracies and discrepancies. However, Greg Welk, an Iowa State University professor of kinesiology, says a device that is 10–15 per cent out is actually providing a reasonably accurate estimate of calories burnt. Mitesh Patel, from the University of Pennsylvania, also said the devices his team tested were “all pretty accurate”.

“You can’t expect a perfect measurement,” comments Yang Bai, the lead Iowa State University researcher. “Ten to 15 per cent out is good – 5 per cent is difficult to achieve.”

Bai explains that the actual number of calories a person burns during exercise varies depending on the person and what they’re doing during the workout. She adds that tracking technology in fitness devices doesn’t take amount of resistance into account – say, for instance, if you’re running up a hill or lifting a heavier weight. “When the activity changes, or you change speeds, this will affect how many calories you burn off,” she adds.

Overstating calories?
And the challenge of accurately measuring calories isn’t limited to trackers, as Liz Dickinson, CEO of wearable company MioGlobal, explains, pointing out that counting calories based on steps taken gives only an indication of what an average person of average fitness might burn off during the exercise. “It’s imprecise,” she says. “Calories actually burn off depending on metabolic expenditure, which varies with age, fitness levels and gender.”
She continues: “If you input all this information it gives a picture of who you are, but you still only get a crude reading.”

So if the reading is only crude when all this data is inputted, what happens when people using fitness equipment in a gym just press ‘quick start’, or at most input their age and weight? Dave Wright, CEO of heart rate system MYZONE, believes 99 per cent of people using a piece of fitness equipment don’t provide enough information to get any sort of accurate indication of the calories they burn off.

Wright also believes some equipment manufacturers overstate the number of calories burned. “It makes members feel better on their piece of equipment, which helps the supplier sell more of its brand to health clubs,” he says. “But if you want accuracy, the more data points you collect, the more accurate the equation and the more precise the calorie count.”

Everyday activity vs exercise
Returning specifically to the trackers vs apps debate, Doug McClure, executive VP of product marketing at FitLinxx – which has recently launched its AmpStrip device – doesn’t accept that smartphone apps do as effective a job as wearables in tracking fitness. “People might carry their phones with them all day, but the phone isn’t always on their person – it’s sitting on a desk, in a bag, or a drawer,” he points out. “If you’re running on a treadmill for an hour, then a phone app will do a similar job, but in the real world phone apps fall down.”

Dickinson says another drawback of smartphone apps is that – at least for now – they tend to measure steps, not heart rate. Meanwhile new wearables such as the Apple Watch and MioGlobal’s latest general purpose activity tracker, MioFuse, use more advanced technology to measure heart rate. In the case of the MioFuse, electro-optical cell technology measures the volume of blood under the skin, with an algorithm calculating the heartbeat during the workout.

“This technology doesn’t calculate heart rate from an electrical beat of the heart, though, which would be more accurate still,” comments Wright.

“It also relies on the person’s arms staying still and the device being tight enough not to let light in from the outside. The algorithm predicts the movement of the wrist, which is OK when the movement is regular – running or walking. But if the movement is irregular, it can’t measure heart rate in real time. It will therefore give inaccurate readings during vigorous exercise.”

Wright believes these devices are good for the 23 hours of the day when someone isn’t exercising, but says they will need an accurate device, such as a chest strap, to more accurately measure what goes on during concerted activity.

And even then there are challenges to obtaining accurate data, because the analogue chips in cardio equipment rely on the heart rate belts that come with this chip, says Wright: “The issue with analogue chest straps is that, with multiple people exercising across numerous pieces of cardio equipment, you get cross-talk – your heart rate appears on someone else’s machine. You can’t guarantee the readings are yours.”

Digital solutions such as Ant+ and Bluetooth can eliminate cross-talk.

Progress or accuracy?
When it comes to accuracy of calculating calories, it seems the main issue is not whether the device is wearable, an app or a piece of gym equipment. It’s more that, with current tech – or at least tech that’s appropriate for everyday use – it’s very hard to calculate calories accurately.

Mick Rice, operations director at Pulse, confirms: “There’s lots of data we don’t know and can’t get at – for instance, a person’s BMI. Anything other than an oxygen mask to some degree gives you an average.” And McClure agrees: “The question is: how close can we get to that gold standard in a consumer-friendly environment?”

But if existing technology can’t measure calorie count and heart rate accurately, how – short of people running around with oxygen masks on – can technology measure fitness progress?

“If you can’t get perfect data, don’t worry about perfect data,” suggests Jeff Bartree, networked fitness product manager at Precor US. “Instead, measure relevant data.”

He continues: “If you walk 10,000 steps or do 45 minutes on a cardio machine and you’re told you’ve burnt 450–500 calories, you also know you’ll burn even more if you increase the speed, the intensity or the time. You may not know exactly how many calories you burn off, but you’ll get in better shape, and that’s the real aim.”

Rice agrees. “All this is just an index that encourages people to keep up levels of activity and track trends,” he says. “Time, distance travelled or intensity provide more accurate indicators. Calories burned gives an indicator of sorts, so too heart rate and step count. So why not put them all into a wearable device?

“People are motivated by different things. We want users to hold on to some method of keeping up an active, healthy lifestyle, so we should offer them as many indicators as possible.” Bartree agrees, adding: “It’s also useful if technology allows you to record what you do across a number of different types of exercise.”

Watch this space
Eventually, technological advances will enable trackers to be more accurate. “We’ll get better data recording, better algorithms and better ways of communicating this to users in meaningful and useful ways,” says McClure. “Today’s technology is much more accurate than early tracking tech and I don’t see any reason why this trend wouldn’t continue.”

Bartree believes people, and headline writers, need to be more patient: “This technology is a relatively new thing for mass market fitness. It might not be accurate at the moment, but now it’s caught on there will be lots of clever people looking at it. Over time, it will get more accurate.”

Currently, the general consensus is that tracking relative progress and offering people different measures to motivate them – to be used as an index against which to measure progress – should be more important than absolute accuracy.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
A study at Iowa University tested 10 trackers – a pedometer, accelerometers, wearables and apps – and none was accurate
A study at Iowa University tested 10 trackers – a pedometer, accelerometers, wearables and apps – and none was accurate
The MioFuse is able to monitor heart rate by measuring the 
volume of blood under the skin
The MioFuse is able to monitor heart rate by measuring the volume of blood under the skin
FitLinxx’s AmpStrip sticks to the body, so it tracks activity 24/7
FitLinxx’s AmpStrip sticks to the body, so it tracks activity 24/7
If trackers can help motivate and measure progress, is absolute accuracy so important? / photo: shutterstock/syda productions
If trackers can help motivate and measure progress, is absolute accuracy so important? / photo: shutterstock/syda productions
https://www.leisureopportunities.co.uk/images/169859_112551.jpg
Activity tracking technology: does accuracy even matter?
Crispin Andrews,Wearables, apps, tracking, technology, activity tracking, accuracy, calories, Crispin Andrews, AmpStrip, MioFuse, FitLinxx, Precor, Iowa State University, MYZONE
HCM magazine
For every member with a tripod and a big following, there are others irritated at the way equipment is being hogged or wary they’ll be in the background on someone’s Insta feed. Do influencers offer valuable, free marketing or are they just a nuisance? Kath Hudson finds out how operators are responding
HCM magazine
Small improvements to sleep, diet and physical activity have major benefits for the heart, according to new research from the University of Sydney
HCM magazine
Strength training is evolving, driven by changing consumer preferences. Julie Cramer talks to innovators about how their products are meeting this demand
HCM magazine
If the health service is to survive, we must recognise that it is a disease service – and that wellbeing rests with us, says the activity advocate and healthy ageing champion. He talks to Kate Cracknell
HCM magazine
As the entrepreneur who started Wexer, Fresh Fitness, Fitness DK and Repeat, as well as being a former elite athlete, Rasmus Ingerslev’s life looked perfect from the outside, but onthe inside it was a different story. He talks to Kath Hudson about healing old wounds
HCM promotional features
Sponsored
Starpool supports Olympic champion Marcell Jacobs, says Riccardo Turri
HCM promotional features
Sponsored
Third Space partnered with IndigoFitness to deliver a bespoke training space for its new club at The Whiteley
HCM promotional features
Sponsored
David Lloyd is stepping up its commitment to women’s health as it continues to explore what fit-for-purpose looks like for the female population
HCM promotional features
Sponsored
Find out how your gym can tap into the corporate wellness boom
HCM promotional features
Sponsored
SnowDome Fitness has added 50 per cent more space with cutting-edge Technogym solutions
HCM promotional features
Sponsored
Greg Bradley looks at the shift towards strength training in gyms and advises on how operators can create the ultimate training environment
HCM promotional features
Sponsored
EGYM has opened a new HQ in Paternoster Square, London and revealed a range of new launches
HCM promotional features
Sponsored
Active IQ is calling for greater accountability in online fitness advice with the launch of a new trustmark
HCM promotional features
Sponsored
New launch, Salus House, elevates boutique wellness with high service levels and a partnership with Technogym
HCM promotional features
Latest News
Nuffield Health has told HCM that it takes its responsibilities towards its colleagues seriously and ...
Latest News
Technogym has announced the launch of the Run X World Treadmill Championship, the first world ...
Latest News
Shocked by the UK loneliness statistics, charitable trust Mytime Active has been doubling down on ...
Latest News
Portugal’s leading operator, SC Fitness, is celebrating a milestone by reaching 100 gyms.  The company ...
Latest News
Australia’s fast-growing fitness network, Viva Leisure, is adding a low-cost gym brand to its already ...
Latest News
Speedflex has launched a strength training programme for 10 to 16-year-olds, to make it safer, ...
Latest News
Tewinbury Farm Hotel in Hertfordshire, UK is expanding its premium leisure proposition with the launch ...
Latest News

Work is underway in Madrid on one of Europe’s most significant multi-functional complexes, ...

Opinion
promotion
Strength training has moved from the margins to the mainstream.
Opinion: Building smarter strength spaces for today’s operators
Featured supplier news
Featured supplier news: Supporting long-term health: why whole body vibration belongs in clinical settings
As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay active, independent and feeling good for longer.
Featured supplier news
Featured supplier news: W3Fit EMEA celebrates its fifth anniversary
Celebrating its milestone 5th anniversary, W3Fit EMEA returns in 2026 with an unmissable gathering of the Health & Fitness industry’s most influential leaders.
Company profiles
Company profile: Balanced Body
Founded nearly 50 years ago, Balanced Body works with the highest quality materials, and pride ...
Company profiles
Company profile: Technogym UK Ltd
Technogym provides a complete Ecosystem made of connected smart fitness equipment, digital services and training ...
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
GYMNATION press release: Massive ‘Good Luck’ message appears in Saudi Desert as Green Falcons head to World Cup
Passengers flying out of Riyadh this week have been treated to an extraordinary sight from the skies after GymNation unveiled a giant desert sand mural supporting the Saudi Arabia National Football Team ahead of the FIFA World Cup in the United States.
Featured press releases
BLK BOX press release: BLK BOX strengthens European growth with the appointment of Germany country manager Timo Garrels
BLK BOX is proud to welcome Timo Garrels as Germany country manager, marking another important step in the brand’s continued growth across Europe.
Directory
Hot tubs
MSpa International Ltd: Hot tubs
Lockers
Crown Sports Lockers: Lockers
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Industrial washing machines
Miele Company Limited: Industrial washing machines
Fitness tracking platform
SpiviTech: Fitness tracking platform
Spa and beauty equipment
Living Earth Crafts: Spa and beauty equipment
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
13-13 Jun 2026
Worldwide, Various,
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
Diary dates

features

Activity tracking: Should we trust tracking?

Recent research casts doubt on the ability of existing technology to accurately count the calories burned during exercise. But does being able to tell whether you’ve burnt off 400 calories or 450 during a workout actually matter? Crispin Andrews reports

By Crispin Andrews | Published in Health Club Management 2015 issue 5
Even if not 100 per cent accurate, tracking data offers users a benchmark against which to measure their future performance
Even if not 100 per cent accurate, tracking data offers users a benchmark against which to measure their future performance
You can’t expect a perfect measurement. Ten to 15 per cent out is good – 5 per cent is difficult to achieve

This February, BBC TV technology presenter Lara Lewington decided to find out whether wearable activity trackers gave people an accurate indication of the exercise they do. She spent a week wearing four of the latest trackers and found that they each gave a different record of how many calories she’d burnt off and the steps she’d taken: the range was 2,649 calories, with a 23 per cent difference in the recorded number of steps.

Not long afterwards, researchers at the Perelman School of Medicine and the Center for Health Incentives and Behavioral Economics at the University of Pennsylvania, US, claimed that smartphone apps are just as capable of accurately tracking physical activity as fitness trackers and other wearables.

Participants in this study walked on a treadmill wearing a pedometer, two accelerometers, three wearables and two smartphones running four apps. The researchers counted people walking 500 steps and 1,500 steps and then checked to see what the apps and wearables had recorded. They found that wearables logged between 22.7 per cent and 1.5 per cent less than the observed step count, while apps recorded between 6.7 per cent less and 6.2 per cent more.

The researchers concluded that, if everyone has a smartphone and can download free apps, why – if there’s not much difference in accuracy – would you pay for a wearable device?

In January 2015 there was more bad news for wearables. Iowa State University announced that seven of the most popular wearable devices provided inaccurate readings. The Iowa researchers gave 50 participants seven wearable devices each, and recorded how many calories the devices said each individual burned off.

As a control, they simultaneously tested each participant with a system that determines calorie burn by analysing oxygen levels in exhaled breath – widely recognised as the most accurate way to measure calorie consumption. The Iowa team found that all seven devices were at least 15 per cent inaccurate, with the worst offender out by 40 per cent.

Acceptable margins of error
Newspaper headlines made much of the inaccuracies and discrepancies. However, Greg Welk, an Iowa State University professor of kinesiology, says a device that is 10–15 per cent out is actually providing a reasonably accurate estimate of calories burnt. Mitesh Patel, from the University of Pennsylvania, also said the devices his team tested were “all pretty accurate”.

“You can’t expect a perfect measurement,” comments Yang Bai, the lead Iowa State University researcher. “Ten to 15 per cent out is good – 5 per cent is difficult to achieve.”

Bai explains that the actual number of calories a person burns during exercise varies depending on the person and what they’re doing during the workout. She adds that tracking technology in fitness devices doesn’t take amount of resistance into account – say, for instance, if you’re running up a hill or lifting a heavier weight. “When the activity changes, or you change speeds, this will affect how many calories you burn off,” she adds.

Overstating calories?
And the challenge of accurately measuring calories isn’t limited to trackers, as Liz Dickinson, CEO of wearable company MioGlobal, explains, pointing out that counting calories based on steps taken gives only an indication of what an average person of average fitness might burn off during the exercise. “It’s imprecise,” she says. “Calories actually burn off depending on metabolic expenditure, which varies with age, fitness levels and gender.”
She continues: “If you input all this information it gives a picture of who you are, but you still only get a crude reading.”

So if the reading is only crude when all this data is inputted, what happens when people using fitness equipment in a gym just press ‘quick start’, or at most input their age and weight? Dave Wright, CEO of heart rate system MYZONE, believes 99 per cent of people using a piece of fitness equipment don’t provide enough information to get any sort of accurate indication of the calories they burn off.

Wright also believes some equipment manufacturers overstate the number of calories burned. “It makes members feel better on their piece of equipment, which helps the supplier sell more of its brand to health clubs,” he says. “But if you want accuracy, the more data points you collect, the more accurate the equation and the more precise the calorie count.”

Everyday activity vs exercise
Returning specifically to the trackers vs apps debate, Doug McClure, executive VP of product marketing at FitLinxx – which has recently launched its AmpStrip device – doesn’t accept that smartphone apps do as effective a job as wearables in tracking fitness. “People might carry their phones with them all day, but the phone isn’t always on their person – it’s sitting on a desk, in a bag, or a drawer,” he points out. “If you’re running on a treadmill for an hour, then a phone app will do a similar job, but in the real world phone apps fall down.”

Dickinson says another drawback of smartphone apps is that – at least for now – they tend to measure steps, not heart rate. Meanwhile new wearables such as the Apple Watch and MioGlobal’s latest general purpose activity tracker, MioFuse, use more advanced technology to measure heart rate. In the case of the MioFuse, electro-optical cell technology measures the volume of blood under the skin, with an algorithm calculating the heartbeat during the workout.

“This technology doesn’t calculate heart rate from an electrical beat of the heart, though, which would be more accurate still,” comments Wright.

“It also relies on the person’s arms staying still and the device being tight enough not to let light in from the outside. The algorithm predicts the movement of the wrist, which is OK when the movement is regular – running or walking. But if the movement is irregular, it can’t measure heart rate in real time. It will therefore give inaccurate readings during vigorous exercise.”

Wright believes these devices are good for the 23 hours of the day when someone isn’t exercising, but says they will need an accurate device, such as a chest strap, to more accurately measure what goes on during concerted activity.

And even then there are challenges to obtaining accurate data, because the analogue chips in cardio equipment rely on the heart rate belts that come with this chip, says Wright: “The issue with analogue chest straps is that, with multiple people exercising across numerous pieces of cardio equipment, you get cross-talk – your heart rate appears on someone else’s machine. You can’t guarantee the readings are yours.”

Digital solutions such as Ant+ and Bluetooth can eliminate cross-talk.

Progress or accuracy?
When it comes to accuracy of calculating calories, it seems the main issue is not whether the device is wearable, an app or a piece of gym equipment. It’s more that, with current tech – or at least tech that’s appropriate for everyday use – it’s very hard to calculate calories accurately.

Mick Rice, operations director at Pulse, confirms: “There’s lots of data we don’t know and can’t get at – for instance, a person’s BMI. Anything other than an oxygen mask to some degree gives you an average.” And McClure agrees: “The question is: how close can we get to that gold standard in a consumer-friendly environment?”

But if existing technology can’t measure calorie count and heart rate accurately, how – short of people running around with oxygen masks on – can technology measure fitness progress?

“If you can’t get perfect data, don’t worry about perfect data,” suggests Jeff Bartree, networked fitness product manager at Precor US. “Instead, measure relevant data.”

He continues: “If you walk 10,000 steps or do 45 minutes on a cardio machine and you’re told you’ve burnt 450–500 calories, you also know you’ll burn even more if you increase the speed, the intensity or the time. You may not know exactly how many calories you burn off, but you’ll get in better shape, and that’s the real aim.”

Rice agrees. “All this is just an index that encourages people to keep up levels of activity and track trends,” he says. “Time, distance travelled or intensity provide more accurate indicators. Calories burned gives an indicator of sorts, so too heart rate and step count. So why not put them all into a wearable device?

“People are motivated by different things. We want users to hold on to some method of keeping up an active, healthy lifestyle, so we should offer them as many indicators as possible.” Bartree agrees, adding: “It’s also useful if technology allows you to record what you do across a number of different types of exercise.”

Watch this space
Eventually, technological advances will enable trackers to be more accurate. “We’ll get better data recording, better algorithms and better ways of communicating this to users in meaningful and useful ways,” says McClure. “Today’s technology is much more accurate than early tracking tech and I don’t see any reason why this trend wouldn’t continue.”

Bartree believes people, and headline writers, need to be more patient: “This technology is a relatively new thing for mass market fitness. It might not be accurate at the moment, but now it’s caught on there will be lots of clever people looking at it. Over time, it will get more accurate.”

Currently, the general consensus is that tracking relative progress and offering people different measures to motivate them – to be used as an index against which to measure progress – should be more important than absolute accuracy.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
A study at Iowa University tested 10 trackers – a pedometer, accelerometers, wearables and apps – and none was accurate
A study at Iowa University tested 10 trackers – a pedometer, accelerometers, wearables and apps – and none was accurate
The MioFuse is able to monitor heart rate by measuring the 
volume of blood under the skin
The MioFuse is able to monitor heart rate by measuring the volume of blood under the skin
FitLinxx’s AmpStrip sticks to the body, so it tracks activity 24/7
FitLinxx’s AmpStrip sticks to the body, so it tracks activity 24/7
If trackers can help motivate and measure progress, is absolute accuracy so important? / photo: shutterstock/syda productions
If trackers can help motivate and measure progress, is absolute accuracy so important? / photo: shutterstock/syda productions
https://www.leisureopportunities.co.uk/images/169859_112551.jpg
Activity tracking technology: does accuracy even matter?
Crispin Andrews,Wearables, apps, tracking, technology, activity tracking, accuracy, calories, Crispin Andrews, AmpStrip, MioFuse, FitLinxx, Precor, Iowa State University, MYZONE
Latest News
Nuffield Health has told HCM that it takes its responsibilities towards its colleagues seriously and ...
Latest News
Technogym has announced the launch of the Run X World Treadmill Championship, the first world ...
Latest News
Shocked by the UK loneliness statistics, charitable trust Mytime Active has been doubling down on ...
Latest News
Portugal’s leading operator, SC Fitness, is celebrating a milestone by reaching 100 gyms.  The company ...
Latest News
Australia’s fast-growing fitness network, Viva Leisure, is adding a low-cost gym brand to its already ...
Latest News
Speedflex has launched a strength training programme for 10 to 16-year-olds, to make it safer, ...
Latest News
Tewinbury Farm Hotel in Hertfordshire, UK is expanding its premium leisure proposition with the launch ...
Latest News

Work is underway in Madrid on one of Europe’s most significant multi-functional complexes, ...

Latest News
PureGym is encouraging people to step away from their screens and go for a walk, ...
Latest News
Small improvements to sleep, diet quality, and physical activity, made in combination lead to a ...
Latest News
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will ...
Opinion
promotion
Strength training has moved from the margins to the mainstream.
Opinion: Building smarter strength spaces for today’s operators
Featured supplier news
Featured supplier news: Supporting long-term health: why whole body vibration belongs in clinical settings
As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay active, independent and feeling good for longer.
Featured supplier news
Featured supplier news: W3Fit EMEA celebrates its fifth anniversary
Celebrating its milestone 5th anniversary, W3Fit EMEA returns in 2026 with an unmissable gathering of the Health & Fitness industry’s most influential leaders.
Company profiles
Company profile: Balanced Body
Founded nearly 50 years ago, Balanced Body works with the highest quality materials, and pride ...
Company profiles
Company profile: Technogym UK Ltd
Technogym provides a complete Ecosystem made of connected smart fitness equipment, digital services and training ...
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
GYMNATION press release: Massive ‘Good Luck’ message appears in Saudi Desert as Green Falcons head to World Cup
Passengers flying out of Riyadh this week have been treated to an extraordinary sight from the skies after GymNation unveiled a giant desert sand mural supporting the Saudi Arabia National Football Team ahead of the FIFA World Cup in the United States.
Featured press releases
BLK BOX press release: BLK BOX strengthens European growth with the appointment of Germany country manager Timo Garrels
BLK BOX is proud to welcome Timo Garrels as Germany country manager, marking another important step in the brand’s continued growth across Europe.
Directory
Hot tubs
MSpa International Ltd: Hot tubs
Lockers
Crown Sports Lockers: Lockers
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Industrial washing machines
Miele Company Limited: Industrial washing machines
Fitness tracking platform
SpiviTech: Fitness tracking platform
Spa and beauty equipment
Living Earth Crafts: Spa and beauty equipment
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
13-13 Jun 2026
Worldwide, Various,
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
Diary dates
Search news, features & products:
Find a supplier:
Elevate Arena
Elevate Arena
Partner sites