press release: Wattbike
Gold company profile | Wattbike
PRESS RELEASE
Interactive Strength, Inc to acquire Wattbike
08 Apr 2025
Interactive Strength Inc to acquire Wattbike / Wattbike
The binding agreement is a significant milestone for both growth businesses, forming a unique, omni-channel, fitness-equipment portfolio with key operations in each of the world’s three largest fitness markets - the US, Germany and the UK.
The deal is expected to close as early as the second quarter and is expected to be immediately accretive to TRNR’s results.
Transaction Overview
• TRNR will acquire 100% of Wattbike in an all-stock transaction.
• The shareholders of Wattbike will be locked up until at least June 2026 and there is no cash consideration being paid to those investors.
• This performance-driven valuation structure, with up to 60% of the total consideration being contingent upon future performance, protects the TRNR shareholders and should ensure an attractive acquisition multiple of earnings.
• The acquisition does not have a financing contingency.
“We are very energized to welcome Wattbike, its dedicated team and its many customers to the TRNR portfolio,” said TRNR Founder and CEO Trent Ward. “The brand, products and training content are incredible assets. Their indoor cycling training platform is arguably the best in the world of its kind for performance training, testing/benchmarking, rehab, injury prevention and low-impact conditioning. Leading gyms, healthcare facilities, universities, and even special forces military operations recognize this - along with many teams in the NFL, NBA, MLB, NHL and Premier League. By expanding their portfolio of indoor bikes from the elite/commercial arena deeper into consumer market segments and improving their award-winning and free-to-use training app, Stephen and the team have set Wattbike up for global success - especially when paired with TRNR’s marketing, distribution and sales footprint as well as our Nasdaq public listing. The combination is an outstanding opportunity for all of our customers, partners, employees and shareholders.”
"Joining forces with Interactive Strength is an exciting step for Wattbike," said Stephen Loftus, CEO of Wattbike. "This deal gives our latest product launches and renewed growth a larger, scaled platform for marketing and distribution that will dramatically and cost-effectively accelerate our expansion across key international markets, while staying true to our commitment to deliver world-class training solutions for athletes and fitness enthusiasts alike. It’s also exciting to become a key part, and driver, of a high-momentum business like TRNR, that’s natively aligned with our own growth and expansion goals, the importance of quality offerings, and focused specifically on the fitness, health and wellness markets."
"What Stephen and the team have been able to accomplish since the challenges of the pandemic is fantastic," said Dan Stern, Partner at Piper PE, Wattbike’s majority shareholder. "They deepened the original reputation of and trust in their equipment, training and brand among elite athletes. But they also recognized and acted on the opportunity to broaden Wattbike’s portfolio and appeal by building out a much more diverse portfolio of equal-quality equipment and training programs for the larger, mainstream health and wellness market. The business is now well-positioned to accelerate and capture share across the top three fitness markets globally under Interactive Strength’s ownership, as well as to push further into Asia where it has also been a big success to date. We wish Stephen and the team every success in this next phase."
Concluded Mr. Ward: “We’ve noted before that the global health and wellness market is growing, but also fragmented. This reality means that a truly differentiated portfolio of fitness equipment, content and solutions - like the one we believe we are building across Wattbike, Sportstech, FORME and CLMBR- has a real edge. TRNR will be able to provide a wider variety of customers a wider variety of options for healthy exercise across many channels, in almost any major market anywhere in the world. After adding Wattbike and Sportstech, we believe TRNR will present the market with an offering that no other single fitness-focused business can match.”
The integration of Interactive Strength and Wattbike will create significant operating synergies, leveraging shared international distributors such as WOODWAY in the US and Germany and MeFit Pro in the Middle East. Both companies have strong commercial partnerships with leading gym operators and direct-to-consumer (DTC) sales—Wattbike predominantly in the UK and TRNR in the US. TRNR’s planned acquisition of Sportstech also strengthens its presence in Germany, supporting Wattbike’s projected growth in the priority US and German export markets. Additionally, Interactive Strength’s Quality and Supply team in Taiwan works closely with Wattbike’s long-standing manufacturing partner, Giant/AIPS, ensuring a seamless integration and continued commitment to product excellence.
For more information see Interactive Strength’s investor website
More press releases and updates from Wattbike:
PRESS RELEASE: Wattbike launches new AtomX - putting Healthspan and user experience front and centre
Originally launched in 2020, the new AtomX introduces Wattbike Healthspan, a user-friendly
and consumer-focused health score and VO2 Max test, made easily accessible with the addition
of an integrated touchscreen.
Hybrid racing is brutal. Athletes must combine endurance running with functional strength
under extreme fatigue, all while managing training load, protecting joints and building
aerobic capacity across a demanding race season.
Wattbike has once again partnered with luxury health and fitness group Third Space to play an
important role in its most innovative concept to date, The Performance Lab at the newly
expanded Third Space Mayfair.
Wattbike has partnered with Everlast Gyms to support the launch of its first-ever Everlast
Gyms+ site in West Bridgford, one of the brand’s new Hyrox Performance Centres, with the
installation of four Wattbikes.
Katalyst Performance, Sydney, Australia’s pioneering athlete development hub, takes
significant step forward in youth athlete preparation by installing five Wattbike Pro/Trainer
indoor bikes at its high-performance facility.
Wattbike: news from HCMmag.com and FitTechGlobal.com
Wattbike has announced a new integration with EGYM, which enables the bikes to contribute to
the Cardio BioAge score of individuals via a VO2 max result.
Indoor cycling brand Wattbike has launched the latest edition of the AtomX, its commercial
smart bike, which has been designed to better meet the expectations of increasingly data-
driven users.
Wattbike: featured in HCM and Fit Tech magazines
Show preview: Elevate 2026
Welcome to Elevate 2026
Specifier: Getting personal
When workouts can be easily personalised members see
measurable results. Julie Cramer talks to tech companies
about how innovations are making this happen
Innovation: Workout builders
New technology is powering the
development of ‘workout builders’
– systems that use AI to design
customised workouts, based on
parameters such as members’
workout goals and the results of
physiological tests. Julie Cramer
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Wattbike
Tel: 0115 945 5450
Email: [email protected]
Web:
wattbike.com
Address:
Nottingham South & Wilford Industrial Estate, ,
Unit 13, ,
West Bridgford,
Nottingham,
Nottinghamshire,
NG11 7EP,
United Kingdom

Steve Marshall, UK head of B2B sales

Key personnel
Steve Marshall, UK head of B2B sales
Jack Wong, B2B marketing & events executive
Rachell Crew, international business development
Luke Veebel, sales manager key accounts UK South
Chris Maule, sales manager key accounts UK North
Jack Wong, B2B marketing & events executive
Rachell Crew, international business development
Luke Veebel, sales manager key accounts UK South
Chris Maule, sales manager key accounts UK North
Key customers
All major Health and Fitness operators across the country such as:
• Third Space,
• David Lloyd,
• Virgin Active
...and many more.
All elite sports training centres, military, rehabilitation and sports science use Wattbikes heavily.
• Third Space,
• David Lloyd,
• Virgin Active
...and many more.
All elite sports training centres, military, rehabilitation and sports science use Wattbikes heavily.
Plans for the next 12 months
The next year is a really exciting time for Wattbike with significant investment into the Wattbike Hub training platform.
Personalised performance is our number one priority to give clients and users a unique training experience and give them the tools they need to achieve their goals.
Personalised performance is our number one priority to give clients and users a unique training experience and give them the tools they need to achieve their goals.
Testimonial
“Our approach when it comes to gym design and equipment is to always seek the best-in-class options for our members. We want our members to use the best treadmills, the best Olympic lifting bars, the best strength machines and the best bikes on the market.
“With Wattbike’s experience and exposure in the highest levels of elite sport all over the World, it was an obvious choice for us to have the Wattbikes as our bike of choice for Third Space.”
– Rob Beale, fitness director, Third Space
“With Wattbike’s experience and exposure in the highest levels of elite sport all over the World, it was an obvious choice for us to have the Wattbikes as our bike of choice for Third Space.”
– Rob Beale, fitness director, Third Space
Testimonial
“Wattbikes are simply the best. There’s a reason they are the bike of choice for so many top athletes and professional teams and for us, the fact that they are durable and powerless means they can be easily moved around our athletics performance training area where we have created an area for all powerless and functional equipment, allowing the members complete flexibility over how they train.”
– Gareth Jones, COO, Wellfit.
– Gareth Jones, COO, Wellfit.
Testimonial
“Nothing comes close to Wattbike when it comes to accurate testing, immediate feedback, comfort, durability and the real-ride feel.
“The Wattbike proves immensely beneficial for athletes, particularly in rehabilitation or off-feet conditioning. It allows athletes to minimise leg impact while still focusing on enhancing their cardiovascular ability.”
– Jordan Demetriou, head of performance, Mykonos Performance
“The Wattbike proves immensely beneficial for athletes, particularly in rehabilitation or off-feet conditioning. It allows athletes to minimise leg impact while still focusing on enhancing their cardiovascular ability.”
– Jordan Demetriou, head of performance, Mykonos Performance
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