press release: Eleiko Group AB
Gold company profile | Eleiko Group AB
PRESS RELEASE
Eleiko releases 2025 Sustainability Report
09 Jun 2026
Eleiko barbells / Eleiko
Eleiko, a global leader in strength equipment, has released its 2025 Sustainability Report, documenting the company’s progress across environmental, social, and governance commitments.
The report reflects a year of meaningful milestones, including the launch of a new generation of barbells built from low-carbon steel, a record-breaking performance at the IWF World Championships, and continued investment in people, operations, and long-term sustainability.
“We are building a stronger world — one product, one team, one partnership at a time. This report reflects a year in which we made some of our most significant investments in the quality and sustainability of our products, the strength of our team, and the resilience of our operations.” — Erik Blomberg, CEO, Eleiko
2025 sustainability highlights
Redefining what a barbell can be
In 2025, Eleiko launched a new generation of barbells built from Eleiko Steel — a material composed of 97% recycled steel and produced using fossil-free energy, resulting in an 80% lower CO₂ footprint compared to the global average.
Developed in close collaboration with Swedish steel manufacturer Ovako, the new barbells deliver significantly improved durability and an extended product lifetime, without compromising precision or performance.
The launch was validated at the highest level of competition: at the IWF World Championships in Weightlifting in Førde, Norway, 40 world records were set using the new Eleiko barbells over a single 10-day event.
The IWF Weightlifting Competition Bar has since been awarded both the iF Design Award 2026 and the Red Dot Design Award 2026.
Stronger people and organization
Eleiko’s employee Net Promoter Score improved from 31 to 42 during 2025, reflecting continued investment in workplace culture and employee engagement.
The company also strengthened its organization through key appointments, including Daniel Åhman as head of product management, bringing experience from senior roles at Thule Group and Axis Communications, and Sabina Lindén as chief human resources officer in early 2026.
Climate action and supply chain progress
In 2025, Eleiko reached a milestone with more than 50% of cost of goods sold produced in Sweden. This reflects a continued commitment to shorter supply chains, stronger quality control, and reduced environmental impact.
For the first time, Eleiko completed a full greenhouse gas inventory across all Scope 3 categories, establishing a baseline to support the development of a transition plan aligned with the Paris Agreement from 2026 onward.
R&D investment is set to double over the next two years, supported by plans for an expanded Test Centre and Prototype Workshop. These investments will strengthen Eleiko’s ability to measure and reduce lifecycle emissions, reinforcing the belief that long-term sustainability is driven through product innovation and durability.
Governance and reporting maturity
In 2025, Eleiko brought quality and sustainability together under a unified function, with Simone Rishede serving as head of quality and sustainability.
The company also marked five years of participation in the UN Global Compact, embedding its ten principles covering human rights, labor, environmental protection, and anti-corruption into Eleiko’s operations.
The 2025 report has been prepared using a format inspired by the European Sustainability Reporting Standards (ESRS), which Eleiko has chosen to adopt voluntarily as part of its commitment to increased transparency and reporting maturity.
Looking ahead
In 2026, Eleiko will continue developing its ESRS reporting capabilities, expand measurement of value chain impacts, and build on recent investments in products and people.
The ambition remains unchanged — to make strength equipment that lasts, and to operate a business designed to last with it.
Eleiko’s 2025 Sustainability Report is available at www.eleiko.com/a-stronger-world. Through this report, Eleiko aims to inform and inspire customers, partners, and industry stakeholders to adopt more sustainable practices and contribute to a stronger future.
Eleiko Steel™ is a trademark
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Strength: Show of force
Strength training is evolving,
driven by changing consumer
preferences. Julie Cramer talks
to innovators about how their
products are meeting this demand
Specifier: Making space
Designing multi-functional
spaces can lead to
fewer bottlenecks at
peak times. Julie Cramer
investigates the latest kit
and inspiring installations
Specifier: Strong foundations
Julie Cramer highlights
recent health club flooring
upgrades, as top suppliers
give their advice
Strength: Strong moves
The world of strength training is evolving at a rapid
pace, driven by robust consumer demand. Juile Cramer
speaks to suppliers about their latest launches
Eleiko Group AB
Tel: +46 (0)35-177070
Email: [email protected]
Web:
www.eleiko.com
Address:
Klastorpsvägen 18 ,
SE-302 62 Halmstad,
Sweden
Erik Blomberg, CEO
Eleiko Group AB video gallery:
Key personnel
Erik Blomberg, CEO
Dale Beech, regional director
Sarah Burgess, sales manager, UK
Dale Beech, regional director
Sarah Burgess, sales manager, UK
Key customers
Eleiko proudly serves commercial gyms,
elite sports organizations, federations,
high-performance training centres, the
military, and residential fitness spaces.
Plans for the next 12 months
We are continuously refining our
products to enhance the lifting
experience.
Alongside ongoing advancements in free weights, we’re investing in the evolution of the Prestera Strength System and Eleiko Cables.
Guided by a lifter-first mindset, our product development raises industry standards and elevates strength training for athletes of all levels.
Alongside ongoing advancements in free weights, we’re investing in the evolution of the Prestera Strength System and Eleiko Cables.
Guided by a lifter-first mindset, our product development raises industry standards and elevates strength training for athletes of all levels.
Testimonial
Virgin Active Health Clubs, UK
"Our collaboration with Eleiko represents a significant step in enhancing strength training across our clubs. As strength training continues to grow in popularity, we’ve redesigned our spaces to prioritize it, integrating the Eleiko Prestera systems to elevate the training experience.
"Our goal is not just to expand our equipment range but to create dynamic, inclusive spaces that inspire our members. From progression zones for beginners to areas dedicated to weightlifters and fitness enthusiasts, we're committed to offering a full spectrum of strength training for everyone."
– Matt Harras, UK head of fitness, Virgin Active
"Our collaboration with Eleiko represents a significant step in enhancing strength training across our clubs. As strength training continues to grow in popularity, we’ve redesigned our spaces to prioritize it, integrating the Eleiko Prestera systems to elevate the training experience.
"Our goal is not just to expand our equipment range but to create dynamic, inclusive spaces that inspire our members. From progression zones for beginners to areas dedicated to weightlifters and fitness enthusiasts, we're committed to offering a full spectrum of strength training for everyone."
– Matt Harras, UK head of fitness, Virgin Active
Testimonial
Well-Come Fitness, Denmark
"At Well-Come Fitness, our mission is to set a new benchmark in the fitness industry by delivering unparalleled quality and a premium member experience.
"Eleiko was the natural choice for us, given the synergy between our brands and our shared commitment to excellence and sustainability. Their equipment has enhanced both the functionality and aesthetics of our gym, transforming how members and trainers engage with the space.
"Since the upgrades, we've experienced a notable increase in memberships and received overwhelmingly positive feedback, particularly about the revitalized strength and functional areas."
– Oskar Munk Egestorp, head of marketing, Well-Come Fitness
"At Well-Come Fitness, our mission is to set a new benchmark in the fitness industry by delivering unparalleled quality and a premium member experience.
"Eleiko was the natural choice for us, given the synergy between our brands and our shared commitment to excellence and sustainability. Their equipment has enhanced both the functionality and aesthetics of our gym, transforming how members and trainers engage with the space.
"Since the upgrades, we've experienced a notable increase in memberships and received overwhelmingly positive feedback, particularly about the revitalized strength and functional areas."
– Oskar Munk Egestorp, head of marketing, Well-Come Fitness
Testimonial
Greenville University, USA
“With our growing number of student-athletes, we needed top-quality equipment to support strength-focused programs.
"Eleiko’s exceptional customer service and high-quality products provided a seamless experience, offering a safer, more reliable ROI than competitors. Their custom solutions, like the versatile lever arms, have significantly improved our training outcomes.
"The new facility has reinvigorated our athletic community, and the equipment has also impressed recruits, making our weight room a key asset in attracting top talent.”
– Scott Voyles, head strength & conditioning, Greenville University
“With our growing number of student-athletes, we needed top-quality equipment to support strength-focused programs.
"Eleiko’s exceptional customer service and high-quality products provided a seamless experience, offering a safer, more reliable ROI than competitors. Their custom solutions, like the versatile lever arms, have significantly improved our training outcomes.
"The new facility has reinvigorated our athletic community, and the equipment has also impressed recruits, making our weight room a key asset in attracting top talent.”
– Scott Voyles, head strength & conditioning, Greenville University
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