press release: Gladstone Software
Gold company profile | Gladstone Software
PRESS RELEASE
Gladstone partners with TwinLabs AI to boost innovation in leisure management
04 Apr 2025
Gladstone partners with TwinLabs AI to boost innovation in leisure management / Gladstone Software
Gladstone, the UK’s most trusted Leisure Management Software provider, is proud to announce a new partnership with TwinLabs AI, bringing powerful, AI-driven actionable data to leisure operators across the UK and Ireland.
TwinLabs AI specialises in visualising the real time utilisation of fitness spaces by creating a Digital Twin of gyms or studios Through this partnership, TwinLabs AI joins the Gladstone Marketplace, a growing ecosystem of carefully curated, trusted technology partners designed to complement Gladstone’s industry-leading platform.
“Our customers are under pressure to do more with less - TwinLabs AI helps them do exactly that,” said Gordon Watson, Head of Marketplace. “By utilising existing CCTV hardware, Twin Labs offers an affordable and powerful tool to make data-backed decisions on layout, procurement and staffing. And by layering demographic data from Gladstone’s Cloud API service, the insights become even richer, as operators start to understand which types of members are using which specific spaces and equipment”
What is the Gladstone Marketplace?
The Gladstone Marketplace is our way of making digital transformation easier. We know no single solution does it all - that’s why we’ve built a connected, open ecosystem of trusted partners who complement our Leisure Management Software.
Each partner is handpicked for their ability to solve real-world challenges our customers face - whether that’s digital marketing, member onboarding, access control, or in this case, AI personalisation. The result? Operators get best-in-class solutions that integrate seamlessly and are supported with the same high standards of service Gladstone is known for.
TwinLabs AI now joins an elite group of innovators who are shaping the future of fitness and wellbeing in the UK. By working together, we empower public and private leisure providers to modernise operations, deliver outstanding member experiences, and achieve long-term financial sustainability.
Find out more about Gladstone Marketplace at: https://marketplace.gladstonesoftware.com/home
Explore TwinLabs AI:
https://www.twinlabs.ai/solutions
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Gladstone Software
Email: [email protected]
Address:
Hithercroft Court,
Lupton Road,
Wallingford,
OX10 9BT,
United Kingdom
Steve Scales, chief executive officer
Gladstone Software video gallery:
Key personnel
Steve Scales, CEO
Stephanie Hutchings, CMO
Tom Lakeman, CRO
Lindsay Micklethwaite, CPO
Garry Adamson, COO
Mark Osborn, CTO
Stephanie Hutchings, CMO
Tom Lakeman, CRO
Lindsay Micklethwaite, CPO
Garry Adamson, COO
Mark Osborn, CTO
Key customers
• Places Leisure
• Everyone Active
• David Lloyd
• Fitness First
• 3D Leisure
• Freedom Leisure
• Active Leeds
• Falkirk Council
• Leicester City Council
• Pembrokeshire Council
• Brio Leisure
• University of Birmingham
• University of Cambridge
• University of Southampton
• Strathclyde University
• Everyone Active
• David Lloyd
• Fitness First
• 3D Leisure
• Freedom Leisure
• Active Leeds
• Falkirk Council
• Leicester City Council
• Pembrokeshire Council
• Brio Leisure
• University of Birmingham
• University of Cambridge
• University of Southampton
• Strathclyde University
Plans for the next 12 months
We’re committed to evolving with
the industry. In the coming year,
we’ll continue to enhance our
cloud platform - focusing on user
experience, innovation, and security.
Testimonial
"GladstoneGo has made it so easy for our members to book, pay, and manage their activities anytime, anywhere whilst convenient self-service is significantly improving the customer experience. The analytics tools have also given us invaluable insights into member behaviour, helping us tailor our services to what people need".
– Stuart Holden, Be Well services manager - strategy & innovation, Be Well Wigan Council
– Stuart Holden, Be Well services manager - strategy & innovation, Be Well Wigan Council
Testimonial
"After much detailed review of the market and customer experience requirement, analysis of the change required and vision of the future planning was completed, the decision to move to Gladstone was easy. We have the best provider/ product (Gladstone) to deal with the next 10 years in Ireland"
– Niall Cull, CEO, dlr Leisure
– Niall Cull, CEO, dlr Leisure
Testimonial
"We have an ongoing relationship with Gladstone. We have been searching for a solution that can move us forward in our digital journey. We chose to speak to Gladstone about this because they understand us and the way that we work. Plus, we can benefit from their industry knowledge and experience."
– Paul France, business & operations manager, One Leisure
– Paul France, business & operations manager, One Leisure
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