Leaderboard
We Work Well Events
We Work Well Events
We Work Well Events
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn
FITNESS, HEALTH, WELLNESS
Gold company profile

Absolute Performance

About us   |   Contact us   |  Company blog
Absolute Performance is one of the UK’s leading gym design and installation companies. We install and enhance spaces within commercial properties, home gyms, educational settings, elite sports, and military settings. Our passion, expertise, and outstanding customer service are just a few of the reasons we have been a trusted supplier to Team GB since the 2016 Rio de Janeiro Olympics.
Find out more about Absolute Performance here...
Absolute Performance: News and press releases
06 May 2026
Absolute Performance, a Cardiff-based business that designs and installs bespoke strength and conditioning facilities, is thrilled to announce the launch of its new outlet store.
13 Nov 2025
Cardiff-based gym design and installation company, Absolute Performance, has been awarded the contract to design, supply, and install strength and conditioning facilities for Team GB at the Milano Cortina 2026 Winter Olympics.
08 Sep 2025
Cardiff-based elite gym design and installation specialists, Absolute Performance, have unveiled a striking brand refresh — a confident evolution that mirrors the company’s dynamic growth, unwavering values, and expanding portfolio of high-calibre, high-performance projects.
13 Jun 2025
Cardiff-based Absolute Performance, superior gym design and installation specialist, proudly announces the addition of the Half Human commercial range to its product catalogue.
10 Apr 2025
Absolute Performance, the elite gym design and installation company, is making waves with its latest partnership: teaming up with Taekwondo sensation and Olympic silver medallist Caden Cunningham.
19 Apr 2024
Absolute Performance, the elite gym design and installation company, is thrilled to announce the continuation of its partnership with multi-medal-winning Team GB olympian Nekoda Smythe- Davis.
26 Mar 2024
Absolute Performance, a leading provider of gym design, installation and strength and conditioning equipment and Athlete Academy, a highly respected name in the fitness and performance education space, have announced a partnership to offer a range of strength and conditioning professional study programmes.
15 Feb 2024
Cardiff-based gym design and installation company, Absolute Performance, has been awarded the contract to design, supply and install three gyms for Team GB for the 2024 games in Paris.
12 Feb 2015
Absolute Performance has provided strength and conditioning equipment for new gyms at two education establishments in Yorkshire.
22 May 2014
Since its initial introduction in 2000, the CrossFit concept has grown in prominence with a dedicated following taking up the workout across the UK, however, can the idea be translated for the mass market?
FITNESS-KIT: Absolutely branded
07 May 2014
Functional equipment specialist Absolute Performance has seen a huge growth in the number of facilities wanting customised branding, says managing director Tony Buchanan.
08 Apr 2013
The longstanding partnership between Saracens and Absolute Performance continues with the Saracens’ move to the newly built Allianz Park.
Show more Absolute Performance news...
Absolute Performance: featured in our publications
Strength: Show of force
Health Club Management 2026 issue 5
Strength training is evolving, driven by changing consumer preferences. Julie Cramer talks to innovators about how their products are meeting this demand
Specifier: Making space
Health Club Management 2026 issue 4
Designing multi-functional spaces can lead to fewer bottlenecks at peak times. Julie Cramer investigates the latest kit and inspiring installations
Health Club Management 2026 issue 4
Julie Cramer highlights recent health club flooring upgrades, as top suppliers give their advice
Strength: Strong moves
Health Club Management 2025 issue 11
The world of strength training is evolving at a rapid pace, driven by robust consumer demand. Juile Cramer speaks to suppliers about their latest launches
Health Club Management 2025 issue 10
Julie Cramer looks at gym projects where the combination of expert-led design and functionality have elevated the space to a new level
Specifier: Show of strength
Health Club Management 2025 issue 5
With the popularity of strength and resistance training driving change on the gym floor, Julie Cramer asks suppliers what innovations they’re bringing to market
Health Club Management 2025 issue 4
How are fitness equipment and product manufacturers managing sustainability, and helping clients do the same? Julie Cramer asks key suppliers
Specifier: Great coverage
Health Club Management 2025 issue 2
With a vast selection of flooring types and designs on offer, how can operators ensure they make the right selection? asks Julie Cramer
Strength training: Access all areas
Health Club Management 2024 issue 11
We talk to strength suppliers about making the gym floor accessible and enjoyable for all
Health Club Management 2024 issue 7
Steph Eaves asks suppliers how increased interest in strength training is changing the focus of their businesses
Health Club Management 2024 issue 1
The right storage can transform the flow and feel of your training spaces and the user experience. Steph Eaves asks the experts for their most creative solutions
About Absolute Performance
Team GB S&C gym, Tokyo 2020 / Absolute Performance
England Rugby S&C gym / Absolute Performance
St Georges Weybridge School / Absolute Performance
About us
Absolute Performance is one of the UK’s leading gym design and installation companies. We install and enhance spaces within commercial properties, home gyms, educational settings, elite sports, and military settings. Our passion, expertise, and outstanding customer service are just a few of the reasons we have been a trusted supplier to Team GB since the 2016 Rio de Janeiro Olympics.

As experts in our field, we design high-performance strength and conditioning facilities that enhance performance and inspire confidence. Each build is delivered with expertise and accuracy from the ground up. Our flooring is carefully planned, expertly installed, and can be customised to carry the logos and crests that give each gym a unique identity. We are the sole UK distributor for some of the best-known and high-performing strength and conditioning products, including our own brand range, which matches these standards.

We have been a trusted partner of Team GB for the last three Olympic cycles, demonstrating our work at the highest levels of performance sport. We believe in long-term durability that will deliver for years to come. Coupling this with our rigorous quality standards has also seen us complete high-profile installations for Newcastle United, Cambridge University, Monmouth School, and England Rugby.

We’re the only UK distributors of Kingsbox racks and rigs, built for athletes, trainers, and fitness enthusiasts who demand more from their equipment. We are the official distributors of DC Blocks, the original, 100% recycled, stackable, virtually indestructible weightlifting blocks. We continue to hold official UK distributor status for Werksan IWF Accredited equipment. We also provide UKSCA-accredited S&C Diploma courses for personal trainers through our partnership with Athlete Academy..

Product range and services
Whether you’re an experienced gym manager, S&C coach, performance director or have aspirations to create a home training space, we will guide you through the process from specification to installation.

We follow a five-step plan of action for every project, working with customers to achieve their goals:

1. Consult - We talk to you about the people who will be using your facility, the type of training they love, your budget, your expectations and your long-term plans.
We follow a five-step plan of action for every project, guiding and working with customers along the way to achieve their goals:
Ask us questions, test our knowledge, it’s the way we start every project.

2. Advise - We’ll recommend the right equipment, whether it’s heavy-duty and functional, or kit that scientifically tests and measures performance. We’ll show you a look and feel for your space and the flow of equipment to really inspire users and unite squads.

3. Design - Our designs incorporate every aspect of the space, making the very best use of the area. We’ll create the ideal place for users with individual and team goals to train side by side. You’ll get to experience the look and feel of your facility via a 3D walk-through that will bring your vision to life.

4. Install - Our installation team will be involved in your project from beginning to end, so they’ll know exactly what the end result will be. From laying the floor, to positioning the equipment, every aspect will be handled by professionals.

5. Support - Becoming an AP customer means you’re part of our family and we’ll support you before, during and after your project. If you need advice on a piece of equipment or how to further develop your facility we’re on hand to give honest, expert support.


case study: NEWCASTLE UNITED
Nick Grantham, Head of Strength and Conditioning at Newcastle United FC, approached Absolute Performance to provide the club with a training facility worthy of a premiership football team.

"Creating a high-performance training space within the constraints of an existing building is a challenging process”, said Nick. “Having worked with Absolute Performance on previous projects I knew they were a company that could deliver my vision. I wanted to work with a company that could take the existing space and develop something that was truly world class.

"It was important for me to work with a company that could source every piece of kit, from flooring and racks to performance-grade cardiovascular equipment and strength diagnostic tools. Their attention to detail meant we were able to deliver a high-performance space that will play an important part in the physical preparation of the first team players
".

Designing an elite facility takes time and focus with the coaches involved to ensure that the solutions are precisely tailored and robust enough to serve the club for years to come.

Following Nick’s precise requirements, the AP design team created a facility that not only fulfilled the club’s needs, but stood solidly within budget.

We laid flooring solution that gave NUFC over 200sqm of AP Heavy Duty 40mm flooring along with an additional 40sqm of AP Evolution artificial turf. This provided a large area hardy enough to withstand the rigours of the repetitive dropping with a seamless transition into turf area for sled work, sprint training and specific drills.

Elite-level training requires elite-level equipment. Legend fitness racks, a smith press, functional trainer and pro glute ham machines were all laid out for optimal performance. A powerful range of cardio equipment and Absolute Performance accessories were included and the project was with NUFC branded Werksan Olympic plates.
case study: HARDENHUISH SCHOOL
Hardenhuish School had an ageing, traditional gym hall that was ideal for re-purposing as a modern, safe and effective strength and conditioning facility for students and the wider public to enjoy. This project involved a complete renovation of the gym hall, including the installation of new flooring and equipment.

WOW FACTOR
The renovated space now features a striking red turf sled track, which is the centrepiece of the facility, three Werksan Power Rack weightlifting stations, Olympic standard bars, hex bars and bumper plates and a range of APEX dumbbells, kettlebells, and Powerbag sandbags.

Cardio equipment has also been installed, including four SkiErg machines, rowers, and bikes. Storage solutions have been put in place to keep the equipment safe, stored, and off the floor.

To finish things off, the facility has been kitted out with a range of premium accessories to enhance the workout experience.

OVERCOMING CHALLENGES
The main challenge of the project was to create a modern strength and conditioning facility while maintaining the character of the original space. The huge area has been successfully segmented into logical areas to accommodate different types of exercise. Delivery to site required a considerable amount of manual handling due to the location of the gym hall within the school, but it was nothing the AP installation team weren’t used to.

END RESULT
The new strength and conditioning facility has exceeded the school’s expectations. What was once a neglected area has become a real focal point not only for the Physical Education Department but for the whole school.

Luke Brailey, Curriculum Lead for PE at Hardenhuish commented: “The students are blown away by the space. The wow factor on their faces when they walk through and see it, first of all, is amazing. This project is going to enable us to teach amazing lessons”.
case study: A gym space to worship
Our most unusual gym location to date, this grade II listed building near Bolton is an absolutely stunning space. Beautifully lit with stained glass windows, it retains many of its impressive original features that date back to 1863.

It’s the unique setting that makes this installation so special. The gym is accessed via the church grounds and graveyard, which forges a distinctive atmosphere and memorable experience. Inside, the high, arched ceilings create a sense of spaciousness, while the impressive architecture makes this former church one of the most characterful projects we’ve been involved with.

This isn’t just another gym installation. It’s a resurrection. And we are delighted that our client chose to partner with us, from concept to creation and beyond.

The vision
Our client had a clear vision: create a stand-out gym space to accommodate a wide range of activities, while staying true to the building’s identity and preserving its unique character.

Our customer wanted to create something truly meaningful — a memorable space, with great kit, that would keep clients coming back. And, as this is a brand-new business, they required more than installation – they needed expertise, guidance and a reliable partner to walk alongside them at every stage.

We supported from day one – helping define the brief, advising on structural requirements, and designing a space that could evolve with the business. From concept and planning, to layout, specification, installation and final commissioning, we made sure nothing was left to chance.

Great spaces deserve great support, so our commitment doesn’t end when the tools are packed away. We’re here to help long after opening day – listening, leading, and showing up. Because when we say beyond the build, we mean it.

The equipment: built to perform
Our gym spaces are designed to inspire and built to perform!

Downstairs, the strength and conditioning area was kitted out with commercial-grade equipment built for performance and endurance. A KingsBox custom CX-37 rack forms the centrepiece, with integrated storage that maximises the training area. Alongside this, a Smith Machine, dual cable stations and fixed strength equipment create a complete training solution. A branded turf sled track runs across the gym floor, bringing dynamic movement to the space.

Around the original organ, fixed stations were placed to complement the building’s unique features – with custom plyo boxes, branded platforms and rack backboards adding a premium, professional finish. Upstairs, a dedicated reformer Pilates studio sits beneath vaulted ceilings – equipped with 10 reformers, full-height mirrors and acoustic flooring.

All equipment is built for durability and daily commercial use, with every rack joint and weld backed by a lifetime warranty. We specified 40mm flooring throughout to preserve the integrity of the building while minimising impact and noise. The KingsBox system allows for future additions, because this space is built to adapt as the business grows.

The result: a new religion
This project is a powerful example of what’s possible when vision and experience come together. Together, we turned an underused building into a standout fitness destination – one that’s already making waves in the local community.

But our role goes far deeper than supply and fit. We work collaboratively, bring ideas to life, and offer continued support to help businesses thrive. We don’t just deliver what’s asked — we ask what’s possible.

By understanding the purpose behind the project and shaping the solution around it, we help clients maximise potential, performance and long-term value. And because we’re in it for the long haul, we’ll be here whenever advice, updates or future changes are needed.

This is more than installation. This is partnership.
Absolute Performance video gallery:
Plans for the next 12 months
2026 marks another transformative year for AP, defined by powerful new partnerships, products, and performance-driven projects.

Designed to inspire, our product range continues to grow and evolve as our work with KingsBox brings some of Europe’s best racks and rigs to the UK market. Our partnership with Team GB continues, as this year we collaborate on our first Winter Olympics. The Absolute Performance team couldn’t be prouder to have been chosen to design and install a strength and conditioning facility for the incredible athletes competing in the 2026 games in Milano, Cortina.

This year, we are undertaking some exciting new projects that will see us break new ground, literally! With full project design, planning, management, construction, and fit-out, we are now able to construct the building, as well as install the gym inside, ideal for those who have limited internal space.
Key personnel
Tony Buchanan, owner
Sian Buchanan, owner
Key customers
We support a variety of customers across the UK and further afield in several sectors.
Testimonial
"Delivering three elite performance gyms across Paris in a short time frame is no mean feat, but we know Absolute Performance is up to the challenge. They’ve proven their expertise, service, and quality working with Team GB at the last two Olympic Games in Rio and Tokyo, and I have every confidence that Paris 2024 will be even better”
– Greg Retter, head of performance services, Team GB
"I would recommend Absolute Performance. They’ve done exactly what they said they were going to do. They’ve delivered on everything they promised but not only that, they’ve done it in a friendly way, they’ve done it in a supportive way. Nothing was too much trouble".
– Luke Brailey, curriculum lead for PE, Hardenhuish School
"The AP team also took a no-nonsense approach, with no extra fluff or pressure to add pieces of equipment which we weren’t looking to include. They grasped what we were looking to do with the open, natural feel, whilst wanting the premium equipment when it came to Olympic lifting and strength and conditioning equipment".
– Robbie Johnson, Stone Personal Training.
Absolute Performance
Tel: 02920 362 664
Address: Unit 19 Waterside Business Park, Lamby Way, Cardiff, CF3 2ET, Wales
Tony Buchanan, owner
Latest News
Australia’s fast-growing fitness network, Viva Leisure, is adding a low-cost gym brand to its already ...
Latest News
Speedflex has launched a strength training programme for 10 to 16-year-olds, to make it safer, ...
Latest News
Tewinbury Farm Hotel in Hertfordshire, UK is expanding its premium leisure proposition with the launch ...
Latest News

Work is underway in Madrid on one of Europe’s most significant multi-functional complexes, ...

Latest News
PureGym is encouraging people to step away from their screens and go for a walk, ...
Latest News
Small improvements to sleep, diet quality, and physical activity, made in combination lead to a ...
Latest News
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will ...
Latest News
The Yard Gym (TYG) is to become Nike Training’s official global training partner in a ...
HCM promotional features
Sponsored
David Lloyd is stepping up its commitment to women’s health as it continues to explore what fit-for-purpose looks like for the female population
HCM promotional features
Sponsored
Find out how your gym can tap into the corporate wellness boom
HCM promotional features
Sponsored
Greg Bradley looks at the shift towards strength training in gyms and advises on how operators can create the ultimate training environment
HCM promotional features
Sponsored
SnowDome Fitness has added 50 per cent more space with cutting-edge Technogym solutions
HCM promotional features
Sponsored
Third Space partnered with IndigoFitness to deliver a bespoke training space for its new club at The Whiteley
HCM promotional features
Sponsored
Starpool supports Olympic champion Marcell Jacobs, says Riccardo Turri
HCM promotional features
Sponsored
EGYM has opened a new HQ in Paternoster Square, London and revealed a range of new launches
HCM promotional features
Promotion
Performance Health Systems, manufacturer of Power Plate, has a new CEO, with an ambitious vision for the company
HCM promotional features
Sponsored
The industry is embracing consumer-facing tech. Now it’s time to streamline back-of-house systems with Orbit4, says Daniel Jones
HCM promotional features
HCM magazine
Collaborations with the medical profession and greater aspirations around wellbeing are creating a need for more experts in our sector. It’s time to reboot our thinking around the workforce
HCM magazine
Small improvements to sleep, diet and physical activity have major benefits for the heart, according to new research from the University of Sydney
HCM magazine
As the entrepreneur who started Wexer, Fresh Fitness, Fitness DK and Repeat, as well as being a former elite athlete, Rasmus Ingerslev’s life looked perfect from the outside, but onthe inside it was a different story. He talks to Kath Hudson about healing old wounds
HCM magazine
For every member with a tripod and a big following, there are others irritated at the way equipment is being hogged or wary they’ll be in the background on someone’s Insta feed. Do influencers offer valuable, free marketing or are they just a nuisance? Kath Hudson finds out how operators are responding
HCM magazine
Raphael Cuomo explores the powerful link between addiction, health and behaviour change
Opinion
promotion
Strength training has moved from the margins to the mainstream.
Opinion: Building smarter strength spaces for today’s operators
Featured supplier news
Featured supplier news: Supporting long-term health: why whole body vibration belongs in clinical settings
As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay active, independent and feeling good for longer.
Featured supplier news
Featured supplier news: Elevate 2026 to mark 10-year anniversary with biggest ever waterfront drinks reception
Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming the event’s largest-ever drinks reception as registrations continue to run more than 10% ahead of last year.
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
ukactive press release: Are they Fit for Office? UK Active and Technogym throw down the gauntlet to MPs
Hundreds of staff, MPs and Peers from across Westminster have signed up for the Fit for Office parliamentary physical activity challenge, which takes place throughout June and is hosted by ukactive and Technogym.
Featured press releases
Innerva press release: Lex Leisure’s power-assisted exercise suite smashes targets in record time
Crook Log Leisure Centre has more than doubled the membership target for its new power- assisted exercise suite in less than six months.
Directory
Fitness tracking platform
SpiviTech: Fitness tracking platform
Spa and beauty equipment
Living Earth Crafts: Spa and beauty equipment
Lockers
Crown Sports Lockers: Lockers
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Hot tubs
MSpa International Ltd: Hot tubs
Industrial washing machines
Miele Company Limited: Industrial washing machines
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
13-13 Jun 2026
Worldwide, Various,
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
Diary dates
Gold company profile

Absolute Performance

About us   |   Contact us   |  Company blog
Absolute Performance is one of the UK’s leading gym design and installation companies. We install and enhance spaces within commercial properties, home gyms, educational settings, elite sports, and military settings. Our passion, expertise, and outstanding customer service are just a few of the reasons we have been a trusted supplier to Team GB since the 2016 Rio de Janeiro Olympics.
Find out more about Absolute Performance here...
Absolute Performance: News and press releases
06 May 2026
Absolute Performance, a Cardiff-based business that designs and installs bespoke strength and conditioning facilities, is thrilled to announce the launch of its new outlet store.
13 Nov 2025
Cardiff-based gym design and installation company, Absolute Performance, has been awarded the contract to design, supply, and install strength and conditioning facilities for Team GB at the Milano Cortina 2026 Winter Olympics.
08 Sep 2025
Cardiff-based elite gym design and installation specialists, Absolute Performance, have unveiled a striking brand refresh — a confident evolution that mirrors the company’s dynamic growth, unwavering values, and expanding portfolio of high-calibre, high-performance projects.
13 Jun 2025
Cardiff-based Absolute Performance, superior gym design and installation specialist, proudly announces the addition of the Half Human commercial range to its product catalogue.
10 Apr 2025
Absolute Performance, the elite gym design and installation company, is making waves with its latest partnership: teaming up with Taekwondo sensation and Olympic silver medallist Caden Cunningham.
19 Apr 2024
Absolute Performance, the elite gym design and installation company, is thrilled to announce the continuation of its partnership with multi-medal-winning Team GB olympian Nekoda Smythe- Davis.
26 Mar 2024
Absolute Performance, a leading provider of gym design, installation and strength and conditioning equipment and Athlete Academy, a highly respected name in the fitness and performance education space, have announced a partnership to offer a range of strength and conditioning professional study programmes.
15 Feb 2024
Cardiff-based gym design and installation company, Absolute Performance, has been awarded the contract to design, supply and install three gyms for Team GB for the 2024 games in Paris.
12 Feb 2015
Absolute Performance has provided strength and conditioning equipment for new gyms at two education establishments in Yorkshire.
22 May 2014
Since its initial introduction in 2000, the CrossFit concept has grown in prominence with a dedicated following taking up the workout across the UK, however, can the idea be translated for the mass market?
FITNESS-KIT: Absolutely branded
07 May 2014
Functional equipment specialist Absolute Performance has seen a huge growth in the number of facilities wanting customised branding, says managing director Tony Buchanan.
08 Apr 2013
The longstanding partnership between Saracens and Absolute Performance continues with the Saracens’ move to the newly built Allianz Park.
Absolute Performance: featured in our publications
Strength: Show of force
Health Club Management 2026 issue 5
Strength training is evolving, driven by changing consumer preferences. Julie Cramer talks to innovators about how their products are meeting this demand
Specifier: Making space
Health Club Management 2026 issue 4
Designing multi-functional spaces can lead to fewer bottlenecks at peak times. Julie Cramer investigates the latest kit and inspiring installations
Health Club Management 2026 issue 4
Julie Cramer highlights recent health club flooring upgrades, as top suppliers give their advice
Strength: Strong moves
Health Club Management 2025 issue 11
The world of strength training is evolving at a rapid pace, driven by robust consumer demand. Juile Cramer speaks to suppliers about their latest launches
Health Club Management 2025 issue 10
Julie Cramer looks at gym projects where the combination of expert-led design and functionality have elevated the space to a new level
Specifier: Show of strength
Health Club Management 2025 issue 5
With the popularity of strength and resistance training driving change on the gym floor, Julie Cramer asks suppliers what innovations they’re bringing to market
Health Club Management 2025 issue 4
How are fitness equipment and product manufacturers managing sustainability, and helping clients do the same? Julie Cramer asks key suppliers
Specifier: Great coverage
Health Club Management 2025 issue 2
With a vast selection of flooring types and designs on offer, how can operators ensure they make the right selection? asks Julie Cramer
Strength training: Access all areas
Health Club Management 2024 issue 11
We talk to strength suppliers about making the gym floor accessible and enjoyable for all
Health Club Management 2024 issue 7
Steph Eaves asks suppliers how increased interest in strength training is changing the focus of their businesses
Health Club Management 2024 issue 1
The right storage can transform the flow and feel of your training spaces and the user experience. Steph Eaves asks the experts for their most creative solutions
About Absolute Performance
Team GB S&C gym, Tokyo 2020 / Absolute Performance
England Rugby S&C gym / Absolute Performance
St Georges Weybridge School / Absolute Performance
About us
Absolute Performance is one of the UK’s leading gym design and installation companies. We install and enhance spaces within commercial properties, home gyms, educational settings, elite sports, and military settings. Our passion, expertise, and outstanding customer service are just a few of the reasons we have been a trusted supplier to Team GB since the 2016 Rio de Janeiro Olympics.

As experts in our field, we design high-performance strength and conditioning facilities that enhance performance and inspire confidence. Each build is delivered with expertise and accuracy from the ground up. Our flooring is carefully planned, expertly installed, and can be customised to carry the logos and crests that give each gym a unique identity. We are the sole UK distributor for some of the best-known and high-performing strength and conditioning products, including our own brand range, which matches these standards.

We have been a trusted partner of Team GB for the last three Olympic cycles, demonstrating our work at the highest levels of performance sport. We believe in long-term durability that will deliver for years to come. Coupling this with our rigorous quality standards has also seen us complete high-profile installations for Newcastle United, Cambridge University, Monmouth School, and England Rugby.

We’re the only UK distributors of Kingsbox racks and rigs, built for athletes, trainers, and fitness enthusiasts who demand more from their equipment. We are the official distributors of DC Blocks, the original, 100% recycled, stackable, virtually indestructible weightlifting blocks. We continue to hold official UK distributor status for Werksan IWF Accredited equipment. We also provide UKSCA-accredited S&C Diploma courses for personal trainers through our partnership with Athlete Academy..

Product range and services
Whether you’re an experienced gym manager, S&C coach, performance director or have aspirations to create a home training space, we will guide you through the process from specification to installation.

We follow a five-step plan of action for every project, working with customers to achieve their goals:

1. Consult - We talk to you about the people who will be using your facility, the type of training they love, your budget, your expectations and your long-term plans.
We follow a five-step plan of action for every project, guiding and working with customers along the way to achieve their goals:
Ask us questions, test our knowledge, it’s the way we start every project.

2. Advise - We’ll recommend the right equipment, whether it’s heavy-duty and functional, or kit that scientifically tests and measures performance. We’ll show you a look and feel for your space and the flow of equipment to really inspire users and unite squads.

3. Design - Our designs incorporate every aspect of the space, making the very best use of the area. We’ll create the ideal place for users with individual and team goals to train side by side. You’ll get to experience the look and feel of your facility via a 3D walk-through that will bring your vision to life.

4. Install - Our installation team will be involved in your project from beginning to end, so they’ll know exactly what the end result will be. From laying the floor, to positioning the equipment, every aspect will be handled by professionals.

5. Support - Becoming an AP customer means you’re part of our family and we’ll support you before, during and after your project. If you need advice on a piece of equipment or how to further develop your facility we’re on hand to give honest, expert support.


case study: NEWCASTLE UNITED
Nick Grantham, Head of Strength and Conditioning at Newcastle United FC, approached Absolute Performance to provide the club with a training facility worthy of a premiership football team.

"Creating a high-performance training space within the constraints of an existing building is a challenging process”, said Nick. “Having worked with Absolute Performance on previous projects I knew they were a company that could deliver my vision. I wanted to work with a company that could take the existing space and develop something that was truly world class.

"It was important for me to work with a company that could source every piece of kit, from flooring and racks to performance-grade cardiovascular equipment and strength diagnostic tools. Their attention to detail meant we were able to deliver a high-performance space that will play an important part in the physical preparation of the first team players
".

Designing an elite facility takes time and focus with the coaches involved to ensure that the solutions are precisely tailored and robust enough to serve the club for years to come.

Following Nick’s precise requirements, the AP design team created a facility that not only fulfilled the club’s needs, but stood solidly within budget.

We laid flooring solution that gave NUFC over 200sqm of AP Heavy Duty 40mm flooring along with an additional 40sqm of AP Evolution artificial turf. This provided a large area hardy enough to withstand the rigours of the repetitive dropping with a seamless transition into turf area for sled work, sprint training and specific drills.

Elite-level training requires elite-level equipment. Legend fitness racks, a smith press, functional trainer and pro glute ham machines were all laid out for optimal performance. A powerful range of cardio equipment and Absolute Performance accessories were included and the project was with NUFC branded Werksan Olympic plates.
case study: HARDENHUISH SCHOOL
Hardenhuish School had an ageing, traditional gym hall that was ideal for re-purposing as a modern, safe and effective strength and conditioning facility for students and the wider public to enjoy. This project involved a complete renovation of the gym hall, including the installation of new flooring and equipment.

WOW FACTOR
The renovated space now features a striking red turf sled track, which is the centrepiece of the facility, three Werksan Power Rack weightlifting stations, Olympic standard bars, hex bars and bumper plates and a range of APEX dumbbells, kettlebells, and Powerbag sandbags.

Cardio equipment has also been installed, including four SkiErg machines, rowers, and bikes. Storage solutions have been put in place to keep the equipment safe, stored, and off the floor.

To finish things off, the facility has been kitted out with a range of premium accessories to enhance the workout experience.

OVERCOMING CHALLENGES
The main challenge of the project was to create a modern strength and conditioning facility while maintaining the character of the original space. The huge area has been successfully segmented into logical areas to accommodate different types of exercise. Delivery to site required a considerable amount of manual handling due to the location of the gym hall within the school, but it was nothing the AP installation team weren’t used to.

END RESULT
The new strength and conditioning facility has exceeded the school’s expectations. What was once a neglected area has become a real focal point not only for the Physical Education Department but for the whole school.

Luke Brailey, Curriculum Lead for PE at Hardenhuish commented: “The students are blown away by the space. The wow factor on their faces when they walk through and see it, first of all, is amazing. This project is going to enable us to teach amazing lessons”.
case study: A gym space to worship
Our most unusual gym location to date, this grade II listed building near Bolton is an absolutely stunning space. Beautifully lit with stained glass windows, it retains many of its impressive original features that date back to 1863.

It’s the unique setting that makes this installation so special. The gym is accessed via the church grounds and graveyard, which forges a distinctive atmosphere and memorable experience. Inside, the high, arched ceilings create a sense of spaciousness, while the impressive architecture makes this former church one of the most characterful projects we’ve been involved with.

This isn’t just another gym installation. It’s a resurrection. And we are delighted that our client chose to partner with us, from concept to creation and beyond.

The vision
Our client had a clear vision: create a stand-out gym space to accommodate a wide range of activities, while staying true to the building’s identity and preserving its unique character.

Our customer wanted to create something truly meaningful — a memorable space, with great kit, that would keep clients coming back. And, as this is a brand-new business, they required more than installation – they needed expertise, guidance and a reliable partner to walk alongside them at every stage.

We supported from day one – helping define the brief, advising on structural requirements, and designing a space that could evolve with the business. From concept and planning, to layout, specification, installation and final commissioning, we made sure nothing was left to chance.

Great spaces deserve great support, so our commitment doesn’t end when the tools are packed away. We’re here to help long after opening day – listening, leading, and showing up. Because when we say beyond the build, we mean it.

The equipment: built to perform
Our gym spaces are designed to inspire and built to perform!

Downstairs, the strength and conditioning area was kitted out with commercial-grade equipment built for performance and endurance. A KingsBox custom CX-37 rack forms the centrepiece, with integrated storage that maximises the training area. Alongside this, a Smith Machine, dual cable stations and fixed strength equipment create a complete training solution. A branded turf sled track runs across the gym floor, bringing dynamic movement to the space.

Around the original organ, fixed stations were placed to complement the building’s unique features – with custom plyo boxes, branded platforms and rack backboards adding a premium, professional finish. Upstairs, a dedicated reformer Pilates studio sits beneath vaulted ceilings – equipped with 10 reformers, full-height mirrors and acoustic flooring.

All equipment is built for durability and daily commercial use, with every rack joint and weld backed by a lifetime warranty. We specified 40mm flooring throughout to preserve the integrity of the building while minimising impact and noise. The KingsBox system allows for future additions, because this space is built to adapt as the business grows.

The result: a new religion
This project is a powerful example of what’s possible when vision and experience come together. Together, we turned an underused building into a standout fitness destination – one that’s already making waves in the local community.

But our role goes far deeper than supply and fit. We work collaboratively, bring ideas to life, and offer continued support to help businesses thrive. We don’t just deliver what’s asked — we ask what’s possible.

By understanding the purpose behind the project and shaping the solution around it, we help clients maximise potential, performance and long-term value. And because we’re in it for the long haul, we’ll be here whenever advice, updates or future changes are needed.

This is more than installation. This is partnership.
Absolute Performance
Tel: 02920 362 664
Address: Unit 19 Waterside Business Park, Lamby Way, Cardiff, CF3 2ET, Wales
Tony Buchanan, owner
Absolute Performance video gallery:
Key personnel
Tony Buchanan, owner
Sian Buchanan, owner
Key customers
We support a variety of customers across the UK and further afield in several sectors.
Plans for the next 12 months
2026 marks another transformative year for AP, defined by powerful new partnerships, products, and performance-driven projects.

Designed to inspire, our product range continues to grow and evolve as our work with KingsBox brings some of Europe’s best racks and rigs to the UK market. Our partnership with Team GB continues, as this year we collaborate on our first Winter Olympics. The Absolute Performance team couldn’t be prouder to have been chosen to design and install a strength and conditioning facility for the incredible athletes competing in the 2026 games in Milano, Cortina.

This year, we are undertaking some exciting new projects that will see us break new ground, literally! With full project design, planning, management, construction, and fit-out, we are now able to construct the building, as well as install the gym inside, ideal for those who have limited internal space.
Testimonial
"Delivering three elite performance gyms across Paris in a short time frame is no mean feat, but we know Absolute Performance is up to the challenge. They’ve proven their expertise, service, and quality working with Team GB at the last two Olympic Games in Rio and Tokyo, and I have every confidence that Paris 2024 will be even better”

– Greg Retter, head of performance services, Team GB
Testimonial
"I would recommend Absolute Performance. They’ve done exactly what they said they were going to do. They’ve delivered on everything they promised but not only that, they’ve done it in a friendly way, they’ve done it in a supportive way. Nothing was too much trouble".

– Luke Brailey, curriculum lead for PE, Hardenhuish School
Testimonial
"The AP team also took a no-nonsense approach, with no extra fluff or pressure to add pieces of equipment which we weren’t looking to include. They grasped what we were looking to do with the open, natural feel, whilst wanting the premium equipment when it came to Olympic lifting and strength and conditioning equipment".

– Robbie Johnson, Stone Personal Training.
Search news, features & products:
Find a supplier:
Leaderboard
Leaderboard
We Work Well Events
We Work Well Events
Partner sites