press release: Wattbike
Gold company profile | Wattbike
PRESS RELEASE
Wattbike strengthens UK commercial sales team with key appointments
06 Jun 2025
Chris Maule, Northern Sales Manager and Luke Veebel, Southern Sales Manager, / Wattbike
Chris Maule re-joins Wattbike as Northern Sales Manager, while Luke Veebel steps in as Southern Sales Manager, forming a brand-new regional sales structure to further drive UK growth and support existing customers across the country.
Returning to Wattbike, bringing expanded industry insight gained during his time away, Chris is warmly welcomed by the team. With a deep understanding of the Wattbike brand and its commercial strategy, Chris’s comeback marks a continuation of excellence.
“I’m absolutely delighted to be back at Wattbike,” says Chris Maule. “This brand has always been special to me, and I’m proud to once again play a part in its next stage of growth. With so much momentum behind the company, I can’t wait to reconnect with our partners and help drive success across the North.”
Also bringing extensive industry experience from his previous role at InBody, where he cultivated strong partnerships and a solid reputation for delivering commercial success in the fitness technology space, Luke’s appointment as Southern Sales Manager adds fresh insight and strong industry connections to the Wattbike team.
“I’ve long admired Wattbike’s dedication to performance and innovation,” adds Veebel. “It’s an honour to join a team with such a powerful legacy and exciting future. I’m looking forward to working alongside Chris and building strong relationships throughout the South.”
Together, Chris and Luke form a dynamic regional team tasked with driving UK sales forward and expanding Wattbike’s presence. Their appointments also build on the momentum created by Sam Theyers, who joined the business last year as Commercial Sales Director and brings over 25 years of industry experience to the team.
“We’re absolutely thrilled to welcome both Chris and Luke to our UK commercial team,” said Theyers. “Each brings a wealth of industry expertise and a track record of success. Their appointments significantly strengthen our UK sales capabilities. Chris offers deep product knowledge and a history of delivering results, while Luke brings fresh perspectives and an impressive commercial background. As Wattbike continues its exceptional year-on-year growth, the arrival of such high-calibre talent marks a pivotal and exciting moment for our business.”
For more information, visit www.wattbike.com
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Show preview: Elevate 2026
Welcome to Elevate 2026
Specifier: Getting personal
When workouts can be easily personalised members see
measurable results. Julie Cramer talks to tech companies
about how innovations are making this happen
Innovation: Workout builders
New technology is powering the
development of ‘workout builders’
– systems that use AI to design
customised workouts, based on
parameters such as members’
workout goals and the results of
physiological tests. Julie Cramer
talks to the innovators
Wattbike
Tel: 0115 945 5450
Email: [email protected]
Web:
wattbike.com
Address:
Nottingham South & Wilford Industrial Estate, ,
Unit 13, ,
West Bridgford,
Nottingham,
Nottinghamshire,
NG11 7EP,
United Kingdom
Steve Marshall, UK head of B2B sales
Key personnel
Steve Marshall, UK head of B2B sales
Jack Wong, B2B marketing & events executive
Rachell Crew, international business development
Luke Veebel, sales manager key accounts UK South
Chris Maule, sales manager key accounts UK North
Jack Wong, B2B marketing & events executive
Rachell Crew, international business development
Luke Veebel, sales manager key accounts UK South
Chris Maule, sales manager key accounts UK North
Key customers
All major Health and Fitness operators across the country such as:
• Third Space,
• David Lloyd,
• Virgin Active
...and many more.
All elite sports training centres, military, rehabilitation and sports science use Wattbikes heavily.
• Third Space,
• David Lloyd,
• Virgin Active
...and many more.
All elite sports training centres, military, rehabilitation and sports science use Wattbikes heavily.
Plans for the next 12 months
The next year is a really exciting time for Wattbike with significant investment into the Wattbike Hub training platform.
Personalised performance is our number one priority to give clients and users a unique training experience and give them the tools they need to achieve their goals.
Personalised performance is our number one priority to give clients and users a unique training experience and give them the tools they need to achieve their goals.
Testimonial
“Our approach when it comes to gym design and equipment is to always seek the best-in-class options for our members. We want our members to use the best treadmills, the best Olympic lifting bars, the best strength machines and the best bikes on the market.
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– Rob Beale, fitness director, Third Space
“With Wattbike’s experience and exposure in the highest levels of elite sport all over the World, it was an obvious choice for us to have the Wattbikes as our bike of choice for Third Space.”
– Rob Beale, fitness director, Third Space
Testimonial
“Wattbikes are simply the best. There’s a reason they are the bike of choice for so many top athletes and professional teams and for us, the fact that they are durable and powerless means they can be easily moved around our athletics performance training area where we have created an area for all powerless and functional equipment, allowing the members complete flexibility over how they train.”
– Gareth Jones, COO, Wellfit.
– Gareth Jones, COO, Wellfit.
Testimonial
“Nothing comes close to Wattbike when it comes to accurate testing, immediate feedback, comfort, durability and the real-ride feel.
“The Wattbike proves immensely beneficial for athletes, particularly in rehabilitation or off-feet conditioning. It allows athletes to minimise leg impact while still focusing on enhancing their cardiovascular ability.”
– Jordan Demetriou, head of performance, Mykonos Performance
“The Wattbike proves immensely beneficial for athletes, particularly in rehabilitation or off-feet conditioning. It allows athletes to minimise leg impact while still focusing on enhancing their cardiovascular ability.”
– Jordan Demetriou, head of performance, Mykonos Performance
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