Noel Agyei, chief operating officer / CoverMe

CoverMe Fitness has appointed Noel Agyei as chief operating officer, marking his return to the fitness industry where his career first began.

With almost 20 years of hands-on fitness experience as well as extensive expertise in sales, operations and technology leadership, Agyei has been brought in to scale the CoverMe Fitness business globally.

Agyei says: “I’m incredibly excited to return to the industry where it all started for me, working closely with CoverMe’s visionary founders Rosanna Tucker and Beverlee Browne to grow the business. After years in tech, product development and leadership roles, I’m excited to use my experience to help fitness professionals and clubs thrive and make CoverMe the go-to platform for the global fitness community.”

Agyei’s career in fitness began in the mid-1990s and saw him progress from a gym floor instructor to personal trainer, group exercise instructor, sales manager, general and regional manager, eventually opening a new club in Amsterdam. Leaving the fitness industry to pursue new challenges, he went on to hold senior roles across the hospitality, entertainment and healthcare sectors, including co-founding a MarTech SaaS platform which revolutionised social media content management. Agyei helped scale the company from a start-up to a 30-person team, securing £15 million in investment and ultimately achieving a successful acquisition by Adobe.

Rosanna Tucker, co-founder of CoverMe, says: “Noel brings proven SaaS leadership, exceptional commercial judgement and a track record of scaling technology businesses through disciplined execution. He operates across the organisation to drive sales performance, streamline activity and build repeatable systems that protect our market leadership while accelerating growth. Having done this before, he understands how to turn strategy into execution at scale. His focus is on keeping CoverMe at the front of the market and driving the next phase of expansion.”

CoverMe Fitness supports operators with compliance, cover, recruitment, communication and rewards and recognition. The all-in-one team management solution is already trusted by more than 50 leading brands representing over 1,000 clubs and studios, including Virgin Active, GoodLife, Village Health Clubs and Spas, Lift Brands, PureGym, Arch Amenities, Serco and Total Fitness. With Agyei joining the leadership team, the company aims to accelerate its growth while continuing to innovate to provide solutions that meet the evolving needs of operators and fitness professionals.