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press release: Parkwood Leisure
Parkwood Leisure enhances personalised member journey with boditrax
28 Apr 2022
The introduction of the new technology is part of Parkwood Leisure’s strategy to provide personalised experiences for its members and facility users, through access to information to help inform health and wellbeing activities both in-centre and in the community.
Boditrax’s cloud-based health application provides medical-grade body composition analysis, giving users a comprehensive understanding of physical composition, allowing them to set goals and track progress, either through the device in the gym, or remotely via the boditrax app.
The new partnership will see boditrax devices installed at an initial 15 sites, with more facilities to introduce the platform over the coming months as part of Parkwood Leisure’s centre investment plans.
“This is an exciting development for our centres and one that we believe will really enhance our members’ experiences,” says Alex Godfrey, Parkwood Leisure’s Operations Director.
“Boditrax will not only improve engagement with new and existing customers, but it will also support our local initiatives as part of our commitment to improving the health and wellbeing of our communities. We can see our customers are really enjoying using the technology purely from the number of scans and targets that are being completed.”
“Since introducing boditrax, it’s become a key part of our member journey,” says Gary Sheppard, General Manager at Parkwood Health and Fitness Salisbury.
“Not only is it supporting inductions, but existing members are also engaging with it to develop or change their training programmes in-line with fitness goals. It’s easy to use and provides us with another way to personalise and enhance the experience for our members.”
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Parkwood Leisure
Tel: 01905 388500
Address:
3 De Salis Ct,
Hampton Lovett,
Droitwich Spa,
Worcester,
Worcestershire,
WR9 0QE,
UK
Glen Hall, managing director
Key personnel
Glen Hall, managing director
Giles Rawlinson, commercial & finance director
Alex Godfrey, operations director
Andy Farr, strategic director
Giles Rawlinson, commercial & finance director
Alex Godfrey, operations director
Andy Farr, strategic director
Key customers
More than 30 local authorities and public sector partners across England and Wales including the London Borough of Bexley, London Borough of Lewisham, Boston, Cardiff City, Swansea, North Devon, Erewash, Vale of Glamorgan, Rushcliffe Borough, North Somerset, Bristol City, Nottinghamshire County, Cherwell, the Royal Parks and Sport Wales.
Plans for the next 12 months
Over the next 12 months, Parkwood Leisure will continue to work collaboratively with its partners to increase physical activity, tackle health inequality in the communities we serve and make a measurable difference to the quality of life of our customers.
Testimonial
“We have enjoyed a fantastic partnership with Parkwood Leisure for more than 10 years. They manage all of our leisure facilities including four leisure centres and Edwalton golf course, and the knowledge, expertise and experience they bring is first class. The slick operation they run, combined with innovative ways they’ve engaged local residents, mean we’ve never had a more physically active community and we’re excited to continue our partnership into the future.”
– David Banks, executive manager neighbourhoods, Rushcliffe Borough Council
– David Banks, executive manager neighbourhoods, Rushcliffe Borough Council
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