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FITNESS, HEALTH, WELLNESS

press release: FIBO Global Fitness

FIBO 2024: Billion-euro fitness market continues to grow

15 Apr 2024
/ Fibo
11 to 14 April saw the fitness industry impressively demonstrate just how innovative it is in fulfilling its responsibility for a healthy society at FIBO in Cologne. Over 1,000 exhibitors and partners generated boundless enthusiasm among 129,668 visitors from 114 countries.

“With the ranges on display in the 10 exhibition halls and our supporting programme, FIBO 2024 mirrors the changing health landscape. We have made the topic of health accessible to everyone with the EHFF as a kick-off event, the FIBO Campus and well over 400 other sessions staged during the four days of the trade show.

We have seen that visitors are willing to invest in their health and this is also reflected in the business of the exhibitors, who report successful deals,” says Silke Frank, Event Director of FIBO, summarising the positive mood in the exhibition halls.

The power of fitness
The fitness and health industries continue to grow fast. This is evidenced by the key data of a study carried out by the German Fitness Industry 2024, DSSV e. V., in cooperation with Deloitte and DHfPG. The number of members rose to 11.3 million and the industry’s total turnover was also up to EUR 5.44 billion. Developments that are also evident in the rest of Europe.

With 67.7 million members in European fitness and health centres and a total turnover of EUR 31.85 billion, strong growth is also visible beyond Germany.

“Based on the growth shown in our research, the forecast for 2024 and discussions with operators, we are confident that we will achieve EuropeActive’s target of 100 million members in fitness and health centres by 2030,” says industry expert Herman Rutgers optimistically.

“Health, fitness and a long life worth living are increasingly taking centre stage for more and more people and are an important market for the future. Whether in technological or social terms: FIBO will continue to make the potential in almost all areas visible and actively drive the development of the fitness and health industries,” says Michael Köhler, managing director of trade show organiser RX Deutschland.

FIBO 2024 provides outlook on future trends in the industry
There is a growing demand for health-oriented fitness. This is demonstrated by such exhibitors as Milon, Five, EasyMotionSkin and Life Fitness as well as their enlarged stands.

“Strength training ranks very high on the agenda. It is becoming increasingly relevant in the health sector and is also being recognised more and more outside the industry. We can see a clear demand for it,” says Jürgen Aschauer, business development director at Johnson Health Tech GmbH, assessing the relevance of muscle training for society.

Beyond, Artificial Intelligence is also clearly the trend of the future. Whether it’s training equipment with AI software such as offered by DRAX, tools for creating work-out plans by EGYM or automated assessments provided by Technogym, the fitness and health industries are showing how consumers can benefit from these new tools.

“For many years, we have sold analogue products and talked about digitalisation, but were unable to actually implement it. Now technology is in vogue,” says Chris Clawson, general manager at EGYM.

AI enables providers to make even more specific and diverse offers. This personalisation is reflected in individualised work-out plans, smart devices and perfectly tailored nutritional recommendations. Low-threshold offers ensure that the general population, even outside of competitive sports, has the opportunity to optimise their health in a personalised way.

This opens up another market: corporate health management (CHM). “We have talked to companies employing several 10,000 employees and are currently looking for interesting new solutions in corporate health management in order to be able to deal innovatively with their employees,” says Philio Julian Boras, co-founder and CEO of Aurora Life Science GmbH.

Overall, a longevity trend can be observed: “Everyone wants to live longer, wants to live healthily. They want a healthy diet and exercise. So, the top trend for us is longevity,” summarises Jens Schramm, CEO Germany, Robosculptor.

FIBO creates unique community feel
FIBO is not only the heart of the fitness industry, it also creates a close-knit community. A community that is present on social media 365 days a year but can only be experienced live at FIBO over four days.

“In such sports as football, for example, it is clear that this is a teamplay. FIBO brings this sense of community to the fitness area. Here, all exercise together, compete against each other in challenges and create an incredibly great team spirit,” says Felix Berndt ("doc.felix"), doctor and nutrition expert and ESN athlete, describing the unique atmosphere at FIBO.

Alongside More and Oace, ESN filled an entire hall this year and proved an attraction for visitors with its challenges, tasting stations and fashion offers. Exhibitors such as ALDI, dm and Foodspring, Smilodox and Teveo also attracted attention at FIBO.

Other highlights included the premieres of the FIBO Football Festival and the eSports Stage. They brought together two target groups who share an enthusiasm for sport and enjoy taking on new challenges.

By organising the second FIBO Ladies Lunch and presenting the "RX Female Award", FIBO organiser RX also focused on successful women in the fitness industry. Around 80 women took advantage of the event to network and celebrate their successes together. Inspiration was provided by the panel talk featuring Tijen Onaran, Denise Schindler and Céleste Kleinjans.

The sky is the limit
At the opening press conference, German ESA astronaut Matthias Maurer made it clear that great visions for the future of humanity also depend on this industry and physical fitness: without modern training, space projects such as the current stay on the ISS, but also projects such as NASA's Artemis programme with planned flights to the moon, for which Maurer is also preparing, are not possible.

The flight to the moon is not scheduled to take place before 2030 – but the next FIBO will already take place in Cologne from 10 to 13 April 2025. And then that time will have come again for four days of networking, challenges and boundless enthusiasm.
More press releases and updates from FIBO Global Fitness :
11 to 14 April saw the fitness industry impressively demonstrate just how innovative it is in fulfilling its responsibility for a healthy society at FIBO in Cologne. Over 1,000 exhibitors and partners generated boundless enthusiasm among 129,668 visitors from 114 countries.
The FIBO Campus, the newly structured education programme at FIBO, offers a more comprehensive continuing education programme than ever before.
The highly anticipated RX Female Award returns for its second edition at FIBO, honoring exceptional women in the fitness, wellness, and health sectors.
The Meeting Point Spa & Wellness will once again be the focal point for decision-makers from the spa, wellness and hotel industry in 2024.
After six months of preparation, developing concepts, writing scripts, and production, the moment finally arrived when FIBO launched two new video formats, inviting partners, producers, and protagonists to the UFA-Palast in Düsseldorf. With around 70 guests, they celebrated the premiere of FIBUSTED and Out of the Box.
FIBO Global Fitness : news from HCMmag.com and FitTechGlobal.com
After a three-year hiatus, FIBO’s return on 7-10 April 2022 heralded a strong restart for the world’s largest health and fitness trade fair.
On the 6th April, the day before the FIBO international trade show officially begins, the 9th European Health & Fitness Forum (EHFF) will take place in the Koelnmesse in Cologne, Germany.
FIBO Global Fitness
Tel: +49 211 901910
Address: Völklinger Straße 4, Düsseldorf, NRW, 40219, Germany
Silke Frank, event director
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FIBO press release: FIBO 2024: Billion-euro fitness market continues to grow
11 to 14 April saw the fitness industry impressively demonstrate just how innovative it is in fulfilling its responsibility for a healthy society at FIBO in Cologne. Over 1,000 exhibitors and partners generated boundless enthusiasm among 129,668 visitors from 114 countries.
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Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
06-06 Jun 2024
Drayton Manor Theme Park & Resort, Tamworth, United Kingdom
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
08-10 Sep 2024
Wyndham® Lake Buena Vista Disney Springs™ Resort, Lake Buena Vista, United States
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
20-22 Sep 2024
Locations worldwide,
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
09-13 Oct 2024
Soneva Fushi, Maldives
Diary dates
10 Oct 2024
QEII Conference Centre, London,
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates

press release: FIBO Global Fitness

FIBO 2024: Billion-euro fitness market continues to grow

15 Apr 2024
/ Fibo
11 to 14 April saw the fitness industry impressively demonstrate just how innovative it is in fulfilling its responsibility for a healthy society at FIBO in Cologne. Over 1,000 exhibitors and partners generated boundless enthusiasm among 129,668 visitors from 114 countries.

“With the ranges on display in the 10 exhibition halls and our supporting programme, FIBO 2024 mirrors the changing health landscape. We have made the topic of health accessible to everyone with the EHFF as a kick-off event, the FIBO Campus and well over 400 other sessions staged during the four days of the trade show.

We have seen that visitors are willing to invest in their health and this is also reflected in the business of the exhibitors, who report successful deals,” says Silke Frank, Event Director of FIBO, summarising the positive mood in the exhibition halls.

The power of fitness
The fitness and health industries continue to grow fast. This is evidenced by the key data of a study carried out by the German Fitness Industry 2024, DSSV e. V., in cooperation with Deloitte and DHfPG. The number of members rose to 11.3 million and the industry’s total turnover was also up to EUR 5.44 billion. Developments that are also evident in the rest of Europe.

With 67.7 million members in European fitness and health centres and a total turnover of EUR 31.85 billion, strong growth is also visible beyond Germany.

“Based on the growth shown in our research, the forecast for 2024 and discussions with operators, we are confident that we will achieve EuropeActive’s target of 100 million members in fitness and health centres by 2030,” says industry expert Herman Rutgers optimistically.

“Health, fitness and a long life worth living are increasingly taking centre stage for more and more people and are an important market for the future. Whether in technological or social terms: FIBO will continue to make the potential in almost all areas visible and actively drive the development of the fitness and health industries,” says Michael Köhler, managing director of trade show organiser RX Deutschland.

FIBO 2024 provides outlook on future trends in the industry
There is a growing demand for health-oriented fitness. This is demonstrated by such exhibitors as Milon, Five, EasyMotionSkin and Life Fitness as well as their enlarged stands.

“Strength training ranks very high on the agenda. It is becoming increasingly relevant in the health sector and is also being recognised more and more outside the industry. We can see a clear demand for it,” says Jürgen Aschauer, business development director at Johnson Health Tech GmbH, assessing the relevance of muscle training for society.

Beyond, Artificial Intelligence is also clearly the trend of the future. Whether it’s training equipment with AI software such as offered by DRAX, tools for creating work-out plans by EGYM or automated assessments provided by Technogym, the fitness and health industries are showing how consumers can benefit from these new tools.

“For many years, we have sold analogue products and talked about digitalisation, but were unable to actually implement it. Now technology is in vogue,” says Chris Clawson, general manager at EGYM.

AI enables providers to make even more specific and diverse offers. This personalisation is reflected in individualised work-out plans, smart devices and perfectly tailored nutritional recommendations. Low-threshold offers ensure that the general population, even outside of competitive sports, has the opportunity to optimise their health in a personalised way.

This opens up another market: corporate health management (CHM). “We have talked to companies employing several 10,000 employees and are currently looking for interesting new solutions in corporate health management in order to be able to deal innovatively with their employees,” says Philio Julian Boras, co-founder and CEO of Aurora Life Science GmbH.

Overall, a longevity trend can be observed: “Everyone wants to live longer, wants to live healthily. They want a healthy diet and exercise. So, the top trend for us is longevity,” summarises Jens Schramm, CEO Germany, Robosculptor.

FIBO creates unique community feel
FIBO is not only the heart of the fitness industry, it also creates a close-knit community. A community that is present on social media 365 days a year but can only be experienced live at FIBO over four days.

“In such sports as football, for example, it is clear that this is a teamplay. FIBO brings this sense of community to the fitness area. Here, all exercise together, compete against each other in challenges and create an incredibly great team spirit,” says Felix Berndt ("doc.felix"), doctor and nutrition expert and ESN athlete, describing the unique atmosphere at FIBO.

Alongside More and Oace, ESN filled an entire hall this year and proved an attraction for visitors with its challenges, tasting stations and fashion offers. Exhibitors such as ALDI, dm and Foodspring, Smilodox and Teveo also attracted attention at FIBO.

Other highlights included the premieres of the FIBO Football Festival and the eSports Stage. They brought together two target groups who share an enthusiasm for sport and enjoy taking on new challenges.

By organising the second FIBO Ladies Lunch and presenting the "RX Female Award", FIBO organiser RX also focused on successful women in the fitness industry. Around 80 women took advantage of the event to network and celebrate their successes together. Inspiration was provided by the panel talk featuring Tijen Onaran, Denise Schindler and Céleste Kleinjans.

The sky is the limit
At the opening press conference, German ESA astronaut Matthias Maurer made it clear that great visions for the future of humanity also depend on this industry and physical fitness: without modern training, space projects such as the current stay on the ISS, but also projects such as NASA's Artemis programme with planned flights to the moon, for which Maurer is also preparing, are not possible.

The flight to the moon is not scheduled to take place before 2030 – but the next FIBO will already take place in Cologne from 10 to 13 April 2025. And then that time will have come again for four days of networking, challenges and boundless enthusiasm.
More press releases and updates from FIBO Global Fitness :
11 to 14 April saw the fitness industry impressively demonstrate just how innovative it is in fulfilling its responsibility for a healthy society at FIBO in Cologne. Over 1,000 exhibitors and partners generated boundless enthusiasm among 129,668 visitors from 114 countries.
The FIBO Campus, the newly structured education programme at FIBO, offers a more comprehensive continuing education programme than ever before.
The highly anticipated RX Female Award returns for its second edition at FIBO, honoring exceptional women in the fitness, wellness, and health sectors.
The Meeting Point Spa & Wellness will once again be the focal point for decision-makers from the spa, wellness and hotel industry in 2024.
After six months of preparation, developing concepts, writing scripts, and production, the moment finally arrived when FIBO launched two new video formats, inviting partners, producers, and protagonists to the UFA-Palast in Düsseldorf. With around 70 guests, they celebrated the premiere of FIBUSTED and Out of the Box.
FIBO Global Fitness : news from HCMmag.com and FitTechGlobal.com
After a three-year hiatus, FIBO’s return on 7-10 April 2022 heralded a strong restart for the world’s largest health and fitness trade fair.
On the 6th April, the day before the FIBO international trade show officially begins, the 9th European Health & Fitness Forum (EHFF) will take place in the Koelnmesse in Cologne, Germany.
FIBO Global Fitness
Tel: +49 211 901910
Address: Völklinger Straße 4, Düsseldorf, NRW, 40219, Germany
Silke Frank, event director
FIBO Global Fitness  video gallery:
Key personnel
Silke Frank, event director
Anke Brendt, product manager B2B
Florian Brauer, global brand manager
Jens Thieme, senior visitor experience manager
Simon Bens, customer experience manager
Testimonial
"FIBO has once again lived up to its reputation as the clear number one trade show for our industry. Nowhere else will you find such a high-quality group of international trade professionals on a regular basis. All four days of the trade show were a huge success for us. It is clear to us that digitisation has arrived in the world of fitness and health, and our customers are eagerly taking advantage of the new possibilities for providing their members with customised programmes and the very best individual support."
– Philipp Roesch-Schlanderer, CEO, eGym
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