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The Leisure Media Company Ltd
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FITNESS, HEALTH, WELLNESS

features

Specifier: Getting personal

When workouts can be easily personalised members see measurable results. Julie Cramer talks to tech companies about how innovations are making this happen

Published in Health Club Management 2025 issue 7
Users of EGYM visit the gym 1.2 times more often / photo: EGYM / benjamin olszewski
Users of EGYM visit the gym 1.2 times more often / photo: EGYM / benjamin olszewski
Stephen Barton
EGYM UK
photo: EGYM

Personalisation has always been at the heart of EGYM solutions. We believe everybody, regardless of their current health status and fitness levels, should have access to tailor-made training programmes, based on testing and tracking.

How have you refined your systems?

Collecting so much data allows us to see trends in usage and workout habits and understand how customers are interacting with EGYM.

Being software-based, this then means we can be agile in making changes and adapting according to demand.

What difference is the personalisation of workouts making to results for consumers?

By personalising the training programme for a given goal, workouts are customised based on established sports science principles, ensuring that every rep is tailored to the user, leading to more effective and time-efficient workouts.

For example, a member who uses the muscle-building programme will be delivered a high load, low rep programme. Regular strength testing ensures that the programme is constantly modified and adjusted based on real results, making it more effective and time-efficient for the user.

What difference does personalisation make for operators?

EGYM solutions enable members of all abilities to have access to personalisation without any barriers to entry. The benefit of a tailored programme then ensures a member can work towards their goals, and the data allows trainers to have quality interactions and deliver personalised guidance, all while optimising their time.

What results are you seeing?

The results show that on average, users of EGYM visit the gym 1.2 times more often than members who don’t use EGYM. Over the first three months of using EGYM, we see an average strength improvement of 29 per cent.

More: www.uk.egym.com/en-gb

The data allows trainers to have quality interactions and deliver personalised guidance
EGYM AI data helps deliver more effective workouts / photo: EGYM
Nerio Alessandri
Technogym
photo: Technogym

Since launching Technogym Checkup in May 2024, we’ve seen great success. By assessing physical and cognitive parameters to calculate a user’s Wellness Age, we’ve been able to deliver personalised programmes that boost user results by over 30 per cent. Checkup has become a powerful onboarding tool, helping clients track progress and stay motivated.

How have you refined your systems?

We’ve analysed trillions of data points to revolutionise personalisation. New AI-powered strength and cardio assessments – like grip and squat tests – enable tailored training without equipment. The Technogym App delivers personalised wellness reports and onboarding journeys, empowering users and facilities alike to achieve smarter, more effective fitness outcomes.

How is personalisation helping users?

Since launch, Technogym Checkup and our AI-powered coach have helped members worldwide achieve over 30 per cent better results in the same timeframe. The secret lies in crafting personalised member journeys that promote sustainable health habits. By embracing AI-driven assessments, users receive tailored, progressive training plans that adapt to their needs. This innovative approach not only boosts performance but also encourages long-term engagement, making it easier for members to stay committed and reach their fitness goals.

How does personalisation benefit operators?

The Technogym Checkup isn’t just a product, it’s a personalised service that adapts to your facility and members. From precision programmes to onboarding journeys and progress tracking, it empowers operators to deliver real results.

Globally, it’s driven a 20 per cent boost in attraction and retention, 30 per cent greater efficiency and doubled secondary spend. With upsell features like the AI Coach, facilities are seeing ROI in just 4-6 months. The potential is endless.

What results are you seeing?

Our technology is empowering operators across the UK – from major brands like The Club Company, Village Gyms and Circadian Leisure to local businesses like @Worle. Each site uses our tools in unique ways to deliver exceptional member journeys – so every journey is unique, and Wellness Age varies.

Our commitment to ‘Healthness’ remains constant. We’re here to empower every member, supporting their path to better health and fitness.

More: www.technogym.com

The secret lies in crafting personalised member journeys that promote sustainable health habits
AI-driven assessments are used to deliver progressive training plans to users / photo: Technogym / LARYSSA ERRATT
Mywellness aids retention, upselling and increases ROI / photo: Technogym
Max Cotton
Vor
photo: VOR

Vor is a workout generation tool designed to transform how fitness businesses deliver personalised training.

Powered by an AI engine, it creates safe, effective and highly varied workout programmes.

Unlike large language models, Vor’s engine is built by qualified trainers, ensuring results are reliable, science-backed and traceable.

How has the product evolved over the last year?

As specialists in proprietary AI technology, Vor was originally a back-end-only AI platform designed to integrate with our customers’ technology stacks via API.

This past year, we’ve become an end-to-end technology that requires no development or integration to get started. We’ll shortly launch our app that can be instantly branded and customised to our customers’ needs, including their training styles and gym floor plans. The app can be used by trainers to create workout programmes, or directly by members who can get access to effective and safe training that is tailored to them.

Who’s using it and what results are they getting?

As we’re under NDA, we can’t share specifics at this stage. What we can say is that one of our partners has a million monthly users completing over 5 million workouts per month, and we’ll be soon bringing a joint proposition to this customer base.

More: www.thisisvor.aiw

We’ll shortly launch our app that can be instantly branded and customised
Vor’s workout tool is built by qualified trainers / photo: VOR
Sam Theyers
Wattbike
photo: Wattbike

Our mission is to deliver personalised training for every rider. The Wattbike Hub app adapts every workout to the individual’s personal performance data, ensuring the right intensity for every session. Riders can even adjust workouts mid-ride with our intensity slider, making sure the session always matches how they’re feeling in the moment.

The app automatically calibrates workout intensity to match each rider’s fitness level and it evolves with them as their health and performance improve. This makes Wattbike a lifelong training partner, offering a vast library of workouts and plans that ensure variety while continually adapting to the rider’s changing fitness needs.

For coaches and PTs, the Hub includes a workout builder and sharing function so they can design and distribute bespoke sessions for clients or friends. Our smart bikes automatically control resistance (in ERG mode) to hit the power targets based on each rider’s fitness metrics.

How has the product evolved?

We’ve introduced an advanced interval builder on the new PTS2 screen and Air-Pro bike, allowing users to create sessions based on time, distance, power or FTP. We’ve also launched specific training plans designed around our Healthspan Score, which helps users benchmark their health and fitness, then follow structured plans to improve it.

Recognising that many of our users cross-train, we added new workouts focused on non-cycling activities, such as running-specific sessions. We’ve also made the Wattbike Hub app accessible to a wider audience by translating it into multiple languages to support our growing global community.

Who’s using it?

Our tech supports everyone from casual riders to elite athletes, PTs and coaches – anyone looking for highly personalised, results-driven training.

In the UK, Wattbikes are installed in over 3,000 gyms and used by every professional football and rugby team, as well as all Olympic training centres. In the US, they’re the choice of all NHL teams, the majority of MLB, NBA and NFL teams and over 150 Division 1 colleges, demonstrating our reputation as a training partner of choice at every level.

What results are they getting?

People completing one workout per week improved their Healthspan score by an average of 9 per cent, with those training twice per week improving by 13 per cent. If someone improves their Healthspan score by 13 per cent, they could reasonably expect 2-4 years of additional active, disease-free life, a 15-30 per cent reduction in risk of early death and delayed onset of age-related decline.

Data shows that people who followed structured workouts and training plans improved significantly more than those using just ride sessions. We track usage across the Wattbike Hub to gather demographic insights and monitor performance improvements, as well as surveying our customers. Our data shows that users experience measurable gains in power output, endurance and overall fitness over time.

Coaches and PTs can follow clients’ progress via the Hub, tailoring plans based on precise data. Our Hub data has shown clear improvements across specific workout sets and training plans.

More: www.wattbike.com

Data shows people who followed structured workouts and training plans improved significantly more than those using just ride sessions
The app automatically calibrates workout intensity to the user / photo: Wattbike
The app supports anyone from beginners to athletes and PTs / photo: Wattbike
https://www.leisureopportunities.co.uk/images/2025/596674_756930.jpg
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features

Specifier: Getting personal

When workouts can be easily personalised members see measurable results. Julie Cramer talks to tech companies about how innovations are making this happen

Published in Health Club Management 2025 issue 7
Users of EGYM visit the gym 1.2 times more often / photo: EGYM / benjamin olszewski
Users of EGYM visit the gym 1.2 times more often / photo: EGYM / benjamin olszewski
Stephen Barton
EGYM UK
photo: EGYM

Personalisation has always been at the heart of EGYM solutions. We believe everybody, regardless of their current health status and fitness levels, should have access to tailor-made training programmes, based on testing and tracking.

How have you refined your systems?

Collecting so much data allows us to see trends in usage and workout habits and understand how customers are interacting with EGYM.

Being software-based, this then means we can be agile in making changes and adapting according to demand.

What difference is the personalisation of workouts making to results for consumers?

By personalising the training programme for a given goal, workouts are customised based on established sports science principles, ensuring that every rep is tailored to the user, leading to more effective and time-efficient workouts.

For example, a member who uses the muscle-building programme will be delivered a high load, low rep programme. Regular strength testing ensures that the programme is constantly modified and adjusted based on real results, making it more effective and time-efficient for the user.

What difference does personalisation make for operators?

EGYM solutions enable members of all abilities to have access to personalisation without any barriers to entry. The benefit of a tailored programme then ensures a member can work towards their goals, and the data allows trainers to have quality interactions and deliver personalised guidance, all while optimising their time.

What results are you seeing?

The results show that on average, users of EGYM visit the gym 1.2 times more often than members who don’t use EGYM. Over the first three months of using EGYM, we see an average strength improvement of 29 per cent.

More: www.uk.egym.com/en-gb

The data allows trainers to have quality interactions and deliver personalised guidance
EGYM AI data helps deliver more effective workouts / photo: EGYM
Nerio Alessandri
Technogym
photo: Technogym

Since launching Technogym Checkup in May 2024, we’ve seen great success. By assessing physical and cognitive parameters to calculate a user’s Wellness Age, we’ve been able to deliver personalised programmes that boost user results by over 30 per cent. Checkup has become a powerful onboarding tool, helping clients track progress and stay motivated.

How have you refined your systems?

We’ve analysed trillions of data points to revolutionise personalisation. New AI-powered strength and cardio assessments – like grip and squat tests – enable tailored training without equipment. The Technogym App delivers personalised wellness reports and onboarding journeys, empowering users and facilities alike to achieve smarter, more effective fitness outcomes.

How is personalisation helping users?

Since launch, Technogym Checkup and our AI-powered coach have helped members worldwide achieve over 30 per cent better results in the same timeframe. The secret lies in crafting personalised member journeys that promote sustainable health habits. By embracing AI-driven assessments, users receive tailored, progressive training plans that adapt to their needs. This innovative approach not only boosts performance but also encourages long-term engagement, making it easier for members to stay committed and reach their fitness goals.

How does personalisation benefit operators?

The Technogym Checkup isn’t just a product, it’s a personalised service that adapts to your facility and members. From precision programmes to onboarding journeys and progress tracking, it empowers operators to deliver real results.

Globally, it’s driven a 20 per cent boost in attraction and retention, 30 per cent greater efficiency and doubled secondary spend. With upsell features like the AI Coach, facilities are seeing ROI in just 4-6 months. The potential is endless.

What results are you seeing?

Our technology is empowering operators across the UK – from major brands like The Club Company, Village Gyms and Circadian Leisure to local businesses like @Worle. Each site uses our tools in unique ways to deliver exceptional member journeys – so every journey is unique, and Wellness Age varies.

Our commitment to ‘Healthness’ remains constant. We’re here to empower every member, supporting their path to better health and fitness.

More: www.technogym.com

The secret lies in crafting personalised member journeys that promote sustainable health habits
AI-driven assessments are used to deliver progressive training plans to users / photo: Technogym / LARYSSA ERRATT
Mywellness aids retention, upselling and increases ROI / photo: Technogym
Max Cotton
Vor
photo: VOR

Vor is a workout generation tool designed to transform how fitness businesses deliver personalised training.

Powered by an AI engine, it creates safe, effective and highly varied workout programmes.

Unlike large language models, Vor’s engine is built by qualified trainers, ensuring results are reliable, science-backed and traceable.

How has the product evolved over the last year?

As specialists in proprietary AI technology, Vor was originally a back-end-only AI platform designed to integrate with our customers’ technology stacks via API.

This past year, we’ve become an end-to-end technology that requires no development or integration to get started. We’ll shortly launch our app that can be instantly branded and customised to our customers’ needs, including their training styles and gym floor plans. The app can be used by trainers to create workout programmes, or directly by members who can get access to effective and safe training that is tailored to them.

Who’s using it and what results are they getting?

As we’re under NDA, we can’t share specifics at this stage. What we can say is that one of our partners has a million monthly users completing over 5 million workouts per month, and we’ll be soon bringing a joint proposition to this customer base.

More: www.thisisvor.aiw

We’ll shortly launch our app that can be instantly branded and customised
Vor’s workout tool is built by qualified trainers / photo: VOR
Sam Theyers
Wattbike
photo: Wattbike

Our mission is to deliver personalised training for every rider. The Wattbike Hub app adapts every workout to the individual’s personal performance data, ensuring the right intensity for every session. Riders can even adjust workouts mid-ride with our intensity slider, making sure the session always matches how they’re feeling in the moment.

The app automatically calibrates workout intensity to match each rider’s fitness level and it evolves with them as their health and performance improve. This makes Wattbike a lifelong training partner, offering a vast library of workouts and plans that ensure variety while continually adapting to the rider’s changing fitness needs.

For coaches and PTs, the Hub includes a workout builder and sharing function so they can design and distribute bespoke sessions for clients or friends. Our smart bikes automatically control resistance (in ERG mode) to hit the power targets based on each rider’s fitness metrics.

How has the product evolved?

We’ve introduced an advanced interval builder on the new PTS2 screen and Air-Pro bike, allowing users to create sessions based on time, distance, power or FTP. We’ve also launched specific training plans designed around our Healthspan Score, which helps users benchmark their health and fitness, then follow structured plans to improve it.

Recognising that many of our users cross-train, we added new workouts focused on non-cycling activities, such as running-specific sessions. We’ve also made the Wattbike Hub app accessible to a wider audience by translating it into multiple languages to support our growing global community.

Who’s using it?

Our tech supports everyone from casual riders to elite athletes, PTs and coaches – anyone looking for highly personalised, results-driven training.

In the UK, Wattbikes are installed in over 3,000 gyms and used by every professional football and rugby team, as well as all Olympic training centres. In the US, they’re the choice of all NHL teams, the majority of MLB, NBA and NFL teams and over 150 Division 1 colleges, demonstrating our reputation as a training partner of choice at every level.

What results are they getting?

People completing one workout per week improved their Healthspan score by an average of 9 per cent, with those training twice per week improving by 13 per cent. If someone improves their Healthspan score by 13 per cent, they could reasonably expect 2-4 years of additional active, disease-free life, a 15-30 per cent reduction in risk of early death and delayed onset of age-related decline.

Data shows that people who followed structured workouts and training plans improved significantly more than those using just ride sessions. We track usage across the Wattbike Hub to gather demographic insights and monitor performance improvements, as well as surveying our customers. Our data shows that users experience measurable gains in power output, endurance and overall fitness over time.

Coaches and PTs can follow clients’ progress via the Hub, tailoring plans based on precise data. Our Hub data has shown clear improvements across specific workout sets and training plans.

More: www.wattbike.com

Data shows people who followed structured workouts and training plans improved significantly more than those using just ride sessions
The app automatically calibrates workout intensity to the user / photo: Wattbike
The app supports anyone from beginners to athletes and PTs / photo: Wattbike
https://www.leisureopportunities.co.uk/images/2025/596674_756930.jpg
Fit tech companies tell Julie Cramer how their latest personalisation tools are driving measurable results
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As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay active, independent and feeling good for longer.
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Company profile: Active IQ
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Company profile: Absolute Performance
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Click on a catalogue to view it online
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Create PT press release: Create sets a new standard with its new personal training diploma
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Diary dates
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Diary dates
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Diary dates
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Diary dates
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Diary dates
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