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FITNESS, HEALTH, WELLNESS

Product innovation

Arnold Classic UK and Panatta ink three-year sponsorship deal

In 2024, industry event Arnold Classic UK and Italian fitness and bodybuilding Panatta will take their partnership to new heights in Europe after Panatta signed a three-year presenting sponsorship contract for the event.

Arnold Schwarzenegger, famously known as "The Governator," has curated a mosaic of events bearing his name, fortified by his legion of devoted fans and a select group of corporate allies.

Scheduled for 15-17 March, the 2024 Arnold Classic UK event will be hosted in Birmingham.

Panatta says its union with the event has come as no surprise, as it’s previously endorsed and participated in Schwarzenegger multisport The Oak festivals since their inaugural editions in Columbus (Ohio) and several times in Spain.

Panatta's heritage extends across six decades, encompassing cutting-edge bodybuilding equipment, enlightening seminars, generous support for premier sports competitions and athletes worldwide, with a perpetual ardor for the world of sports.

At the expo, Panatta will showcase its collection within a 300sq m booth and a sprawling 200sq m Muscle Gym.

This will serve as an interactive hub, inviting athletes, enthusiasts and potential clients to experience firsthand the excellence in Italian sports equipment.

Furthermore, it's an opportunity to rub shoulders with leading athletes including celebrated Olympians like Ronnie Coleman (8x Mr. Olympia) and Phil Heath (7x Mr. Olympia) together with fitness models.

According to Panatta, the event promises to be an unforgettable opportunity to immerse yourself in the world of top-tier sports equipment and athletic inspiration, enjoy a workout session and hear the latest from its distinguished ambassadors.

Company Details
Panatta Srl
Born six decades ago from the passion of Rudi Panatta, the company's DNA is founded upon perfect joint biomechanics, innovative technology, high quality and Italian craftsmanship. The success of the global brand comes from its total control of the development cycle and production process of each its machines. Panatta offers one of the widest ranges of equipment on the market for all sectors, ages and training categories, with more than 2,000 colour combinations to choose from. Panatta ensures custom-made production to make each machine unique and exclusive. Those who choose Panatta decide to trust history, tradition and biomechanical excellence, made in Italy
Address
Via Madonna della Fonte 3/C, 62021 Apiro, Macerata, Italy.
Telephone
+390733 611824
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In 2024, industry event Arnold Classic UK and Italian fitness and bodybuilding Panatta will take their partnership to new heights in Europe after Panatta signed a three-year presenting sponsorship contract for the event.
2023/THUMB352259_456349_243584.jpg

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Product innovation

Arnold Classic UK and Panatta ink three-year sponsorship deal

In 2024, industry event Arnold Classic UK and Italian fitness and bodybuilding Panatta will take their partnership to new heights in Europe after Panatta signed a three-year presenting sponsorship contract for the event.

Arnold Schwarzenegger, famously known as "The Governator," has curated a mosaic of events bearing his name, fortified by his legion of devoted fans and a select group of corporate allies.

Scheduled for 15-17 March, the 2024 Arnold Classic UK event will be hosted in Birmingham.

Panatta says its union with the event has come as no surprise, as it’s previously endorsed and participated in Schwarzenegger multisport The Oak festivals since their inaugural editions in Columbus (Ohio) and several times in Spain.

Panatta's heritage extends across six decades, encompassing cutting-edge bodybuilding equipment, enlightening seminars, generous support for premier sports competitions and athletes worldwide, with a perpetual ardor for the world of sports.

At the expo, Panatta will showcase its collection within a 300sq m booth and a sprawling 200sq m Muscle Gym.

This will serve as an interactive hub, inviting athletes, enthusiasts and potential clients to experience firsthand the excellence in Italian sports equipment.

Furthermore, it's an opportunity to rub shoulders with leading athletes including celebrated Olympians like Ronnie Coleman (8x Mr. Olympia) and Phil Heath (7x Mr. Olympia) together with fitness models.

According to Panatta, the event promises to be an unforgettable opportunity to immerse yourself in the world of top-tier sports equipment and athletic inspiration, enjoy a workout session and hear the latest from its distinguished ambassadors.

Company Details
Panatta Srl
Born six decades ago from the passion of Rudi Panatta, the company's DNA is founded upon perfect joint biomechanics, innovative technology, high quality and Italian craftsmanship. The success of the global brand comes from its total control of the development cycle and production process of each its machines. Panatta offers one of the widest ranges of equipment on the market for all sectors, ages and training categories, with more than 2,000 colour combinations to choose from. Panatta ensures custom-made production to make each machine unique and exclusive. Those who choose Panatta decide to trust history, tradition and biomechanical excellence, made in Italy
Address
Via Madonna della Fonte 3/C, 62021 Apiro, Macerata, Italy.
Telephone
+390733 611824
Related news

Panatta unveils the Alternate Curling Machine

24 Oct 2023
The Alternate Curling Machine by Panatta is a specialist piece of equipment designed for training ...

Discover Panatta's Super Rowing Machine - a dynamic new training solution

11 Oct 2023
Panatta’s Super Rowing Machine is a precision-made machine designed for training back muscles in a ...

Panatta to attend leading fitness trade shows in Dubai this autumn

11 Aug 2023
Fitness equipment manufacturer and supplier Panatta is headed to Dubai later this year to attend ...
In 2024, industry event Arnold Classic UK and Italian fitness and bodybuilding Panatta will take their partnership to new heights in Europe after Panatta signed a three-year presenting sponsorship contract for the event.
2023/THUMB352259_456349_243584.jpg

Product innovation

Cardiff-based gym design and installation company, Absolute Performance, has been awarded the contract to design,
As Third Space unveiled its latest club in Wimbledon at the end of 2023 as
Precor made history in 2011 with the launch of the first connected fitness console. Since
Power Plate’s new VibeShift technology is now available on the Power Plate Rev bike. The
In response to the growth in strength training, Precor has launched its Resolute Multi-Stations. The
Ecore has launched Nada Rx, an ECOsurfaces PVC-free flooring line. Designed for commercial spaces where
Elevate
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Panatta’s Three Angles Bicep Machine is designed for training the main elbow flexor muscles; the
Boxblitx, an interactive boxing fitness machine, has been designed to transform gym routines by gamifiying
Tapping into the growing interest in cold water immersion, Emperor Ice Baths has created what
Fitness and recovery brands Hyperice and Escape Fitness have teamed up to create dedicated recovery
Although Legionnaires' disease isn’t common, it can be serious. The disease is a severe form
The Fortis Championships, the interclub fitness competition at Everyone Active, enjoyed a second successful year
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Pulse Fitness is delighted to announce the return of Liam Lister to its team of
The performance benefits of cold therapy have filtered from professional sports into the mainstream consumer
BLK BOX was the partner of choice for the design, fit out and install of
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myFitApp, a global leader in member mobile apps, has revealed that it has integrated with
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Rimini Exhibition Center, Rimini, Italy
Diary dates
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