press release: Brass Monkey
Gold company profile | Brass Monkey
PROMOTION
Gyms are evolving into wellness hubs — Brass Monkey is leading the charge
12 Mar 2025
/ Arc/Alannah Kit
We’re seeing massive growth in this space and have the experience to guide others who want to see what it can do for them
– Dan Bosomworth
Credit: Brass Monkey
According to the Global Wellness Economy Monitor 2024, the US$6.3 trillion global wellness economy is growing faster than the global GDP, projected to reach US$9 trillion by 2028.
This shift represents a massive commercial opportunity for gyms to redefine their value proposition.
At Brass Monkey, we’re helping gyms shift gear in their wellness offering to maximise this opportunity. Our clients seek us out when searching for a partner over a transactional ice bath provider. We create experiences in collaboration with our clients and build ice bath solutions that deliver on that experience, with staff training and ongoing support as part of our service.
From Canary Wharf’s Arc, a stunning social contrast therapy club, the ‘Reset’ recovery spaces at 1Rebel to helping David Lloyd Clubs elevate their spa offering and Village Health & Wellness Club’s rollout out a UK-wide ice bath experience, our knowledge in commercial ice baths space helps brands realise their wellness goals.
We want to share our learnings with other gyms to help them explore the huge potential of a great recovery and wellness offering. So, we created a free guide that takes you through the opportunities and benefits, operational considerations and what to look for in a commercial ice bath.
Download it here today.
“We live in a stressed-out society in dire need of a way to reset and recover,” said Dan Bosomworth, Brass Monkey founder.
“The opportunity out there for gyms to be the answer to that with simple upgrades to their offering is enormous. We’re seeing massive growth in this space and have the experience to guide others who want to see what it can do for them.”
More press releases and updates from Brass Monkey:
Brass Monkey, the cold water immersion company created to address the growing gap in modern
readiness and recovery culture in performance environments, has partnered with Everlast Gyms+
at Trafford Palazzo - one of the North West's most anticipated new fi
Today Brass Monkey, the ice bath company created to address the growing gap in modern
recovery culture, has appointed wellness and human performance expert Phil Learney as
scientific & performance strategy advisor.
Brass Monkey's expansion into the gym and hospitality markets is a key component of the
company's long-term growth strategy
Brass Monkey: news from HCMmag.com and FitTechGlobal.com
HCM NEWS: Everlast Gyms+ signs for high-spec club at Trafford Palazzo – the location for Therme Manchester
Everlast Gyms+ will be opening a site at shopping and leisure destination, Trafford Palazzo,
early next year.
Gleddoch Hotel and Spa Resort will reopen its Imperia Spa in June, within the
350-acre estate in Scotland that once belonged to shipbuilding magnate Baron Lithgow.
HCM NEWS: Brass Monkey partners with Village Health & Wellness Clubs to roll out ice baths across the UK
Brass Monkey, leading UK ice bath supplier, has joined forces with Village Health &
Wellness Clubs to bring cutting-edge cold plunge therapy to gym-goers nationwide.
Arc, London’s highly anticipated social wellness club, has officially debuted today (31 January) in
Canary Wharf with a sleek 5,000sq m flagship urban bathhouse.
The social wellness club movement that has taken the US East Coast by storm looks set to
reshape London’s wellness scene in early 2025. ARC, an all-new urban wellness brand, is due to
launch in January, bringing a fresh concept that blends connection, community and evidence-
based wellness practices to the UK.
Brass Monkey: featured in HCM and Fit Tech magazines
As the contrast therapy trend skyrockets, how can operators
optimise existing facilities and ensure guests have an enjoyable
and effective experience, rather than feeling shamed because they
can’t tolerate freezing temperatures? Kath Hudson reports
As the contrast therapy trend skyrockets, how can operators make
best use of investment while ensuring members have an enjoyable
and effective experience, rather than feeling shamed because they
can’t tolerate freezing temperatures? Kath Hudson reports
Specifier: Body at rest
Recovery is firmly established
as a core pillar of overall fitness.
From percussive treatments
to full-on recovery suites,
Julie Cramer looks at
the tech that’s driving
the movement
Brass Monkey
Tel: 01135 267255
Email: [email protected]
Address:
Unit 25, Street 6 South ,
Thorp Arch Trading Estate,
Wetherby,
Yorkshire,
LS23 7FD,
United Kingdom
Dan Bosomworth, founder and CEO
Key personnel
Dan Bosomworth, founder and CEO
Chris Soames, chief commercial officer
Chris Soames, chief commercial officer
Key customers
• Soho House
• Rudding Park
• David Lloyd
• Bulgari Hotels
• Six Senses
• One Rebel
• Virgin Active,
• Village Hotels,
• Fitness First.
• Rudding Park
• David Lloyd
• Bulgari Hotels
• Six Senses
• One Rebel
• Virgin Active,
• Village Hotels,
• Fitness First.
Plans for the next 12 months
We regularly introduce new technological
advancements to our commercial ice
baths, with a specific emphasis on
aesthetics.
Lighting and sound are two areas we are currently exploring.
Our latest products are poised to be trialled in increasingly high-use environments, enabling us to refine their implementation in both freestanding and fully integrated units.
We are currently celebrating installations at Arc (Canary Wharf) and the commencement of a new partnership with Gymbox, Finsbury Park.
Lighting and sound are two areas we are currently exploring.
Our latest products are poised to be trialled in increasingly high-use environments, enabling us to refine their implementation in both freestanding and fully integrated units.
We are currently celebrating installations at Arc (Canary Wharf) and the commencement of a new partnership with Gymbox, Finsbury Park.
Testimonial
"We’re really proud to be the first David Lloyd club to feature such an innovative product. It’s been a very collaborative approach, and having the people behind the product to help embed it into the company has been invaluable.”
– Jake French, general manager, David Lloyd Manchester Trafford
– Jake French, general manager, David Lloyd Manchester Trafford
Testimonial
“From the outset, Brass Monkey demonstrated an unwavering dedication to quality and excellence. The craftsmanship and attention to detail evident in their ice baths testify to their commitment to perfection. The use of premium materials and meticulous engineering ensures not only stunning aesthetics but also long-lasting durability.
"Their professionalism, clear communication and willingness to tailor their solutions to our specific needs have made the entire process effortless. We are excited about the continued partnership with Brass Monkey as we strive to provide nothing but the best to our cherished guests.”
– Gillian McGraffin, spa & wellness manager, Grantley Hall
"Their professionalism, clear communication and willingness to tailor their solutions to our specific needs have made the entire process effortless. We are excited about the continued partnership with Brass Monkey as we strive to provide nothing but the best to our cherished guests.”
– Gillian McGraffin, spa & wellness manager, Grantley Hall
Testimonial
"The Brass Monkey team was always on-hand to answer any questions that we had at the start regarding maintenance when we were in the early days, and Dan (co-founder of Brass Monkey), was there in person to show us how to maximise the experience of the ice bath, such as using the ‘Drishti’ focus point at eye level inside the bath to support with focus.
"Brass Monkey are the best in the industry - we have personal experience with other ice bath brands and nothing comes close.”
– Dennis Cole, facilities & corporate services manager, Hooke London
"Brass Monkey are the best in the industry - we have personal experience with other ice bath brands and nothing comes close.”
– Dennis Cole, facilities & corporate services manager, Hooke London
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