Product innovation
Energie and SHOKK join forces
The énergie Group and SHOKK have linked up to create a new youth fitness franchise product.
Based on the SHOKK youth fitness model it will be delivered by énergie Group clubs and is targeting young people aged between 5-15.
The énergie Group, formerly énergie Fitness Clubs, is reported to be the fastest growing fitness franchise business in the UK.
Set up in 2003, the company now powers 30 clubs across the country under the énergie Fitness Club and énergie Fitness for Women brands.
Over the next twelve months the company plans to expand its product offering and the launch of this new youth specific model signifies the start of this process.
Requiring an initial investment of £15,000, the product was unveiled in May and SHOKK énergie is already in talks with a dozen potential franchisees.