press release: ukactive
Gold company profile | ukactive
PRESS RELEASE
MPs begin physical activity challenge ‘Fit for Office’ following Westminster health checks with TV’s Dr Hussain Al-Zubaidi and colleagues
04 Mar 2024
More than 130 participants from around 50 offices have signed up for the month-long challenge / ukactive
More than 130 participants from around 50 offices have signed up for the month-long challenge so far, which will see MPs, Peers and their offices battle it out to be crowned Westminster’s ‘Physical Activity Champion’.
The challenge, organised by ukactive, the UK’s trade body for the physical activity sector, and supported by global fitness tracking provider Myzone, aims to raise awareness among policymakers of the benefits of physical activity for their own physical, mental and social wellbeing, and its importance to the nation’s health.
To complement the challenge, on Tuesday, parliamentarians were invited to Westminster Gym, which is managed by Jubilee Hall Trust, for a series of health checks with Dr Hussain Al-Zubaidi from ITV’s ‘This Morning’ programme, alongside Dr Shahnaz Hussain, Consultant Psychiatrist for Mental Health, and Dr Jo Fleming, NHS Health and Wellbeing Coach.
The sessions meant MPs, Peers and their staff could receive advice and simple steps within their workplace, to support their physical and mental health wellbeing.
The doctors provided support with any ongoing physical ailments, as well as sharing techniques to establish habits to support and maintain health and wellbeing, with visitors encouraged to sign-up for the ‘Fit For Office’ challenge.
Participants in the challenge will be given a MZ-Switch heart rate monitor that measures their physical activity across the month, with the technology tracking ‘effort’ levels rather than volume or distance covered – ensuring the challenge can be enjoyed and accessed by all.
They will then accrue Myzone Effort Points (MEPs) that can be collected by exercising within the target heart-rate zones over a given period – the more effort that is put into each workout or activity, the more points that can be earned.
It is hoped that by taking part, MPs will also be encouraged to show support for the physical activity sector, which plays an essential role in helping to prevent 20 chronic health conditions, including type 2 diabetes, obesity, heart disease, many types of cancer, depression and anxiety, and dementia – generating more than £4.1bn in healthcare savings every year.
Ill health among working-age people is projected to cost the UK economy approximately £150bn a year, and ukactive Chair, Mike Farrar has called on the Government to deploy gyms and leisure centres across the country to help save the NHS and get more people back into work.
Dr Hussain Al-Zubaidi, who is also the Lifestyle & Physical activity lead for the Royal College of General Practitioners, said: “I am really excited to help launch 'Fit for Office,' where MPs embrace a month-long fitness challenge with Myzone belts. Beyond just tracking steps, it's a call for healthier MPs and stronger communities.
“We urge the Government to recognise the impact of the physical activity sector in tackling national priorities – reducing NHS wait times, addressing obesity, and preventing chronic conditions.
“Let's use gyms and leisure centres to rebuild health, revive our workforce, and boost the economy. The challenge begins; let's stride towards a fitter and resilient governance.”
Kim Leadbeater MP, who is taking part in the challenge, said: “Working in politics is a true privilege but like many jobs it is also very demanding, which can have a detrimental effect on our health and wellbeing.
“I am a firm believer in the benefits of physical activity for our physical and mental health, but also for our effectiveness at work.
“It’s great to take on the ‘Fit for Office’ challenge and I’ll also be hosting some workouts to help participants get involved and demonstrate how physical activity can support all of us in our day-to-day lives.”
Huw Edwards, CEO of ukactive, said: “‘Fit for Office’ is the perfect opportunity for MPs, Peers and their staff to embrace the benefits of physical activity for their own physical and mental wellbeing.
“The challenge will also help demonstrate to our elected officials the importance of physical activity for our nation’s health and the economy – the Government’s two biggest priorities.
“As the challenge gets underway, we want to see our politicians and their teams visiting their local gyms, leisure centres and pools to get active and witness first-hand the incredible role played by these facilities in our communities.”
David Stalker, Group CEO of Myzone, said: “The challenge has been set and we are looking forward to seeing how MPs, Peers and their teams across the UK get into the spirit of ‘Fit for Office’.
“We are committed to helping make physical activity a more enjoyable experience for all, and we wish all those taking part the very best of luck in what we know will be a great competition with an important message behind it.”
More press releases and updates from ukactive:
UK Active has announced the details of National Fitness Day 2026, with the flagship campaign set to take place on
Wednesday 16 September 2026.
UK Active has announced the next phase of its Digital Futures programme, supporting organisations
across the physical activity sector to develop their digital capability.
Hundreds of staff, MPs and Peers from across Westminster have signed up for the Fit for
Office parliamentary physical activity challenge, which takes place throughout June and is
hosted by ukactive and Technogym.
UK Active has issued the following statement in response to Alan Milburn’s Interim Report
into
Young People and Work.
UK Active and This Girl Can have published a new guide to help fitness and leisure
facilities communicate their policies and procedures around sexual harassment and
intimidation, as the sector continues to create safer spaces for women and girls.
ukactive: news from HCMmag.com and FitTechGlobal.com
With Prime Minister, Keir Starmer, announcing his resignation this morning and Andy Burnham
as a possible successor, the fitness, health and wellness sector is evaluating its position.
Celebrating its 10th anniversary, Elevate has had its busiest show to date, with
almost 200 exhibitors, 115 seminars and 200 speakers over two days.
International industry lobbying associations are calling for physical activity and strength
training to be deeply integrated with GLP-1 treatment.
Speedflex has launched a strength training programme for 11 to 16-year-olds, to make it safer,
more inclusive and more engaging.
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UK Active has published new guidance on defibrillators to help fitness and leisure operators
deliver life-saving support for anyone who suffers a cardiac arrest.
Activity levels are still rising among English adults according to Sport England’s new Active
Lives Survey, which covers November 2024 to November 2025.
ukactive: featured in HCM and Fit Tech magazines
Profile: Cameron Saunders
The new CEO of UK Active talks to HCM about the gym-curious and
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Tech: Beyond Club Management
Software suppliers explain how AI,
automation and connected digital
experiences can work for the good
of operators and consumers
HCM People: Matt Parker
We’ve reduced the level of council investment over the last three years by 40 per cent and increased our turnover by 9 per cent
Research: Value and identity
Record market penetration in the UK fitness sector masks a deeper shift around consumer engagement, according to a report from Grant Thornton and UK Active. Liz Terry reports
Insight: Value and identity
Record market penetration in the UK
fitness sector masks a deeper shift
around consumer engagement, according
to a report from Grant Thornton and
UK Active, as Liz Terry reports
Show preview: Elevate 2026
Welcome to Elevate 2026
ukactive
Tel: 020 8158 9700
Email: [email protected]
Address:
The Bloomsbury Building,
10 Bloomsbury Way,
London,
WC1A 2SL,
United Kingdom

Cameron Saunders, CEO

ukactive video gallery:
Key personnel
David Stalker, Chair
Cameron Saunders, CEO
Marianne Boyle, director of membership and sector development
Clemency Lion, director of research, policy and communications
Cameron Saunders, CEO
Marianne Boyle, director of membership and sector development
Clemency Lion, director of research, policy and communications
Key customers
Gyms, health clubs, leisure centres, fitness studios, swimming pools, sports bodies, activity providers, equipment suppliers, technology suppliers, health bodies, education bodies, health charities, consumer fitness brands
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