After six months of preparation, developing concepts, writing scripts, and production, the moment finally arrived when FIBO launched two new video formats, inviting partners, producers, and protagonists to the UFA-Palast in Düsseldorf. With around 70 guests, they celebrated the premiere of FIBUSTED and Out of the Box.

The opening act was "FIBUSTED." A format that tackles familiar myths in the fitness and health realm. The host, Luis Benito Jörger, known from the Football Podcast CatchTheWave and as a stadium announcer of the Hamburg Sea Devils encounters molecular biologist Dr. Martina Ollesch, physiotherapist, Elisa Kroth, and fitness expert, Kristian Kroth, discussing topics such as proteins, muscle failure, knee pain, and much more. The goal: to question long-held myths like "No pain, no gain" and shed light on what lies behind them.

The second, longer format "Out of the Box” pursues a different goal. This format puts the spotlight on personalities in the fitness and health world, taking viewers on an exciting journey through the diversity of the industries. This talk format goes beyond conventional conversations. In an open and honest dialogue, the conversation partners take turns asking questions, discussing, and exchanging ideas. About what? That's determined by a box that spits out unknown questions with the push of a button. The topics go beyond athletic experiences, offering new private insights.

In "Out of the Box," “Germany's fittest grandma” and recipient of the TikTok Creator Breakthrough Award, Erika Rischko, meets the powerlifter and coach of Team Bench Boy, Maximilian Zinner, marathon runner Joyce Hübner meets content creator and HYROX athlete Felix Leistikow and bodybuilder and content creator Leonie Kommos meets track cyclist and olympian Robert Förstemann. Despite the diversity of personalities, they all share one thing: a passion for a healthy and active lifestyle.

The role these formats play in FIBO's overall concept is explained by Silke Frank, Event Director FIBO. "Our strength is bringing people together and providing a platform for experts. With FIBUSTED and Out of the Box, we're extending this beyond FIBO. We bring together experts and personalities who, with their expertise, contribute to promoting health and, with their inspiring approach, motivate people to lead an active life."

Simon Bens, Head of Content & Marketing knows how important such content formats are: "Video formats are becoming increasingly crucial. It's not just about high-quality content but also the format. With these two formats, we elevate our content to a new level, offering videos that are both informative and entertaining. The full episodes available on YouTube are also distributed through suitable short clips in the form of reels and posts on our other social media channels, catering to diverse media consumption behaviors."

Viewers can enjoy the first episode of "Out of the Box" on the FIBO YouTube channel starting tomorrow, January 25. On Tuesday, January 30, the first broadcast of "FIBUSTED" will follow. After that, “Out of the Box” will be aired once a month, “FIBUSTED” twice.