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FITNESS, HEALTH, WELLNESS

press release: FIBO Global Fitness

Cinema Instead of Exhibition Hall: FIBO Celebrates Exclusive Film Premiere

30 Jan 2024
FIBO has launched two new video formats / FIBO
After six months of preparation, developing concepts, writing scripts, and production, the moment finally arrived when FIBO launched two new video formats, inviting partners, producers, and protagonists to the UFA-Palast in Düsseldorf. With around 70 guests, they celebrated the premiere of FIBUSTED and Out of the Box.

The opening act was "FIBUSTED." A format that tackles familiar myths in the fitness and health realm. The host, Luis Benito Jörger, known from the Football Podcast CatchTheWave and as a stadium announcer of the Hamburg Sea Devils encounters molecular biologist Dr. Martina Ollesch, physiotherapist, Elisa Kroth, and fitness expert, Kristian Kroth, discussing topics such as proteins, muscle failure, knee pain, and much more. The goal: to question long-held myths like "No pain, no gain" and shed light on what lies behind them.

The second, longer format "Out of the Box” pursues a different goal. This format puts the spotlight on personalities in the fitness and health world, taking viewers on an exciting journey through the diversity of the industries. This talk format goes beyond conventional conversations. In an open and honest dialogue, the conversation partners take turns asking questions, discussing, and exchanging ideas. About what? That's determined by a box that spits out unknown questions with the push of a button. The topics go beyond athletic experiences, offering new private insights.

In "Out of the Box," “Germany's fittest grandma” and recipient of the TikTok Creator Breakthrough Award, Erika Rischko, meets the powerlifter and coach of Team Bench Boy, Maximilian Zinner, marathon runner Joyce Hübner meets content creator and HYROX athlete Felix Leistikow and bodybuilder and content creator Leonie Kommos meets track cyclist and olympian Robert Förstemann. Despite the diversity of personalities, they all share one thing: a passion for a healthy and active lifestyle.

The role these formats play in FIBO's overall concept is explained by Silke Frank, Event Director FIBO. "Our strength is bringing people together and providing a platform for experts. With FIBUSTED and Out of the Box, we're extending this beyond FIBO. We bring together experts and personalities who, with their expertise, contribute to promoting health and, with their inspiring approach, motivate people to lead an active life."

Simon Bens, Head of Content & Marketing knows how important such content formats are: "Video formats are becoming increasingly crucial. It's not just about high-quality content but also the format. With these two formats, we elevate our content to a new level, offering videos that are both informative and entertaining. The full episodes available on YouTube are also distributed through suitable short clips in the form of reels and posts on our other social media channels, catering to diverse media consumption behaviors."

Viewers can enjoy the first episode of "Out of the Box" on the FIBO YouTube channel starting tomorrow, January 25. On Tuesday, January 30, the first broadcast of "FIBUSTED" will follow. After that, “Out of the Box” will be aired once a month, “FIBUSTED” twice.
More press releases and updates from FIBO Global Fitness :
11 to 14 April saw the fitness industry impressively demonstrate just how innovative it is in fulfilling its responsibility for a healthy society at FIBO in Cologne. Over 1,000 exhibitors and partners generated boundless enthusiasm among 129,668 visitors from 114 countries.
11 to 14 April saw the fitness industry impressively demonstrate just how innovative it is in fulfilling its responsibility for a healthy society at FIBO in Cologne. Over 1,000 exhibitors and partners generated boundless enthusiasm among 129,668 visitors from 114 countries.
The FIBO Campus, the newly structured education programme at FIBO, offers a more comprehensive continuing education programme than ever before.
The highly anticipated RX Female Award returns for its second edition at FIBO, honoring exceptional women in the fitness, wellness, and health sectors.
The Meeting Point Spa & Wellness will once again be the focal point for decision-makers from the spa, wellness and hotel industry in 2024.
FIBO Global Fitness : news from HCMmag.com and FitTechGlobal.com
After a three-year hiatus, FIBO’s return on 7-10 April 2022 heralded a strong restart for the world’s largest health and fitness trade fair.
On the 6th April, the day before the FIBO international trade show officially begins, the 9th European Health & Fitness Forum (EHFF) will take place in the Koelnmesse in Cologne, Germany.
FIBO Global Fitness
Tel: +49 211 901910
Address: Völklinger Straße 4, Düsseldorf, NRW, 40219, Germany
Silke Frank, event director
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FIBO press release: Cinema Instead of Exhibition Hall: FIBO Celebrates Exclusive Film Premiere
After six months of preparation, developing concepts, writing scripts, and production, the moment finally arrived when FIBO launched two new video formats, inviting partners, producers, and protagonists to the UFA-Palast in Düsseldorf. With around 70 guests, they celebrated the premiere of FIBUSTED and Out of the Box.
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23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
06-06 Jun 2024
Drayton Manor Theme Park & Resort, Tamworth, United Kingdom
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
08-10 Sep 2024
Wyndham® Lake Buena Vista Disney Springs™ Resort, Lake Buena Vista, United States
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
20-22 Sep 2024
Locations worldwide,
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
09-13 Oct 2024
Soneva Fushi, Maldives
Diary dates
10 Oct 2024
QEII Conference Centre, London,
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22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates

press release: FIBO Global Fitness

Cinema Instead of Exhibition Hall: FIBO Celebrates Exclusive Film Premiere

30 Jan 2024
FIBO has launched two new video formats / FIBO
After six months of preparation, developing concepts, writing scripts, and production, the moment finally arrived when FIBO launched two new video formats, inviting partners, producers, and protagonists to the UFA-Palast in Düsseldorf. With around 70 guests, they celebrated the premiere of FIBUSTED and Out of the Box.

The opening act was "FIBUSTED." A format that tackles familiar myths in the fitness and health realm. The host, Luis Benito Jörger, known from the Football Podcast CatchTheWave and as a stadium announcer of the Hamburg Sea Devils encounters molecular biologist Dr. Martina Ollesch, physiotherapist, Elisa Kroth, and fitness expert, Kristian Kroth, discussing topics such as proteins, muscle failure, knee pain, and much more. The goal: to question long-held myths like "No pain, no gain" and shed light on what lies behind them.

The second, longer format "Out of the Box” pursues a different goal. This format puts the spotlight on personalities in the fitness and health world, taking viewers on an exciting journey through the diversity of the industries. This talk format goes beyond conventional conversations. In an open and honest dialogue, the conversation partners take turns asking questions, discussing, and exchanging ideas. About what? That's determined by a box that spits out unknown questions with the push of a button. The topics go beyond athletic experiences, offering new private insights.

In "Out of the Box," “Germany's fittest grandma” and recipient of the TikTok Creator Breakthrough Award, Erika Rischko, meets the powerlifter and coach of Team Bench Boy, Maximilian Zinner, marathon runner Joyce Hübner meets content creator and HYROX athlete Felix Leistikow and bodybuilder and content creator Leonie Kommos meets track cyclist and olympian Robert Förstemann. Despite the diversity of personalities, they all share one thing: a passion for a healthy and active lifestyle.

The role these formats play in FIBO's overall concept is explained by Silke Frank, Event Director FIBO. "Our strength is bringing people together and providing a platform for experts. With FIBUSTED and Out of the Box, we're extending this beyond FIBO. We bring together experts and personalities who, with their expertise, contribute to promoting health and, with their inspiring approach, motivate people to lead an active life."

Simon Bens, Head of Content & Marketing knows how important such content formats are: "Video formats are becoming increasingly crucial. It's not just about high-quality content but also the format. With these two formats, we elevate our content to a new level, offering videos that are both informative and entertaining. The full episodes available on YouTube are also distributed through suitable short clips in the form of reels and posts on our other social media channels, catering to diverse media consumption behaviors."

Viewers can enjoy the first episode of "Out of the Box" on the FIBO YouTube channel starting tomorrow, January 25. On Tuesday, January 30, the first broadcast of "FIBUSTED" will follow. After that, “Out of the Box” will be aired once a month, “FIBUSTED” twice.
More press releases and updates from FIBO Global Fitness :
11 to 14 April saw the fitness industry impressively demonstrate just how innovative it is in fulfilling its responsibility for a healthy society at FIBO in Cologne. Over 1,000 exhibitors and partners generated boundless enthusiasm among 129,668 visitors from 114 countries.
11 to 14 April saw the fitness industry impressively demonstrate just how innovative it is in fulfilling its responsibility for a healthy society at FIBO in Cologne. Over 1,000 exhibitors and partners generated boundless enthusiasm among 129,668 visitors from 114 countries.
The FIBO Campus, the newly structured education programme at FIBO, offers a more comprehensive continuing education programme than ever before.
The highly anticipated RX Female Award returns for its second edition at FIBO, honoring exceptional women in the fitness, wellness, and health sectors.
The Meeting Point Spa & Wellness will once again be the focal point for decision-makers from the spa, wellness and hotel industry in 2024.
FIBO Global Fitness : news from HCMmag.com and FitTechGlobal.com
After a three-year hiatus, FIBO’s return on 7-10 April 2022 heralded a strong restart for the world’s largest health and fitness trade fair.
On the 6th April, the day before the FIBO international trade show officially begins, the 9th European Health & Fitness Forum (EHFF) will take place in the Koelnmesse in Cologne, Germany.
FIBO Global Fitness
Tel: +49 211 901910
Address: Völklinger Straße 4, Düsseldorf, NRW, 40219, Germany
Silke Frank, event director
FIBO Global Fitness  video gallery:
Key personnel
Silke Frank, event director
Anke Brendt, product manager B2B
Florian Brauer, global brand manager
Jens Thieme, senior visitor experience manager
Simon Bens, customer experience manager
Testimonial
"FIBO has once again lived up to its reputation as the clear number one trade show for our industry. Nowhere else will you find such a high-quality group of international trade professionals on a regular basis. All four days of the trade show were a huge success for us. It is clear to us that digitisation has arrived in the world of fitness and health, and our customers are eagerly taking advantage of the new possibilities for providing their members with customised programmes and the very best individual support."
– Philipp Roesch-Schlanderer, CEO, eGym
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