press release: Eleiko Group AB
Gold company profile | Eleiko Group AB
PRESS RELEASE
Eleiko releases 2024 sustainability report
23 Jun 2025
Towards more sustainable operations across product development, climate action, and supply chain partnerships / Eleiko
Eleiko, a global leader in strength equipment, has released its 2024 Sustainability Report, highlighting its progress towards more sustainable operations. The report showcases how Eleiko continues to strengthen its climate work, evolve product development for longevity, and deepen strategic supplier partnerships in sustainability — all part of the company’s commitment to helping build A Stronger World.
The 2024 Sustainability Report reflects a focused, values-driven approach — advancing our climate efforts, embedding durability into design, and strengthening partnerships through accountability and care. Guided by our core values of Performance, Learning, and Kindness, we continue to align our business with long-term sustainability efforts.
“Sustainability is a long-term commitment. It requires focus, accountability, and thoughtful action,” said Erik Blomberg, CEO of Eleiko. “This year’s report reflects how we’re maturing in our approach — identifying the issues that matter most and acting where we can have real impact. We remain committed to building strength in every sense – in our products, our partnerships, and our environmental and social initiatives.”
2024 Sustainability Highlights:
Strengthening our focus
In 2024, Eleiko completed a full double materiality assessment to better understand the environmental and social topics that matter most — both from a business and stakeholder perspective. These insights now guide our priorities and align us more closely with the European Sustainability Reporting Standards (ESRS).
Climate action and emissions transparency
We completed our first full Scope 3 emissions screening, giving us a clearer picture of our climate footprint and where reductions matter most. We also deepened our partnership with Swedish steelmaker Ovako to explore further development of low-carbon steel manufacturing — a key step toward lowering emissions in one of our most material areas.
Our commitment to human rights due diligence
We joined the UN Global Compact’s Business & Human Rights Accelerator to strengthen our human rights due diligence. This programme helps us identify and mitigate risks across our value chain in a structured, proactive way.
Designing for longevity
We continued evolving our product development practices to prioritise durability, modularity, and repairability — critical principles for building more circular strength equipment that stands the test of time while delivering high performance.
Eleiko's 2024 Annual Sustainability Report is available at www.eleiko.com/a-stronger-world. By sharing this report, Eleiko aims to inform and encourage other industry players, customers, and stakeholders to adopt sustainable practices and work collectively toward a stronger future.
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Strength: Show of force
Strength training is evolving,
driven by changing consumer
preferences. Julie Cramer talks
to innovators about how their
products are meeting this demand
Specifier: Making space
Designing multi-functional
spaces can lead to
fewer bottlenecks at
peak times. Julie Cramer
investigates the latest kit
and inspiring installations
Specifier: Strong foundations
Julie Cramer highlights
recent health club flooring
upgrades, as top suppliers
give their advice
Strength: Strong moves
The world of strength training is evolving at a rapid
pace, driven by robust consumer demand. Juile Cramer
speaks to suppliers about their latest launches
Eleiko Group AB
Tel: +46 (0)35-177070
Email: [email protected]
Web:
www.eleiko.com
Address:
Klastorpsvägen 18 ,
SE-302 62 Halmstad,
Sweden
Erik Blomberg, CEO
Eleiko Group AB video gallery:
Key personnel
Erik Blomberg, CEO
Dale Beech, regional director
Sarah Burgess, sales manager, UK
Dale Beech, regional director
Sarah Burgess, sales manager, UK
Key customers
Eleiko proudly serves commercial gyms,
elite sports organizations, federations,
high-performance training centres, the
military, and residential fitness spaces.
Plans for the next 12 months
We are continuously refining our
products to enhance the lifting
experience.
Alongside ongoing advancements in free weights, we’re investing in the evolution of the Prestera Strength System and Eleiko Cables.
Guided by a lifter-first mindset, our product development raises industry standards and elevates strength training for athletes of all levels.
Alongside ongoing advancements in free weights, we’re investing in the evolution of the Prestera Strength System and Eleiko Cables.
Guided by a lifter-first mindset, our product development raises industry standards and elevates strength training for athletes of all levels.
Testimonial
Virgin Active Health Clubs, UK
"Our collaboration with Eleiko represents a significant step in enhancing strength training across our clubs. As strength training continues to grow in popularity, we’ve redesigned our spaces to prioritize it, integrating the Eleiko Prestera systems to elevate the training experience.
"Our goal is not just to expand our equipment range but to create dynamic, inclusive spaces that inspire our members. From progression zones for beginners to areas dedicated to weightlifters and fitness enthusiasts, we're committed to offering a full spectrum of strength training for everyone."
– Matt Harras, UK head of fitness, Virgin Active
"Our collaboration with Eleiko represents a significant step in enhancing strength training across our clubs. As strength training continues to grow in popularity, we’ve redesigned our spaces to prioritize it, integrating the Eleiko Prestera systems to elevate the training experience.
"Our goal is not just to expand our equipment range but to create dynamic, inclusive spaces that inspire our members. From progression zones for beginners to areas dedicated to weightlifters and fitness enthusiasts, we're committed to offering a full spectrum of strength training for everyone."
– Matt Harras, UK head of fitness, Virgin Active
Testimonial
Well-Come Fitness, Denmark
"At Well-Come Fitness, our mission is to set a new benchmark in the fitness industry by delivering unparalleled quality and a premium member experience.
"Eleiko was the natural choice for us, given the synergy between our brands and our shared commitment to excellence and sustainability. Their equipment has enhanced both the functionality and aesthetics of our gym, transforming how members and trainers engage with the space.
"Since the upgrades, we've experienced a notable increase in memberships and received overwhelmingly positive feedback, particularly about the revitalized strength and functional areas."
– Oskar Munk Egestorp, head of marketing, Well-Come Fitness
"At Well-Come Fitness, our mission is to set a new benchmark in the fitness industry by delivering unparalleled quality and a premium member experience.
"Eleiko was the natural choice for us, given the synergy between our brands and our shared commitment to excellence and sustainability. Their equipment has enhanced both the functionality and aesthetics of our gym, transforming how members and trainers engage with the space.
"Since the upgrades, we've experienced a notable increase in memberships and received overwhelmingly positive feedback, particularly about the revitalized strength and functional areas."
– Oskar Munk Egestorp, head of marketing, Well-Come Fitness
Testimonial
Greenville University, USA
“With our growing number of student-athletes, we needed top-quality equipment to support strength-focused programs.
"Eleiko’s exceptional customer service and high-quality products provided a seamless experience, offering a safer, more reliable ROI than competitors. Their custom solutions, like the versatile lever arms, have significantly improved our training outcomes.
"The new facility has reinvigorated our athletic community, and the equipment has also impressed recruits, making our weight room a key asset in attracting top talent.”
– Scott Voyles, head strength & conditioning, Greenville University
“With our growing number of student-athletes, we needed top-quality equipment to support strength-focused programs.
"Eleiko’s exceptional customer service and high-quality products provided a seamless experience, offering a safer, more reliable ROI than competitors. Their custom solutions, like the versatile lever arms, have significantly improved our training outcomes.
"The new facility has reinvigorated our athletic community, and the equipment has also impressed recruits, making our weight room a key asset in attracting top talent.”
– Scott Voyles, head strength & conditioning, Greenville University
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