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press release: Serco Leisure
Serco awarded five-year leisure contract extension in Northern Ireland
02 Mar 2023
Bangor Aurora Aquatic & Leisure Complex / Serco
Serco and its operating partner in the region, Northern Community Leisure Trust (NCLT) have managed Bangor Aurora Aquatic & Leisure Complex, Bangor Sportsplex and Queen’s Leisure Complex in Holywood since April 2013, when they were awarded a 10-year contract by Ards and North Down Council.
In July 2021 the Council made the decision this contract would not continue beyond its original 10-year period, with leisure services planned to be directly managed by the Council from April this year.
However, in September of 2022, the Council decided to re-engage with Serco and NCLT to explore options, which could result in their continuing management of the three centres. In December of 2022, following a meeting of council Members, Serco and NCLT were awarded a contract extension which would take them up to April 2028.
Simon Lane, Serco’s Managing Director for Leisure & Micromobility said: “We are delighted the local council are continuing to place their faith in us to provide quality leisure services for the people of Bangor, Holywood and surrounding areas.
“Once centres reopened following the various lockdowns of 2020 and 2021, our on-site teams have worked extremely hard to attract and retain customers, which has helped us recover at a faster rate than expected - allowing us to present a more cost-effective proposal to the council when negotiations resumed in September 2022.
“Over the past decade, we have built an excellent relationship with Ards and North Down Council, and we look forward to supporting them and the people of the region during this challenging economic period.”
Stephen Reid, Chief Executive for Ards and North Down Council added: “In September 2022, Council took the decision to re-engage with NCLT to explore options/costs for it to continue running our leisure facilities in Bangor and Holywood post April 2023. The subsequent bid prepared by Serco (on behalf of NCLT) offered significant savings and given the challenging economic climate, the Council chose to capitalise on this and offered Serco a five-year contract extension.
“The Council has enjoyed a very successful and productive relationship with Serco and NCLT for almost 10 years and looks forward to this continuing.”
Since 2013, Bangor Aurora has twice been named Club/Centre of the Year for the region at the prestigious ukactive awards. It is also the reigning World Cup of Pools champion.
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Serco Leisure
Tel: +44 0116 240 7500
Email: [email protected]
Address:
Lancer House,
38 Scudamore Road,
Leicester,
Leicestershire,
LE3 1UB,
United Kingdom
Simon Lane, Managing Director
Serco Leisure video gallery:
Key personnel
Simon Lane, Managing Director
Steve Nelson, Operations Director
Sally Kurton, Commercial Director
Steve Lawrence, Operations Director
Leigh Brooks, Marketing Director
Warren Higgins, Business Development Director
Steve Nelson, Operations Director
Sally Kurton, Commercial Director
Steve Lawrence, Operations Director
Leigh Brooks, Marketing Director
Warren Higgins, Business Development Director
Key customers
Sport England
WheelPower
Local authorities
WheelPower
Local authorities
Plans for the next 12 months
2022 was a record-breaking 12 months for Serco Leisure, as we celebrated a set of sales figures at year-end that even our most optimistic forecasts hadn’t predicted.
2023 will see us consolidating those gains, while looking to improve our overall customer offering via the introduction of a new Single-Customer-View CRM system. When this launches later in the year, it will allow us to provide customers with a journey that goes far beyond their leisure centre visit and will instead marry up their in-centre experience with engaging digital touch-points and supportive human interventions.
2023 will see us consolidating those gains, while looking to improve our overall customer offering via the introduction of a new Single-Customer-View CRM system. When this launches later in the year, it will allow us to provide customers with a journey that goes far beyond their leisure centre visit and will instead marry up their in-centre experience with engaging digital touch-points and supportive human interventions.
Testimonial
"We have enjoyed a fantastic partnership with Serco Leisure since the contract was awarded in 2015. They manage nine facilities on our behalf and together we have opened four new facilities: Stechford, Northfield, Erdington and Ladywood, two of which won prestigious ukactive awards, highlighting the quality of these new builds.
"The knowledge, expertise and experience Serco bring is first class. In the post-COVID era, we’re confident they are the operator who will provide the level of service, variety of activity and the inclusive welcome the people of Birmingham deserve."
– Dave Wagg, Head of Sport & Development, Birmingham City Council
"The knowledge, expertise and experience Serco bring is first class. In the post-COVID era, we’re confident they are the operator who will provide the level of service, variety of activity and the inclusive welcome the people of Birmingham deserve."
– Dave Wagg, Head of Sport & Development, Birmingham City Council
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