Gold company profile

Absolute Performance
Absolute Performance is one of the UK’s leading gym design and installation companies. We install and enhance spaces within commercial properties, home gyms, educational settings, elite sports, and military settings. Our passion, expertise, and outstanding customer service are just a few of the reasons we have been a trusted supplier to Team GB since the 2016 Rio de Janeiro Olympics.
Find out more about Absolute Performance here...
Find out more about Absolute Performance here...
Absolute Performance: News and press releases
PRESS RELEASE: Absolute Performance launches new outlet store to offer industry-leading fitness equipment at warehouse prices.
06 May 2026
Absolute Performance, a Cardiff-based business that designs and installs bespoke strength
and conditioning facilities, is thrilled to announce the launch of its new outlet store.
13 Nov 2025
Cardiff-based gym design and installation company, Absolute Performance, has been awarded
the contract to design, supply, and install strength and conditioning facilities for Team
GB at the Milano Cortina 2026 Winter Olympics.
08 Sep 2025
Cardiff-based elite gym design and installation specialists, Absolute Performance, have
unveiled a striking brand refresh — a confident evolution that mirrors the company’s dynamic
growth, unwavering values, and expanding portfolio of high-calibre, high-performance
projects.
PRESS RELEASE: Absolute Performance launches game-changing Half Human range
13 Jun 2025
Cardiff-based Absolute Performance, superior gym design and installation specialist, proudly
announces the addition of the Half Human commercial range to its product catalogue.
10 Apr 2025
Absolute Performance, the elite gym design and installation company, is making waves with its
latest partnership: teaming up with Taekwondo sensation and Olympic silver medallist Caden
Cunningham.
19 Apr 2024
Absolute Performance, the elite gym design and installation company, is thrilled to announce
the continuation of its partnership with multi-medal-winning Team GB olympian Nekoda Smythe-
Davis.
PRESS RELEASE: Absolute Performance and Athlete Academy launch strength and conditioning education partnership
26 Mar 2024
Absolute Performance, a leading provider of gym design, installation and strength and
conditioning equipment and Athlete Academy, a highly respected name in the fitness and
performance education space, have announced a partnership to offer a range of strength and
conditioning professional study programmes.
15 Feb 2024
Cardiff-based gym design and installation company, Absolute Performance, has been awarded
the contract to design, supply and install three gyms for Team GB for the 2024 games in
Paris.
FITNESS-KIT: Student gyms are going from strength to strength
12 Feb 2015
Absolute Performance has provided strength and
conditioning equipment for new gyms at two education
establishments in Yorkshire.
22 May 2014
Since its initial introduction in 2000, the CrossFit concept has grown in
prominence with a dedicated following taking up the workout across the UK,
however, can the idea be translated for the mass market?
FITNESS-KIT: Absolutely branded
07 May 2014
Functional equipment specialist Absolute Performance has
seen a huge growth in the number of facilities wanting
customised branding, says managing director Tony
Buchanan.
FITNESS-KIT: Saracens chose Absolute Performance for training
08 Apr 2013
The longstanding partnership between Saracens and
Absolute Performance continues with the Saracens’ move
to the newly built Allianz Park.
Absolute Performance: featured in our publications
Strength: Show of force
Health Club Management 2026 issue 5
Strength training is evolving,
driven by changing consumer
preferences. Julie Cramer talks
to innovators about how their
products are meeting this demand
Specifier: Making space
Health Club Management 2026 issue 4
Designing multi-functional
spaces can lead to
fewer bottlenecks at
peak times. Julie Cramer
investigates the latest kit
and inspiring installations
Specifier: Strong foundations
Health Club Management 2026 issue 4
Julie Cramer highlights
recent health club flooring
upgrades, as top suppliers
give their advice
Strength: Strong moves
Health Club Management 2025 issue 11
The world of strength training is evolving at a rapid
pace, driven by robust consumer demand. Juile Cramer
speaks to suppliers about their latest launches
Concepts : Design for success
Health Club Management 2025 issue 10
Julie Cramer looks at
gym projects where
the combination of
expert-led design
and functionality
have elevated the
space to a new level
Specifier: Show of strength
Health Club Management 2025 issue 5
With the popularity of strength and resistance training
driving change on the gym floor, Julie Cramer asks
suppliers what innovations they’re bringing to market
Green: Environmental factors
Health Club Management 2025 issue 4
How are fitness equipment and
product manufacturers managing
sustainability, and helping clients do the
same? Julie Cramer asks key suppliers
Specifier: Great coverage
Health Club Management 2025 issue 2
With a vast selection of flooring
types and designs on offer, how can
operators ensure they make the
right selection? asks Julie Cramer
Strength training: Access all areas
Health Club Management 2024 issue 11
We talk to strength suppliers about making
the gym floor accessible and enjoyable for all
Specifier: Stronger than ever
Health Club Management 2024 issue 7
Steph Eaves asks suppliers
how increased interest in
strength training is changing
the focus of their businesses
Gym floor: Everything in its place
Health Club Management 2024 issue 1
The right storage can transform the flow and feel of your training spaces and the user experience. Steph Eaves asks the experts for their most creative solutions
About Absolute Performance
Absolute Performance is one of the UK’s leading gym design and installation companies. We install and enhance spaces within commercial properties, home gyms, educational settings, elite sports, and military settings. Our passion, expertise, and outstanding customer service are just a few of the reasons we have been a trusted supplier to Team GB since the 2016 Rio de Janeiro Olympics.
As experts in our field, we design high-performance strength and conditioning facilities that enhance performance and inspire confidence. Each build is delivered with expertise and accuracy from the ground up. Our flooring is carefully planned, expertly installed, and can be customised to carry the logos and crests that give each gym a unique identity. We are the sole UK distributor for some of the best-known and high-performing strength and conditioning products, including our own brand range, which matches these standards.
We have been a trusted partner of Team GB for the last three Olympic cycles, demonstrating our work at the highest levels of performance sport. We believe in long-term durability that will deliver for years to come. Coupling this with our rigorous quality standards has also seen us complete high-profile installations for Newcastle United, Cambridge University, Monmouth School, and England Rugby.
We’re the only UK distributors of Kingsbox racks and rigs, built for athletes, trainers, and fitness enthusiasts who demand more from their equipment. We are the official distributors of DC Blocks, the original, 100% recycled, stackable, virtually indestructible weightlifting blocks. We continue to hold official UK distributor status for Werksan IWF Accredited equipment. We also provide UKSCA-accredited S&C Diploma courses for personal trainers through our partnership with Athlete Academy..
Product range and services
Whether you’re an experienced gym manager, S&C coach, performance director or have aspirations to create a home training space, we will guide you through the process from specification to installation.
We follow a five-step plan of action for every project, working with customers to achieve their goals:
1. Consult - We talk to you about the people who will be using your facility, the type of training they love, your budget, your expectations and your long-term plans.
We follow a five-step plan of action for every project, guiding and working with customers along the way to achieve their goals:
Ask us questions, test our knowledge, it’s the way we start every project.
2. Advise - We’ll recommend the right equipment, whether it’s heavy-duty and functional, or kit that scientifically tests and measures performance. We’ll show you a look and feel for your space and the flow of equipment to really inspire users and unite squads.
3. Design - Our designs incorporate every aspect of the space, making the very best use of the area. We’ll create the ideal place for users with individual and team goals to train side by side. You’ll get to experience the look and feel of your facility via a 3D walk-through that will bring your vision to life.
4. Install - Our installation team will be involved in your project from beginning to end, so they’ll know exactly what the end result will be. From laying the floor, to positioning the equipment, every aspect will be handled by professionals.
5. Support - Becoming an AP customer means you’re part of our family and we’ll support you before, during and after your project. If you need advice on a piece of equipment or how to further develop your facility we’re on hand to give honest, expert support.
case study: NEWCASTLE UNITED
Nick Grantham, Head of Strength and Conditioning at Newcastle United FC, approached Absolute Performance to provide the club with a training facility worthy of a premiership football team.
"Creating a high-performance training space within the constraints of an existing building is a challenging process”, said Nick. “Having worked with Absolute Performance on previous projects I knew they were a company that could deliver my vision. I wanted to work with a company that could take the existing space and develop something that was truly world class.
"It was important for me to work with a company that could source every piece of kit, from flooring and racks to performance-grade cardiovascular equipment and strength diagnostic tools. Their attention to detail meant we were able to deliver a high-performance space that will play an important part in the physical preparation of the first team players".
Designing an elite facility takes time and focus with the coaches involved to ensure that the solutions are precisely tailored and robust enough to serve the club for years to come.
Following Nick’s precise requirements, the AP design team created a facility that not only fulfilled the club’s needs, but stood solidly within budget.
We laid flooring solution that gave NUFC over 200sqm of AP Heavy Duty 40mm flooring along with an additional 40sqm of AP Evolution artificial turf. This provided a large area hardy enough to withstand the rigours of the repetitive dropping with a seamless transition into turf area for sled work, sprint training and specific drills.
Elite-level training requires elite-level equipment. Legend fitness racks, a smith press, functional trainer and pro glute ham machines were all laid out for optimal performance. A powerful range of cardio equipment and Absolute Performance accessories were included and the project was with NUFC branded Werksan Olympic plates.
"Creating a high-performance training space within the constraints of an existing building is a challenging process”, said Nick. “Having worked with Absolute Performance on previous projects I knew they were a company that could deliver my vision. I wanted to work with a company that could take the existing space and develop something that was truly world class.
"It was important for me to work with a company that could source every piece of kit, from flooring and racks to performance-grade cardiovascular equipment and strength diagnostic tools. Their attention to detail meant we were able to deliver a high-performance space that will play an important part in the physical preparation of the first team players".
Designing an elite facility takes time and focus with the coaches involved to ensure that the solutions are precisely tailored and robust enough to serve the club for years to come.
Following Nick’s precise requirements, the AP design team created a facility that not only fulfilled the club’s needs, but stood solidly within budget.
We laid flooring solution that gave NUFC over 200sqm of AP Heavy Duty 40mm flooring along with an additional 40sqm of AP Evolution artificial turf. This provided a large area hardy enough to withstand the rigours of the repetitive dropping with a seamless transition into turf area for sled work, sprint training and specific drills.
Elite-level training requires elite-level equipment. Legend fitness racks, a smith press, functional trainer and pro glute ham machines were all laid out for optimal performance. A powerful range of cardio equipment and Absolute Performance accessories were included and the project was with NUFC branded Werksan Olympic plates.
case study: HARDENHUISH SCHOOL
Hardenhuish School had an ageing, traditional gym hall that was ideal for re-purposing as a modern, safe and effective strength and conditioning facility for students and the wider public to enjoy. This project involved a complete renovation of the gym hall, including the installation of new flooring and equipment.
WOW FACTOR
The renovated space now features a striking red turf sled track, which is the centrepiece of the facility, three Werksan Power Rack weightlifting stations, Olympic standard bars, hex bars and bumper plates and a range of APEX dumbbells, kettlebells, and Powerbag sandbags.
Cardio equipment has also been installed, including four SkiErg machines, rowers, and bikes. Storage solutions have been put in place to keep the equipment safe, stored, and off the floor.
To finish things off, the facility has been kitted out with a range of premium accessories to enhance the workout experience.
OVERCOMING CHALLENGES
The main challenge of the project was to create a modern strength and conditioning facility while maintaining the character of the original space. The huge area has been successfully segmented into logical areas to accommodate different types of exercise. Delivery to site required a considerable amount of manual handling due to the location of the gym hall within the school, but it was nothing the AP installation team weren’t used to.
END RESULT
The new strength and conditioning facility has exceeded the school’s expectations. What was once a neglected area has become a real focal point not only for the Physical Education Department but for the whole school.
Luke Brailey, Curriculum Lead for PE at Hardenhuish commented: “The students are blown away by the space. The wow factor on their faces when they walk through and see it, first of all, is amazing. This project is going to enable us to teach amazing lessons”.
WOW FACTOR
The renovated space now features a striking red turf sled track, which is the centrepiece of the facility, three Werksan Power Rack weightlifting stations, Olympic standard bars, hex bars and bumper plates and a range of APEX dumbbells, kettlebells, and Powerbag sandbags.
Cardio equipment has also been installed, including four SkiErg machines, rowers, and bikes. Storage solutions have been put in place to keep the equipment safe, stored, and off the floor.
To finish things off, the facility has been kitted out with a range of premium accessories to enhance the workout experience.
OVERCOMING CHALLENGES
The main challenge of the project was to create a modern strength and conditioning facility while maintaining the character of the original space. The huge area has been successfully segmented into logical areas to accommodate different types of exercise. Delivery to site required a considerable amount of manual handling due to the location of the gym hall within the school, but it was nothing the AP installation team weren’t used to.
END RESULT
The new strength and conditioning facility has exceeded the school’s expectations. What was once a neglected area has become a real focal point not only for the Physical Education Department but for the whole school.
Luke Brailey, Curriculum Lead for PE at Hardenhuish commented: “The students are blown away by the space. The wow factor on their faces when they walk through and see it, first of all, is amazing. This project is going to enable us to teach amazing lessons”.
case study: A gym space to worship
Our most unusual gym location to date, this grade II listed building near Bolton is an absolutely stunning space. Beautifully lit with stained glass windows, it retains many of its impressive original features that date back to 1863.
It’s the unique setting that makes this installation so special. The gym is accessed via the church grounds and graveyard, which forges a distinctive atmosphere and memorable experience. Inside, the high, arched ceilings create a sense of spaciousness, while the impressive architecture makes this former church one of the most characterful projects we’ve been involved with.
This isn’t just another gym installation. It’s a resurrection. And we are delighted that our client chose to partner with us, from concept to creation and beyond.
The vision
Our client had a clear vision: create a stand-out gym space to accommodate a wide range of activities, while staying true to the building’s identity and preserving its unique character.
Our customer wanted to create something truly meaningful — a memorable space, with great kit, that would keep clients coming back. And, as this is a brand-new business, they required more than installation – they needed expertise, guidance and a reliable partner to walk alongside them at every stage.
We supported from day one – helping define the brief, advising on structural requirements, and designing a space that could evolve with the business. From concept and planning, to layout, specification, installation and final commissioning, we made sure nothing was left to chance.
Great spaces deserve great support, so our commitment doesn’t end when the tools are packed away. We’re here to help long after opening day – listening, leading, and showing up. Because when we say beyond the build, we mean it.
The equipment: built to perform
Our gym spaces are designed to inspire and built to perform!
Downstairs, the strength and conditioning area was kitted out with commercial-grade equipment built for performance and endurance. A KingsBox custom CX-37 rack forms the centrepiece, with integrated storage that maximises the training area. Alongside this, a Smith Machine, dual cable stations and fixed strength equipment create a complete training solution. A branded turf sled track runs across the gym floor, bringing dynamic movement to the space.
Around the original organ, fixed stations were placed to complement the building’s unique features – with custom plyo boxes, branded platforms and rack backboards adding a premium, professional finish. Upstairs, a dedicated reformer Pilates studio sits beneath vaulted ceilings – equipped with 10 reformers, full-height mirrors and acoustic flooring.
All equipment is built for durability and daily commercial use, with every rack joint and weld backed by a lifetime warranty. We specified 40mm flooring throughout to preserve the integrity of the building while minimising impact and noise. The KingsBox system allows for future additions, because this space is built to adapt as the business grows.
The result: a new religion
This project is a powerful example of what’s possible when vision and experience come together. Together, we turned an underused building into a standout fitness destination – one that’s already making waves in the local community.
But our role goes far deeper than supply and fit. We work collaboratively, bring ideas to life, and offer continued support to help businesses thrive. We don’t just deliver what’s asked — we ask what’s possible.
By understanding the purpose behind the project and shaping the solution around it, we help clients maximise potential, performance and long-term value. And because we’re in it for the long haul, we’ll be here whenever advice, updates or future changes are needed.
This is more than installation. This is partnership.
It’s the unique setting that makes this installation so special. The gym is accessed via the church grounds and graveyard, which forges a distinctive atmosphere and memorable experience. Inside, the high, arched ceilings create a sense of spaciousness, while the impressive architecture makes this former church one of the most characterful projects we’ve been involved with.
This isn’t just another gym installation. It’s a resurrection. And we are delighted that our client chose to partner with us, from concept to creation and beyond.
The vision
Our client had a clear vision: create a stand-out gym space to accommodate a wide range of activities, while staying true to the building’s identity and preserving its unique character.
Our customer wanted to create something truly meaningful — a memorable space, with great kit, that would keep clients coming back. And, as this is a brand-new business, they required more than installation – they needed expertise, guidance and a reliable partner to walk alongside them at every stage.
We supported from day one – helping define the brief, advising on structural requirements, and designing a space that could evolve with the business. From concept and planning, to layout, specification, installation and final commissioning, we made sure nothing was left to chance.
Great spaces deserve great support, so our commitment doesn’t end when the tools are packed away. We’re here to help long after opening day – listening, leading, and showing up. Because when we say beyond the build, we mean it.
The equipment: built to perform
Our gym spaces are designed to inspire and built to perform!
Downstairs, the strength and conditioning area was kitted out with commercial-grade equipment built for performance and endurance. A KingsBox custom CX-37 rack forms the centrepiece, with integrated storage that maximises the training area. Alongside this, a Smith Machine, dual cable stations and fixed strength equipment create a complete training solution. A branded turf sled track runs across the gym floor, bringing dynamic movement to the space.
Around the original organ, fixed stations were placed to complement the building’s unique features – with custom plyo boxes, branded platforms and rack backboards adding a premium, professional finish. Upstairs, a dedicated reformer Pilates studio sits beneath vaulted ceilings – equipped with 10 reformers, full-height mirrors and acoustic flooring.
All equipment is built for durability and daily commercial use, with every rack joint and weld backed by a lifetime warranty. We specified 40mm flooring throughout to preserve the integrity of the building while minimising impact and noise. The KingsBox system allows for future additions, because this space is built to adapt as the business grows.
The result: a new religion
This project is a powerful example of what’s possible when vision and experience come together. Together, we turned an underused building into a standout fitness destination – one that’s already making waves in the local community.
But our role goes far deeper than supply and fit. We work collaboratively, bring ideas to life, and offer continued support to help businesses thrive. We don’t just deliver what’s asked — we ask what’s possible.
By understanding the purpose behind the project and shaping the solution around it, we help clients maximise potential, performance and long-term value. And because we’re in it for the long haul, we’ll be here whenever advice, updates or future changes are needed.
This is more than installation. This is partnership.
Absolute Performance
Tel: 02920 362 664
Email: [email protected]
Address:
Unit 19 Waterside Business Park,
Lamby Way,
Cardiff,
CF3 2ET,
Wales

Tony Buchanan, owner
Absolute Performance video gallery:
Key personnel
Tony Buchanan, owner
Sian Buchanan, owner
Sian Buchanan, owner
Key customers
We support a variety of customers across
the UK and further afield in several sectors.
Plans for the next 12 months
2026 marks another transformative year for AP, defined by powerful new partnerships, products, and performance-driven projects.
Designed to inspire, our product range continues to grow and evolve as our work with KingsBox brings some of Europe’s best racks and rigs to the UK market. Our partnership with Team GB continues, as this year we collaborate on our first Winter Olympics. The Absolute Performance team couldn’t be prouder to have been chosen to design and install a strength and conditioning facility for the incredible athletes competing in the 2026 games in Milano, Cortina.
This year, we are undertaking some exciting new projects that will see us break new ground, literally! With full project design, planning, management, construction, and fit-out, we are now able to construct the building, as well as install the gym inside, ideal for those who have limited internal space.
Designed to inspire, our product range continues to grow and evolve as our work with KingsBox brings some of Europe’s best racks and rigs to the UK market. Our partnership with Team GB continues, as this year we collaborate on our first Winter Olympics. The Absolute Performance team couldn’t be prouder to have been chosen to design and install a strength and conditioning facility for the incredible athletes competing in the 2026 games in Milano, Cortina.
This year, we are undertaking some exciting new projects that will see us break new ground, literally! With full project design, planning, management, construction, and fit-out, we are now able to construct the building, as well as install the gym inside, ideal for those who have limited internal space.
Testimonial
"Delivering three elite performance gyms across Paris in a short time frame is no mean feat, but we know Absolute Performance is up to the challenge. They’ve proven their expertise, service, and quality working with Team GB at the last two Olympic Games in Rio and Tokyo, and I have every confidence that Paris 2024 will be even better”
– Greg Retter, head of performance services, Team GB
– Greg Retter, head of performance services, Team GB
Testimonial
"I would recommend Absolute Performance. They’ve done exactly what they said they were going to do. They’ve delivered on everything they promised but not only that, they’ve done it in a friendly way, they’ve done it in a supportive way. Nothing was too much trouble".
– Luke Brailey, curriculum lead for PE, Hardenhuish School
– Luke Brailey, curriculum lead for PE, Hardenhuish School
Testimonial
"The AP team also took a no-nonsense approach, with no extra fluff or pressure to add pieces of equipment which we weren’t looking to include. They grasped what we were looking to do with the open, natural feel, whilst wanting the premium equipment when it came to Olympic lifting and strength and conditioning equipment".
– Robbie Johnson, Stone Personal Training.
– Robbie Johnson, Stone Personal Training.
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