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Les Mills
Les Mills
Les Mills
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

Product innovation

Converting members in January has never been so simple with Volution’s new Lead Generation tool

With more information on how they became a member in the first place, the operator is better placed to map out their journey moving forward to boost their lifetime value
– Andy Hall

Volution – the leading data solutions specialist for the fitness industry – has launched a Lead Generation tool that enables operators to harness the power of mobile technology and cloud-based infrastructure to streamline sales.

Even before the pandemic, managing the prospect-to-member journey was a challenge but, in today’s landscape, it demands even more focus to avoid missing out on the 12 per cent of gym members that join in January, as identified by IHRSA.

According to a report by ClubIntel, just 10 per cent of operators globally have seen all of their members (100 per cent) return post-lockdown, meaning it’s time to break the mould of what’s been done previously and adopt a new model to ensure no stone is left unturned to acquire and maintain members.

By combining website lead capture, social media integration, and automated messaging, the Volution Lead Generation tool tracks where prospects come from, seamlessly integrating with the operator’s existing platforms and subscription software to completely manage the member sales journey.

Bespoke to each operator, its audience and goals, this makes the whole process more efficient and improves conversion rates.

“With our Lead Generation tool, operators have even more data and insights on each member because they’ve been on a seamless journey the moment they first made contact with the facility,” said Andy Hall, Volution COO.

“With more information on how they became a member in the first place, the operator is better placed to map out their journey moving forward to boost their lifetime value.”

Collating and analysing the data within the Lead Generation tool is a multi-tiered reporting system that shows both local and global sales for individual clubs and syndicates, enabling operators and their sales teams to see which lead sources produce the most traffic and are the most effective.

Aspects of the conversion journey can even be gamified to motivate sales teams, such as digital badges being earnt and lost. The “Chatterbox” badge, for example, could be awarded to the person who has made the most calls that week/month, with a different title given to the person with the best sales ratio.

For more information about how the Volution Lead Generation tool could transform your member sales, visit Volution's website.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Company Details
Volution
Our mission at volution.fit is to enable gyms and fitness centres to make the most of the wealth of proprietary data they’re currently sitting on. Our user-friendly system seamlessly integrates with existing programs to collate all company data into one place to ensure no stone is left unturned, and no opportunity is missed.
Volution – the leading data solutions specialist for the fitness industry – has launched a Lead Generation tool that enables operators to harness the power of mobile technology and cloud-based infrastructure to streamline sales.
,tec,haf
2020/THUMB346589_62691_509551.jpg

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Product innovation

Converting members in January has never been so simple with Volution’s new Lead Generation tool

With more information on how they became a member in the first place, the operator is better placed to map out their journey moving forward to boost their lifetime value
– Andy Hall

Volution – the leading data solutions specialist for the fitness industry – has launched a Lead Generation tool that enables operators to harness the power of mobile technology and cloud-based infrastructure to streamline sales.

Even before the pandemic, managing the prospect-to-member journey was a challenge but, in today’s landscape, it demands even more focus to avoid missing out on the 12 per cent of gym members that join in January, as identified by IHRSA.

According to a report by ClubIntel, just 10 per cent of operators globally have seen all of their members (100 per cent) return post-lockdown, meaning it’s time to break the mould of what’s been done previously and adopt a new model to ensure no stone is left unturned to acquire and maintain members.

By combining website lead capture, social media integration, and automated messaging, the Volution Lead Generation tool tracks where prospects come from, seamlessly integrating with the operator’s existing platforms and subscription software to completely manage the member sales journey.

Bespoke to each operator, its audience and goals, this makes the whole process more efficient and improves conversion rates.

“With our Lead Generation tool, operators have even more data and insights on each member because they’ve been on a seamless journey the moment they first made contact with the facility,” said Andy Hall, Volution COO.

“With more information on how they became a member in the first place, the operator is better placed to map out their journey moving forward to boost their lifetime value.”

Collating and analysing the data within the Lead Generation tool is a multi-tiered reporting system that shows both local and global sales for individual clubs and syndicates, enabling operators and their sales teams to see which lead sources produce the most traffic and are the most effective.

Aspects of the conversion journey can even be gamified to motivate sales teams, such as digital badges being earnt and lost. The “Chatterbox” badge, for example, could be awarded to the person who has made the most calls that week/month, with a different title given to the person with the best sales ratio.

For more information about how the Volution Lead Generation tool could transform your member sales, visit Volution's website.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Company Details
Volution
Our mission at volution.fit is to enable gyms and fitness centres to make the most of the wealth of proprietary data they’re currently sitting on. Our user-friendly system seamlessly integrates with existing programs to collate all company data into one place to ensure no stone is left unturned, and no opportunity is missed.
Volution – the leading data solutions specialist for the fitness industry – has launched a Lead Generation tool that enables operators to harness the power of mobile technology and cloud-based infrastructure to streamline sales.
,tec,haf
2020/THUMB346589_62691_509551.jpg

Product innovation

With the current pandemic and the nation becoming more focused on their own health, InBody
Safe Space, supplier of lockers and changing room solutions to the fitness and leisure industry,
Myzone is delivering free online PE lessons for families via its MZ-Remote platform, every weekday
Power Plate Pulse is a powerful yet whisper-quiet handheld targeted vibration product, designed to help
Bringing strength equipment back to basics, Pulse Fitness has launched a Classic Strength Line which
Miha Bodytec GmbH
Miha Bodytec GmbH
Core Health & Fitness is proud to have signed an exclusive supplier agreement for the
Fitness start-up, Inspace, has revealed plans to launch a new brand, website and social channels.
For over 30 years, ASPA International has designed and built high-quality spas for the hotel,
Ariston’s electric water heaters create hot water cost-effectively, ensuring gym-goers can enjoy a post-workout shower,
I started running when I was 12 years old, a skinny girl with an afro.
How Will Fitness Evolve In 2021? Uscreen is the premier video monetization platform on a
While leisure operators can generate interest and build an audience fairly easily, the challenge is
fibodo Limited
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Member engagement software provider The Retention People (TRP) has unveiled the winners of its annual
Snap Fitness franchisee, Kunal Patel, is kitting out all staff – from personal trainers to
Playfinder has launched Bookteq, a booking system aimed at increasing revenue for operators of independent
Anytime Fitness, the UK’s leading 24/7 high-spec gym operator, has partnered with Gympass to give
With the launch of 22 SERIES, a pioneering, new cardio line powered by iFit® –
Active IQ has launched its Level 3 Award in Understanding the Development and Delivery of
Functional training gym, The Shredquarters, has moved into franchising, partnering with Physical Company to support
MyZone Group Ltd
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There’s nothing quite like discovering a product that creates a huge impact in our life.
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Company profile: IONTO Health & Beauty GmbH
IONTO-COMED offers a wide range of treatment beds offering maximum flexibility and the symbiosis of ...
Supplier Showcases
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Catalogue Gallery
Click on a catalogue to view it online
Directory
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Exercise equipment
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Hydrotherapy / spa fragrances
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IFEMA, Madrid, Spain
Diary dates
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Diary dates
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Diary dates
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Les Mills
Les Mills