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FITNESS, HEALTH, WELLNESS

press release: Power Plate

Power Plate: Activation & Recovery at Just Fitness by Bannatyne

05 Sep 2023
/ Power Plate
When Bannatyne acquired a former DW Fitness site in Broadstairs, Kent, it was with a view to creating a brand new model: a fitness-only, dry-side offering that would complement its portfolio of spa clubs. Just Fitness by Bannatyne was born.

Plans for the inaugural site included two group exercise studios and a full gym floor, as well as a 12m x 4m open studio that presented a wonderful opportunity to innovate.

The Bannatyne team began to explore value-adding options for this space and brought TRX and longstanding partner Power Plate into their discussions.

It wasn’t long before a new concept emerged: a space for activation, mobility and recovery that would support a new flow around the gym floor, starting with pre-workout activation and ending in the same space for post-workout recovery.

This Activation & Recovery studio is a collaboration of complementary brands.

Alongside three Power Plate pro7 machines, the space features three TRX suspension trainers, Warehouse lockers containing Power Plate Pulse massage guns, two MiComfort massage chairs, Tanita body composition and Myzone screens that display relevant exercise content from Power Plate and TRX. There’s also a small mat area for more traditional stretching.

“We delivered ‘train the trainer’ sessions before the club opened on 1 July, with more to follow, and will run member evenings and events too,” said Davide Ferreira, Power Plate’s head of key accounts UK & EMEA.

“We’re also developing small group training programmes, which will be a great addition to the club’s GX timetable. We’re here to help Bannatyne maximise the impact of this fantastic space.”

He concluded: “With this new concept, Bannatyne is leading the way in activation and recovery. It’s a wonderful example of long standing partners working together to embrace new and emerging trends and needs, to ensure members get the most out of every workout.”

Further Just Fitness by Bannatyne clubs are already in the pipeline, with Activation & Recovery studios set to be an integral part of the offering.
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Vibration and percussive therapies are growing in popularity, but many health clubs have yet to capitalise on this science- backed technology. Steph Eaves explores the opportunity
Power Plate
Tel: +44 (0) 20 7317 5000
Address: FORA, 20 Eastbourne Terrace , London , W2 6LG, United Kingdom
Steve Wright, Power Plate vice president UK & EMEA
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Power Plate UK press release: Power Plate: Activation & Recovery at Just Fitness by Bannatyne
When Bannatyne acquired a former DW Fitness site in Broadstairs, Kent, it was with a view to creating a brand new model: a fitness-only, dry-side offering that would complement its portfolio of spa clubs. Just Fitness by Bannatyne was born.
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press release: Power Plate

Power Plate: Activation & Recovery at Just Fitness by Bannatyne

05 Sep 2023
/ Power Plate
When Bannatyne acquired a former DW Fitness site in Broadstairs, Kent, it was with a view to creating a brand new model: a fitness-only, dry-side offering that would complement its portfolio of spa clubs. Just Fitness by Bannatyne was born.

Plans for the inaugural site included two group exercise studios and a full gym floor, as well as a 12m x 4m open studio that presented a wonderful opportunity to innovate.

The Bannatyne team began to explore value-adding options for this space and brought TRX and longstanding partner Power Plate into their discussions.

It wasn’t long before a new concept emerged: a space for activation, mobility and recovery that would support a new flow around the gym floor, starting with pre-workout activation and ending in the same space for post-workout recovery.

This Activation & Recovery studio is a collaboration of complementary brands.

Alongside three Power Plate pro7 machines, the space features three TRX suspension trainers, Warehouse lockers containing Power Plate Pulse massage guns, two MiComfort massage chairs, Tanita body composition and Myzone screens that display relevant exercise content from Power Plate and TRX. There’s also a small mat area for more traditional stretching.

“We delivered ‘train the trainer’ sessions before the club opened on 1 July, with more to follow, and will run member evenings and events too,” said Davide Ferreira, Power Plate’s head of key accounts UK & EMEA.

“We’re also developing small group training programmes, which will be a great addition to the club’s GX timetable. We’re here to help Bannatyne maximise the impact of this fantastic space.”

He concluded: “With this new concept, Bannatyne is leading the way in activation and recovery. It’s a wonderful example of long standing partners working together to embrace new and emerging trends and needs, to ensure members get the most out of every workout.”

Further Just Fitness by Bannatyne clubs are already in the pipeline, with Activation & Recovery studios set to be an integral part of the offering.
More press releases and updates from Power Plate:
Imagine a boutique group exercise studio in which every class takes place on a Power Plate platform. You’ve imagined Vibe Tribe in Beaconsfield.
“We combine Power Plate and red light therapy in all our small group classes,” says Natt Summers, founder and owner of Accomplish Fitness in Hungerford, Berkshire.
Located in Dalston, in the London borough of Hackney, Leap Fit Studio is the brainchild of husband and wife team JJ and Amy Jegede – JJ a former Great Britain international and three- time British long jump champion, Amy a specialist in pre- and post-natal exercise.
Since opening in April 2019, Feelgood Fitness & Wellness Centre in Basildon has set out to do things differently.
Performance Health Systems (“PHS”), owner, manufacturer and distributor of Power Plate® branded health and wellness exercise products, the global leader in advanced technology vibration equipment, and bioDensity® an osteogenic loading system, has announced the consolidation of its EMEA, UK and Ireland operations.  
Power Plate: news from HCMmag.com and FitTechGlobal.com
Power Plate’s new VibeShift technology is now available on the Power Plate Rev bike.
Power Plate Rev pairs vibration with indoor cycling using patent-pending VibeShift technology.
Power Plate has been shortlisted for the “Developing & Supporting Communities following on from Covid-19” award at this year’s ukactive Awards.
Power Plate: featured in HCM and Fit Tech magazines
Vibration and percussive therapies are growing in popularity, but many health clubs have yet to capitalise on this science- backed technology. Steph Eaves explores the opportunity
Power Plate
Tel: +44 (0) 20 7317 5000
Address: FORA, 20 Eastbourne Terrace , London , W2 6LG, United Kingdom
Steve Wright, Power Plate vice president UK & EMEA
Power Plate video gallery:
Key personnel
Steve Wright, Power Plate vice president UK & EMEA
Key customers
Everyone Active (SLM)
MyTime Active
Fusion Lifestyle
Village Gyms
Bannatynes
DLL
Nuffield
Xcelerate gyms
Snap Fitness
Anytime Fitness
Energie Fitness
Marriott Hotels
Hilton Hotels
Feel Good Fitness
Accomplish Fitness
Leap Fitness
Vibe Tribe
Plans for the next 12 months
Over the last few years, our industry has seen major changes, with many new or emerging fitness trends coming to light. For Power Plate the main focus areas for the next twelve months in terms of growth will be centred around wellness, with an increased focus on recovery, biohacking, “exercise is medicine” and supporting customers with various campaigns to attract new / non members into facilities.

We are seeing a rapid increase in the number of recovery spaces being requested; this has led to collaborations with partners such as Indigo Fitness who developed a unique solution incorporating Power Plate for their recovery concept using a cleverly designed modular system for a well rounded, positive exercise experience.
Testimonial
“Our vibration-enhanced Revolution classes now deliver group cycling with added revs, literally,” says Jegede. “Our members don’t just get a cardio workout but a strength one too. It’s one of our most effective classes, delivering 45 minutes of intense work that you can really feel.”

– JJ Jegede, Leap Fit Studio, Hackney, London
Testimonial
“Power Plate is an incredible tool for people of all levels. Our clients are male and female, aged between 11 to 84 years and range from Ironman champions to beginners, but I can adjust the vibration to challenge everyone just the right amount, all within the same class.”

– Natt Summers, Accomplish Fitness, Berkshire
Testimonial
“Power Plate has been the one constant in my exercise routine since I discovered it 14 years ago. As a user, I’ve done lots of research into its benefits and the various ways it can be used and have personally achieved great results. I’m now passionate about helping others access Power Plate in new ways”

– Anna Nasr, Vibe Tribe, Beaconsfield
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