Product innovation
Jumping high with Maxinutrition
By Tom Walker
Team GB high jumper Steph Pywell has signed a new sponsorship deal with Maxinutrition.
Pywell, UK's highest ranked female high jumper, has signed a two year deal with the sports nutrition supplier to be an ambassador for its Maxifuel and Maxitone brands.
The Hemel Hempstead-based company will provide Pywell with individually-tailored nutritional support to complement her lifestyle, training and competition cycles in the build-up to the London 2012 Olympic Games.
Steph will join fellow Loughborough-based athlete, pole vaulter, Kate Dennison in the Maxifuel stable.
The deal was brokered by agency Macesport.
Company Details
Maximuscle (now part of GSK)
A complete sports nutrition centre offering the best nutrition plans ad sports nutritional supplements.
Address
1 Horizon Point, Swallowdale Lane, Hemel Hempstead, Hertfordshire HP2 7FZTelephone
+44 (0)1442 418500Website
www.maximuscle.comTeam GB high jumper Steph Pywell has signed a new sponsorship deal with Maxinutrition.
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