Physical Company has released its new PBX power bag, which comes embedded with an NFC tag. With multiple handles and a sturdy barrel, the bag is designed for use in circuits and boot camp style sessions, indoors and outside.

The power bag is a single piece of equipment that gym goers and athletes can use to target a range of different muscle groups. But the true innovation lies in the Near Field Communication (NFC) tag embedded in the bag.

Near Field Communication is a method of wireless data transfer that detects and then enables technology in close proximity to communicate with each other. The PBX bag tags are loaded with exercises that can be tried with the kit. When the user holds their smartphone over the tag, the information uploads so they can see the recommended range of exercises.

“At Physical Company we strive to be at the forefront of cutting edge and innovative fitness kit,” says John Halls, Physical Company managing director.

“Usually this innovation concerns the physical design, shape and materials of a given piece of kit. The PBX bag is a great design, but the addition of the NFC tag takes it to a whole new level. Not only does it give the user plenty of new ideas, it also encourages interaction with the kit and a different experience on the gym floor.”

The PBX bags come in a range of weights from 5kg to 35kg.