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press release: Serco Leisure
Five-year contract extension for Serco Leisure in Shropshire
25 Aug 2022
The extension includes investment from the council to upgrade equipment across each of the centres. The Council will be working closely with the Trust to identify innovative equipment that will appeal to a wider customer base.
Cecilia Motley, Shropshire Council Cabinet member for culture, leisure and tourism, said:
“Serco and Shropshire Community Leisure Trust have been bringing their expertise to managing our leisure centres successfully for the last decade.
“We have confidence in the agreement and look forward to our continued partnership for the term of the extended contract.
“Shropshire Council is committed to people’s health and wellbeing and there are some interesting projects in our hands. We are currently reviewing the results of the public consultation on developing a new £12.1m swimming and fitness centre in Whitchurch and swimming in Shrewsbury is also at the forefront of our attention.
“Shropshire Council knows how important to people swimming facilities in Shrewsbury are and remains committed to working with partners on the project and the site will be maintained in the meantime.”
Welcoming the contract extension, Simon Lane, managing director for Serco Leisure said:
“This contract extension marks the 10-year anniversary of Serco Leisure and Shropshire Community Leisure Trust assuming operation of centres across the county. We’re proud of our record over the past decade and look forward to the next five years, as we continue to provide high quality, accessible leisure activities at these great centres.”
Ian Phelps, chair of Shropshire Community Leisure Trust added: “I would like to thank the teams at each of our centres for their commitment to high standards of customer service, the foundation upon which this contract extension was built.
“I look forward to the next five years of partnership working with Serco Leisure and Shropshire Council as we look to support this community towards healthier, more active lifestyles.”
More press releases and updates from Serco Leisure:
Following a competitive procurement process, Serco Leisure and its operating partner, More
Leisure Community Trust (MLCT), have been appointed to operate five leisure facilities on
behalf of Oxford City Council from 30th March 2024.
Bisham Abbey and Lilleshall, the Sport England National Sports Centres managed by Serco
Leisure, have come out top across the leisure sector in assessments carried out in December
by Hospitality Assured.
Following a competitive tendering process, Serco Leisure and its operating partner in the
region, More Leisure Community Trust (MCLT) have been awarded a five-year contract by
Buckinghamshire Council to operate five centres, starting April 1st 2024.
Serco Leisure has won Water Leisure Operator of the Year at the UK Pool & Spa Awards, the fifth
time they have achieved this accolade in the past six years.
Three national sports centres operated by Serco Leisure have earned Elite Training Centre
(ETC) accreditation from UK Sport, the organisation responsible for the strategic investment
of Government and National Lottery funding into Olympic and Paralympic sport and major
events.
Serco Leisure: news from HCMmag.com and FitTechGlobal.com
UKRI (UK Research and Innovation) is backing research to investigate the
lack of older adults accessing facilities for exercise and the barriers they face.
Following a competitive tendering process, Serco Leisure and its partner More Leisure
Community Trust Limited (MLCT) have been awarded a 10-year contract by Mansfield District
Council to operate three centres in the town, starting 1 May 2022.
Serco Leisure
Tel: +44 0116 240 7500
Email: [email protected]
Address:
Lancer House,
38 Scudamore Road,
Leicester,
Leicestershire,
LE3 1UB,
United Kingdom
Simon Lane, Managing Director
Serco Leisure video gallery:
Key personnel
Simon Lane, Managing Director
Steve Nelson, Operations Director
Sally Kurton, Commercial Director
Steve Lawrence, Operations Director
Leigh Brooks, Marketing Director
Warren Higgins, Business Development Director
Steve Nelson, Operations Director
Sally Kurton, Commercial Director
Steve Lawrence, Operations Director
Leigh Brooks, Marketing Director
Warren Higgins, Business Development Director
Key customers
Sport England
WheelPower
Local authorities
WheelPower
Local authorities
Plans for the next 12 months
2022 was a record-breaking 12 months for Serco Leisure, as we celebrated a set of sales figures at year-end that even our most optimistic forecasts hadn’t predicted.
2023 will see us consolidating those gains, while looking to improve our overall customer offering via the introduction of a new Single-Customer-View CRM system. When this launches later in the year, it will allow us to provide customers with a journey that goes far beyond their leisure centre visit and will instead marry up their in-centre experience with engaging digital touch-points and supportive human interventions.
2023 will see us consolidating those gains, while looking to improve our overall customer offering via the introduction of a new Single-Customer-View CRM system. When this launches later in the year, it will allow us to provide customers with a journey that goes far beyond their leisure centre visit and will instead marry up their in-centre experience with engaging digital touch-points and supportive human interventions.
Testimonial
"We have enjoyed a fantastic partnership with Serco Leisure since the contract was awarded in 2015. They manage nine facilities on our behalf and together we have opened four new facilities: Stechford, Northfield, Erdington and Ladywood, two of which won prestigious ukactive awards, highlighting the quality of these new builds.
"The knowledge, expertise and experience Serco bring is first class. In the post-COVID era, we’re confident they are the operator who will provide the level of service, variety of activity and the inclusive welcome the people of Birmingham deserve."
– Dave Wagg, Head of Sport & Development, Birmingham City Council
"The knowledge, expertise and experience Serco bring is first class. In the post-COVID era, we’re confident they are the operator who will provide the level of service, variety of activity and the inclusive welcome the people of Birmingham deserve."
– Dave Wagg, Head of Sport & Development, Birmingham City Council
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