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press release: Serco Leisure
Oxford City Council awards Serco Leisure 10-year leisure management contract
07 Mar 2024
Leys Pools & Leisure Centre / Serco Leisure
The new contract includes management of Barton Leisure Centre, Ferry Leisure Centre, the Leys Pools & Leisure Centre, Hinksey Outdoor Pool, and Oxford Ice Rink.
Among a range of exciting improvements coming as part of the new contract, state of the art EGYM equipment will be installed at both Ferry Leisure Centre and the Leys Pools & Leisure Centre. EGYM is accessible for disabled and non-disabled users, and designed to provide a truly personalised experience. It is also fully integrated with MLCT’s My MORE app, which is available free to all customers.
There will also be major refurbishment work across the portfolio including a new interactive play arena for young people and families at the Leys Pools & Leisure Centre, creation of new bespoke group exercise studios at Ferry and Barton Leisure Centres and a reopening and re-launch of the contract’s café offering.
Councillor Chewe Munkonge, Deputy Leader and Cabinet Member for Leisure and Parks, said: "I am delighted to confirm Serco Leisure as the selected provider for Oxford's leisure facilities. At a time when many councils up and down the country are grappling with the closure of key facilities due to budget pressures, we are proud not only to maintain but also to elevate our suite of leisure amenities for Oxford residents. This new contract marks a fresh start for leisure provision in Oxford and will bring many health and wellbeing benefits to our residents. We are committed to providing all Oxford residents, of all ages and abilities, with access to quality health and fitness facilities and we look forward to working closely with Serco Leisure and seeing their plans come to fruition over the coming months.”
Simon Lane, Managing Director for Serco Leisure, said: “We are delighted to be partnering with Oxford City Council and we look forward to working with them to support the people of this community to live healthier, more active lives. In addition to Oxford, we have recently been appointed as the operator for a number of centres on behalf of Buckinghamshire Council. This will present opportunities for increased collaboration within the Oxfordshire, Berkshire West and Buckinghamshire Integrated Care Systems.”
Serco Leisure is the current UK Pool & Spa Water Leisure Operator of the Year. A title they have won for five out of the last six years. In 2021, they were named ukactive’s Outstanding Organisation of the Year.
More press releases and updates from Serco Leisure:
Bisham Abbey and Lilleshall, the Sport England National Sports Centres managed by Serco
Leisure, have come out top across the leisure sector in assessments carried out in December
by Hospitality Assured.
Following a competitive tendering process, Serco Leisure and its operating partner in the
region, More Leisure Community Trust (MCLT) have been awarded a five-year contract by
Buckinghamshire Council to operate five centres, starting April 1st 2024.
Serco Leisure has won Water Leisure Operator of the Year at the UK Pool & Spa Awards, the fifth
time they have achieved this accolade in the past six years.
Three national sports centres operated by Serco Leisure have earned Elite Training Centre
(ETC) accreditation from UK Sport, the organisation responsible for the strategic investment
of Government and National Lottery funding into Olympic and Paralympic sport and major
events.
Serco Leisure is celebrating a successful ukactive awards 2023, having picked up two prizes,
plus a runners-up spot in the Equality, Diversity & Inclusion category for Birmingham’s
Ladywood Leisure Centre.
Serco Leisure: news from HCMmag.com and FitTechGlobal.com
UKRI (UK Research and Innovation) is backing research to investigate the
lack of older adults accessing facilities for exercise and the barriers they face.
Following a competitive tendering process, Serco Leisure and its partner More Leisure
Community Trust Limited (MLCT) have been awarded a 10-year contract by Mansfield District
Council to operate three centres in the town, starting 1 May 2022.
Serco Leisure
Tel: +44 0116 240 7500
Email: [email protected]
Address:
Lancer House,
38 Scudamore Road,
Leicester,
Leicestershire,
LE3 1UB,
United Kingdom
Simon Lane, Managing Director
Serco Leisure video gallery:
Key personnel
Simon Lane, Managing Director
Steve Nelson, Operations Director
Sally Kurton, Commercial Director
Steve Lawrence, Operations Director
Leigh Brooks, Marketing Director
Warren Higgins, Business Development Director
Steve Nelson, Operations Director
Sally Kurton, Commercial Director
Steve Lawrence, Operations Director
Leigh Brooks, Marketing Director
Warren Higgins, Business Development Director
Key customers
Sport England
WheelPower
Local authorities
WheelPower
Local authorities
Plans for the next 12 months
2022 was a record-breaking 12 months for Serco Leisure, as we celebrated a set of sales figures at year-end that even our most optimistic forecasts hadn’t predicted.
2023 will see us consolidating those gains, while looking to improve our overall customer offering via the introduction of a new Single-Customer-View CRM system. When this launches later in the year, it will allow us to provide customers with a journey that goes far beyond their leisure centre visit and will instead marry up their in-centre experience with engaging digital touch-points and supportive human interventions.
2023 will see us consolidating those gains, while looking to improve our overall customer offering via the introduction of a new Single-Customer-View CRM system. When this launches later in the year, it will allow us to provide customers with a journey that goes far beyond their leisure centre visit and will instead marry up their in-centre experience with engaging digital touch-points and supportive human interventions.
Testimonial
"We have enjoyed a fantastic partnership with Serco Leisure since the contract was awarded in 2015. They manage nine facilities on our behalf and together we have opened four new facilities: Stechford, Northfield, Erdington and Ladywood, two of which won prestigious ukactive awards, highlighting the quality of these new builds.
"The knowledge, expertise and experience Serco bring is first class. In the post-COVID era, we’re confident they are the operator who will provide the level of service, variety of activity and the inclusive welcome the people of Birmingham deserve."
– Dave Wagg, Head of Sport & Development, Birmingham City Council
"The knowledge, expertise and experience Serco bring is first class. In the post-COVID era, we’re confident they are the operator who will provide the level of service, variety of activity and the inclusive welcome the people of Birmingham deserve."
– Dave Wagg, Head of Sport & Development, Birmingham City Council
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