press release: Brass Monkey
Gold company profile | Brass Monkey
PRESS RELEASE
Brass Monkey partners with Village Health & Wellness Clubs
20 Feb 2025
Brass Monkey's customers include TV presenter Holly Willoughby / Brass Monkey / Holly Willoughby
Building on successful relationships with luxury brands such as Bulgari Hotels and Six Senses, Brass Monkey continues to lead the cold-water therapy revolution. The installations will begin in March and roll out bi-weekly through June, allowing Village Health & Wellness Clubs’ guests to experience the transformative benefits of ice baths firsthand.
“This partnership with Village Health & Wellness Clubs is a huge milestone for Brass Monkey—our first nationwide rollout, bringing the benefits of cold water immersion to more people than ever before. We’ve seen first-hand how ice baths transform recovery and well-being, and now guests across the UK will have access to this powerful experience as part of their fitness and wellness routine.” – says Danyl Bosomworth, Founder of Brass Monkey.
Revolutionising Wellness Across the UK
The partnership underscores the increasing popularity of cold-water immersion therapy, a practice that aids muscle recovery, improves circulation, and boosts mental clarity. With product innovation at its core, Brass Monkey offers free-standing, high-capacity ice baths designed for optimal user experience.
Village Health & Wellness Clubs, known for their forward-thinking approach to guest services, are embracing this trend to enhance their wellness facilities, making cold-water therapy more accessible than ever before. Guests at the South Leeds location will be among the first to enjoy this wellness upgrade, with additional locations to follow.
“This collaboration goes beyond traditional hotel and gym offerings,” added Bosomworth. “It’s about creating a cohesive wellness journey that inspires long-term health and wellbeing.”
"We're delighted to partner with Brass Monkey to elevate the wellness experience we offer our members. With wellness fast becoming increasingly popular within the fitness space, having the ability to offer cutting-edge cold recovery facilities aligns with our commitment to providing the best in Health and Wellness" says Andy Logan, Regional Operations Manager, Village Health & Wellness Clubs.
A Growth Story Backed by Results
Brass Monkey’s meteoric growth is a testament to the rising demand for premium wellness solutions. With revenue doubling year-on-year for the past three years, the company is solidifying its position as a market leader. Its ice baths have become a staple for elite athletes and celebrities, including Cristiano Ronaldo, Holly Willoughby and Joe Wicks.
Brass Monkey is already placed in top locations like the Bulgari Hotel, Six Senses and Arc Canary Wharf / Brass Monkey
More press releases and updates from Brass Monkey:
Brass Monkey, the cold water immersion company created to address the growing gap in modern
readiness and recovery culture in performance environments, has partnered with Everlast Gyms+
at Trafford Palazzo - one of the North West's most anticipated new fi
Today Brass Monkey, the ice bath company created to address the growing gap in modern
recovery culture, has appointed wellness and human performance expert Phil Learney as
scientific & performance strategy advisor.
Premium gym brands are shifting from traditional fitness and leisure models to holistic
wellness ecosystems. Consumers in 2025 need and expect more than access to treadmills and
weight machines – they seek personalised health experiences, mental wellbeing, recovery
solutions and social connection.
Brass Monkey: news from HCMmag.com and FitTechGlobal.com
HCM NEWS: Everlast Gyms+ signs for high-spec club at Trafford Palazzo – the location for Therme Manchester
Everlast Gyms+ will be opening a site at shopping and leisure destination, Trafford Palazzo,
early next year.
Gleddoch Hotel and Spa Resort will reopen its Imperia Spa in June, within the
350-acre estate in Scotland that once belonged to shipbuilding magnate Baron Lithgow.
HCM NEWS: Brass Monkey partners with Village Health & Wellness Clubs to roll out ice baths across the UK
Brass Monkey, leading UK ice bath supplier, has joined forces with Village Health &
Wellness Clubs to bring cutting-edge cold plunge therapy to gym-goers nationwide.
Arc, London’s highly anticipated social wellness club, has officially debuted today (31 January) in
Canary Wharf with a sleek 5,000sq m flagship urban bathhouse.
The social wellness club movement that has taken the US East Coast by storm looks set to
reshape London’s wellness scene in early 2025. ARC, an all-new urban wellness brand, is due to
launch in January, bringing a fresh concept that blends connection, community and evidence-
based wellness practices to the UK.
Brass Monkey: featured in HCM and Fit Tech magazines
As the contrast therapy trend skyrockets, how can operators
optimise existing facilities and ensure guests have an enjoyable
and effective experience, rather than feeling shamed because they
can’t tolerate freezing temperatures? Kath Hudson reports
As the contrast therapy trend skyrockets, how can operators make
best use of investment while ensuring members have an enjoyable
and effective experience, rather than feeling shamed because they
can’t tolerate freezing temperatures? Kath Hudson reports
Specifier: Body at rest
Recovery is firmly established
as a core pillar of overall fitness.
From percussive treatments
to full-on recovery suites,
Julie Cramer looks at
the tech that’s driving
the movement
Brass Monkey
Tel: 01135 267255
Email: [email protected]
Address:
Unit 25, Street 6 South ,
Thorp Arch Trading Estate,
Wetherby,
Yorkshire,
LS23 7FD,
United Kingdom
Dan Bosomworth, founder and CEO
Key personnel
Dan Bosomworth, founder and CEO
Chris Soames, chief commercial officer
Chris Soames, chief commercial officer
Key customers
• Soho House
• Rudding Park
• David Lloyd
• Bulgari Hotels
• Six Senses
• One Rebel
• Virgin Active,
• Village Hotels,
• Fitness First.
• Rudding Park
• David Lloyd
• Bulgari Hotels
• Six Senses
• One Rebel
• Virgin Active,
• Village Hotels,
• Fitness First.
Plans for the next 12 months
We regularly introduce new technological
advancements to our commercial ice
baths, with a specific emphasis on
aesthetics.
Lighting and sound are two areas we are currently exploring.
Our latest products are poised to be trialled in increasingly high-use environments, enabling us to refine their implementation in both freestanding and fully integrated units.
We are currently celebrating installations at Arc (Canary Wharf) and the commencement of a new partnership with Gymbox, Finsbury Park.
Lighting and sound are two areas we are currently exploring.
Our latest products are poised to be trialled in increasingly high-use environments, enabling us to refine their implementation in both freestanding and fully integrated units.
We are currently celebrating installations at Arc (Canary Wharf) and the commencement of a new partnership with Gymbox, Finsbury Park.
Testimonial
"We’re really proud to be the first David Lloyd club to feature such an innovative product. It’s been a very collaborative approach, and having the people behind the product to help embed it into the company has been invaluable.”
– Jake French, general manager, David Lloyd Manchester Trafford
– Jake French, general manager, David Lloyd Manchester Trafford
Testimonial
“From the outset, Brass Monkey demonstrated an unwavering dedication to quality and excellence. The craftsmanship and attention to detail evident in their ice baths testify to their commitment to perfection. The use of premium materials and meticulous engineering ensures not only stunning aesthetics but also long-lasting durability.
"Their professionalism, clear communication and willingness to tailor their solutions to our specific needs have made the entire process effortless. We are excited about the continued partnership with Brass Monkey as we strive to provide nothing but the best to our cherished guests.”
– Gillian McGraffin, spa & wellness manager, Grantley Hall
"Their professionalism, clear communication and willingness to tailor their solutions to our specific needs have made the entire process effortless. We are excited about the continued partnership with Brass Monkey as we strive to provide nothing but the best to our cherished guests.”
– Gillian McGraffin, spa & wellness manager, Grantley Hall
Testimonial
"The Brass Monkey team was always on-hand to answer any questions that we had at the start regarding maintenance when we were in the early days, and Dan (co-founder of Brass Monkey), was there in person to show us how to maximise the experience of the ice bath, such as using the ‘Drishti’ focus point at eye level inside the bath to support with focus.
"Brass Monkey are the best in the industry - we have personal experience with other ice bath brands and nothing comes close.”
– Dennis Cole, facilities & corporate services manager, Hooke London
"Brass Monkey are the best in the industry - we have personal experience with other ice bath brands and nothing comes close.”
– Dennis Cole, facilities & corporate services manager, Hooke London
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