press release: Eleiko Group AB
Gold company profile | Eleiko Group AB
PRESS RELEASE
Eleiko launches interactive product configurator technology
15 Jul 2025
Countless possibilities / Eleiko
Eleiko, a global leader in premium strength equipment, has launched a new suite of interactive online configurator tools designed to make gym design and equipment planning easier than ever. Now available at eleiko.com/configurator-options, the new platform empowers users to design, customize, and visualise a wide range of Eleiko products — including Prestera strength stations, cable multi-stations, and storage systems — using intuitive 3D modelling and augmented reality (AR) functionality.
The platform was developed in collaboration with London Dynamics, Eleiko’s platform partner for immersive product experiences.
This new configurator technology allows customers to create their ideal strength training environment with ease. Whether you're outfitting a compact performance space or planning a large-scale training facility, users can build configurations tailored to their
exact needs — maximizing space efficiency, enhancing performance, and ensuring seamless integration of Eleiko’s renowned strength equipment.
Explore the Customisation Options:
Prestera Strength Stations
Build your ideal setup using Eleiko’s Prestera system — from half racks to double-sided power racks. Add attachments and integrated storage to suit your training style and space. Once complete, an automatic quote request is generated, streamlining the process with the Eleiko team to finalise your selection.
Cable Multi-Stations
Design flexible systems ranging from compact two-station setups to large-scale multi-stations. Combine versatility with Eleiko’s hallmark safety, performance, and build quality.
Dumbbell and Kettlebell Storage
Configure two- or three-tier storage with a range of shelving options and attachments to meet your free weight storage needs.
Prestera Storage
Create modular freestanding or wall-mounted storage systems using a variety of frameworks, shelves, and accessories — perfect for any gym layout.
These configurators mark a significant step forward in personalised gym design. With Eleiko’s tools, facility planning becomes visual, interactive, and user-driven — supporting better training environments for athletes, coaches, and fitness communities around
the world.
Design your perfect setup today at eleiko.com/configurator-options
More press releases and updates from Eleiko Group AB:
Eleiko has been recognised for excellence in collaboration and customer experience by Precor
for The Nordic Summit, a collaborative event that received the award for Best Marketing
Campaign in recognition of its execution, collaboration, and customer impact.
Eleiko, a global leader in strength equipment, has released its 2025 Sustainability Report,
documenting the company’s progress across environmental, social, and governance commitments.
As the Games’ Official Weightlifting and Para Powerlifting Equipment Provider, Eleiko will
supply all competition, warm-up, and training equipment - including benches for Para
Powerlifting, platforms, competition and training plates and competition bars -
Eleiko Group AB is proud to announce that the Eleiko IWF Weightlifting Competition Bar has
been awarded the prestigious iF Design Award 2026.
Eleiko announces the release of its next generation of bars. Built on 65 years of barbell
expertise, the new bars refine what matters most — feel, performance, and longevity.
Eleiko Group AB: news from HCMmag.com and FitTechGlobal.com
HCM NEWS: Wellfit announces flagship Abu Dhabi gym
Wellfit has announced the launch of a flagship location at Reem Hall in Abu Dhabi.
Strength training has moved from the margins to the mainstream.
Eleiko, a pioneer in premium strength equipment, has launched a new suite of interactive
online configurator tools designed to make gym design and equipment planning easier.
Eleiko has announced the release of a patent-pending Competition Collar.
Eleiko has announced the expansion of its Prestera Strength System to incorporate modular
storage for free weights and training tools.
Eleiko Group AB: featured in HCM and Fit Tech magazines
Strength: Show of force
Strength training is evolving,
driven by changing consumer
preferences. Julie Cramer talks
to innovators about how their
products are meeting this demand
Specifier: Making space
Designing multi-functional
spaces can lead to
fewer bottlenecks at
peak times. Julie Cramer
investigates the latest kit
and inspiring installations
Specifier: Strong foundations
Julie Cramer highlights
recent health club flooring
upgrades, as top suppliers
give their advice
Strength: Strong moves
The world of strength training is evolving at a rapid
pace, driven by robust consumer demand. Juile Cramer
speaks to suppliers about their latest launches
Eleiko Group AB
Tel: +46 (0)35-177070
Email: [email protected]
Web:
www.eleiko.com
Address:
Klastorpsvägen 18 ,
SE-302 62 Halmstad,
Sweden
Erik Blomberg, CEO
Eleiko Group AB video gallery:
Key personnel
Erik Blomberg, CEO
Dale Beech, regional director
Sarah Burgess, sales manager, UK
Dale Beech, regional director
Sarah Burgess, sales manager, UK
Key customers
Eleiko proudly serves commercial gyms,
elite sports organizations, federations,
high-performance training centres, the
military, and residential fitness spaces.
Plans for the next 12 months
We are continuously refining our
products to enhance the lifting
experience.
Alongside ongoing advancements in free weights, we’re investing in the evolution of the Prestera Strength System and Eleiko Cables.
Guided by a lifter-first mindset, our product development raises industry standards and elevates strength training for athletes of all levels.
Alongside ongoing advancements in free weights, we’re investing in the evolution of the Prestera Strength System and Eleiko Cables.
Guided by a lifter-first mindset, our product development raises industry standards and elevates strength training for athletes of all levels.
Testimonial
Virgin Active Health Clubs, UK
"Our collaboration with Eleiko represents a significant step in enhancing strength training across our clubs. As strength training continues to grow in popularity, we’ve redesigned our spaces to prioritize it, integrating the Eleiko Prestera systems to elevate the training experience.
"Our goal is not just to expand our equipment range but to create dynamic, inclusive spaces that inspire our members. From progression zones for beginners to areas dedicated to weightlifters and fitness enthusiasts, we're committed to offering a full spectrum of strength training for everyone."
– Matt Harras, UK head of fitness, Virgin Active
"Our collaboration with Eleiko represents a significant step in enhancing strength training across our clubs. As strength training continues to grow in popularity, we’ve redesigned our spaces to prioritize it, integrating the Eleiko Prestera systems to elevate the training experience.
"Our goal is not just to expand our equipment range but to create dynamic, inclusive spaces that inspire our members. From progression zones for beginners to areas dedicated to weightlifters and fitness enthusiasts, we're committed to offering a full spectrum of strength training for everyone."
– Matt Harras, UK head of fitness, Virgin Active
Testimonial
Well-Come Fitness, Denmark
"At Well-Come Fitness, our mission is to set a new benchmark in the fitness industry by delivering unparalleled quality and a premium member experience.
"Eleiko was the natural choice for us, given the synergy between our brands and our shared commitment to excellence and sustainability. Their equipment has enhanced both the functionality and aesthetics of our gym, transforming how members and trainers engage with the space.
"Since the upgrades, we've experienced a notable increase in memberships and received overwhelmingly positive feedback, particularly about the revitalized strength and functional areas."
– Oskar Munk Egestorp, head of marketing, Well-Come Fitness
"At Well-Come Fitness, our mission is to set a new benchmark in the fitness industry by delivering unparalleled quality and a premium member experience.
"Eleiko was the natural choice for us, given the synergy between our brands and our shared commitment to excellence and sustainability. Their equipment has enhanced both the functionality and aesthetics of our gym, transforming how members and trainers engage with the space.
"Since the upgrades, we've experienced a notable increase in memberships and received overwhelmingly positive feedback, particularly about the revitalized strength and functional areas."
– Oskar Munk Egestorp, head of marketing, Well-Come Fitness
Testimonial
Greenville University, USA
“With our growing number of student-athletes, we needed top-quality equipment to support strength-focused programs.
"Eleiko’s exceptional customer service and high-quality products provided a seamless experience, offering a safer, more reliable ROI than competitors. Their custom solutions, like the versatile lever arms, have significantly improved our training outcomes.
"The new facility has reinvigorated our athletic community, and the equipment has also impressed recruits, making our weight room a key asset in attracting top talent.”
– Scott Voyles, head strength & conditioning, Greenville University
“With our growing number of student-athletes, we needed top-quality equipment to support strength-focused programs.
"Eleiko’s exceptional customer service and high-quality products provided a seamless experience, offering a safer, more reliable ROI than competitors. Their custom solutions, like the versatile lever arms, have significantly improved our training outcomes.
"The new facility has reinvigorated our athletic community, and the equipment has also impressed recruits, making our weight room a key asset in attracting top talent.”
– Scott Voyles, head strength & conditioning, Greenville University
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