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FITNESS, HEALTH, WELLNESS

press release: Balanced Body®

Reformer Pilates joins the party at premium London fitness boutique

06 Dec 2023
Reformer pilates joins the party at premium London fitness boutique / Balanced Body
Combining art, design and fitness to deliver an inspiring and progressive experience that strengthens both body and mind, high-end boutique brand, BLOK has added Reformer Pilates to its offer at two of its four studios.

“Our BLOK community has totally embraced Reformer Pilates,” says Anna Freeman Head Trainer of Pilates and Reformer at BLOK. “We have 8 Reformers at our Clapton studio and 10 at our Shoreditch studio and it's proving to be a huge hit.”

BLOK partnered with Balanced Body® to provide the reformers. Anna adds: “I have been teaching Reformer Pilates on different types of machines for many years and we chose to go with the Allegro 2 Reformers at both studios because they are very well built and deliver an outstanding user experience. From order through to install the Balanced Body team were supportive and responsive. We look forward to an ongoing partnership with them.”

BLOK offers Reformer Pilates on a per class or class bundle basis that sit outside of the standard membership and class charges.

Anna adds: “In addition to bringing new opportunities to strengthen mind and body at BLOK, Reformer Pilates has created a whole new revenue stream for our studios which is producing a healthy additional income.

“The appeal of Pilates is expanding as more and more people understand the breadth of the mental and physical benefits. In addition to core strength, Reformer Pilates can also improve mobility, balance, posture as well as offering injury prevention, recovery and pain management. Reformer Pilates is really for anyone and everyone, all ages and all genders from beginners to experienced Pilates practitioners.’’

“We have recently launched a new class, RFRMR Essentials designed to fine-tune Pilates skills, build confidence using the Reformer and break down the more technically challenging movements. Delivered in an open-level class format, RFRMR Essentials is suitable for everyone.”

BLOK’s Clapton studio launched Reformer Pilates in May, followed by Shoreditch’s Reformer Pilates launch in September.
More press releases and updates from Balanced Body®:
Award-winning classical Pilates studio, Exhale Pilates, has opened a new site in the heart of Marylebone, London, furnished with Contrology® apparatus from Balanced Body, global provider of Pilates equipment and education with a trading history spanning more than 45 years.
New Reformer Pilates studio, Avalon Pilates, has opened in Clapham, South West London with an ‘Aussie-style’ aesthetic and offering reflecting the passion of owner, Anna Mounsey-Heysham, who first fell in love with Pilates whilst living in Sydney where she discovered the fitness, health and rehabilitation benefits of Pilates first hand.
As part of its global tour, Balanced Body is for the first time bringing its internationally acclaimed professional continuing education event ‘Pilates On Tour’ to Manchester, England.
In a bid to optimise engagement and establish closer connections with its key overseas audience, US based Pilates brand, Balanced Body® is expanding its UK operation.
Ten Health & Fitness’ has opened the doors to its newest and largest studio in London’s upmarket King’s Cross area, located in the iconic Gasholders building
Balanced Body®: featured in HCM and Fit Tech magazines
Show preview: Elevate 2023
As the industry in the UK gears up for this annual trade event, HCM gives the lowdown on what you can expect
Balanced Body®
Tel: 0800 014 8207
Address: 5909 88th Street, Sacramento, CA 95828, United States
Ken Endelman, CEO & Founder
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Balanced Body press release: Reformer Pilates joins the party at premium London fitness boutique
Combining art, design and fitness to deliver an inspiring and progressive experience that strengthens both body and mind, high-end boutique brand, BLOK has added Reformer Pilates to its offer at two of its four studios.
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press release: Balanced Body®

Reformer Pilates joins the party at premium London fitness boutique

06 Dec 2023
Reformer pilates joins the party at premium London fitness boutique / Balanced Body
Combining art, design and fitness to deliver an inspiring and progressive experience that strengthens both body and mind, high-end boutique brand, BLOK has added Reformer Pilates to its offer at two of its four studios.

“Our BLOK community has totally embraced Reformer Pilates,” says Anna Freeman Head Trainer of Pilates and Reformer at BLOK. “We have 8 Reformers at our Clapton studio and 10 at our Shoreditch studio and it's proving to be a huge hit.”

BLOK partnered with Balanced Body® to provide the reformers. Anna adds: “I have been teaching Reformer Pilates on different types of machines for many years and we chose to go with the Allegro 2 Reformers at both studios because they are very well built and deliver an outstanding user experience. From order through to install the Balanced Body team were supportive and responsive. We look forward to an ongoing partnership with them.”

BLOK offers Reformer Pilates on a per class or class bundle basis that sit outside of the standard membership and class charges.

Anna adds: “In addition to bringing new opportunities to strengthen mind and body at BLOK, Reformer Pilates has created a whole new revenue stream for our studios which is producing a healthy additional income.

“The appeal of Pilates is expanding as more and more people understand the breadth of the mental and physical benefits. In addition to core strength, Reformer Pilates can also improve mobility, balance, posture as well as offering injury prevention, recovery and pain management. Reformer Pilates is really for anyone and everyone, all ages and all genders from beginners to experienced Pilates practitioners.’’

“We have recently launched a new class, RFRMR Essentials designed to fine-tune Pilates skills, build confidence using the Reformer and break down the more technically challenging movements. Delivered in an open-level class format, RFRMR Essentials is suitable for everyone.”

BLOK’s Clapton studio launched Reformer Pilates in May, followed by Shoreditch’s Reformer Pilates launch in September.
More press releases and updates from Balanced Body®:
Award-winning classical Pilates studio, Exhale Pilates, has opened a new site in the heart of Marylebone, London, furnished with Contrology® apparatus from Balanced Body, global provider of Pilates equipment and education with a trading history spanning more than 45 years.
New Reformer Pilates studio, Avalon Pilates, has opened in Clapham, South West London with an ‘Aussie-style’ aesthetic and offering reflecting the passion of owner, Anna Mounsey-Heysham, who first fell in love with Pilates whilst living in Sydney where she discovered the fitness, health and rehabilitation benefits of Pilates first hand.
As part of its global tour, Balanced Body is for the first time bringing its internationally acclaimed professional continuing education event ‘Pilates On Tour’ to Manchester, England.
In a bid to optimise engagement and establish closer connections with its key overseas audience, US based Pilates brand, Balanced Body® is expanding its UK operation.
Ten Health & Fitness’ has opened the doors to its newest and largest studio in London’s upmarket King’s Cross area, located in the iconic Gasholders building
Balanced Body®: featured in HCM and Fit Tech magazines
Show preview: Elevate 2023
As the industry in the UK gears up for this annual trade event, HCM gives the lowdown on what you can expect
Balanced Body®
Tel: 0800 014 8207
Address: 5909 88th Street, Sacramento, CA 95828, United States
Ken Endelman, CEO & Founder
Balanced Body® video gallery:
Key personnel
Ken Endelman, CEO & Founder
Joy Puleo, Director of Education
Chanin Cook, Director of Marketing
Katherine Ryzhova, Business Development Manager UK
Key customers
Ten Health & Fitness
1Rebel
Club Pilates
Lifetime
Equinox
KX Pilates
Frame
LA Fitness
Plans for the next 12 months
This year, we’re launching Balanced Body Education® Pilates training for fitness professionals that upskills existing club staff, empowering them to design and lead effective Pilates and Pilates-inspired classes. Balanced Body® will work to grow the Group Reformer and Pilates market by partnering with UK operators to deliver bespoke movement experiences as well as launch new products later this year.
Testimonial
" Every Studio we’ve opened since 2007, we’ve equipped with Balanced Body Reformers - including our new Kings Cross flagship studio. There are good reasons why they remain our brand of choice. One, the relationship we have with Ken, and the Balanced Body team. And two, the equipment you use says a lot about you as a brand. They’re not cheap but you absolutely get what you pay for. Their reformers are rock solid, easy to adjust and practically indestructible - despite some of our clients’ best efforts!"
– Justin Rogers, Creative Director, Ten Health & Fitness
Testimonial
Balanced Body equipment was essential in providing LifeTime customers with premium Pilates experiences. They are exceptional in terms of quality, timeliness, and customer service. Our account manager provided on-time consultation, equipment, and parts delivery for our 200+ locations. Balanced Body even customized a reformer to meet the needs of our discerning Pilates instructors! I highly recommend Balanced Body as the best Pilates partner.
– Eduardo Perez, consultant, Pilates club industry and former Director of Pilates, LifeTime Inc
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