press release: D2F Fitness
Altrafit Elements: the new product range from D2F Fitness
D2F Fitness has officially launched its latest in-house product range, Altrafit Elements, a new range of gym equipment designed specifically for independent gyms and the newest addition to its expanding portfolio.
Developed from years of close collaboration with independent gym owners, Altrafit Elements is built on a deep understanding of how these businesses operate; focusing on adaptability, moving at pace and delivering real results for their members. Every product in the range has been carefully developed to meet the unique demands of independent facilities, combining refined design and toughness with cost efficiency.
With a focus on clean design and versatility, Altrafit Elements products have been designed with a neutral colourway that complements any facility’s branding and layout. This thoughtful approach allows gym owners to create cohesive, high-performance training spaces that look as good as they perform.
“Altrafit has always been about delivering reliable, high-quality kit at an appealing price,” said John Lofting, Managing Director at D2F. “With Altrafit Elements, we’ve developed a range specifically for independent gyms, creating sleek, high-quality products in neutral colours, and with more subtle branding, to match the aesthetic of any space.
“This is kit that’s built to last, at an accessible price point, and we’re excited to see it make an impact at independent gyms across the UK and beyond.”
The launch of Elements marks a significant milestone in the growth of the Altrafit brand, expanding its offering to meet the evolving needs of the fitness industry.
The collection launches with a core range of free weights including dumbbells, fixed barbells, and weight plates, with further product releases already in development and set to roll out across the coming months.
Matthew Aynsley, operations director
Stuart Braun, head of key accounts Fitness
Emma Sumner, head of key accounts Bespoke
Adam Young, Equipped business lead
• D2F Fitness supply key industry names like Everyone Active, Places Leisure, Serco, Energie & UBX and boutique gyms such as Fitness Factory, Nirvana, Kings Gym.
• D2F Bespoke have delivered premium apparel to elite sporting bodies, including the Olympics, the Commonwealth Games, the Boat Race, the FA, the English Cricket Board, the Universities of Oxford and Cambridge, and top Premiership Rugby Clubs.
Clients and partners can expect fresh, dynamic products that align with D2F’s reputation for excellence, adaptability, and pushing boundaries in activewear design. D2F will also be adding some exciting services to Equipped over the next 12 months.
We’re not a typical leisure centre gym, we pride ourselves on having best in-class equipment. D2F definitely delivers on both quality and price.”
– Duncan Jefford, regional director, Everyone Active.
– Jamie Townsend, national health and fitness manager, Serco Leisure
"D2F have supplied us with everything for the gym floor from rigs and racks, platforms and plate loaded machines, to free-weights and functional equipment, and we’re excited to start taking the new Altrafit line, including flooring, which we’re having installed soon.”
– Steve Bradley, Fitness4Less / Welcome Gym
