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press release: BLK BOX

BLK BOX & Represent: On a mission

19 Jan 2024
BLK BOX created a state-of-the-art gym in the heart of Represent's new 30,000 sq. ft HQ in Manchester / BLK BOX
BLK BOX announce their collaboration with leading luxury fashion brand, Represent Clothing; a dynamic and visionary new state-of-the-art gym, in the heart of Represent's new 30,000 sq. ft HQ in Manchester.

Represent clothing – a brand brought to life by two brothers from Manchester, George and Michael Heaton - has grown to become a leading fashion brand, quickly gaining a global cult following and the attention of A-listers worldwide. With a projected revenue of £250million for 2025, and partnerships with luxury department stores; Harvey Nichols, Selfridges and Flannels, Represent is a powerhouse of success.

The brief for the new gym in Represent HQ was simple; to design an adaptable training space to accommodate coach-led functional fitness classes – ultimately a space to encourage the team to interact and bond before entering the creative workspace. Since its install, the gym has become a space for the 70 strong team to inspire resilience, mental toughness, grit, and determination, just as George Heaton had envisioned.

The space seamlessly fuses quality and functionality, with the overall design aesthetic remaining minimal, aligning with the black and white interior of the Represent office space.

Leading the project from concept to completion was Chris Hull, Business Development Manager at BLK BOX who commented, “It was a rewarding experience collaborating with George and the team on their new gym design. The fusion of Represent's minimalist aesthetic, with a focus on employee well-being, resulted in a space reflective of the brand's commitment to quality and productivity.”

Since completion, the gym has featured in several Represent Clothing photoshoots. Having been carefully designed with versatility in mind, the fully functioning gym seamlessly transitions into a brand activation space for Represent’s activewear collection, 247.

Speaking on behalf of the project was Represent co-founder, George Heaton, “The gym is my favourite space in the building. We tasked BLK BOX with making everything in here and the quality of the build is second to none. I love the brand - they’re the best equipment supplier in Europe.”

For more insights into BLK BOX's collaborations and product offerings, visit www.blkboxfitness.com


More press releases and updates from BLK BOX:
The Sydney Swans, a professional Aussie Rules Football club, has partnered with Blk Box to create a world-leading state-of-the-art high-performance training facility.
A new state-of-the-art strength and conditioning centre has officially opened at the University of Leeds.
BLK BOX Fitness, a leading manufacturer of strength and conditioning equipment, has announced that it has secured a significant equity investment from Cordovan Capital Management, a Belfast-based private equity firm.
BLK BOX was the partner of choice for the design, fit out and install of GB Taekwondo’s new high-performance gym, as the team prepares for the Olympics in Paris 2024.
BLK BOX has partnered with Loughborough University to deliver a world-leading facility for student-athlete performance.
BLK BOX: featured in HCM and Fit Tech magazines
The partnership between PureGym and Belfast-based supplier BLK BOX is transforming the gym floor
The right storage can transform the flow and feel of your training spaces and the user experience. Steph Eaves asks the experts for their most creative solutions
Net-zero: Eco-floors
How healthy is your flooring for the people who train on it and the planet? Steph Eaves sheds light on sustainability practices
Creating successful training environments requires a deep knowledge of functional design. Gregory Bradley, sales director at BLK BOX Fitness talks us through the company’s approach
BLK BOX
Tel: 028 9045 4123
Address: 4 Cloughfern Ave, Newtownabbey , Antrim, BT37 0UB, United Kingdom
Gregory Bradley, sales director
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BLK BOX press release: BLK BOX & Represent: On a mission
BLK BOX announce their collaboration with leading luxury fashion brand, Represent Clothing; a dynamic and visionary new state-of-the-art gym, in the heart of Represent's new 30,000 sq. ft HQ in Manchester.
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press release: BLK BOX

BLK BOX & Represent: On a mission

19 Jan 2024
BLK BOX created a state-of-the-art gym in the heart of Represent's new 30,000 sq. ft HQ in Manchester / BLK BOX
BLK BOX announce their collaboration with leading luxury fashion brand, Represent Clothing; a dynamic and visionary new state-of-the-art gym, in the heart of Represent's new 30,000 sq. ft HQ in Manchester.

Represent clothing – a brand brought to life by two brothers from Manchester, George and Michael Heaton - has grown to become a leading fashion brand, quickly gaining a global cult following and the attention of A-listers worldwide. With a projected revenue of £250million for 2025, and partnerships with luxury department stores; Harvey Nichols, Selfridges and Flannels, Represent is a powerhouse of success.

The brief for the new gym in Represent HQ was simple; to design an adaptable training space to accommodate coach-led functional fitness classes – ultimately a space to encourage the team to interact and bond before entering the creative workspace. Since its install, the gym has become a space for the 70 strong team to inspire resilience, mental toughness, grit, and determination, just as George Heaton had envisioned.

The space seamlessly fuses quality and functionality, with the overall design aesthetic remaining minimal, aligning with the black and white interior of the Represent office space.

Leading the project from concept to completion was Chris Hull, Business Development Manager at BLK BOX who commented, “It was a rewarding experience collaborating with George and the team on their new gym design. The fusion of Represent's minimalist aesthetic, with a focus on employee well-being, resulted in a space reflective of the brand's commitment to quality and productivity.”

Since completion, the gym has featured in several Represent Clothing photoshoots. Having been carefully designed with versatility in mind, the fully functioning gym seamlessly transitions into a brand activation space for Represent’s activewear collection, 247.

Speaking on behalf of the project was Represent co-founder, George Heaton, “The gym is my favourite space in the building. We tasked BLK BOX with making everything in here and the quality of the build is second to none. I love the brand - they’re the best equipment supplier in Europe.”

For more insights into BLK BOX's collaborations and product offerings, visit www.blkboxfitness.com


More press releases and updates from BLK BOX:
The Sydney Swans, a professional Aussie Rules Football club, has partnered with Blk Box to create a world-leading state-of-the-art high-performance training facility.
A new state-of-the-art strength and conditioning centre has officially opened at the University of Leeds.
BLK BOX Fitness, a leading manufacturer of strength and conditioning equipment, has announced that it has secured a significant equity investment from Cordovan Capital Management, a Belfast-based private equity firm.
BLK BOX was the partner of choice for the design, fit out and install of GB Taekwondo’s new high-performance gym, as the team prepares for the Olympics in Paris 2024.
BLK BOX has partnered with Loughborough University to deliver a world-leading facility for student-athlete performance.
BLK BOX: featured in HCM and Fit Tech magazines
The partnership between PureGym and Belfast-based supplier BLK BOX is transforming the gym floor
The right storage can transform the flow and feel of your training spaces and the user experience. Steph Eaves asks the experts for their most creative solutions
Net-zero: Eco-floors
How healthy is your flooring for the people who train on it and the planet? Steph Eaves sheds light on sustainability practices
Creating successful training environments requires a deep knowledge of functional design. Gregory Bradley, sales director at BLK BOX Fitness talks us through the company’s approach
BLK BOX
Tel: 028 9045 4123
Address: 4 Cloughfern Ave, Newtownabbey , Antrim, BT37 0UB, United Kingdom
Gregory Bradley, sales director
BLK BOX video gallery:
Key personnel
Gregory Bradley, founder/sales director
Miles Canning, marketing director
Ben Stocks, managing director
Key customers
Alongside a strong portfolio in professional sport boasting 15+ Premiership teams, BLK BOX has been fortunate enough to hold long-standing relationships with some of the world’s leading brands, gyms, and organisations, including:

• Nike,
• Under Armour,
• Adidas,
• REPRESENT,
• Corinthia Hotels,
• PureGym, and
• Gymbox.
Plans for the next 12 months
Over the next 12 months, we will continue to drive product innovation, with a strong focus on enhancing the BLK BOX Nexus Range as well as introducing some exciting new products.

Operationally, we're dedicated to maintaining industry-leading production times, support, and service for our clients.

Additionally, we'll continue investing in our sustainability initiatives, prioritizing sustainable supply and responsible practices in our manufacturing processes, and aligning with our commitment to a more sustainable future.
Testimonial
NIKE – London HQ

"This new location is an amazing environment, with plans to positively impact the community way beyond its perimeter walls. This new strength and conditioning studio will play a pivotal role in supporting this dream.

Working with Miles Canning, Gregory Bradley, and the rest of the BLK BOX team was an absolute joy, and I'm super proud of the legacy that we have left for Nike athletes and, of course, our local London communities, who deserve a premium space to get inspired and work out in."

– Bex Moorhouse, workplace design & connectivity director, Nike
Testimonial
PUREGYM

"We believe our ongoing partnership with BLK BOX helps us further distinguish our offering in the global market. We have a very clear plan to deliver growth, and we believe our partnership with BLK BOX will help us achieve our aims.

We were very impressed with the functional training zone concept that BLK BOX collaborated with us on, and we are keen on building upon the partnership so we can continue to evolve our product offering for our members."

– Richard Annetts, head of gym format & equipment, PureGym
Testimonial
LOUGHBOROUGH UNIVERSITY

"For Powerbase, we aimed to collaborate with specialists in various areas, and BLK BOX emerged as the clear choice in the tender process for several reasons. Their extensive expertise in the performance market, coupled with their ability to glean insights from their work in other sectors, greatly benefits us.

While we were confident in our needs for the facility, partnering with a team that offered solutions and an agile engineering approach proved pivotal. We have tangible examples of innovation and collaboration in this facility, such as tailored accessible storage solutions designed to accommodate the mezzanine's pillars.”

– Rich Ellis, head of gyms and technical relationships, Loughborough University
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