press release: Swimming Teachers' Association (STA)
STA and Get More Vits announce purpose-led partnership to support swimming teacher training
STA has announced a new commercial partnership with Get More Vits, bringing together education, wellbeing and social impact through a shared commitment to supporting swimming teaching across the UK.
Under the partnership, STA will promote Get More Vits drinks to its membership and wider B2B partner network, including leisure operators, swim schools and aquatic employers. In return, Get More Vits will generously make a sales-linked donation on qualifying drinks sold through STA partners.
The proceeds will support a new charitable initiative, building on the organisation’s established STAnd Up for Swimming campaign and focused on supporting the qualification of new swimming teachers through STA’s new Level 2 Swimming Teacher Qualification. Due to be announced shortly, the initiative will continue STA’s commitment to championing the profession and strengthening the long-term sustainability of the swimming teaching workforce.
For every qualifying Get More Vits case sold, 60p will be donated per case of 12 × 500ml, and £1.20 per case on larger drink formats. These donations will be ring-fenced by STA and directed towards eligible training costs, helping to reduce financial barriers to entry and support workforce capacity across the aquatics sector.
Get More Vits, a sub-brand of More or Less Drinks Company Limited, offers a range of low-sugar, vitamin-enriched drinks, designed to support everyday hydration while helping consumers to reduce their sugar intake and optimise their daily vitamin intake. The brand’s focus on healthier choices aligns closely with STA’s wider commitment to health and wellbeing in swimming and aquatic activities.
Commenting on the partnership, Zoe Cooper, STA’s commercial director, said: “Swimming teachers play a vital role in helping people develop confidence, safety and lifelong skills in the water. This partnership with Get More Vits allows us to extend the impact of our existing work by creating a new, practical way to support swimming teacher training and workforce development. We’re pleased to be working with a partner that shares our values around wellbeing, education and community benefit.”
Steve Norris, co-founder & director of Get More Vits, added: “At Get More Vits, we believe small everyday choices can add up to a meaningful impact. Partnering with STA gives us the opportunity to support swimming teaching in a tangible way, helping to strengthen access to high-quality training while aligning with our commitment to healthier drink options and positive community outcomes.”
The partnership is now live, and donations will be collated in preparation for the upcoming launch of STA’s new charitable campaign.
For further information about purchasing Get More Vits for your swim school or leisure centre, please email [email protected] using the code STAGMV.
Zoe Cooper, commercial director
Kayle Brightwell, director of education
Brett Preston, director of digital services
Stuart Tanfield, finance director
Its qualifications and memberships support individual swimming teachers, schools and organisations delivering aquatic programmes.
There will be a continued focus on expanding CPD provision with specialist partners, enhancing digital learning and improving accessibility to training.
STA will also progress charity initiatives to support recruitment within the aquatic workforce, including bursary programmes and outreach activity, while strengthening its work in inclusion, disability swimming and community engagement.
– Andrew Clark, national sport & aquatics manager, GLL
– Stuart Dickinson, quality development and apprenticeship manager, Virgin Active
– Kelly Gaffney, head of people and culture, swim@
